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The us frozen pizza market size is forecast to increase by USD 2.17 billion at a CAGR of 5.15% between 2023 and 2028.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The US frozen pizza market caters to diverse consumer preferences, with a significant portion dedicated to non-vegetarian toppings. Popular choices include pepperoni, sausage, and bacon, appealing to consumers seeking convenient, nutritious, and hearty meal options. Innovative fusion pizzas, such as BBQ chicken and taco-style, cater to more adventurous palates. These toppings align with popular diets, including keto and high-protein regimens. High-quality ingredients, ready-to-eat convenience, and a variety of crust types, including thin, thick, and gluten-free, further boost market growth. Online retail and e-commerce platforms, including online grocery stores, offer convenient, contactless shopping options for health-conscious consumers. Frozen pizzas' longer shelf life and quick preparation time make them a popular choice for hectic lifestyles.
The market also caters to dietary restrictions, such as gluten allergy and celiac disease, with gluten-free and vegan options. Inventory management and production challenges are addressed through advanced freezing technologies, such as liquid nitrogen, ensuring consistent quality and taste.
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The Non-vegetarian toppings segment was valued at USD 4369.40 million in 2018 and showed a gradual increase during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Longer shelf life of frozen pizza products is the key driver of the market.
Convenience in transportation of meal kits is the upcoming trend In the market.
Rising health and nutrition concerns related to high-calorie food is a key challenge affecting the market growth.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, market forecast partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The frozen pizza market In the US has experienced significant growth in recent years, driven by various factors. One of the primary factors is the increasing preference for Western-style diets and the convenience of ready-to-eat foods. With hectic lifestyles becoming the norm, consumers are seeking out convenient food options that can be easily prepared and consumed at home. High-quality ingredients have become a key focus In the frozen pizza market. Consumers are increasingly concerned about health issues and are looking for frozen pizzas made with vegan ingredients and plant-based proteins. Certifications such as organic and gluten-free have also gained popularity among health-conscious consumers.
The rise of online retail and e-commerce has significantly impacted the frozen pizza market. Consumers can now easily order their favorite pizzas online and have them delivered to their doorstep. Online grocery stores and modern retail outlets have emerged as major players In the market, offering a wide range of frozen pizza types, including thin crust, extra thin crust, regular thin crust, classic/thick crust, deep-dish, stuffed crust, and rising crust. Gluten-free frozen pizzas have gained significant traction In the market due to the increasing number of consumers with dietary restrictions, including gluten allergy. Proper storage and transportation are crucial factors in maintaining the quality and consistency of frozen pizzas.
Cold chain logistics and temperature fluctuations play a significant role in ensuring the longer shelf life and preventing spoilage. Production challenges, such as ensuring consistent quality and implementing freezing technologies like liquid nitrogen, have become important considerations for manufacturers. Nutritional content is also a significant concern for consumers, with many seeking out healthier options. Reduced sodium, whole grains, and vegetarian and vegan varieties are becoming increasingly popular. The frozen pizza market is diverse, with a wide range of toppings and crust options available. Popular toppings include chicken and bacon, while crust options range from regular/restaurant style to gluten-free.
Seasonal fluctuations can also impact sales, with certain types of pizzas becoming more popular during specific seasons. Inventory management is a critical aspect of the frozen pizza market, with manufacturers and retailers seeking to optimize their supply chains to meet consumer demand. E-commerce platforms and contactless grocery shopping have become essential tools in managing inventory and meeting the changing needs of consumers. In conclusion, the frozen pizza market In the US is a dynamic and growing industry, driven by consumer preferences for convenience, healthier options, and high-quality ingredients. The rise of online retail and e-commerce, as well as the increasing popularity of plant-based diets and vegan options, are key trends shaping the market.
Proper storage, transportation, and production are essential considerations for manufacturers and retailers to ensure consistent quality and meet consumer demand.
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Market Scope |
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Report Coverage |
Details |
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Page number |
136 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.15% |
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Market growth 2024-2028 |
USD 2174.6 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.8 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Market Segmentation by Product
9 Customer Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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