About energy drinks
Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation. They also contain large amounts of caffeine and other stimulants, and sugar or other sweeteners, herbal extracts, and amino acids.
Technavio's analysts forecast the global energy drinks market to grow at a CAGR of 12.69% and 12.11%, in terms of revenue and volume, respectively, over the period 2014-2019.
Covered in this report
This report covers the present scenario and growth prospects of the global energy drinks market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of energy drink products in both on-trade and off-trade channels.
Based on products type, the global energy drinks market can be classified into the following segments:
- Energy drinks
- Energy shots
- Energy mixers
The report also covers the segmentation of the market based on the sale of energy drinks using various distribution channels:
- Hypermarkets and supermarkets
- Independent retailers
- Convenience stores
- Others (vending machines, gas stations, cash and carry retailers, and online retailers)
- Monster Beverages
About soft drinks
The soft drinks market in the US comprises carbonated soft drinks, bottled water, juices and concentrates, RTD tea and coffee, and functional drinks. The consumption of soft drinks is driven by consumers across all ages owing to the indulgence and taste associated with the products. An increase in operational efficiency will drive the growth of the soft drinks market in the US during the forecast period. In the US, the common sweetener used in soft drinks is high fructose corn syrup or HFCS, a form of sugar.
Technavio's analysts forecast the soft drinks market in the US to grow at a CAGR of 3.33% over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the soft drinks market in the US for the period 2015-2019. The market size is calculated based on revenue generated from the sales of different soft drinks.
The report includes the following types of soft drinks:
• Bottled water
• Concentrates and juices
• RTD coffee and tea
• Functional drinks
The report also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the soft drinks market in the US.
Technavio's report, Soft Drinks Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the US. The report includes a discussion of the key vendors operating in this market.
• Dr Pepper Snapple
• Nestle Waters North America
Other prominent vendors
• Florida's Natural Growers
• Hydro One Beverage
• MD Drinks
Market overview of the energy drinks market
An energy drink is a fortified beverage with added dietary supplements which contains stimulants. These drinks can be carbonated or non-carbonated and contain caffeine, sugar, amino acids, herbal extracts and other sweeteners. Technavio’s market research analyst predicts the energy drinks market in Latin America to grow at a rate of 11% during the forecast period. The introduction of natural ingredient based energy drinks and the launch of new types and flavors are fueling the growth of the energy drinks market.
The increase in investments in the energy drinks market in Latin America is driving the growth of the economy. Companies are investing in this market as it returns larger profit margins. For instance, during 2013, Coca-Cola Femsa acquired Spaipa, a Brazilian beverage firm, for a total value of around USD 2 billion. These investments are expected to boost the market in Latin America positively during the forecast period.
Segmentation by product and analysis of the energy drinks market in Latin America
The regular segment dominated the energy drinks market with a share of nearly 96%. The low pricing and easy availability of regular energy drinks are driving the market growth of this segment compared to the sugar-free section.
Segmentation by distribution and analysis of the energy drinks market in Latin America
The off-premise channels such as the modern retail segments account for the majority of the market shares in Latin America. The growth of this segment can be attributed to the presence of a strong
Market outlook of the global bottled water market
The global bottled water consumption is expected to grow steadily at a CAGR of around 7% during the forecast period. While the Americas have been dominating the global market since 2014, APAC is predicted to lead the bottled water market share by the end of the forecast period, due to the scarcity of portable drinking water in the region.
The global bottled water market is highly competitive, and vendors are aggressively investing in bottled water marketing campaigns to create brand awareness to increase their consumer base. For instance, during 2012, Bisleri, launched the ‘Kiss to Drink’ campaign, specifically targeting Tier 1 and Tier 2 Indian cities.
Leading vendors in the bottled water market
Competition in the bottled water industry is intense based on product differentiation and pricing. Manufacturers are innovating to bring pioneering varieties of bottled water to the market. For instance, Nestlé launched a bottled water brand called Resource that claimed to contain electrolytes from natural spring water and was packaged in 50% recyclable plastic.
The top vendors in the market are: -
Other prominent vendors in the market are Aqua Gold, Bisleri, Boreal Water, China Water & Drinks, Icelandic Water, Isbre, Suntory, and VOSS.
Segmentation of the global bottled water market by product
- Still unflavored
- Still flavored
- Sparkling unflavored
- Sparkling flavored
Market scope of the green tea market
The report is based on an in-depth qualitative and quantitative analysis of the global green tea market. To calculate the market size, the report takes into consideration the retail sales of green tea in terms of revenue and volume. The report provides consumption data on various segments of the market, characterized on the following criteria:
- Green tea type (Tea Bags, Loose leaves, Instant Mix, RTD, Capsules)
- Geography (APAC, Europe, Americas, and MEA)
China is the greatest producer and exporter of green tea while Asia-Pacific is the biggest market for green tea products. Nations like China, Hong Kong, Middle East, Vietnam, Indonesia, Korea, Taiwan, and Japan are some of the largest consumers of green tea. The market penetration rate of black tea is 90%, whereas only 23-27% for green team, thus presenting an opportunity to leverage an untapped market. A sustained demand from the existing markets and its growing popularity among new geographies is expected to propel the green tea market to post a robust CAGR in the next four years.
The top vendors in the green tea market
The market is witnessing increasing pressure on vendor profit margins with the rising popularity of private label products. Hence, to stay competitive, the leading players are increasingly entering into strategic partnerships. This report provides a comprehensive SWOT analysis of the leading players and discusses the corresponding vendor landscape in detail.
The top 5 vendors in the market are: -
- Associated British Foods
- ITO EN
Other prominent vendors in the market
About Tobacco and Tobacco Market in Saudi Arabia
Tobacco comprises four major products: cigarettes, cigars, smoking tobacco, and smokeless tobacco. Rising smoking prevalence coupled with the growing disposable income and an increase in the number of female smokers fuels the growth of the tobacco market in Saudi Arabia. However, increased volume of illicit cigarettes acts as a major threat to the market vendors in the country.
Technavio's analysts forecast the tobacco market in Saudi Arabia to grow at a CAGR of 4.50% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the tobacco market in Saudi Arabia for the period 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of various tobacco products. It also includes the market size based on volume, which is calculated based on the total consumption of tobacco products in Saudi Arabia.
Technavio's report, the Tobacco Market in Saudi Arabia 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
• British American Tobacco
• Imperial Tobacco
• Phillip Morris International
Other Prominent Vendors
• Al-Babtain Group
• Al Nakhla Tobacco
• Golden Leaf Tobacco
• Villiger Söhne
• Yousuf MA Naghi & Sons' Cigalah Group
• Rise in Number of Female Smokers
• For a full, detailed list, view our report
• Illicit Trade
• For a full, detailed list, view our
Non-alcoholic drinks refer to beverages that have less than 0.5% alcoholic content by volume. This includes soft drinks, juices, ready-to-drink tea and coffee, bottled water, energy drinks, and non-alcoholic beer and wine. Rapidly changing lifestyles and increasing disposable income are two of the major factors fueling the demand for non-alcoholic drinks globally.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides strategic insights on non-alcoholic beverages, non-alcoholic beer, non-alcoholic wine, non-alcoholic cocktails, and non-alcoholic malt beverages.