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The natural acidity regulator market size is estimated to grow by USD 2.15 billion, at a CAGR of 8.09% between 2023 and 2028. The growth of the market depends on several factors, including the growing demand for home food preservation, the growing usage of natural acidity regulators across various industries, and the improving the shelf-life of food products. Some of the key vendors in the market include Archer Daniels Midland, Advance Truss Professional Group, Inc, Bertek Ingredient Inc., Univar Brenntag A.G, Cargill Inc., and Celrich Products Pvt. Ltd. The market is highly fragmented, with the presence of numerous vendors. However, the competitive environment in this market is likely to intensify with an increase in research and development (R and D) activities and product launches. Market leaders are constantly collaborating with research firms to develop novel product solutions which is a major driving factor. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.
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The market is expanding rapidly as consumers prioritize clean label products and demand for natural ingredients rises. With increasing concerns over food safety and risks associated with synthetic sources, natural acidity regulators play a crucial role in maintaining pH levels, enhancing taste, texture, and appearance of products. Companies like Foodchem focus on providing solutions that ensure product stability and prevent spoilage in a variety of foods including carbonated drinks, confectioneries, and preserved foods. The market's growth is also driven by the rising acceptance rate of home-cooked meals and comfort foods, which benefit from natural acidity regulators in sauces and culinary preparations. As consumers become more conscious of their dietary choices, natural acidity regulators offer a sustainable and safe alternative to traditional additives.
The growing demand for home food preservation is the key factor driving the global market growth. Acidulants can act as preservatives by regulating the pH levels in food products. For instance, lactic acid is often used as a preservative in cheese and yogurt products. Therefore, the market has been witnessing a growing demand for the preservation of home food. A rise in the number of consumers who prefer home-preserved food is indicative of the fact that many consumers choose not only to control what they eat but also the source of their food.
Moreover, the traditional methods of preserving food, such as drying, salting, and fermentation, are accepted on a global basis. While ensuring an enhanced shelf-life period, it must be ensured that such preserved food products are pathogen-free and safe to consume. Rising urbanization implies less time for working women to prepare food at home. The trend of home preservation, therefore, is on the rise. Canned foods, snacks, and fruits and vegetables are stored in homes for a long period of time. Hence, the above-mentioned factors are expected to drive the growth of the market during the forecast period.
The growing popularity of organic food additives will fuel the global market growth. A recent trend observed is the shift in consumers from synthetic to organic food additives, such as herbal extracts. It has been observed that the market for organic shelf-life stabilizers has witnessed higher growth in developed countries than synthetic food additives. Consumers perceive organic food additives as being safer and healthier than synthetic food additives. Though the cost of manufacturing and acquiring organic food additives is much higher than that of synthetic food additives, the increase in the health-conscious population is influencing their adoption rates.
In addition, changes in food regulations in the US are creating a significantly higher demand for food additives such as food preservatives and flavour enhancers. In addition, increasing consumer demand for clean-label food products has increased the need for versatile organic flavouring agents such as citric acid. Citric acid is an edible acid that is widely used as an additive in food and beverage products. The growing acceptance of organic food additives is likely to positively impact the growth of the market during the forecast period.
The adverse effects of acidulants are a major challenge to the global market growth. Lactic acid is used widely in various food applications as an acidulant. It enhances the performance of the final product and is economical; yet lactic acid poses a serious threat due to its high flammability properties. Lactic acid is a carboxylic acid that donates hydrogen, which reacts with all the bases used both in organic and inorganic compounds. The carboxylic content in lactic acid might react with active metals, in turn, to form gaseous hydrogen and a metal salt. It reacts with cyanide salts to generate hydrogen cyanide gas, which is extremely toxic and a highly combustible material. Hence, it might lead to fire and health hazards.
Additionally, health hazards also arise when lactic acid is not handled properly; it might lead to coughing, serious irritation of the mucous membranes, and indigestion. Highly concentrated solutions of acidulants may cause severe skin burns and eye burns. Due to these adverse impacts of acidulants, the market in focus may face limited growth in certain food applications during the forecast period.
Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, Germany, the UK, and France. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market
Atpgroup - The company offers natural acidity regulators, such as Citric Acid.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Natural acidity regulators are mostly sold through the offline distribution channel, and the segment comprises retail formats such as speciality stores, department stores, hypermarkets, supermarkets, and warehouse clubs. These products are available in varied sizes, packaging, and brands. Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have a separate retailing section for food additives, such as natural acidity regulators.
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The offline segment showed a gradual increase in the market share of USD 2.81 billion in 2018. Companies use various promotional and marketing strategies, such as branding through signages and discounts on products at offline stores. Retail stores such as Walmart and Walgreens have been selling natural acidity regulators on their shelves for a long time. Vendors operating in the organized retail sector are based on factors such as geographical presence, ease of production and inventory management, and goods transportation. Supermarkets and hypermarkets have dedicated aisles for natural acidity regulators, which increases their visibility. Such efforts by retailers have garnered attention from customers and have increased the sales of natural acidity regulators through supermarkets and hypermarkets. Hence, such factors are fuelling the growth of this segment during the forecast period.
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North America is projected to contribute 33% of market growth by 2028. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in North America is expected to witness a steady growth rate during the forecast period. This is due to the growing demand for natural acidity regulators in products such as cheese, canned fruit juice, and margarine. The US is the major contributor to the market in this region, owing to a strong presence of prominent vendors such as Archer Daniels Midland Co. (ADM) and Cargill Inc. as well as the steady demand for natural acidity regulators in the food industry in the country. Hence, such factors are driving the market in North America during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The market is witnessing robust growth driven by increasing consumer preference for clean-label products and natural sources over synthetic sources. With rising concerns about food safety and health and wellness, natural acidity regulators derived from fruit extracts and fermentation processes are gaining popularity in plant-based diets and vegan products. These regulators are crucial in maintaining optimal pH levels and enhancing flavor in a variety of foods and beverages, including soft drinks, colas, condiments, and dressings. Regulatory authorities are also enforcing stringent food safety regulations, further boosting demand for natural solutions. Companies like Dow Chemical are leveraging advanced production techniques to meet the demand for natural acidity regulators in confectionery and RTD (ready-to-drink) products, particularly in emerging economies where consumer preferences are shifting towards healthier and more convenient foods.
The Market is driven by the growing demand for maintaining optimal pH levels in food and beverages to ensure taste, texture, and appearance. Food safety and microbial growth control are significant factors driving the market. Natural acidity regulators, derived from fruit extracts and fermentation processes, offer clean label solutions, which are gaining acceptance among consumers. These regulators include organic acids like Citric acid, Lactic acid, Phosphoric acid, and Acetic acid, as well as alkalinity regulators and buffering agents. The market for natural acidity regulators is vast and diverse, encompassing various food and beverage categories such as carbonated drinks, confectioneries, sauces, preserved foods, and processed foods. In the beverage sector, soft drinks and colas are major consumers of acidity regulators. In the food sector, the trend towards plant-based diets and vegan products is increasing the demand for natural acidity regulators. However, the use of synthetic sources for acidity regulation poses risks associated with health concerns and consumer acceptance. Therefore, the market for natural acidity regulators is expected to grow significantly in the coming years. Companies like Foodchem, Acidulants, and others are leading the market with their innovative solutions and product offerings. The market is expected to witness growth in the coming years due to the increasing demand for natural ingredients and the need for product stability and shelf life extension.
Market Scope |
|
Report Coverage |
Details |
Page number |
174 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
Market growth 2024-2028 |
USD 2.15 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.32 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Archer Daniels Midland Co., ATP Group, Axxence Aromatic GmbH, Bartek Ingredients Inc., BRENNTAG SE, Cargill Inc., Chemelco, Corbion nv, Ernesto Ventos SA, FBC Industries Inc., Finar, H Plus Ltd., Haifa Negev technologies Ltd., Hawkins Watts Ltd., Innophos Holdings Inc., Jungbunzlauer Suisse AG, Kerry Group Plc, Penta Manufacturing Co., Tate and Lyle PLC, and Univar Solutions Inc. |
Market dynamics |
Parent market analysis, market trends, market growth analysis, market research and growth, Market forecasting, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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