Outlook of the organic drinks market
Technavio’s market research analyst predicts the global organic drinks market to grow at a CAGR of around 17% until 2020. The demand for organic drinks is likely to rise during the forecast period owing to an increase in the health conscious population and the rising preference for organic products. One of the major factors for the strong growth of this market is the populace’s growing awareness about various health and environmental issues, which are caused due to GM farming and the growing utilization of genetically modified organisms (GMOs).
The numerous health benefits provided by natural and organic food products have propelled the demand for organic drinks among the population. In recent times, it has been observed that consumers are spending more time in reading labels and searching for information before purchasing any products. According to the International Food Information Council (IFIC) Foundation, around 71% of the consumers preferred health as the major factor behind their purchasing decisions for food and beverages. It also indicated that about 32% of the consumers purchase products that are labeled “organic.” Consumers perceive organic food products to provide better nutritional benefits than non-organic foods as they do not contain artificial chemicals, hormones, and pesticides.
Segmentation by product and analysis of the organic drinks market
- Non-dairy drinks
- Hot drinks
The hot drinks segment was the largest market segment in 2015 and is envisaged to retain its dominating hold over the market by 2020. Factors like rising awareness about the health benefits of organic drinks, such as herbal and organic tea, will boost the demand for organic hot drinks during the forecast period. Recently, it has been observed that the sale of organic certified RTD tea has increased
Outlook of the roast and ground coffee market
Technavio’s market analyst predicts that the global roast and ground coffee market is expected to grow steadily at a CAGR of more than 5% during the forecast period. The sudden surge in café culture will have a positive influence on the roast and ground coffee market. With the increasing influx of people to urban areas and substantial white-collar demographic, the number of food service outlets and coffee shops is on the rise. Furthermore, varied tastes and preferences for different varieties of fresh coffee have led to the establishment of coffee shops, specialty coffee shops, and quick service restaurants (QSRs). For instance, Cielito Querido Café, a popular local café in Mexico, acquired another local café chain and revamped its branding and product and service offerings to compete with Starbucks, the leading player in Mexico. Also, leading café chains such as Starbucks, Costa Coffee, and Barista are opening outlets in emerging economies. Also, the rising popularity of malls and shopping centers has also caused new players to invest substantially in the distribution of coffee through these centers. Therefore, the increasing number of new cafés and gourmet outlets will aid in the growth of this market during the forecast period.
The consumer’s growing demand for organic beverages is expected to contribute to the market growth during the forecast period. Organic coffee is free of chemicals, pesticides, and hormones, and is nutritionally superior to non-organic counterparts. The consumers are becoming increasingly aware of the health benefits of natural and organic coffee and the adverse effects of the chemicals and pesticides in standard coffee. This recent shift in preference for organically grown coffee is expected to drive the market growth for roast and ground coffee during the forecast period.
Segmentation by distribution and analysis of the roast
Outlook of the organic food and beverages market in Europe
Technavio’s market research analyst predicts the organic food and beverages market in Europe to grow at a CAGR of around 7% in terms of revenue until 2020. Recently, it has been observed that the demand for organic food products in Europe is rising rapidly. Much of this demand can be attributed to the populace’s growing preference for a healthy lifestyle and the rising awareness about the health benefits of organic food products. This paradigm shift in the consumer’s preferences will spur the demand for organic food products and beverages during the forecast period.
The increasing shelf space for organic food products is the key driver for the growth of this market. In recent times, it has been observed that the augmented demand for organic food products has led to the allocation of more shelf space to organic food brands in retail stores. The increased visibility and accessibility of organic food products and beverages in retail outlets will make it more convenient for consumers to purchase such products. This improved accessibility and visibility will, in turn, impel the sale of organic food and beverages during the forecast period.
Product-based segmentation of the food and beverages market in Europe
- Fruits and vegetables
- Dairy products
- Prepared food
- Baby food
- Meat and poultry
- Bakery products
In this market study, analysts have estimated the fruits and vegetables segment to account for more than 24% of the total market share by 2020. The demand for organic fruits and vegetables has increased with growing awareness about their health benefits. Since this segment consists of products that do not
An overview of the maple water market
Technavio’s market research analyst expects the global maple water market to register a CAGR of more than 30% between 2016 and 2020. Maple water is a trending drink, which is likely to witness a remarkable growth like coconut water during the forecast period. With the right marketing strategies and promotional methods undertaken by companies, the overall tree water market, which includes maple water, detox water, birch sap, cactus water, and watermelon water, is envisaged to reach a market value of more than $2 billion by 2025.
