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The US education personal computer and tablet market size is estimated to grow by USD 6.44 billion, at a CAGR of 11.21% between 2023 and 2028. Market growth is fueled by several factors, including robust demand for online education, technological advances in virtual learning, and the rapid penetration of Internet-enabled devices. These elements collectively drive market expansion by enhancing access to and the quality of educational resources. The strong demand for online education highlights a shift towards flexible and accessible learning options. Technological advances in virtual learning demonstrate the ongoing improvements in interactive and immersive educational tools. Additionally, the rapid penetration of Internet-enabled devices underscores the increasing availability of digital education platforms. Thus, the interplay of these factors outlines the anticipated growth of the online education market, presenting opportunities for stakeholders in education technology and digital learning solutions.
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Based on the distribution channel, the market share growth by the offline segment will be significant during the forecast period. In 2023, the offline distribution channel dominated the US - education PC and tablet market. Offline distribution channel consists of the sale of products via retail outlets. Although retail stores dominate the segment, the growing popularity of hypermarkets and supermarkets as shopping destinations is expected to drive the growth of the US - education personal computer and tablet market.
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The offline segment shows a gradual increase in the market share of USD 4.83 billion in 2018. Offline distributors differentiate their products as per the brands, which helps them to serve their institute/ professional better. As a result, the rising availability of PCs and tablets across various offline distribution channels, such as PC shops, departmental stores, and other retail outlets, is expected to drive the demand for PCs and tablets. This will drive the growth of the offline segment in the US - education personal computer and tablet market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak
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The market is rapidly evolving with smart teaching techniques that include animated videos, presentations, and e-books in portable document formats. These tools support career decisions and enhance student engagement through real time doubt resolution on smart teaching platforms. The learning and education industry benefits from video, animation, Internet, augmented reality, and virtual reality technologies. 3D animation and extended reality technologies are integrated by application developers to create digital content for smart training techniques. As part of the elearning industry, schools adopt the bring your own device model, facilitating online learning via E Learning platforms for primary education. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rapid penetration of Internet-enabled devices is the key factor driving growth. The rapid penetration of laptops and tablets and growing consumer demand for customized learning have led to an increased emphasis on better digital education content. Several market players have partnered with digital education content providers to provide devices with pre-loaded applications and content. Furthermore, several key players are increasingly assisting educational institutions in developing and enhancing digital library systems through cloud computing. Thus, such factors will drive growth during the forecast period.
An increase in the integration of apps is the primary trend shaping growth. The evolution of digitization and IoT in the education system has led to the generalization of educational content. Third-party apps such as Scribble Press, Desk, and Sketchbook enable students to think and communicate effectively. Thus, the use of apps for various purposes by learners creates opportunities for market players to design different kinds of education apps. As these apps are integrated into PCs and tablets, it will result in students attempting to learn and understand new technology trends that will enhance the learning process. As a result, to ensure the sustainability of these apps, market players are developing PCs and tablets that can provide easy access to apps. Thus, due to the emergence of new technologies, the market is expected to grow significantly during the forecast period.
Inadequate cybersecurity measures are a challenge that affects growth. With the rapid expansion of digital technology in the sector, the volume of education PCs and tablets used in the sector has seen a fast rise in the last few years. One of the key challenges affecting the growth of the market is cybersecurity. Cybersecurity refers to the security of the software and hardware in digital systems and, most significantly, the data fed into them. Moreover, in the market, the major sources of cybersecurity threats to content include malware or viruses such as WannaCry through social media, the virtualization of systems, and the consumerization of IT. Thus, the inadequacy of the cybersecurity measures adopted by institutions and individual learners is expected to impede the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is leveraging information access and creativity to enhance digital learning methods. With real-time doubt resolution and consumer electronic products, students and educators benefit from digital learning tools, learning management systems, and learning content management systems. Technologies like artificial intelligence, three-dimensional (3D) animation, and machine learning are transforming secondary education and distance education. High-speed internet and broadband penetration facilitate massive open online courses and eLearning platforms. Universities and colleges adopt next-generation products like multi-purpose computers, desktops, notebooks, and solid-state drives to support digital literacy and remote working. The PC industry and digital platforms are crucial in advancing digital learning methods and crisis management strategies for small and medium-sized enterprises.
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Market Scope |
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Report Coverage |
Details |
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Page number |
151 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.21% |
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Market Growth 2024-2028 |
USD 6.44 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.29 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Acer Inc., Advantech Co. Ltd., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Dell Technologies Inc., Estone Group LLC, HCL Technologies Ltd., HP Inc., Lenovo Group Ltd., LG Electronics Inc., Microsoft Corp., NEC Corp., Nexstgo Co. Ltd., Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Communications Co. Ltd. |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Market Segmentation by End-user
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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