Online Toys and Games Retailing Market by Product and Geography - Forecast and Analysis 2020-2024

  • Published: Apr 2020
  • Pages: 120
  • SKU: IRTNTR41307

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The online toys and games retailing market size has the potential to grow by USD 9.10 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by product (activity and ride-on toys, infant and pre-school toys, plush toys, games and puzzles, and others) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Alibaba Group Holding Ltd., Amazon.com Inc., Fat Brain Holdings LLC, Kohl's Corp., Nordstrom Inc., Overstock.com Inc., Target Corp., TinToyArcade.com LLC, Walmart Inc., and The Walt Disney Co.

What will be the Online Toys and Games Retailing Market Size in 2020?

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Who are the Major Online Toys and Games Retailing Vendors?

The market is fragmented with the presence of many global, regional, and local retailers (buyers) that offer a range of products at almost similar prices. Overstock.com Inc., Target Corp., TinToyArcade.com LLC, Walmart Inc., and The Walt Disney Co are some of the major market participants. Although the availability of multipurpose toys and games will offer immense growth opportunities, increasing the popularity of e-games will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this online toys and games retailing market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this online toys and games retailing market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Alibaba Group Holding Ltd.
  • Amazon.com Inc.
  • Fat Brain Holdings LLC
  • Kohl's Corp.
  • Nordstrom Inc.
  • Overstock.com Inc.
  • Target Corp.
  • TinToyArcade.com LLC
  • Walmart Inc.
  • The Walt Disney Co

Which are the Key Markets for Online Toys and Games Retailing?

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North America accounted for the largest online toys and games retailing market share in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. An increasing number of consumers opting for online purchase of toys and games, the rise in disposable income, and a decline in unemployment rates will significantly influence online toys and games retailing market growth in this region.

35% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for online toys and games retailing in North America. Market growth in this region will be slower than the growth of the market in MEA and South America.

What are the Major Product Segments in the Online Toys and Games Retailing Market?

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The demand for activity and ride-on toys will rise due to factors such as the growing concerns of childhood obesity and other health problems. Moreover, the expansion of the middle-class population and its growing disposable incomes, the declining child mortality rates, and the increasing birth rates will also influence the growth of the market. Additionally, the increasing competition in the world has compelled parents to explore different options that result in intellectual stimulation, encourage lateral thinking, and enhance one's thinking ability.

Market growth in this segment will be faster than the growth of the market in the infant and pre-school toys, plush toys, games and puzzles, and others’ segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the online toys and games retailing market size.

How will Multipurpose Toys and Games Influence Online Toys and Games Retailing Market Growth?

The availability of multipurpose toys and games is one of the primary factors driving the market growth. Constant innovations in the field of toys and games have induced several consumers to opt  for multipurpose toys and games that provide children with knowledge, fun, and entertainment. Parents seek toys that help children develop creativity, logical thinking, and problem-solving abilities. One of the key vendors, Amazon.com, has introduced a subscription program called the STEM club that is aimed at parents. Consumers are required to visit the STEM club home page and select the appropriate age of their child to sign-up for the subscription. Amazon.com hand-picks the products and assures they are age-appropriate and delivers them to the specified addresses. Such initiatives taken up by websites to cater to the increasing needs and demands of consumers will drive the growth of the market. 

The emergence of 3D printing is one of the latest online toys and games retailing market trends that will contribute to the growth of the market. 3D printers are expected to become increasingly affordable over the coming years, which has led licensors to protect their products by finding out ways to legitimize do-it-yourself merchandise and toys and generate revenue from it. For instance, Launzer, a Finnish 3D printing company, entered into an agreement with ITV Studios to print ITV's Thunderbirds and Warner Brothers' characters as 3D-printed figures and target the Scandinavian and Benelux markets. This deal helped Launzer widen its portfolio to over 30 properties featuring brands from across entertainment, gaming, and design fields. As a result of such factors, the market will register a CAGR of over 10% during the forecast period.

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What are the Key Factors Covered in this Online Toys and Games Retailing Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive online toys and games retailing market growth during the next five years
  • Precise estimation of the online toys and games retailing market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online toys and games retailing industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online toys and games retailing market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The online toys and games retailing market growth will increase by $9.10 billion during 2019-2024.
The online toys and games retailing market is expected to grow at a CAGR of 10.45% during 2019-2024.
Technavio has segmented the online toys and games retailing market by product (Activity and ride-on toys, Infant and pre-school toys, Plush toys, Games and puzzles, and Others) and geographic (North America, APAC, Europe, and South America).
Alibaba Group Holding Ltd., Amazon.com Inc., Fat Brain Holdings LLC, Nordstrom Inc., Overstock.com Inc., Target Corp., The Walt Disney Co., TinToyArcade.com LLC, Walmart Inc. are a few of the key vendors in the online toys and games retailing market.
North America will register the highest growth rate of 35.50% among the other regions. Therefore, the online toys and games retailing market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the online toys and games retailing market growth are:
  • Multipurpose toys and games
The online toys and games retailing market vendors should focus on grabbing business opportunities from the activity and ride-on toys segment as it accounted for the largest market share in the base year.

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