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The US - education personal computer (PC) and tablet market size is estimated to grow at a CAGR of 11.21% between 2023 and 2028. The market size is forecast to increase by USD 6.43 billion. The report includes historic market data from 2018-2022. It also extensively covers market segmentation by distribution channel (offline and online), product type (laptop, tablet, and desktop), and end-user (K-12 and higher education). This report also includes an in-depth analysis of drivers, trends, and challenges.
Rapid penetration of Internet-enabled devices is the key factor driving market growth. The rapid penetration of laptops and tablets and growing consumer demand for customized learning have led to an increased emphasis on better digital education content. Several US - education PC and tablet market players have partnered with digital education content providers to provide devices that are available with pre-loaded applications and content. Furthermore, several US - education personal computer (PC) and tablet market players are increasingly assisting educational institutions in developing and enhancing digital library systems through cloud computing. Thus, such factors will drive market growth during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The US education PC and tablet market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak
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Based on the distribution channel, the market share growth by the offline segment will be significant during the forecast period. In 2023, the offline distribution channel dominated the US - education PC and tablet market. Offline distribution channel consists of the sale of products via retail outlets. Although retail stores dominate the segment, the growing popularity of hypermarkets and supermarkets as shopping destinations is expected to drive the growth of the US - education personal computer and tablet market.
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The offline segment shows a gradual increase in the market share of USD 4.83 billion in 2018. Offline distributors differentiate their products as per the brands, which helps them to serve their institute/ professional better. As a result, the rising availability of PCs and tablets across various offline distribution channels, such as PC shops, departmental stores, and other retail outlets, is expected to drive the demand for PCs and tablets. This will drive the growth of the offline segment in the US - education personal computer and tablet market during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
An increase in the integration of apps is the primary trend shaping market growth. The evolution of digitization and IoT in the education system has led to the generalization of educational content. Third-party apps such as Scribble Press, Desk, and Sketchbook enable students to think and communicate effectively. Thus, the use of apps for various purposes by learners creates opportunities for US - education PC and tablet market players to design different kinds of education apps.
As education apps are integrated into PCs and tablets, it will result in students attempting to learn and understand new education technology trends that will enhance the learning process. As a result, to ensure the sustainability of education apps, market players are developing PCs and tablets that can provide easy access to education apps. Thus, due to the emergence of new technologies, the market is expected to grow significantly during the forecast period.
Inadequate cybersecurity measures are a challenge that affects market growth. With the rapid expansion of digital technology in the education sector, the volume of education PCs and tablets used in the sector has seen a fast rise in the last few years. One of the key challenges affecting the growth of the US - education PC and tablet market is cybersecurity. Cybersecurity refers to the security of the software and hardware in digital systems and, most significantly, the data fed into them.
Moreover, in the US - education personal computer and tablet market, the major sources of cybersecurity threats to educational content include malware or viruses such as WannaCry through social media, the virtualization of systems, and the consumerization of IT. Thus, the inadequacy of the cybersecurity measures adopted by educational institutions and individual learners is expected to impede the growth of the US education PC and tablet market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
US Education PC and Tablet Market Customer Landscape
The US education PC and tablet market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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US Education PC And Tablet Market Scope |
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Report Coverage |
Details |
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Page number |
151 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.21% |
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Market Growth 2024-2028 |
USD 6.43 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.29 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Acer Inc., Advantech Co. Ltd., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Dell Technologies Inc., Estone Group LLC, HCL Technologies Ltd., HP Inc., Lenovo Group Ltd., LG Electronics Inc., Microsoft Corp., NEC Corp., Nexstgo Co. Ltd., Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Communications Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Market Segmentation by End-user
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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