Smoker Grill Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Smoker Grill Market Size 2024-2028 

The smoker grill market size is forecast to increase by USD 2.54 billion at a CAGR of 6.58% between 2023 and 2028. The market is experiencing significant growth due to the increasing preference for smoked meats at outdoor parties and social gatherings among young consumers. The popularity of smoked meats, such as brisket, pork shoulder, and pork ribs, has led to innovations and portfolio extensions in the market, resulting in product premiumization. However, the market faces stiff competition from alternative cooking appliances, including gas and charcoal grills. Restaurants, quick-service restaurants, eateries, and barbeque restaurants continue to be key consumers of smoker grills, with live cooking adding to the dining experience. To stay competitive, grill owners must focus on offering unique features and superior performance to attract customers. This market analysis report provides insights into the growth drivers, trends, and challenges shaping the market.

What will be the Size of the Market During the Forecast Period?

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The market in the United States is witnessing significant growth due to various factors. These factors include the increasing popularity of smoked foods in outdoor social gatherings and the growing preference for natural and environmentally friendly cooking methods. Smoked foods, such as brisket, pork shoulder, and pork ribs, have gained immense popularity in the US market. The demand for these foods is particularly high during outdoor parties, social gatherings, and events. Smoker grills are an essential appliance for preparing these dishes, making them a must-have for households and commercial establishments alike.

Moreover, smoker grills offer several advantages over traditional grills. They provide a secondary heat source, which helps in maintaining a consistent temperature for long cooking times. This feature is particularly useful for preparing large cuts of meat, such as briskets and pork shoulders, which require low and slow cooking. Another factor driving the growth of the market is the potential for electricity savings. Smoker grills use natural food oils or atomized wood chips as fuel, making them a cost-effective and eco-friendly alternative to electricity-powered grills. This feature is especially appealing to young consumers who are increasingly conscious of their carbon footprint and energy usage.

Furthermore, smoker grills offer a unique cooking experience that cannot be replicated by other types of grills. The smoking process imparts a distinct flavor to the food, making it a popular choice for restaurants, hotels, and quick-service restaurants. Grill owners and chefs appreciate the versatility and consistency that smoker grills offer, making them an essential investment for their establishments. In conclusion, the market in the United States is experiencing steady growth due to the increasing popularity of smoked foods, the potential for electricity savings, and the unique cooking experience they offer. The market is expected to continue growing as more consumers and businesses recognize the benefits of smoker grills and the demand for smoked foods continues to rise.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• End-user
  • Commercial
  • Residential
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • South America
  • Middle East and Africa

By End-user Insights

The commercial segment is estimated to witness significant growth during the forecast period. In today's globalized world, the hospitality sector, including hotels, strives to provide unique and authentic dining experiences for their guests. Buffet spreads featuring smoked foods have become increasingly popular, as they offer a diverse range of flavor profiles that cater to the growing demand for international culinary experiences. Commercial smoker grills enable the production of these dishes, replicating various smoking traditions and methods from around the world.

For instance, the ambiance of a US-style barbecue can be recreated using a gas barbeque grill, while a charcoal barbeque grill can be used to prepare authentic European charcuterie. Electric BBQ grills offer flexibility in creating dishes inspired by South Asian tandoori cooking. These designer grills have become essential tools for backyard entertainment and are also gaining popularity in commercial kitchens. The versatility of commercial smoker grills allows manufacturers to use different types of wood or flavoring agents to achieve specific regional tastes, adding to the overall hospitality experience.

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The commercial segment was valued at USD 3.33 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 52% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the market holds a significant position in the global market. The market is projected to expand at a substantial rate during the forecast period. The United States and Canada are the leading countries in the North American market. According to recent data, the US holds the largest market share in this region. The increasing preference for smoked and flavorful food items is fueling the demand for processed and smoked foods. Smoker grills play a pivotal role in catering to this demand by offering efficient smoking solutions for various products like meat and fish. Gas grills, charcoal grills, pellet grills, electric grills, pellet smokers, and charcoal smokers are the major types of smoker grills.

Among these, pellet smokers and charcoal smokers are widely used for smoking foods due to their ability to impart authentic smoky flavors. Commercial establishments and households, both residential and non-residential, are the primary end-users of smoker grills. Smoker grills, also known as stoves, cookers, and barbecues, are essential appliances for preparing a wide range of smoked food products. In conclusion, the North American market is expected to witness steady growth due to the increasing consumer demand for smoked food products. The US remains the largest market for smoker grills in North America, with Canada following closely. Smoker grills, including gas grills, charcoal grills, pellet grills, electric grills, pellet smokers, and charcoal smokers, are indispensable appliances for preparing smoked food items for both commercial and residential applications.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The rising popularity of smoked meats is the key driver of the market. Smoker grills have gained significant traction in the food industry due to their ability to deliver consistent and distinctive flavor profiles for smoked meats. These grills offer food providers precise control over the smoking process, ensuring that desired flavor characteristics are maintained across batches. The increasing popularity of smoked and processed meats has led many food manufacturers to expand their product portfolios, experimenting with new flavors, cuts, and types of smoked meats to cater to evolving consumer preferences. Advanced control systems and automation in smoker grills are key factors contributing to their efficiency and versatility. Smoker grills offer a sustainable and environmentally friendly alternative to traditional smoking methods, as they consume less energy and produce a smaller carbon footprint compared to open-fire methods.

