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The Europe - Craft Beer Market size is projected to increase by USD 13.06 billion and the market size is estimated to grow at a CAGR of 7.87% between 2022 and 2027.
This Europe craft beer market report extensively covers market segmentation by distribution channel (off-trade and on-trade) and product (IPA-based craft beer, seasonal-based craft beer, pale ale-based craft beer, amber ale-based craft beer, and others). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The growing demand for craft beer among millennials is notably driving the market growth. In Europe, millennials constitute a major portion of the total population in the region. The rising preference for premium beer varieties is particularly growing the demand for craft beer among European consumers, especially the millennial population. They are becoming conscious of the authenticity of different premium varieties of beer, such as craft beer. Millennials are able to experiment with a wide variety of beer styles and taste profiles with craft beer. The popularity of pubbing and nightlife among millennials has led to a substantial growth in on-premises spending on craft beer. Their spending on craft beer is increasing compared with the spending on other alcoholic beverages due to the growing preference for craft beer among millennials which can have a positive impact on the growth of the Europe - craft beer market. In addition, breweries are catering to the growing social needs of millennials by hosting trivia nights and themed events, which are expanding the sales of different types of alcoholic beverages, such as craft beer. Such factors will positively influence the growth of the craft beer market in Europe during the forecast period.
The Europe Craft Beer Market shows an accelerating CAGR during the forecast period.
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The increasing number of partnerships, agreements, and M&A activities is an emerging trend shaping the market growth. The rising number of M&As is one of the favourable trends in the Europe - craft beer market. Booming M&A activities support companies to expand their market shares and gain access to new products and technologies, thereby developing their product portfolios and enhancing their supply chain efficiency. The high popularity of craft beer has encouraged major companies to prefer M&A and acquire relatively smaller players that specialize in this category. Furthermore, to enter new regional markets and offer innovative products, several key players that work in the market are focused on partnering with regional macro breweries and distributors.
For instance, in August 2022, Danish brewery Mikkeller and Warner Bros. Consumer Products teamed up to produce three unique beers using Styrian Dragon hops and dragon fruit. The three new beers are Syrax Rises, Syrax, and Caraxes. Therefore, the rising number of acquisitions among companies is expected to strengthen their market presence by allowing them to deliver various portfolios of products in the craft beer category, thereby driving the growth of the market during the forecast period.
Campaigns against alcohol consumption in Europe are a significant challenge that will hinder the market growth. The rising number of campaigns against alcohol consumption in Europe is considered to be a significant hurdle for the growth of breweries and microbreweries in the region. The levels of alcohol consumption and diverse harms related to alcohol are considered to be very high in the region. For instance, according to a recent factsheet published by the World Health Organization (WHO), the number of alcohol-related deaths is approximately 800 per day.
Moreover, the rising incidence of alcohol abuse and alcohol-related accidents has led many regulatory, social, and government organizations to launch campaigns against alcohol consumption to educate people on low-risk drinking guidelines and the health consequences associated with drinking alcohol can have a negative impact on the Europe - craft beer market growth. Such factors will hinder the market growth during the forecast period.
Indian Pale Ale (IPA) based craft beer is one of the most popular varieties of craft beer and also one of the most preferred among European consumers. The different flavour of IPA is one of the major reasons for the growing popularity of this variety of craft beer in the region. Breweries in the region are increasingly focusing on innovating and experimenting with this variety of craft beer as a result of the mass appeal of IPAs in Europe. For instance, Belgium-based Duvel Moortgat NV (Duvel) offers Duvel Triple Hop, a stronger and highly hopped version of the company's flagship line of IPA Duvel Special, which is made by adding the American hop Amarillo to the company's homegrown hop bill. The Stone IPA offered by Stone Brewing Co. LLC (Stone Brewing) is a West Coast-style IPA that has a citrusy and piney hop-forward flavour balanced by a subtle maltiness and a dry finish, which is anticipated to flourish in the European market, which will drive the growth of the IPA-based craft beer segment in the market in focus during the forecast period.
The market share growth by the off-trade segment will be significant during the forecast period. The most common off-trade distribution channels of craft beer include individual retailers, supermarkets, and hypermarkets. These distribution channels allow consumers to choose from different varieties of craft beer, as they have dedicated sections for different brands of craft beer compared with on-trade channels.
The off-trade was the largest and was valued at USD 18.88 billion in 2017.
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However, as they do not have to bear the additional cost of seating, off-trade distribution channels have cost advantages. Some major hypermarkets and supermarkets that deliver different brands of craft beer to consumers in Europe are Tesco Plc (Tesco), Carrefour SA (Carrefour), and Target Brands. Additionally, off-trade distribution channels deliver convenience and have extended hours of operation. Such factors are anticipated to boost the growth of the off-trade distribution segment during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Europe craft beer market report also includes detailed analyses of the competitive landscape of the market and information about 18 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Europe craft beer market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Europe Craft Beer Market Scope |
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Report Coverage |
Details |
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Page number |
155 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.87% |
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Market growth 2023-2027 |
USD 13.06 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
7.23 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Brasserie De La Senne, BrewDog Plc, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, German Kraft Brewery Ltd, Heineken NV, Lervig AS, Magic Rock Brewing Co. Ltd., Mikkeller APS, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., VAN PUR S.A., Wild Beer Co., and Thornbridge Brewery |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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