The maple water market has huge growth potential owing to growing demand for organic and natural products and health-conscious population across the globe. Maple water has 46 bioactive nutrients including phytonutrients unique to tree waters, which can help boost immune health, aid in the prevention of degenerative diseases, and also act as a pre-biotic helping in the digestion. These health benefits have increased its popularity among consumers, thus escalating the growth of the overall market.
Segmentation of the maple water market by product
Maple water is natural in nature and is vastly available in the raw and unflavored format. Hence, this has led to the massive dominance of the unflavored segment in this market. This segment has a significant market share of 99.89% as of 2015, and this trend is expected to continue during the forecast period.
Geographical segmentation of the maple water market
The global maple water market was dominated by the Americas with a market share of about 94% in 2015, followed by EMEA and
Market outlook of the yogurt drinks market
Technavio’s research analyst predicts the global yogurt drinks market to grow steadily at a CAGR of approximately 8% during the forecast period. The rising number of mergers and acquisitions and the strategic collaborations between companies are the primary growth drivers for this market. Vendors are increasingly investing in milk sources and cattle ranches to maintain a steady supply of milk, the primary raw material for this market. For instance, during May 2013, Danone and Mengniu entered into a strategic partnership to produce and distribute chilled yogurt products in China.
The introduction of new products and flavors by vendors has also contributed to the market growth. Yogurt makers are introducing a variety of flavors such as mango, pineapple, chocolate, vanilla and pomegranate to cater to the needs of consumers. For instance, during 2015, Blue Hill introduced its drinkable savory yogurt, which is available in different varieties such as butternut squash, beetroot, carrot, tomato and sweet potato. During 2014, there were around 250 new yogurt products launched worldwide, including yogurt drinks.
Segmentation by distribution channel and analysis of the global yogurt drinks market
- Hypermarkets and supermarkets
- Convenience stores
- Food and drink specialty stores
- Others (cash and carry stores, online retailers, vending machines, and other independent retailers)
Hypermarkets and supermarkets dominated the global yogurts drink market during 2015 with a market share of around 51%. The growing number of retail chains being setup, especially in the developing economies, have contributed to this growth. For instance, the penetration of modern retail chains in the ASEAN
Market outlook of caustic soda market
Technavio’s research analyst predicts the global caustic soda market to grow steadily at a CAGR of around 3% during the forecast period. The caustic soda market is anticipated to grow at a moderate pace owing to the growth of various end-user industries like alumina, organics, inorganics, pulp and paper, soaps and detergents, and water treatment chemicals. Despite being a very crucial chemical in the processing of other chemicals, the market growth of caustic soda might be hampered because of its reactive nature and energy-intensive production process. However, the growing usage of caustic soda in regions like APAC and untapped market of Africa will most likely offer new avenues, which will directly affect the evolution of the global caustic soda market in the near future.
Production process segmentation and analysis of caustic soda market
- Membrane cell
- Diaphragm cell
The membrane cell production process is being used in the majority of production facilities. This segment led the market in 2015, with a market share of 65%.
Segmentation by applications and analysis of caustic soda market
- Pulp and paper
- Organic chemicals
- Inorganic chemicals
- Water treatment and others
In 2015, the pulp and paper segmented accounted for the largest market share of 23%. It was followed by organics with 20.69%, inorganics with 15.74%, and soaps/detergents/ textiles with 13.80% shares. The least market share was contributed by alumina and water treatment and others with a total of 27.01%. This
Non-alcoholic drinks refer to beverages that have less than 0.5% alcoholic content by volume. This includes soft drinks, juices, ready-to-drink tea and coffee, bottled water, energy drinks, and non-alcoholic beer and wine. Rapidly changing lifestyles and increasing disposable income are two of the major factors fueling the demand for non-alcoholic drinks globally.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides strategic insights on non-alcoholic beverages, non-alcoholic beer, non-alcoholic wine, non-alcoholic cocktails, and non-alcoholic malt beverages.