Overview of the global carbonated drinks market
Technavio’s research analyst predicts the global carbonated drinks market to grow steadily and reach a revenue of around USD 259 billion by the end of the forecast period. The increase in disposable income levels and lifestyle changes such as eating out especially in the emerging markets is driving the market growth. For instance, regions such as Africa, Asia, and Eastern Europe have fueled the growth of companies like Coca-Cola by a 10% increase in volume between 2012 and 2014.
However, the rising health concerns among consumers is expected to pose a challenge to the market during the forecast period. The rise in the number of diabetics and increased rate of obesity have adversely affected the sales of carbonated soft drinks. According to the global burden of disease Study 2013, nearly 62% of the world's obese population lives in emerging countries, which are potential markets for the consumption of carbonated soft drinks. Many countries such as Britain, France and the US have also banned consumption of carbonated soft drinks in schools due to their high sugar content.
Product based segmentation and analysis of the carbonated drinks market
- Diet cola
- Fruit-flavored carbonates
- Standard cola
This market research report anticipates the standard cola segment to account for the largest market share during the forecast period. Some of the flavoring ingredients added to these drinks are acidic flavor, citrus oils, cinnamon, sugar, and vanilla.
Segmentation by off-trade channel and analysis of the carbonated drinks market
- Hypermarkets and supermarkets
Market outlook of the coconut water market
Technavio’s market research analyst projects the global coconut water market to grow at a CAGR of around 25%, in terms of revenue, during the forecast period. The increasing health consciousness among the consumers is driving the sales of coconut water. Coconut water contains important electrolytes essential for the body such as potassium and sodium. In many tropical countries such as India, Indonesia, Philippines, and Sri Lanka coconut water is consumed fresh. Packaged coconut water is, however, popular in western countries such as the US, UK, and Brazil.
The on-trade consumption of coconut water is expected to increase as many restaurants and eateries in the US, and other countries have started offering coconut water as a mainstream drink in their menu. For instance, Kero Coco, a product of PepsiCo, has been slated as the most selling beverage in McDonalds and Pizza Hut outlets in Brazil. The market research report anticipates coconut water to replace soda drinks in numerous foodservice locations across North America during the forecast period.
Competitive landscape and key vendors
The global coconut water market is signified by the presence of a small number of suppliers. Vita-Coco, a leading provider, dominates the market in terms of revenue. The low capital cost involved in setting up the bottling plant for coconut water is anticipated to attract small-scale industries to this market.
The key vendors in the market are –
- Vita Coco
Other vendors in the market include Amy & Brian Naturals, Bai, Blue Monkey Waters, Bush Farm Trading, C-Coconut Water, C20 Pure Coconut
About energy drinks
Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation. They also contain large amounts of caffeine and other stimulants, and sugar or other sweeteners, herbal extracts, and amino acids.
Technavio's analysts forecast the global energy drinks market to grow at a CAGR of 12.69% and 12.11%, in terms of revenue and volume, respectively, over the period 2014-2019.
Covered in this report
This report covers the present scenario and growth prospects of the global energy drinks market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of energy drink products in both on-trade and off-trade channels.
Based on products type, the global energy drinks market can be classified into the following segments:
- Energy drinks
- Energy shots
- Energy mixers
The report also covers the segmentation of the market based on the sale of energy drinks using various distribution channels:
- Hypermarkets and supermarkets
- Independent retailers
- Convenience stores
- Others (vending machines, gas stations, cash and carry retailers, and online retailers)
- Monster Beverages
Outlook of the bottled water market in APAC
Technavio’s market research analyst predicts the bottled water market in APAC to witness a tremendous growth at a CAGR of around 12% during the forecast period. The contamination of drinking water in this region is the key driver for the growth of this market. Excessive utilization and exploitation of water bodies have depleted safe and pure drinking water sources. Several large industries are also polluting water bodies by dumping massive amounts of toxic waste leading to the spread of various waterborne diseases such as jaundice, cholera, and coenurosis.
The availability of numerous flavored and functional bottled water segments is
About soft drinks
The soft drinks market in the US comprises carbonated soft drinks, bottled water, juices and concentrates, RTD tea and coffee, and functional drinks. The consumption of soft drinks is driven by consumers across all ages owing to the indulgence and taste associated with the products. An increase in operational efficiency will drive the growth of the soft drinks market in the US during the forecast period. In the US, the common sweetener used in soft drinks is high fructose corn syrup or HFCS, a form of sugar.
Technavio's analysts forecast the soft drinks market in the US to grow at a CAGR of 3.33% over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the soft drinks market in the US for the period 2015-2019. The market size is calculated based on revenue generated from the sales of different soft drinks.
The report includes the following types of soft drinks:
• Bottled water
• Concentrates and juices
• RTD coffee and tea
• Functional drinks
The report also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the soft drinks market in the US.
Technavio's report, Soft Drinks Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the US. The report includes a discussion of the key vendors operating in this market.
• Dr Pepper Snapple
• Nestle Waters North America
Other prominent vendors
• Florida's Natural Growers
• Hydro One Beverage
• MD Drinks
Market overview of the energy drinks market
An energy drink is a fortified beverage with added dietary supplements which contains stimulants. These drinks can be carbonated or non-carbonated and contain caffeine, sugar, amino acids, herbal extracts and other sweeteners. Technavio’s market research analyst predicts the energy drinks market in Latin America to grow at a rate of 11% during the forecast period. The introduction of natural ingredient based energy drinks and the launch of new types and flavors are fueling the growth of the energy drinks market.
The increase in investments in the energy drinks market in Latin America is driving the growth of the economy. Companies are investing in this market as it returns larger profit margins. For instance, during 2013, Coca-Cola Femsa acquired Spaipa, a Brazilian beverage firm, for a total value of around USD 2 billion. These investments are expected to boost the market in Latin America positively during the forecast period.
Segmentation by product and analysis of the energy drinks market in Latin America
The regular segment dominated the energy drinks market with a share of nearly 96%. The low pricing and easy availability of regular energy drinks are driving the market growth of this segment compared to the sugar-free section.
Segmentation by distribution and analysis of the energy drinks market in Latin America
The off-premise channels such as the modern retail segments account for the majority of the market shares in Latin America. The growth of this segment can be attributed to the presence of a strong
Non-alcoholic drinks refer to beverages that have less than 0.5% alcoholic content by volume. This includes soft drinks, juices, ready-to-drink tea and coffee, bottled water, energy drinks, and non-alcoholic beer and wine. Rapidly changing lifestyles and increasing disposable income are two of the major factors fueling the demand for non-alcoholic drinks globally.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides strategic insights on non-alcoholic beverages, non-alcoholic beer, non-alcoholic wine, non-alcoholic cocktails, and non-alcoholic malt beverages.