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The Southeast Asia - Online On-demand Home Services Market size is estimated to grow at a CAGR of 69.42% between 2022 and 2027. The market size is forecast to increase by USD 897.62 billion. The growth of the market depends on several factors such as the busy lifestyles propelling demand for home services and solutions, the increasing penetration of the Internet and smartphones, and the advantages of online on-demand home services.
This online Southeast Asia Online On-demand Home Services Market report extensively covers market segmentation by platform (mobile application and website) and service (home care and design, repair and maintenance, health or wellness and beauty, and others). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The busy lifestyles propelling demand for home services and solutions are driving growth in the Southeast Asia Online On-demand Home Services Market. The present generation of individuals is living in a crowded lifestyle. Factors such as the growth in urbanization and the increasing inclination of the younger generation toward exploring new career opportunities have contributed largely to their busy lifestyle, specifically in metro cities across Southeast Asian countries. Hence, it's really hard to strike a balance between professional and private obligations.
Moreover, recognizing the problems faced by professionals and other employed people, online demand home services companies offer doorstep pick-and-drop services, which makes it easier for the process to be carried out. The services offered by the company include home cleaning, laundry, air conditioner repair and cleaning, nail services, and hair services. The market in focus is expected to grow significantly during the forecast period.
Digital marketing and consumer engagement on social media platforms are key trends in the Southeast Asia Online On-demand Home Services Market. In the case of global on-demand home services providers such as regional companies, service visibility is one of the most important factors to be taken into consideration in their marketing strategy. Service providers are adopting digital and social media promotional activities as part of their marketing strategies to increase their service visibility.
Moreover, hyperlocal service providers can increase the visibility of their services thanks to a number of online platforms that use mobile and smartphone technologies. Push messages and e-mails, along with the details of new service launches and discounts, are sent to consumers for product promotions. The substantial growth in digital marketing and an increase in the engagement of consumers on social media platforms will promote the growth of the market in focus during the forecast period.
The high competition among market companies is a major challenge faced by the Southeast - Asia Online On-demand Home Services Market. The Southeast Asia - Online On-demand Home Services Market in Southeast Asia is dynamic because of the presence of several regional and country-based players that compete based on parameters such as acquisitions, partnerships, expansions, and marketing and advertising campaigns.
However, the presence of numerous vendors is intensifying competition and increasing the price wars among vendors. vendors in Southeast Asia are facing tough competition from many small shops and locally owned brick-and-mortar stores. All these factors, together, are expected to hamper the growth of the Southeast - Asia Online On-demand Home Services Market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Online On-demand Home Services Market in Southeast Asia Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amazon.com Inc. - The company offers online on-demand home services such as home theater setup and installation, furniture assembly, outdoor equipment assembly, and others.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The mobile application segment is estimated to witness significant growth during the forecast period. Mobile applications act as one of the key platforms through which vendors in the market offer online on-demand home services. First and foremost, the applications must be downloaded by customers before being booked or scheduling an appointment for online on-demand home services from the given slots.
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The mobile application segment was the largest segment and was valued at USD 11.92 billion in 2017. The growing number of smartphone users and improvements in the user interface of mobile-based applications of vendors are driving the number of companies offering online on-demand home services via smartphones. The increasing penetration of smartphones is driving mobile-based traffic for online on-demand home services. Hence, for the purpose of providing their customers with a personalized app experience, companies will continue to update their applications.
The Southeast Asia Online On-demand Home Services Market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Online On-demand Home Services Market In Southeast Asia Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 69.42% |
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Market growth 2023-2027 |
USD 897.62 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
53.65 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amazon.com Inc., APLUS CLEAN SOLUTIONS, Business Pixel Sdn Bhd, Carousell Pte. Ltd., Everyworks Services Pte. Ltd., Fixi Co. Ltd., GoodWork Solutions Inc., Home Reno Pte. Ltd., JB Hi Fi Ltd., LS Handyman, Maclean Services Sdn Bhd, Manage 4 U Sdn Bhd, PT. OKHOME Indonesia, Smile Clean Co.,Ltd., Up Your Home Services Sdn Bhd, Urbanclap Technologies India Pvt. Ltd., Wizard Home Services Pte. Ltd., Borigarn Co. Ltd., Grab Holdings Ltd., and Taskrabbit Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Service
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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