Global outlook of the super fruit juices market
Technavio’s market research analysts predict the global super fruit juices market to grow steadily during the forecast period and post an impressive revenue of almost USD 12 billion by 2021. This industry research report identifies the increasing popularity of organic super fruit juices to be one of the major factors that will have a positive impact on the growth of this market in the coming years. The increasing preference of consumers for consuming beverages that are healthy, natural, and safe to consume and the certification by various government agencies that verify the origin and quality of fruits used in the preparation process has led to the increased demand for organic juices across the world, especially in the developed countries in the regions such as North America and Western Europe. This increased demand is inducing vendors to introduce more products using super fruits such as acai, pomegranate, guarana, and blueberry, which will subsequently increase the demand for super fruit juices in the coming years.
This market research and analysis estimates that in terms of geographical regions, Europe will be the major revenue contributor to the super fruit juice market throughout the predicted period. The constant increase in the import of super fruit juice products in countries such as Netherlands, Germany, and France will be a major factor fueling market growth in this region. Moreover, the region is also home to major super fruit juice manufacturers such as Poland, Italy, and Spain which will also positively impact market growth in the region.
Competitive landscape and key vendors
Overview of the bottled spring water market
According to the market research analysts at Technavio, the global bottled spring water market will witness impressive growth and will post a CAGR of more than 7% over the forecast period. The health benefits associated with the consumption of spring water is one of the key factors driving this market’s growth. Spring water is collected from natural, mountain, or artesian springs. Some of the benefits associated with drinking spring water is that it is devoid of contaminants usually found in drinking water as it comes from water that flows to the surface from a clean underground water source. Moreover, the water is also rich in minerals that are extremely beneficial for the body. Also, spring water has a neutral or slighly alkaline pH, which helps in neutralizing the acidity in the body and reduces the damage caused by free radicals.
The introduction of a variety of new flavors of spring water in the market is of the recent trends gaining significant traction. The vendors in the market are constantly striving to come up with new flavors of spring water to cater to the changing consumer preferences and to keep the consumers interested in the market. For instance, in October 2016, Ice River Springs announced the launch of its new product Ice River Green. The product is available in three flavors — lemon, lime, and orange tangerine. Similarly, Imperial Spring Water launched spring water products flavored like alcoholic beverages, and the flavors included Gin & Tonic, Pastiche, Whiskey & Cola, and Rum & Cola, and Rosé. The products, however, contain no alcohol, artificial flavors, or added sugar. With the advent of such flavors of bottled spring water, the market is likely to have a
Overview of the global ready-to-drink (RTD) green tea market
Technavio’s market research analyst predicts the global ready-to-drink (RTD) green tea market to grow steadily at a CAGR of above 5% by 2021. One of the primary drivers for this market is the rising awareness among consumers on the medicinal advantages of green tea. It has been found that adults who drink just over two cups of green tea per day can significantly reduce their risk of death from cardiovascular disease. Also, the consumption of green tea improves the function of endothelial cells, thus aiding in the prevention of clogging of arteries. The antioxidants in green tea help in blocking the oxidation of low-density lipoprotein, the bad cholesterol in the human body. They also help in increasing the high-density lipoprotein levels, which are also referred to as the good cholesterol and improve artery functions. Further, the presence of catechin, which is a type of natural phenol, and antioxidants in green tea inhibit the growth, motility, and invasion of cancer cells and stimulate the death of such malignant cells. These medicinal and functional aspects of green tea will propel the growth of the global RTD green tea market during the forecast period.
