Craft Beer Market in Europe by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

The craft beer market share in Europe is expected to increase by 666.34 million liters from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6%.

This craft beer market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers craft beer market segmentation in Europe by product (IPA-based craft beer, seasonal-based craft beer, pale ale-based craft beer, amber ale-based craft beer, and others), distribution channel (off-trade and on-trade), and geography (Germany, UK, Poland, Russian Federation, and Rest of Europe). The craft beer market report in Europe also offers information on several market vendors, including Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, Heineken NV, Stone Brewing Co., and The Boston Beer Co. Inc. among others.

What will the Craft Beer Market Size in Europe be During the Forecast Period?

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Craft Beer Market in Europe: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The growing number of microbreweries and craft breweries is notably driving the craft beer market growth in Europe, although factors such as stringent regulations and heavy taxation may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the craft beer industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Craft Beer Market Driver in Europe

The growing number of microbreweries and craft breweries will be a significant factor driving the growth of the European craft beer market. The increasing demand for different varieties of craft beer has resulted in the rise in the number of microbreweries and craft breweries in the European region in the last few years. European consumers are increasingly experimenting with new and exciting varieties of craft beer, such as IPA and other types of pale ales. They are willing to spend more on such different varieties of craft beer. This has encouraged the growth in the number of microbreweries and craft breweries in Europe and consequently fueled the growth of the craft beer market in this region.

Key Craft Beer Market Trend in Europe

The increasing number of mergers and acquisition activities is another factor supporting the craft beer market share growth in Europe. Successful M&A activities help vendors increase their market shares and gain access to new products and technologies, thereby expanding their product portfolios and improving their supply chain efficiency. The high popularity of craft beer has encouraged major vendors to opt for M&A and acquire relatively smaller players that specialize in this category. In addition, various key players that operate in the market are focusing on the acquisition of regional macro breweries and distributors to enter new regional markets. The increasing number of acquisitions among vendors is expected to strengthen their market presence by enabling them to offer a diverse portfolio of products in the craft beer category.

Key Craft Beer Market Challenge in Europe

The stringent regulations and heavy taxation will be a major challenge for the craft beer market in Europe during the forecast period. Vendors that operate in the European craft beer market must comply with regulations and taxation policies associated with the marketing and consumption of craft beer, which are imposed by various governmental and non-governmental agencies. Regulatory bodies must approve everything from ingredients to labels on bottles before they are sent to shops for sales. Regulations are imposed to protect the health of consumers from contaminated and defectively packaged alcoholic beverages. In addition to the stringent regulations on European craft beer, the market experiences a high rate of taxes levied on the sales of craft beer. Stringent regulations, coupled with the high tax rate on craft beer, are expected to reduce the profit margins of vendors and negatively impact the growth of the craft beer market in Europe.

This craft beer market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the craft beer market in Europe as a part of the global brewers market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the craft beer market in Europe during the forecast period.

Who are the Major Craft Beer Market Vendors in Europe?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Anheuser Busch InBev SA/NV
• Asahi Group Holdings Ltd.
• BrewDog Plc
• Buxton Brewery Co. Ltd.
• Cloudwater Brew Co.
• Diageo Plc
• Duvel Moortgat NV
• Heineken NV
• Stone Brewing Co.
• The Boston Beer Co. Inc.

This statistical study of the craft beer market in Europe encompasses successful business strategies deployed by the key vendors. The craft beer market in Europe is fragmented and the vendors are deploying growth strategies such as partnerships, mergers, and acquisitions to compete in the market.

Product Insights and News

• Anheuser Busch InBev SA/NV - The company offers craft beer through its brands Goose Island, Golden Road, and Elysian Brewing.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The craft beer market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Craft Beer Market in Europe Value Chain Analysis

Our report provides extensive information on the value chain analysis for the craft beer market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the brewers market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Craft Beer Market in Europe?

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65% of the market’s growth will originate from Rest of Europe during the forecast period. Germany and UK are the key markets for craft beer in Europe in the Rest of Europe. Market growth in this region will be faster than the growth of the market in other regions.

The wide range of craft beer offerings by European craft beer manufacturers will facilitate the craft beer market growth in the Rest of Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Craft Beer Market in Europe?

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The craft beer market share growth in Europe by the IPA-based craft beer segment will be significant during the forecast period. The distinct flavor of IPA is one of the major reasons for the growing popularity of this variety of craft beer in Europe. As a result of the mass appeal of IPAs in Europe, breweries in the region are increasingly focusing on innovating and experimenting with this variety of craft beer.

This report provides an accurate prediction of the contribution of all the segments to the growth of the craft beer market size in Europe and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Craft Beer Market Report in Europe?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive craft beer market growth in Europe during the next five years
• Precise estimation of the craft beer market size in Europe and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the craft beer industry in Europe
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of craft beer market vendors in Europe 

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