Moreover, the use of natural food oils as free fuel further reduces overall energy consumption and makes smoker grills a more sustainable choice for outdoor and home cooking. Smoker grills provide food providers with the flexibility to create a wide range of smoked meat products, catering to diverse consumer preferences. By incorporating smoker grills into their operations, food manufacturers can reduce their reliance on traditional fuel sources, leading to significant electricity savings and a more eco-friendly production process. The adoption of smoker grills not only enhances the quality of grilled food but also contributes to a more sustainable and energy-efficient food production system.

Market Trends

Innovations and portfolio extensions leading to product premiumization are the upcoming trends in the market. In today's fast-paced world, the demand for time-saving and energy-efficient cooking appliances is on the rise, particularly among young consumers. Outdoor parties and social gatherings are popular occasions for cooking large cuts of meat such as brisket, pork shoulder, and pork ribs. Smart smoker grills and cooktops, equipped with Wi-Fi and Bluetooth technology, have entered the market to cater to this need. These advanced cooking appliances offer the convenience of remote and instant monitoring of multiple cooking activities, making them a popular choice among grill owners, restaurants, quick-service restaurants, eateries, and even barbeque restaurants.

However, the increased functionality of these appliances comes with a higher price tag. For instance, the USG730 wood pellet grill, available from United States Stove, features integrated technology that ensures perfectly cooked food by automatically adjusting the internal cooking temperature to the chosen setting, while accounting for the ambient temperatures outside. 

Market Challenge

High competition from alternative cooking appliances is a key challenge affecting the market growth. Smoker grills face growing competition from alternative barbecue appliances, such as grill pans and microwave ovens, in the US market. Consumers' price sensitivity and the increasing number of apartment dwellers are driving this trend.

However, limited outdoor space in apartments results in decreased demand for smoker grills and increased demand for compact alternatives. During summer holidays and family gatherings, ground beef, beef steak, and new roast recipes continue to be popular choices for barbeque parties, house parties, picnics, and Friday-night pizzas. However, the lack of sufficient space for large smoker grills may hinder their sales. The market may experience a decline in demand as consumers opt for more space-efficient alternatives for household applications.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

American Outdoor Brands Inc: The company offers smoker grills such as Silverbac Wood Pellet Grill Alpha Connect, Chimp Tailgater WiFi Wood Pellet Grill, and Grilla OG Alpha Connect Wood Pellet Smoker Grill, under its brand Grilla Grills.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• American Outdoor Brands Inc.
• Char Broil LLC
• Conair Corp.
• Cookshack Inc.
• Dalsin Industries
• DANSONS
• Empire Comfort Systems
• Green Mountain Grills
• LANDMANN Germany GmbH
• MAK Grills
• RH Peterson Co.
• Royall Products LLC
• Spotix Inc.
• The Middleby Corp.
• Traeger Inc.
• United States Stove Co.
• Vista Outdoor Inc.
• Weber Stephen Products LLC
• YODER SMOKERS
• Z Grills

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market encompasses a variety of outdoor and indoor cooking appliances, including gas grills, charcoal grills, pellet grills, electric grills, pellet smokers, and charcoal smokers. These grills cater to both commercial and household applications, serving as essential tools for restaurants, quick-service restaurants, eateries, barbecue restaurants, and even households. Grills are popular for their ability to provide delicious, grilled food for various occasions, such as summer holidays, family and friends gatherings, house parties, picnics, and outdoor parties. Young consumers, in particular, are drawn to the social aspect of grilling and the ambiance it brings to social gatherings. Grills come in various models, from designer grills for backyard entertainment to easy-to-cook barbeque grills for households.

In summary, they offer energy savings through features like atomization and natural food oils, making them an environmentally friendly and sustainable choice. Grills are versatile and can cook a range of foods, from ground beef and beef steak to pork shoulder, pork ribs, brisket, goat, chicken, and even fish like shrimp tacos, Mexican BBQ chicken, grilled Chile salmon, and guacamole Turkey burgers. They are also used in the hospitality sector, including hotels, where they add to the overall dining experience with live cooking and buffet spreads. Grills are not just limited to summer months; they are also used for winter grilling during camping trips and vacations, adding to the adventure and excitement of the experience. Grills are an integral part of various cultures and cuisines, from parrilladas and street food to delivery businesses, making them an essential tool for creating delicious meals and adding to the overall dining experience.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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