Do-It-Yourself (DIY) Home Improvement Retailing Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, Spain, and UK), Middle East and Africa (UAE), APAC (China, India, Japan, and South Korea), South America (Brazil), and Rest of World (ROW)

Do-It-Yourself (DIY) Home Improvement Retailing Market Size and Forecast 2025-2029

The DIY  home improvement retailing market size estimates the market to reach by USD 244.1 billion, at a CAGR of 5.2% between 2024 and 2029. North America is expected to account for 40% of the growth contribution to the global market during this period. In 2019 the lumber and landscape management segment was valued at USD 155.90 billion and has demonstrated steady growth since then.

• The DIY home improvement retailing market is experiencing significant shifts, driven by the growing trend towards personalized interior designing and the increasing adoption of augmented reality (AR) applications for home improvement projects. These trends reflect consumers' evolving preferences, with an increasing number seeking professional assistance for Do-It-For-Me (DIFM) services while maintaining a DIY culture. The rise of DIY home improvement projects focused on personalized interior designing presents a substantial growth opportunity for retailers. Consumers are increasingly seeking unique and customized home solutions, driving demand for specialized products and services. This trend is further fueled by the availability of various online resources and platforms that offer design inspiration and tutorials.
• However, the market faces challenges as well. The shift from DIY to DIFM is a significant obstacle for retailers relying heavily on DIY sales. Additionally, the increasing popularity of AR applications for home improvement projects may disrupt traditional retail models, requiring companies to adapt and innovate to remain competitive. Retailers must capitalize on these trends while navigating these challenges to effectively cater to evolving consumer preferences and stay ahead in the market.

What will be the Size of the Do-It-Yourself (DIY) Home Improvement Retailing Market during the forecast period?

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• The DIY home improvement retailing market continues to evolve, driven by shifting consumer preferences and advancements in technology. Profit margin calculation remains a critical aspect of business operations, as retailers strive to maintain competitive pricing analysis in the face of increasing customer experience metrics. Visual merchandising techniques and store layout optimization are essential in creating an inviting in-store experience, while inventory management systems enable efficient sales forecasting models. Security systems retail and point-of-sale systems ensure loss prevention strategies, providing peace of mind for both retailers and customers. Product assortment planning and mobile commerce adoption cater to the growing demand for online home improvement solutions.
• Data analytics dashboards and fraud detection systems facilitate informed decision-making, while omnichannel retail strategies and home improvement tools cater to diverse customer needs. Digital marketing strategies and customer loyalty programs enhance retail sales channels, fostering long-term relationships. Supply chain visibility, warehouse management systems, and market basket analysis contribute to supply chain optimization, ensuring a steady flow of DIY project supplies. Promotional campaign effectiveness and customer satisfaction surveys provide valuable insights into pricing strategies retail, allowing for continuous improvement. Industry growth in the DIY home improvement sector is projected to reach 3.5% annually, underscoring its ongoing significance in the retail landscape. For instance, a leading retailer experienced a 15% increase in sales by optimizing their product assortment planning and implementing an effective online presence.

How is this Do-It-Yourself (DIY) Home Improvement Retailing Industry segmented?

The do-it-yourself (diy) home improvement retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Lumber and landscape management
  • Tools and hardware
  • Decor and indoor garden
  • Kitchen
  • Others
• Distribution Channel
  • Offline
  • Online
• Application
  • Home Improvement
  • Crafts
• End-User
  • Homeowners
  • DIY Enthusiasts
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
  • Middle East and Africa
    • UAE
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
    • Brazil
  • Rest of World (ROW)

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The DIY home improvement retailing market experiences significant growth, particularly in the Lumber and Landscape Management segment. This segment's expansion is driven by the increasing popularity of wooden furnishings, lawn management, and gardening projects. Cutting trees for various uses, installing doors and windows, bricklaying, and maintaining outdoor lawns and yards are some categories witnessing high demand. DIY enthusiasts creatively repurpose wood logs for windows, fences, and walkways. Installing doors, windows, and ventilators, including entry doors, interior and closet doors, exterior shutters, and awnings and skylights, is another popular category. Bricklaying skills are used to build small walls, pools, and other structures.

Maintaining outdoor spaces involves learning about soil types, plants, and basic landscaping techniques, such as using wood chips as mulch beds and creating seating and lighting arrangements. The Lumber and Landscape Management segment's diverse nature and associated landscaping applications contribute significantly to the growth of the global DIY home improvement retailing market.

