Autonomous Cars Software Market by Product and Geography - Forecast and Analysis 2022-2026
- Published: Apr 2022
- Pages: 120
- SKU: IRTNTR43256
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The autonomous cars software market share is expected to increase by USD 5.55 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 40.46%. This autonomous cars software market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The autonomous cars software market report also offers information on several market vendors, including aiMotive, Apple Inc., Aptiv Plc, Autotalks Ltd., Baidu Inc., BlackBerry Ltd., Cisco Systems Inc., Cohda Wireless, FiveAI Ltd., Intel Corp., Nauto Inc., NVIDIA Corp., Open Text Corp., Otonomo Technologies Ltd., Oxbotica, Ridecell Inc., Robert Bosch GmbH, Siemens AG, Sony Group Corp., Tesla Inc., and Waymo LLC among others. Furthermore, this report extensively covers autonomous cars software market segmentation by product (level 3 autonomous cars, level 4 autonomous cars, and level 5 autonomous cars) and geography (North America, APAC, Europe, South America, and Middle East and Africa).
What will the Autonomous Cars Software Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Autonomous Cars Software Market Size for the Forecast Period and Other Important Statistics
Autonomous Cars Software Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing demand for autonomy of vehicles by OEMs is notably driving the autonomous cars software market growth, although factors such as lack of adoption in developing countries may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the autonomous cars software industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Autonomous Cars Software Market Driver
The increasing demand for autonomy of vehicles by OEMs is one of the key drivers supporting the autonomous cars software market growth. The autonomous vehicle concept is yet in a nascent stage for commercialization. However, vehicle manufacturers are expecting this concept to drive the future of the automotive industry. All the major OEMs and Tier-1 suppliers have already initiated projects to commercialize the concept of autonomous vehicles. Also, non-automotive companies, such as Google and Apple, are investing in autonomous vehicles by leveraging their expertise in communications. The concept requires an entire gamut of electronics and communication to function. Such developments in autonomous vehicles are leading OEMs and Tier-1 suppliers to collaborate with the vendors in the automotive electronics industry to gain electronic and communication expertise. Such factors are driving the market growth.
Key Autonomous Cars Software Market Trend
The rising adoption of cloud-based HD maps is one of the key autonomous cars software market trends that is contributing to the market growth. The adoption of deep learning technology and a cloud-to-car mapping system is accelerating the adoption of automotive HD maps in autonomous vehicles. In addition, the integration of cloud mapping technology in automotive mapping systems also enables automotive OEMs to deploy autonomous cars faster. The development of a unified cloud infrastructure supports various applications such as simulation tests for new deployments, offline deep learning model training, and HD maps generation. This enhances both vehicle performance and scalability. Hence, the rising adoption of cloud platforms in the automotive industry will speed up the development of autonomous cars software during the forecast period.
Key Autonomous Cars Software Market Challenge
Lack of adoption in developing countries is one of the factors hindering the autonomous cars software market growth. Level 3 and Level 4 autonomous cars are expected to be adopted in developed countries such as the US, the UK, and others. However, in countries such as India and Brazil, the chances of the adoption of autonomous cars are very less due to the non-adherence to traffic rules. These countries do not have a highly-developed infrastructure for transportation, which is a must for implementing autonomous technology. Hence, many major players in the automotive industry specializing in autonomous technology will avoid investing in these countries. These factors will limit the autonomous cars software market growth during the forecast period.
This autonomous cars software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the autonomous cars software market as a part of the IT software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the autonomous cars software market during the forecast period.
Who are the Major Autonomous Cars Software Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- aiMotive
- Apple Inc.
- Aptiv Plc
- Autotalks Ltd.
- Baidu Inc.
- BlackBerry Ltd.
- Cisco Systems Inc.
- Cohda Wireless
- FiveAI Ltd.
- Intel Corp.
- Nauto Inc.
- NVIDIA Corp.
- Open Text Corp.
- Otonomo Technologies Ltd.
- Oxbotica
- Ridecell Inc.
- Robert Bosch GmbH
- Siemens AG
- Sony Group Corp.
- Tesla Inc.
