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The pillows market size is forecast to increase by USD 11 billion at a CAGR of 5.4% between 2023 and 2028. The market's expansion relies on several factors, including the growing hotel industry, the increased adoption of memory foam pillows, and the rising demand for cervical pillows. The expanding hotel industry drives demand for high-quality bedding products to enhance guest comfort. Memory foam pillows are becoming increasingly popular due to their superior comfort and support, appealing to a wide range of consumers. Additionally, the rising awareness of cervical health issues boosts the demand for cervical pillows, which are designed to provide better neck support and alleviate pain. These factors collectively contribute to market growth, highlighting the importance of comfort, health, and quality in driving consumer preferences.
It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The Market is thriving, driven by increasing demand from residential complexes and hospitals. Consumers seek diverse options such as toss pillows, down sleeping pillows, feather sleeping pillows, microbead sleeping pillows, and memory foam sleeping pillows for optimal neck and head support. The market offers a variety of sizes, including king size, queen size, and standard size to cater to different preferences. Innovations like smart pillows with wireless speakers and sleep trackers are gaining popularity, especially among the senior population dealing with sleep-related problems. E-commerce platforms make it easy for consumers to access a wide range of bedding ensemble options, including body pillows. Materials such as fabric, polyester, and natural fibers like the silk-cotton tree ensure comfort and quality. Consumer goods manufacturers continue to innovate to meet the growing demand from rehabilitation centers and the healthcare sector. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing hotel industry is notably driving the market. The construction of new hotels has increased the demand for bedding essentials, such as pillows. From 2019 to 2021, the number of hotel rooms increased by 3% globally. In India, the hotel industry grew by approximately 13% in FY 2019-2020. The growth of this industry is attributed to factors such as an increase in disposable income and per capita income.
In Europe, the hotel industry in some countries witnessed significant growth in recent years due to the surge in tourism, with Spain being one of the most visited countries. In the US, the growth of the hotel industry is attributed to factors such as the significant growth of the travel and tourism sector. In 2021, the travel and tourism sector in the US had a year-over-year growth of 35.6%, representing an increase of USD 393 billion. Therefore, the growth of the tourism sector will increase the demand for hotels across the world, which will negatively impact the sales of bedding essentials. Therefore, the growth of the hotel industry is expected to drive the growth of the global market during the forecast period.
The growing online sales is a key trend influencing the market growth. The rise in retail sales is driven by various factors, such as the increasing adoption of smartphones and a rise in internet penetration globally. The advent of technologically advanced gadgets has encouraged consumers to look for hassle-free shopping. Rapid urbanization and the advent of internet-enabled transaction platforms are further driving the growth of the market.
Furthermore, consumers across the world are shifting toward convenient shopping, which is fueling the sales through online channels. Online retailers offer high discounts to attract consumers. They provide a wide range of products with varied prices, quality, and other factors. Therefore, various retailers are offering their products online. This trend is expected to support the growth of the global market during the forecast period.
Health issues related to low-quality pillows may impede market growth. Various low-quality products are available in the market. They are harmful to consumers' health, which negatively affects the demand globally. Back pain is a common health issue and is usually a result of incorrect posture. A low-quality pillow aggravates back pain. Certain ones disrupt the natural alignment of the spine and cause back and neck pain. Moreover, products that are too soft or too hard can strain neck muscles.
Furthermore, many consumers consider sleeping without pillows beneficial. For instance, sleeping without a pillow helps maintain the natural curvature of the body, which improves spinal health. It also helps in preventing acne and allergies. Therefore, many consumers across the world are avoiding the use while sleeping. This, in turn, will negatively impact the growth of the global market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Textile Co. - The company offers pillows such as Sealy activated charcoal pillows and AllerEase hot water washable pillows.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The market encompasses a wide range of products, including Toss pillows, Down Sleeping Pillows, Feather Sleeping Pillows, and Microbead Sleeping Pillows. These pillows find extensive use in various sectors such as Hotels, Residential Complexes, and Hospitals.
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The offline segment was valued at USD 22.20 billion in 2018. The choice of fabric varies from silk-cotton tree, memory foam, polyester, and more, catering to diverse consumer preferences. King size, Queen size, and Standard size pillows are popular in the Consumer Goods sector, with tourism contributing significantly to the demand for these products. Senior Population and those experiencing Sleep-related Problems also rely on these pillows for comfort and support. Smart Pillows, equipped with features like wireless speakers, sleep trackers, and pillow protectors, have gained popularity in recent times. Injury rates due to substandard bedding have led to increased awareness and the adoption of high-quality pillows. Branding plays a crucial role in the market, with notable players like BEDGEAR and SleepyCat offering performance mattresses and store-based as well as non-store-based sales.
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North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growth of the market in North America is attributed to factors such as the increasing number of vendors and their diversified product offerings. Consumers are becoming aware of the health benefits offered by different types. For instance, memory foam pillows enable proper spinal alignment. Cervical ones are recommended by doctors for people with cervical pains. These are primarily used by people who actively engage in sports activities and other athletes. Therefore, the demand for memory foam and cervical ones is increasing, which, in turn, is driving the market in North America.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is expanding with diverse consumer products such as the Gel Memory Foam Pillow and CBD Pillow with CBD-infused fabric. Leading brands like BEDGEAR, SleepyCat, and Hollander Sleep and Decor are enhancing branding and marketing tactics to address muscle tension and reduce injury rates associated with substandard bedding. Store-based and non-store-based sales channels, including Expedia and Apartment Jet, drive market growth. Products like the Legends Luxury Royal Down Pillow with a lifetime guarantee cater to high-end consumers. Economic expansion and rising demand for couple pillows, pillow covers, and pillow protectors from The Company Store and Wendre AS are fueling market dynamics.
Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.4% |
Market growth 2024-2028 |
USD 11 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.92 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 32% |
Key countries |
US, China, Germany, UK, and India |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Advanced Sleep Technologies, American Textile Co., Avocado Mattress LLC, Bedding Acquisition LLC, Brooklyn Bedding, Casper Sleep Inc., ComfyDown, Coop Home Goods, Downlite, Gio Clavis Co. Ltd., Leesa Sleep LLC, Malouf Companies, Mediflow Inc., My Pillow Inc., Purple Innovation Inc., Resident Home LLC, Serta Simmons Bedding LLC, Sleep Number Corp., SnugglePedic, and Tempur Sealy International Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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