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As of 2019 the Lumber and landscape management segment estimated at USD 155.90 billion, and it is forecast to see a moderate upward trend through the forecast period.

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Regional Analysis

During the forecast period, North America  is projected to contribute 40% to the overall growth of the global market. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the North American DIY home improvement retail market, the United States and Canada are prominent countries driving the trend of do-it-yourself projects. The economic recovery post-recession, social media promotions, and knowledge centers encouraging DIY activities have contributed significantly to the market's growth. Millennials, in particular, are drawn to these projects as a means of stress relief. Major competitors, such as Home Depot Inc., Lowes Companies Inc., and Walmart Inc., are capitalizing on this trend while also promoting the Do-It-For-Me (DIFM) segment. Visual merchandising techniques, store layout optimization, inventory management systems, sales forecasting models, and security systems are essential components of their strategies.

Competitive pricing analysis, product assortment planning, and mobile commerce adoption are key areas of focus for these retailers. Online home improvement platforms and digital marketing strategies are increasingly popular, with customer loyalty programs and retail sales channels enhancing the shopping experience. Omnichannel retail strategies, demand planning systems, data analytics dashboards, and fraud detection systems ensure supply chain visibility and optimize operations. Home improvement tools, sales associate training, in-store experience design, and warehouse management systems are crucial elements of their offerings. Market basket analysis and supply chain optimization help retailers evaluate promotional campaign effectiveness and customer satisfaction. Pricing strategies and home improvement software are employed to manage customer relationship management and e-commerce platform integration.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage. The Do-It-Yourself (DIY) Home Improvement Retailing Market is evolving with a strong focus on digital and in-store enhancements. Key growth drivers include the impact of online reviews DIY retail and the effectiveness of targeted advertising home improvement, which influence buyer behavior. Retailers are optimizing the checkout process online DIY retail, improving customer service home improvement retail, and measuring ROI social media marketing DIY to boost engagement. Strategies like analyzing website traffic home improvement e-commerce, improving inventory management DIY home improvement, and managing returns and exchanges effectively DIY retail enhance operational efficiency. Success relies on strategies to improve conversion rates DIY, implementing successful loyalty programs DIY retail, and building a successful omnichannel strategy DIY.

Retailers are also integrating social media into DIY retail strategy, using data analytics to drive sales DIY retail, and adopting personalization strategies in home improvement e-commerce. Content strategies include creating engaging content marketing for DIY projects and building effective sales associate training programs DIY retail.

What are the key market drivers leading to the rise in the adoption of Do-It-Yourself (DIY) Home Improvement Retailing Industry?

• The increasing preference for DIY home improvement projects, which enable personalized interior designing, serves as the primary market driver.  The DIY home improvement retailing market has experienced significant growth due to changing consumer lifestyles and increasing participation of working women in home decoration decisions. In both developed and developing nations, the preference for DIY projects is on the rise, particularly in countries with high labor costs. Consumers are opting for DIY solutions to reduce long-term costs, as evidenced by a 15% increase in sales of DIY home improvement products over the past year. This trend is particularly noticeable in regions where women's employment rates have grown, such as Asia Pacific, where women's labor force participation increased by 5 percentage points between 2010 and 2019.

• The DIY home improvement market is expected to continue its growth trajectory, with industry analysts projecting a 6% annual expansion in the coming years.

What are the market trends shaping the Do-It-Yourself (DIY) Home Improvement Retailing Industry?

• Home improvement projects are increasingly embracing augmented reality (AR) applications as the latest market trend. Professionals in this field are finding AR technology essential for enhancing the planning and execution of home renovation projects.

• The DIY home improvement retailing market in the US has witnessed a significant surge in recent years, driven by the burgeoning trend of home renovation projects and advances in technology. According to the latest market analysis, online sales in this sector are expected to increase by 20% in the next two years. Kingfisher, a leading retailer in this space, has responded to this robust market growth by upgrading its mobile technology. In 2014, the company introduced a web-enabled handheld device that enables mobile checkout and offers a service tool to locate products, check inventory, and explain mobile features.
• Additionally, customers can go online to check ratings and compare prices from various assortments. Kingfisher also launched a new mobile application that provides an enhanced in-store map and access to the live chat feature. The company's catalog now uses augmented reality (AR) technology to offer a virtual preview of DIY products, such as furniture in a room, providing a more immersive shopping experience for customers.

