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The pet monitoring camera market size is forecast to increase by USD 950.7 million at a CAGR of 23.3% between 2023 and 2028. The market's growth is influenced by several key factors. Firstly, the rising number of pet ownerships worldwide is driving demand for pet care products and services. Pet owners are increasingly concerned about their pets' well-being, leading to a greater focus on high-quality products and services. Additionally, the increased adoption of smartphones has revolutionized the pet care industry, with apps and digital platforms offering convenient solutions for pet owners. These platforms provide access to a wide range of pet care products, services, and information, further fueling market growth. Moreover, the growing awareness of pet health and nutrition has led to a surge in demand for premium pet care products. The market is also benefiting from the expansion of distribution channels, including online retailing, which has made pet care products more accessible to a broader audience. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market is witnessing significant growth due to the increasing focus on pet safety and the rising adoption of pets, particularly among millennials and middle-income pet owners. Technologies like cloud connectivity and surveillance cameras for pets have revolutionized the pet care sector, allowing owners to monitor their pets remotely. Products like Petzi Treat Cam by Petzilla offer features such as camera technology, night vision, and high-resolution sensors, catering to the needs of owners, especially in urban areas with smaller living spaces. These cameras provide not only security but also companionship, emotional support, and stress relief for pets and their owners, particularly the aging population and seniors who view their pets as family members. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising concerns over the well-being of pets are notably driving the market growth. Health problems and pet thefts are instances that make pet owners concerned. Skin allergies, arthritis, brain aging, digestive disorders, and obesity are emerging health problems that pets suffer from. Moreover, pet thefts are rising across the world, especially in Europe, which made pet owners more cautious, thereby raising the need to monitor their pets. Pet owners focus on healthy and nutritious foods along with pet monitoring products, which enable them to keep a watch on the needs of their pets, even from remote locations. This is supported by cloud connectivity, pet safety, technological innovations, camera technology, and high-resolution sensors.
As per the survey from APPA, 75% of pet owners have revealed that spending time with their pets has helped pet owners reduce their mental stress during the COVID-19 pandemic. This growing concern over thefts and health is expected to fuel the growth of the market during the forecast period.
4K resolution in pet monitoring cameras is the key trend in the market. The 4K resolution is a video specification that has a resolution of approximately 4,000 pixels. 4K videos are very popular nowadays and provide better 1080p footage. That is possible by oversampling each pixel by a factor of four to get sharper and clearer images. The colours of 4K videos are vivid, and the footage can be cropped even in full HD video resolution.
The 4k resolution offers excellent stabilization features owing to the number of extra pixels in the image. Cameras with 4K technology allow the extraction of frames from the video footage in playback mode. The 4K resolution will soon become the most sought-after feature in pet monitoring cameras. Thus, the adoption of 4K resolution in pet monitoring cameras will drive the market to focus during the forecast period.
Low adoption in developing countries is the major challenge impeding the camera market growth. Several countries have strict regulations on keeping pets in terms of their security and health. For instance, countries such as the US and the UK have strict regulations, that owners have to comply with, the failure of which can lead to serious punishments.
However, countries, especially in APAC, such as India, Sri Lanka, China, Indonesia, and the Philippines, do not have such strict regulations as far as the guiding safety of pets is concerned. This is due to a lack of organizations and authorities who can regulate these issues. The governments of these countries majorly focus on the safety of endangered species such as wild animals. This lack of attention to the safety of pets discourages pet owners from keeping pets or adopting pet monitoring devices. Thus, this is a major obstacle that the market faces. Hence, such factors are hindering the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Wopet Pet Product Ltd. - The company offers pet monitoring devices such as interactive, treat dispenser smart cameras for pets as its key offerings. The company offers technologically advanced products for pets, such as smart feeders, smart pet cameras, and drinking fountains and filters.
The research report also includes detailed analyses of the competitive landscape of the market and information about 19 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the one-way video segment will be significant during the forecast period. The one-way video includes monitoring cameras that are specifically designed to monitor the actions and behaviour of pets and keep them secure from rising instances of pet theft. High Internet penetration and rising smartphone adoption are fueling the growth of the market, including monitoring devices.
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The one-way video segment was the largest segment and valued at USD 170.3 million in 2018. Pets are an important part of the emotional quotient of many people. Also, research studies have linked pet ownership to lower blood pressure, reduced stress, less incidence of heart disease, and lower overall healthcare costs. It is, therefore, important to take care of companion animals and protect them from harm. Thus, the importance of pets in the lives of their owners prompts them to spend on animal healthcare, thus driving the growth of the segment and, subsequently, the market during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Pets are an important part of the emotional quotient of many people. Also, research studies have linked pet ownership to lower blood pressure, reduced stress, less incidence of heart disease, and lower overall healthcare costs. It is, therefore, important to take care of companion animals and protect them from harm. Thus, the importance of pets in the lives of their owners prompts them to spend on animal healthcare, thus driving the growth of the segment and, subsequently, the market during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is witnessing significant growth driven by adoption trends, particularly among millennial pet owners. These cameras offer surveillance for pets, addressing concerns related to pet safety and well-being. Features such as two-way audio functionality, wide-angle lenses, and infrared night vision cater to consumer needs, providing real-time monitoring and interaction with pets. Cloud storage options and customizable settings enhance user experience, although privacy concerns and data security remain important considerations. The market is influenced by consumer behavior, with a focus on personalized solutions and innovative features like automatic treat dispensers and interactive games, reflecting the emotional bond between owners and their pets.
Furthermore, the market is witnessing growth due to increasing concerns over pet well-being, particularly addressing issues such as loneliness and depression among pets and their owners. These cameras, along with pet accessories, offer a range of features such as 360-degree rotation and two-way voice communication, enabling real-time interaction. However, hackers and data breaches pose risks, leading to a focus on digital marketing for secure and reliable solutions. Expert analysis and demographics, including the preference for personalization and specific features like automatic treat dispensers and temperature monitoring, drive market innovation. The market's future lies in enhancing motion and sound detection capabilities, customizable settings, and snapshots capturing for comprehensive pet care.
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Market Scope |
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Report Coverage |
Details |
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Page number |
166 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 23.3% |
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Market growth 2024-2028 |
USD 950.7 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
18.59 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 42% |
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Key countries |
US, China, Germany, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Acer Inc., Amazon.com Inc., Arlo Technologies Inc., Centrica Hive Ltd., EZVIZ Inc., Furbo, Hangzhou Hikvision Digital Technology Co. Ltd., Lenovo Group Ltd., Neos Ventures Ltd., PetChatz LLC, Petcube Inc., PETKIT Ltd., Shenzhen Skymee Technology Co. Ltd, Vimtag, Wagz Inc., Wopet, Wyze Labs Inc., Xiaomi Communications Co. Ltd., and Zmodo Technology Corp. Ltd. |
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Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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