In terms of geography, APAC accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. China is the world’s largest producer of RTD green tea followed by Japan, Vietnam, and Indonesia. The key factor responsible for the dominance of the RTD green tea in APAC is the high consumption of green tea in countries like China, Japan, India, and Taiwan. Moreover, the rising public awareness about the health
Overview of the global RTD infant milk market
Technavio’s market research analyst predicts the global ready-to-drink (RTD) infant milk market to grow steadily at a CAGR of above 3% by 2021. One of the key factors responsible for the growth of this market is the rise in breastfeeding alternatives for specified maternal conditions, convenience, and flexibility. The RTD infant milk works as an alternative to breast milk, having all the necessary ingredients such as DHA, lutein, and vitamin E that are found in breast milk. Also, the increase in the number of working women including mothers of new-born babies, dietary instructions, medical condition, and concerns of breastfeeding in public places have also contributed to the market growth of this market. The rising urbanization and the growth of the middle-class population have significantly encouraged consumers to adopt convenience-oriented lifestyles, which, in turn, is making baby food and infant formula a desirable option among working women.
In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. An increasing number of parents are significantly opting for no-additives and natural ingredients infant milk formula, which in turn, is augmenting the sale of organic baby food. The growth of the RTD infant milk market in North America is mainly driven by the growth of the markets in the US and Mexico. In the US, organic baby food sales have increased due to health concerns among parents about food safety
Overview of the global functional foods and beverages market
The global functional foods and beverages market is anticipated to grow at a steady rate and will post a CAGR of close to 8% during the forecast period. The health benefits associated with functional foods and beverages will drive the growth prospects for the global functional foods and beverages market until the end of 2021. The presence of ingredients such as minerals, vitamins, herbs, amino acids, antioxidants, and bacteria in foods and beverages have beneficial effects on the body. Some of these benefits are improved mental strength, enhanced immune system, improved heart rate, hydration and electrolyte replenishing benefits post exercise, improved digestive health, and better intestinal flora and gut function.
In terms of geography, the Americas accounted for the maximum market share in 2016 and will continue to dominate the market for the next few years. One of the major factors responsible for the market’s growth in the region is the growing focus on outdoor fitness and sports activities.
Competitive landscape and key vendors
The global functional foods and beverages market is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. These vendors increasingly compete against each other based on factors such as price, quality, innovation, reputation, and distribution.
Key vendors in this market are -
- General Mills
- Kellogg Company
Other prominent vendors in the market include Archer Daniels Midland, Campbell Soup, Del Monte Pacific, Dr. Pepper Snapple, Fonterra, GlaxoSmithKline, JDB, Kraft Heinz, Living Essentials, Otsuka Pharmaceutical, Rockstar, Suntory
Global outlook of the cider market
Technavio’s market research analysts predict the global cider market to grow steadily during the forecast period and post a CAGR of more than 5% by 2021. This industry research report identifies the increasing demand for premium cider products to be one of the major factors that will have a positive impact on the growth of this market in the coming years. Due to the presence of popular brands such as Kopparberg, Woodchuck, and Angry Orchard, the recent years have witnessed an increase in the demand for premium-quality cider. Additionally, factors such as the rise in disposable income, consumption of alcohol as a status symbol, and the association of premium labels with beverage quality and taste, also increase the demand for premium brands. It has been observed that this trend exists even in the matured markets such as the US and France and the market in these countries is mainly driven by premiumization. This increase in consumer shifting from local spirits to premium spirits will drive premiumization across all product categories and will turn, boost the growth of the cider market during the forecast period.
This market research and analysis estimates that in terms of geographical regions, Europe will be the major revenue contributor to the market throughout the predicted period. Favorable conditions for growing cider apples and tax exemptions in several countries in the region are some factors that aid in the growth of the market in Europe. Additionally, the increasing demand for cider from the Eastern European countries will also fuel the growth of the market in this region.
Competitive landscape and key vendors
Characterized by the presence of numerous small and large cider manufacturers, this market appears
Non-alcoholic drinks refer to beverages that have less than 0.5% alcoholic content by volume. This includes soft drinks, juices, ready-to-drink tea and coffee, bottled water, energy drinks, and non-alcoholic beer and wine. Rapidly changing lifestyles and increasing disposable income are two of the major factors fueling the demand for non-alcoholic drinks globally.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides strategic insights on non-alcoholic beverages, non-alcoholic beer, non-alcoholic wine, non-alcoholic cocktails, and non-alcoholic malt beverages.