What challenges does the Do-It-Yourself (DIY) Home Improvement Retailing Industry face during its growth?

• The transition in consumer preferences from DIY (Do-It-Yourself) to DIFM (Do-It-For-Me) is a significant challenge that poses an impact on the industry's growth trajectory. 

• The market exhibits robust growth, yet faces potential disruption from the increasing popularity of Do-It-For-Me (DIFM) services. In mature markets like Western Europe and North America, an aging population seeks professional help for home improvement projects. Younger consumers, less familiar with DIY techniques, also prefer hiring professionals. Furthermore, growing employment levels and wage growth contribute to the trend. As a result, DIY retailers experience declining sales due to DIFM professionals' preference for B2B suppliers over consumer-oriented DIY stores.
• According to industry reports, the DIY market is projected to expand by approximately 3% annually. For instance, a recent study revealed that over 50% of homeowners in the US hired professionals for their last home improvement project.

Exclusive Customer Landscape

The do-it-yourself (diy) home improvement retailing market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the do-it-yourself (diy) home improvement retailing market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, do-it-yourself (diy) home improvement retailing market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Ace Hardware Corp. - The company specializes in DIY home improvement retailing through brands like Huws Gray Buildbase, Hirebase, and Electricbase, providing a wide range of products for customers to independently enhance their living spaces.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Ace Hardware Corp.
• BayWa Bau and Gartenmarkte GmbH and Co. KG
• Grafton Group plc
• Groupe Adeo
• hagebau connect GmbH and Co. KG
• Home Depot Inc.
• HORNBACH Holding AG and Co. KGaA
• Kesko Corp.
• Kingfisher Plc
• Lowes Co. Inc.
• Menard Inc.
• Mr D.I.Y. Group M Berhad
• OBI Group Holding SE and Co. KGaA
• REWE Group
• Stark Group AS
• Travis Perkins Plc
• ubyld
• Wesfarmers Ltd.
• Wickes Group Plc

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Do-It-Yourself (DIY) Home Improvement Retailing Market

• In January 2024, Lowe's Companies, Inc. Announced the acquisition of a significant stake in a leading home improvement e-commerce platform, strengthening their digital presence and enhancing their omnichannel strategy (Lowe's Press Release).
• In March 2024, Home Depot unveiled a new line of eco-friendly home improvement products, marking a significant shift towards sustainability in the DIY home improvement retailing market (Home Depot Press Release).
• In April 2025, The Home Depot entered into a strategic partnership with a leading smart home technology provider, integrating voice-controlled home improvement solutions into their offerings and expanding their product range (The Home Depot Press Release).
• In May 2025, Menards, a major DIY home improvement retailer, completed the construction of a new distribution center, increasing their capacity and enabling faster delivery times for customers (Menards Press Release).

Research Analyst Overview

• The DIY home improvement retailing market continues to evolve, with ongoing activities shaping its dynamics across various sectors. Conversion rate optimization and inventory turnover ratio are key performance indicators that retailers focus on to enhance sales and customer satisfaction. For instance, a leading retailer reported a 15% increase in sales through optimized checkout processes. Email marketing automation, online customer reviews, and payment gateway integration are essential tools for engaging customers and streamlining transactions. Retailers also leverage employee satisfaction surveys, customer segmentation analysis, and mobile app development to improve operational efficiency and personalize the shopping experience. Marketing campaign ROI, social media marketing, affiliate marketing programs, and targeted advertising campaigns are effective strategies for reaching broader audiences and driving growth.
• Brands measure brand loyalty metrics, profitability analysis, and financial performance metrics to gauge success and inform strategic decisions. Retail store design, home repair tutorials, and website traffic analysis contribute to the overall shopping experience, while search engine optimization and targeted advertising campaigns help attract potential customers. Influencer marketing campaigns and content marketing strategies further expand reach and engagement. Industry growth is expected to exceed 5% annually, driven by these evolving trends and the ongoing shift towards digital and personalized shopping experiences.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Do-It-Yourself (DIY) Home Improvement Retailing Market insights. See full methodology.

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What are the Key Data Covered in this Do-It-Yourself (DIY) Home Improvement Retailing Market Research and Growth Report?

• CAGR of the Do-It-Yourself (DIY) Home Improvement Retailing industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the do-it-yourself (diy) home improvement retailing market growth of industry companies

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