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The augmented and virtual reality in healthcare market size is forecast to increase by USD 6.21 billion, at a CAGR of 28% between 2023 and 2028.
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The augmented and virtual reality (AVR) market in healthcare continues to evolve, integrating various components to enhance patient care and improve clinical outcomes. Hardware components, such as head-mounted displays (HMDs) and wearable sensors, provide immersive experiences for medical training simulations and telemedicine platforms. Virtual reality (VR) technology offers interactive anatomy models, allowing for more effective patient education and clinical decision-making. Computer vision and 3D modeling enable advanced data analytics and user experience (UX) design, while cloud computing facilitates seamless integration with clinical systems and software platforms. Haptic feedback adds a tactile dimension to VR applications, enhancing the user experience in mental health treatment, physical therapy, and surgical planning.
AVR technology is revolutionizing healthcare, with applications ranging from medication adherence and procedural training to pain management and rehabilitation therapy. Machine learning (ML) and artificial intelligence (AI) are being integrated to improve treatment efficacy and clinical decision support. User interface (UI) design plays a crucial role in ensuring an intuitive and engaging patient experience. The ongoing unfolding of market activities reveals a dynamic and evolving landscape, with continuous advancements in hardware, software, and application development. The integration of AVR technology with telemedicine platforms, clinical decision support systems, and data visualization tools is transforming the way healthcare is delivered and experienced.
The potential for immersive, interactive content in chronic disease management, diagnostic imaging, and occupational therapy is vast, offering new opportunities for innovation and growth in the healthcare sector.
The augmented and virtual reality in healthcare industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The hardware segment is estimated to witness significant growth during the forecast period.
The augmented and virtual reality (AR/VR) market in healthcare is experiencing significant growth, with various applications revolutionizing patient care and medical training. AR integrates digital information into the real world, enhancing user experience (UX) and improving patient engagement. Health informatics and 360-degree videos are leveraged to deliver immersive educational content. AR-assisted surgical planning and diagnostic imaging offer more precise and effective treatment outcomes. VR technology, offering 3D visual representations, is used in medical training simulations for procedural training, enabling doctors to practice complex procedures in a risk-free environment. Wearable sensors and HMDs equipped with computer vision facilitate motion tracking and data analytics, enabling remote patient monitoring and medication adherence.
Haptic feedback and VR environments provide realistic experiences for mental health treatment and physical therapy. Machine learning (ML) and artificial intelligence (AI) are integrated into software platforms for clinical decision support, treatment efficacy analysis, and chronic disease management. Interactive content and clinical outcomes are visualized through data visualization tools, enhancing patient education and rehabilitation therapy. Integration platforms and telemedicine platforms facilitate seamless communication between healthcare providers and patients, improving accessibility and affordability. Innovations in AR/VR technology include handheld devices for pain management, content creation tools for occupational therapy, and immersive experiences for rehabilitation therapy. The future of AR/VR in healthcare is promising, with continuous advancements in hardware components, such as HMDs, and software platforms, driving the industry forward.
The Hardware segment was valued at USD 1.08 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 66% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The North American market for augmented and virtual reality in healthcare is experiencing significant growth due to the region's advanced technology landscape and increased healthcare spending. The maturing healthcare industry in developed countries and the rise of digitalization are key catalysts for this expansion. Urbanization and disposable income growth in North America are also contributing factors, as these technologies offer more convenient and realistic experiences for both patients and healthcare professionals. Augmented reality and virtual reality solutions are increasingly being adopted to enhance patient engagement, improve medical training simulations, facilitate procedural training, and support medication adherence.
Wearable sensors, head-mounted displays, and other hardware components are integral to these solutions, as are user interfaces, computer vision, and data analytics. Additionally, virtual reality technologies are being used for mental health treatment, physical therapy, and chronic disease management, among other healthcare applications. Machine learning and artificial intelligence are also playing a crucial role in improving treatment efficacy, clinical decision support, and data visualization. The integration of these technologies into telemedicine platforms, clinical decision support systems, and surgical planning software is revolutionizing the healthcare industry, offering immersive experiences and rehabilitation therapy for various conditions. Pain management, content creation tools, and occupational therapy are other areas where augmented and virtual reality technologies are making a significant impact.
Overall, the North American market for augmented and virtual reality in healthcare is poised for continued growth, driven by the convergence of technology and healthcare needs.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The augmented and virtual reality in healthcare market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the augmented and virtual reality in healthcare market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, augmented and virtual reality in healthcare market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
3D Systems Corp. - The company specializes in providing advanced healthcare solutions through augmented and virtual reality technology, specifically ImmersiveTouch.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Augmented and Virtual Reality In Healthcare Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
150 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 28% |
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Market growth 2024-2028 |
USD 6211.9 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
22.4 |
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Key countries |
US, China, UK, Germany, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this augmented and virtual reality in healthcare market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Component
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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