Enjoy complimentary customisation on priority with our Enterprise License!
The US - personalized gifts market size is estimated to grow at a CAGR of 8.65% between 2022 and 2027. The market size is forecast to increase by USD 3,855.15 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The rise in celebrity endorsements and social media promotions is notably driving the US personalized gifts market growth. The surge in celebrity endorsements and the active promotion of personalized gifts on social media has been instrumental in elevating consumer awareness and interest in the United States. Celebrities frequently lend their support to a variety of products and services, including customized gifts. Additionally, the influence of social media personalities has played a noteworthy role in advancing personalized gifts. Furthermore, the involvement of social media influencers has also been considered as a substantial role in the promotion of personalized gifts. Influencers boasting a considerable following have the capacity to wield influence over their audience by spotlighting personalized gift items. To illustrate, lifestyle bloggers often craft posts on social media platforms to showcase the gift products they've received, effectively endorsing these items to their followers and amplifying their visibility. Consequently, these dynamics are projected to fuel an upswing in demand for personalized gifts in the US, thereby propelling market growth throughout the projected period.
To learn more about this report, Request Free Sample
Trend - An increase in the popularity of three-dimensional (3D) personalized gifts is an emerging US personalized gifts trend. The surge in popularity of 3D personalized gifts within the United States has become increasingly evident. These distinctive presents offer an unparalleled degree of customization and personalization, rendering them a favored choice among numerous individuals. As the accessibility and affordability of 3D printing technology expand, this trend is anticipated to sustain its momentum. A prime illustration of a 3D personalized gift is the tailored figurine.
Moreover, through the utilization of 3D printing technology, the creation of individualized action figures or dolls becomes achievable, serving as an excellent means to commemorate noteworthy milestones like graduations or retirements. Possessing the capability to incorporate distinctive features and attributes, both children and adults can derive enjoyment from engaging with their exclusive, personalized playthings. Consequently, these factors are poised to drive the market's growth during the forecast period.
Challenge - Criticality in inventory, supply chain, and merchandising management is a significant challenge hindering US personalized gifts growth. The US personalized gifts market entails complex and vital backend supply chain operations. These encompass a series of steps, including sourcing final products from manufacturers, warehouse organization, packaging, inventory oversight, as well as the transportation and distribution of items to customers. Of notable significance is the considerable transportation expenditure within the supply chain.
Moreover, recently, there has been an upsurge in consumer demand for swifter inventory turnover, adding pressure on manufacturers. Consequently, the essential nature of inventory, supply chain, and merchandising management coupled with cost-related apprehensions elevates the levels of risk and uncertainty within the US personalized gifts market. Therefore, such dynamics hold the potential to exert an adverse influence on the market's growth throughout the forecast period.
The offline segment in the US personalized gifts market has witnessed major growth in recent years. Providing a distinct shopping experience, offline stores have an edge over their online counterparts as customers can see and touch the products before making a purchase. The leading market player in the offline segment is Personalization Mall LLC (Personalization Mall). The company has established several retail stores across the US, offering a personalized shopping experience to its customers. In-store staff guides customers through the entire process, from choosing the perfect gift to personalizing it with a customized message or design. Consumers can choose a range of charms, chains, and materials to create a distinct piece of jewelry. Therefore, such factors are anticipated to propel the adoption of the offline distribution channel, which will fuel the growth of the US personalized gifts market during the forecast period.
The market share growth by the non-photo personalized segment will be significant during the forecast period. The non-photo personalized gifts segment includes distinct items that can be personalized with text or monograms, making them a great gift idea for different events which comprises customized jewelry, engraved keychains, personalized stationery, and much more.
Get a glance at the market contribution of various segments View the PDF Sample
The non-photo personalized segment was the largest and valued at USD 3,760.17 million in 2017 and continued to grow until 2021. Another illustration is personalized stationery, which can incorporate monogrammed notepads or personalized pens. It includes a personal and professional touch to their work. In addition to these illustrations, there is an infinite variety of non-photo personalized gifts available, from custom-made phone cases to personalized mugs and glasses. Thus, the above-mentioned factors are expected to propel the demand for non-photo personalized gifts, which will fuel the growth of the non-photo personalized gifts segment in the US personalized gifts market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Key Offering- American Greetings Corp. - The company offers personalized gift products such as photo gifts, Christmas gifts, religious gifts, engraved gifts, and monogrammed gifts.
Key Offering- American Stationery Co. Inc. - The company offers personalized gifts such as e-cards, create card custom card maker, SmashUps, and Egift cards.
Key Offering- Bed Bath and Beyond Inc. - The company offers personalized gifts such as a monogram, personalized hand towels, DYO monogram rustic beverage napkin holder, and DYO grill set.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
US Personalized Gifts Market Scope |
|
Report Coverage |
Details |
Page number |
126 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.65% |
Market growth 2023-2027 |
USD 3,855.15 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.66 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Greetings Corp., American Stationery Co. Inc., Bed Bath and Beyond Inc., Brookstone, Cimpress Plc, Claranova SE, Contrado Imaging Ltd., Corning Inc., Ferns N Petals Pvt. Ltd., Gift Service Inc., Hallmark Card Inc., Marks and Spencer Group plc, MH direkt e-Commerce fulfillment GmbH and Co. KG, Shutterfly Inc., Snapfish, Things Remembered Inc., UncommonGoods LLC, Yildiz Holding A.S., Zazzle Inc., and 1-800-FLOWERS.COM |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.