Pillows Market by Application and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR70963

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The pillows market has the potential to grow by USD 11.58 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 5.96%.

This pillows market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (cotton pillows, memory foam pillows, down and feather pillows, and other pillows) and geography (North America, Europe, APAC, MEA, and South America). The pillows market report also offers information on several market vendors, including 8 Hours LLC, AISleep.com, Casper Sleep Inc., Comfy Quilts Ltd., Czech Feather and Down Co., H.I.G. Capital LLC, Headleveler, Hollander Sleep Products LLC, SpaceFoam.com, and Throwboy among others.

What will the Pillows Market Size be in 2021?

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Pillows Market: Key Drivers and Trends

The rising demand for cervical pillows is notably driving the pillows market growth, although factors such as health issues related to low-quality pillows may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the pillows industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • The rising demand for cervical pillows will be a significant factor in driving the growth of the pillows market size throughout the next five years.
  • The pain-relieving properties and health benefits of cervical pillows are boosting their popularity among consumers.
  • Cervical pillows are specially designed orthopedic pillows which help in relaxing muscles by maintaining the cervical curve.
  • The demand for cervical pillows is especially high among people suffering from cervical injuries related to the head, neck, shoulder, and spine.
  • Cervical pillows are being used by sportspersons, athletes, frequent flyers, and travelers.
  • The increasing demand for cervical pillows has encouraged vendors to offer innovative products such as customizable cervical pillows.
  • The increasing sales of pillows online will be one of the critical pillow industry trends, which will fuel the pillows market size growth during the forecast period.
  • The rising adoption of smartphones and increasing internet penetration have boosted the sales of pillows through online channels.
  • The advent of technologically advanced gadgets and internet-enabled advanced transaction platforms have made online shopping hassle-free.
  • The availability of a wide range of products online offers consumers the convenience to select products based on price, quality, and other factors.
  • Hefty discounts offered by various online retailers are further boosting the popularity of online shopping.
  • The rising awareness about the ease and convenience of online shopping will encourage vendors to distribute their products through online channels.

This pillows market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Pillows Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • 8 Hours LLC
  • AISleep.com
  • Casper Sleep Inc.
  • Comfy Quilts Ltd.
  • Czech Feather and Down Co.
  • H.I.G. Capital LLC
  • Headleveler
  • Hollander Sleep Products LLC
  • SpaceFoam.com
  • Throwboy


This statistical study of the pillows market encompasses successful business strategies deployed by the key vendors. The pillows market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The pillows market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Pillows Market?

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36% of the market’s growth will originate from North America during the forecast period. The US is a key market for pillows in North America. Market growth in this region will be faster than the growth of the market in South America.

The increasing number of vendors and their diversified range of innovative product offerings will facilitate the pillows market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Application Segments in the Pillows Market?

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The pillows market share growth by the cotton pillows segment will be significant during the forecast period. The rising adoption of cotton pillows, especially from the decorative pillows segment, among millennials is one of the major drivers of the market. Various health and functional benefits offered by cotton pillows will also drive the growth of the segment during the forecast period. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the pillows market size and actionable market insights on post COVID-19 impact on each segment.



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What are the Key Factors Covered in this Pillows Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive pillows market growth during the next five years
  • Precise estimation of the pillows market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the pillows industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of pillows market vendors

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Pillows Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.96%

Market growth 2021-2025

$ 11.58 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

North America at 36%

Key consumer countries

US, China, Germany, UK, and France

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

8 Hours LLC, AISleep.com, Casper Sleep Inc., Comfy Quilts Ltd., Czech Feather and Down Co., H.I.G. Capital LLC, Headleveler, Hollander Sleep Products LLC, SpaceFoam.com, and Throwboy

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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