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The global next generation 3D display market size is estimated to grow by USD 700.87 million between 2022 and 2027 accelerating at a CAGR (Compound Annual Growth Rate) of 15.04%. The growth of the market depends on several factors, including the increasing advent of VR in gaming, the emergence of 3D displays for automotive applications, and the increasing adoption of 3D displays in an advertisement.
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Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The emergence of 3D displays for automotive applications is notably driving market growth. Displays offer a more vivid and interactive user experience and are employed in a range of automobile applications like navigation, entertainment, and driver assistance systems. One of the key benefits of 3D displays in the automotive industry is that they can provide a more intuitive and natural way of displaying information. For example, in a navigation system, a 3D display can show a map of the area, providing a more realistic and detailed view of the surrounding area.
Additionally, 3D displays can be used to enhance a car's overall design and aesthetics. 3D displays can be used to create a more immersive and engaging user experience in the car, such as by displaying virtual reality content or augmented reality information. Increasing the adoption in the automotive industry is also expected to drive innovation in the field. Furthermore, companies are also developing new technologies such as transparent displays, which can be integrated into the windshield of a car, providing a more seamless and natural way of displaying information. Therefore, such factors will boost the market growth during the forecast period.
The increasing usage of 3D displays in the medical industry is an emerging trend in the market. Medical displays are used for precise and accurate patient diagnoses. Medical displays can only showcase images in 2D. However, some displays can showcase simulated 3D images. Technological developments have led to the development of 3D medical display devices that can provide 3D projected images.
3D displays are being used in a wide range of medical applications, including diagnostic imaging, surgical planning, and training. 3D technology improves surgeons' visual acuity and reduces surgery time and pre-operative preparation. Researchers are using 3D displays to create virtual models of the human body that can be used to study the effects of diseases and treatments. This can lead to new discoveries and treatments that can improve patient outcomes. The development of 3D visual displays in the medical industry will fuel the demand for next-generation 3D display systems, as 3D systems can better understand patients' medical conditions, enabling accurate diagnosis. Thus, such factors are expected to drive the global market trends during the forecast period.
The high availability of substitutes for 3D displays can hinder the growth of the global market. Substitutes, such as traditional two-dimensional (2D) displays and VR or AR technology, can provide similar functionality at a lower cost. This can make it difficult for 3D displays to compete in the market, especially when it comes to price. VR and AR technology can also provide an immersive experience, similar to what 3D displays offer and which can be more engaging than traditional 2D displays.
Additionally, the lack of standardization in the displays also affects the market growth. Many different types of 3D displays are available, each with its advantages and disadvantages. This can make it difficult for businesses and individuals to determine which type of display is best for their needs, further decreasing the demand and affecting the market growth. In conclusion, the availability of substitutes, such as traditional 2D displays and VR and AR technology, can hinder the growth of the global market during the forecast period.
The market share growth by the consumer electronics segment will be significant during the forecast period. 3D projectors, 3D gaming consoles, holographic displays, smartphones, tablets, personal computers, and TVs with 3D features are some examples of consumer electronics in the worldwide
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The consumer electronics segment was valued at USD 142.05 million in 2017 and continued to grow until 2021. Augmented reality (AR) is gradually emerging alongside the rapid development of virtual reality (VR). By analogy with the future of VR and AR technology based on binocular vision display and light field display, the future of holographic display is predicted, creating growth opportunities in the consumer electronics industry. For example, Facebook introduced VR by releasing the Oculus Go and Quest, a standalone and tethered headset.
HMDs are wearable devices that display visual information directly in front of the eyes of the user. They are typically worn on the head and can include features such as built-in cameras, sensors, and other technologies enabling the device to interact with the user and its environment. HMD uses AR (augmented reality) or VR (virtual reality) technology to create an immersive experience for the user. HMDs are popular in video games because they improve the gameplay experience which will propel the market growth.
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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
In 2022, due to the presence of developing countries, such as China, Taiwan, and South Korea, that are quite advanced in the consumer electronics industries, APAC represented a very lucrative market for devices. It is expected that the well-established supply chain for the electronics industry in APAC will continue to drive the market in the coming years. APAC is a hub for consumer electronics manufacturers such as TVs, smartphones, tablets, and wearable devices. Thus, the expansion of the consumer electronics industry in the region will increase the demand for advanced electronic devices, which, in turn, will drive the device market during the forecast period.
Furthermore, the demand is expected to rise in the coming years due to the growth of the retail sector in developing countries such as China and India, increasing advertising expenditures, and improving public and private infrastructure. Moreover, the expansion of consumer electronics manufacturing capacity, particularly in China, combined with rising exports to neighboring countries and declining average selling prices of various display technologies such as 4K, LCD, LED, and OLED, is expected to increase the adoption of holographic display among various devices in the region. Such factors are expected to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Avalon Holographics Inc. - The key offerings of the company include next-generation 3D displays.
The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market research and growth report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The Next Generation 3D Display Market has witnessed significant growth in the previous year, with a promising trajectory for the next five years. Innovations like the refractive optics approach, pioneered by companies like Microsoft, have revolutionized panel manufacturing, enabling the development of high-resolution 8K televisions and smart TVs with enhanced visual comfort. Key players such as Ofcom, ZTE, Acer, and Asus are driving advancements in LCD screen technology, improving resolution, refresh rates, and aspect ratios. With 5G deployment and industrial automation on the rise, companies like HMS Networks are capitalizing on opportunities in PC gaming, particularly among millennial enthusiasts. Meanwhile, industry giants like Apple Inc., Ericsson, and Sony Corporation are investing in next-generation displays like the ELF-SR2 and Vision Pro, catering to the growing demand for stereoscopic imaging and immersive visual experiences across smartphones and other devices.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Next Generation 3D Display Market Scope |
|
Report Coverage |
Details |
Page number |
177 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.04% |
Market growth 2023-2027 |
USD 700.87 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
13.86 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 35% |
Key countries |
US, China, South Korea, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alphabet Inc., AU Optronics Corp., Avalon Holographics Inc., Avegant Corp., Continental AG, CREAL SA, FoVI3D, Holografika Kft., Looking Glass Factory Inc., NVIDIA Corp., Panasonic Holdings Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Sharp Corp., Toshiba Corp., VividQ Ltd., SeeReal Technologies SA, Ostendo Technologies Inc., Dimenco BV, and LG Electronics Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Component
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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