- Waymo LLC
This statistical study of the autonomous cars software market encompasses successful business strategies deployed by the key vendors. The autonomous cars software market is fragmented and the vendors are deploying growth organic and inorganic strategies such as to compete in the market.
Product Insights and News
- aiMotive - Under the aiData segment, the company is involved in developing automated driving requires a complete, mature toolchain to collect, generate, use and validate the data needed for a safe and robust solution.
- aiMotive - The company offers autonomous cars software for the efficient execution of artificial intelligence onboard satellites by H2 2021 to enable high performance AI capabilities in small, power-constrained satellites.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The autonomous cars software market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Autonomous Cars Software Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the autonomous cars software market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Autonomous Cars Software Market?
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35% of the market's growth will originate from APAC during the forecast period. China, Japan, and South Korea are the key markets for the autonomous cars software market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The high volume adoption of autonomous vehicles from e-commerce companies and logistics companies in China will facilitate the autonomous cars software market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 pandemic negatively impacted prominent producers and consumers of autonomous vehicles. However, the region lacks behind in autonomous driving as compared to other developed regions such as North America. Hence, it would be further expected to show slow growth in the development of autonomous vehicles.
What are the Revenue-generating Product Segments in the Autonomous Cars Software Market?
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The autonomous cars software market share growth by the level 3 autonomous cars segment will be significant during the forecast period. For instance, the Audi AI traffic jam pilot system automatically engages the drive system without the driver's intervention and guides the vehicle through traffic moving at the speed of 60 km per hour. However, the system would prompt the driver to take control as soon as it senses an increase in traffic speed over 60 km per hour. Level 3 autonomous cars need human intervention, as they are not programmed or ready to make decisions during complicated traffic situations. These vehicles have become more advanced since 2021 as they are able to operate on both highways as well as city roads. These factors will drive the segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the autonomous cars software market size and actionable market insights on post COVID-19 impact on each segment.
|
Autonomous Cars Software Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
120 |
|
Base year |
2021 |
|
Forecast period |
2022-2026 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 40.46% |
|
Market growth 2022-2026 |
$ 5.55 billion |
|
Market structure |
Fragmented |
|
YoY growth (%) |
28.23 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
|
Performing market contribution |
APAC at 35% |
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Key consumer countries |
US, China, Japan, South Korea, and Germany |
|
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
|
Key companies profiled |
aiMotive, Apple Inc., Aptiv Plc, Autotalks Ltd., Baidu Inc., BlackBerry Ltd., Cisco Systems Inc., Cohda Wireless, FiveAI Ltd., Intel Corp., Nauto Inc., NVIDIA Corp., Open Text Corp., Otonomo Technologies Ltd., Oxbotica, Ridecell Inc., Robert Bosch GmbH, Siemens AG, Sony Group Corp., Tesla Inc., and Waymo LLC |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Autonomous Cars Software Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive autonomous cars software market growth during the next five years
- Precise estimation of the autonomous cars software market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the autonomous cars software industry across North America, APAC, Europe, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of autonomous cars software market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Level 3 autonomous cars - Market size and forecast 2021-2026
- Exhibit 28: Chart on Level 3 autonomous cars - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Level 3 autonomous cars - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Level 3 autonomous cars - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Level 3 autonomous cars - Year-over-year growth 2021-2026 (%)
- 5.4 Level 4 autonomous cars - Market size and forecast 2021-2026
- Exhibit 32: Chart on Level 4 autonomous cars - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Level 4 autonomous cars - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Level 4 autonomous cars - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Level 4 autonomous cars - Year-over-year growth 2021-2026 (%)
- 5.5 Level 5 autonomous cars - Market size and forecast 2021-2026
- Exhibit 36: Chart on Level 5 autonomous cars - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Level 5 autonomous cars - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Level 5 autonomous cars - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Level 5 autonomous cars - Year-over-year growth 2021-2026 (%)
- 5.6 Market opportunity by Product
- Exhibit 40: Market opportunity by Product ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.5 Europe - Market size and forecast 2021-2026
- Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 Germany - Market size and forecast 2021-2026
- Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.11 Japan - Market size and forecast 2021-2026
- Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.12 South Korea - Market size and forecast 2021-2026
- Exhibit 82: Chart on South Korea - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on South Korea - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on South Korea - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on South Korea - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 90: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 91: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification
- 10.3 aiMotive
- Exhibit 93: aiMotive - Overview
- Exhibit 94: aiMotive - Product / Service
- Exhibit 95: aiMotive - Key offerings
- 10.4 Apple Inc.
