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The pillows market is estimated to grow at a CAGR of 5.33% between 2022 and 2027. The market size is forecasted to increase by USD 10.36 billion. The growth of the market depends on several factors, including the growing hotel industry, the increased adoption of memory foam pillows, and the rising demand for cervical pillows.
This pillows market report extensively covers market segmentation by product (memory foam pillows, cotton pillows, microbead pillows, and down and feather pillows), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing hotel industry is notably driving the market growth, although factors such as health issues related to low-quality pillows may impede market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing hotel industry is notably driving market growth. The construction of new hotels has increased the demand for bedding essentials, such as pillows. From 2019 to 2021, the number of hotel rooms increased by 3% globally. In India, the hotel industry grew by approximately 13% in FY 2019-2020. The growth of this industry is attributed to factors such as an increase in disposable income and per capita income.
In Europe, the hotel industry in some countries witnessed significant growth in recent years due to the surge in tourism, with Spain being one of the most visited countries. In the US, the growth of the hotel industry is attributed to factors such as the significant growth of the travel and tourism sector. In 2021, the travel and tourism sector in the US had a year-over-year growth of 35.6%, representing an increase of USD 393 billion. Therefore, the growth of the tourism sector will increase the demand for hotels across the world, which will negatively impact the sales of bedding essentials, such as pillows. Therefore, the growth of the hotel industry is expected to drive the growth of the global pillows market during the forecast period.
The growing online sales of pillows is a key trend influencing the market growth. The rise in retail sales is driven by various factors, such as the increasing adoption of smartphones and a rise in internet penetration globally. The advent of technologically advanced gadgets has encouraged consumers to look for hassle-free shopping. Rapid urbanization and the advent of internet-enabled transaction platforms are further driving the growth of the market.
Consumers across the world are shifting toward convenient shopping, which is fueling the sales of pillows through online channels. Online retailers offer high discounts to attract consumers. They provide a wide range of products with varied prices, quality, and other factors. Therefore, various retailers are offering their products online. This trend is expected to support the growth of the global pillows market during the forecast period.
Health issues related to low-quality pillows may impede market growth. Various low-quality pillows are available in the market. These pillows are harmful to consumers' health, which negatively affects the demand for pillows globally. Back pain is a common health issue and is usually a result of incorrect posture. A low-quality pillow aggravates back pain. Certain pillows disrupt the natural alignment of the spine and cause back and neck pain. Moreover, pillows that are too soft or too hard can strain neck muscles.
Many consumers consider sleeping without pillows beneficial. For instance, sleeping without a pillow helps maintain the natural curvature of the body, which improves spinal health. It also helps in preventing acne and allergies. Therefore, many consumers across the world are avoiding the use of pillows while sleeping. This, in turn, will negatively impact the growth of the global pillows market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Pillows Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Textile Co. - The company offers pillows such as Sealy activated charcoal pillows and AllerEase hot water washable pillows.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the memory foam pillows segment will be significant during the forecast period. Memory foam is made of viscoelastic foam, which is polyurethane foam. Pillows made from memory foam automatically adjust to the pressure exerted by the user and retain their shape, thus providing comfort and balance. These pillows offer various health benefits, such as proper alignment of the spine and neck. This prevents stiffness or soreness around the neck and head, unlike cotton pillows. Therefore, the adoption of memory foam pillows has increased.
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The memory foam pillows segment was valued at USD 11.07 billion in 2017 and continued to grow by 2021. Various local and international vendors offer different types of memory foam pillows to cater to the rising demand from consumers. Therefore, the increase in the availability of memory foam pillows in the market will contribute to the growth of this segment during the forecast period.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growth of the pillows market in North America is attributed to factors such as the increasing number of vendors and their diversified product offerings. Consumers are becoming aware of the health benefits offered by different types of pillows. For instance, memory foam pillows enable proper spinal alignment. Cervical pillows are recommended by doctors for people with cervical pains. These pillows are primarily used by people who actively engage in sports activities and other athletes. Therefore, the demand for memory foam and cervical pillows is increasing, which, in turn, is driving the pillows market in North America.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020, the COVID-19 pandemic adversely affected the economies of various countries in North America due to the temporary closure of various industries. This decreased the demand for pillows from offline channels. However, in H2 2020, the initiation of large-scale COVID-19 vaccination drives led to the lifting of lockdown restrictions, which resulted in the reopening of offline channels. This, in turn, increased the demand for pillows in the region. In addition, the increasing construction of hotels and resorts is expected to fuel the growth of the pillows market in North America during the forecast period.
The pillows market report forecasts market growth by revenue at global, regional, & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the pillows market as a part of the global home furnishing market within the global household durables industry. The parent market, the global home furnishing market, covers products and companies engaged in the manufacturing/marketing of furniture, portable beds, floor coverings, and decorative products. Technavio calculates the global home furnishing market size based on the combined revenue generated by the manufacturers/marketers of consumer electronics, furnishings, decorative products, household appliances, and other homeware. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Pillows Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.33% |
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Market growth 2023-2027 |
USD 10.36 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.81 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 33% |
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Key countries |
US, China, India, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Advanced Sleep Technologies, American Textile Co., Avocado Mattress LLC, Bedding Acquisition LLC, Brooklyn Bedding, Casper Sleep Inc., ComfyDown, Coop Home Goods, Downlite, Gio Clavis Co. Ltd., Leesa Sleep LLC, Malouf Companies, Mediflow Inc., My Pillow Inc., Purple Innovation Inc., Resident Home LLC, Serta Simmons Bedding LLC, Sleep Number Corp., SnugglePedic, and Tempur Sealy International Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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