- Exhibit 96: Apple Inc. - Overview
- Exhibit 97: Apple Inc. - Business segments
- Exhibit 98: Apple Inc. - Key news
- Exhibit 99: Apple Inc. - Key offerings
- Exhibit 100: Apple Inc. - Segment focus
- 10.5 Autotalks Ltd.
- Exhibit 101: Autotalks Ltd. - Overview
- Exhibit 102: Autotalks Ltd. - Product / Service
- Exhibit 103: Autotalks Ltd. - Key offerings
- 10.6 Baidu Inc.
- Exhibit 104: Baidu Inc. - Overview
- Exhibit 105: Baidu Inc. - Business segments
- Exhibit 106: Baidu Inc. - Key offerings
- Exhibit 107: Baidu Inc. - Segment focus
- 10.7 BlackBerry Ltd.
- Exhibit 108: BlackBerry Ltd. - Overview
- Exhibit 109: BlackBerry Ltd. - Business segments
- Exhibit 110: BlackBerry Ltd. - Key offerings
- Exhibit 111: BlackBerry Ltd. - Segment focus
- 10.8 Cisco Systems Inc.
- Exhibit 112: Cisco Systems Inc. - Overview
- Exhibit 113: Cisco Systems Inc. - Business segments
- Exhibit 114: Cisco Systems Inc. - Key news
- Exhibit 115: Cisco Systems Inc. - Key offerings
- Exhibit 116: Cisco Systems Inc. - Segment focus
- 10.9 Cohda Wireless
- Exhibit 117: Cohda Wireless - Overview
- Exhibit 118: Cohda Wireless - Product / Service
- Exhibit 119: Cohda Wireless - Key offerings
- 10.10 NVIDIA Corp.
- Exhibit 120: NVIDIA Corp. - Overview
- Exhibit 121: NVIDIA Corp. - Business segments
- Exhibit 122: NVIDIA Corp. - Key news
- Exhibit 123: NVIDIA Corp. - Key offerings
- Exhibit 124: NVIDIA Corp. - Segment focus
- 10.11 Tesla Inc.
- Exhibit 125: Tesla Inc. - Overview
- Exhibit 126: Tesla Inc. - Business segments
- Exhibit 127: Tesla Inc. - Key offerings
- Exhibit 128: Tesla Inc. - Segment focus
- 10.12 Waymo LLC
- Exhibit 129: Waymo LLC - Overview
- Exhibit 130: Waymo LLC - Product / Service
- Exhibit 131: Waymo LLC - Key offerings
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 132: Inclusions checklist
- Exhibit 133: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 134: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 135: Research methodology
- Exhibit 136: Validation techniques employed for market sizing
- Exhibit 137: Information sources
- 11.5 List of abbreviations
- Exhibit 138: List of abbreviations
- integration issue: Enterprises are rapidly adopting data and analytics applications to analyze data generated from various types of systems or other enterprise applications. The increase in the penetration of smartphones and the Internet is creating huge amounts of data, which is leading to cluttered data types. The data collected from various types of sources come in different data types and formats. The difference in data formats makes it difficult to find a pattern in the data. Moreover, the enterprise with huge amounts of data also encounters issues in merging the data, which involves the translation of codes, systems, and dictionaries. The conversion of data also results in increased computational and storage costs for the enterprise. Further, many enterprises store data on both on-premise infrastructures and the cloud. The use of different IT architectures creates complexity while migrating the data owing to differences in architectural protocols.
- Unless explicitly mentioned, all revenues are represented in US dollars.
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- Japan
- South Korea
- Germany
- Increasing demand for autonomy of vehicles by OEMs
- Rising adoption of cloud-based HD maps
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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