Europe Affordable Luxury Market Size 2025-2029
The affordable luxury market in Europe size is forecast to increase by USD 3.66 billion at a CAGR of 2.9% between 2024 and 2029.
- In the affordable luxury market, consumer behavior is evolving, with a growing preference for personalized experiences and authenticity. Omnichannel retailing is gaining traction, allowing consumers to seamlessly transition between online and offline shopping channels. However, the presence of counterfeit products poses a significant challenge, necessitating innovative solutions. Blockchain technology offers a potential solution, enabling secure and transparent transactions. Influencers and social media are increasingly shaping consumer decisions, with brands leveraging influencer marketing and social media platforms to reach their audience. Artificial intelligence and big data are being used to analyze consumer behavior and preferences, enabling personalized marketing and product recommendations. E-commerce continues to dominate the retail landscape, with brands investing in advanced technologies to enhance the shopping experience and differentiate themselves from competitors.
What will be the Size of the market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)
- Chart on Europe: Year-over-year growth 2024-2029 (%)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)
5 Historic Market Size
- 5.1 Affordable Luxury Market in Europe 2019 - 2023
- Historic Market Size - Data Table on Affordable Luxury Market in Europe 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
- 5.4 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Affordable Luxury Market in Europe
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Clothing - Market size and forecast 2024-2029
- Chart on Clothing - Market size and forecast 2024-2029 ($ million)
- Data Table on Clothing - Market size and forecast 2024-2029 ($ million)
- Chart on Clothing - Year-over-year growth 2024-2029 (%)
- Data Table on Clothing - Year-over-year growth 2024-2029 (%)
- 8.4 Cosmetics - Market size and forecast 2024-2029
- Chart on Cosmetics - Market size and forecast 2024-2029 ($ million)
- Data Table on Cosmetics - Market size and forecast 2024-2029 ($ million)
- Chart on Cosmetics - Year-over-year growth 2024-2029 (%)
- Data Table on Cosmetics - Year-over-year growth 2024-2029 (%)
- 8.5 Accessories - Market size and forecast 2024-2029
- Chart on Accessories - Market size and forecast 2024-2029 ($ million)
- Data Table on Accessories - Market size and forecast 2024-2029 ($ million)
- Chart on Accessories - Year-over-year growth 2024-2029 (%)
- Data Table on Accessories - Year-over-year growth 2024-2029 (%)
- 8.6 Footwear - Market size and forecast 2024-2029
- Chart on Footwear - Market size and forecast 2024-2029 ($ million)
- Data Table on Footwear - Market size and forecast 2024-2029 ($ million)
- Chart on Footwear - Year-over-year growth 2024-2029 (%)
- Data Table on Footwear - Year-over-year growth 2024-2029 (%)
- 8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.8 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
- 9.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by End-user
- 10.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 10.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 10.3 Women - Market size and forecast 2024-2029
- Chart on Women - Market size and forecast 2024-2029 ($ million)
- Data Table on Women - Market size and forecast 2024-2029 ($ million)
- Chart on Women - Year-over-year growth 2024-2029 (%)
- Data Table on Women - Year-over-year growth 2024-2029 (%)
- 10.4 Men - Market size and forecast 2024-2029
- Chart on Men - Market size and forecast 2024-2029 ($ million)
- Data Table on Men - Market size and forecast 2024-2029 ($ million)
- Chart on Men - Year-over-year growth 2024-2029 (%)
- Data Table on Men - Year-over-year growth 2024-2029 (%)
- 10.5 Children - Market size and forecast 2024-2029
- Chart on Children - Market size and forecast 2024-2029 ($ million)
- Data Table on Children - Market size and forecast 2024-2029 ($ million)
- Chart on Children - Year-over-year growth 2024-2029 (%)
- Data Table on Children - Year-over-year growth 2024-2029 (%)
- 10.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography - 2024-2029 (%)
- Data Table on Market share by geography - 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.4 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.5 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.6 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 12.7 Rest of Europe - Market size and forecast 2024-2029
- Chart on Rest of Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Table on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 BA and SH
- BA and SH - Overview
- BA and SH - Product / Service
- BA and SH - Key offerings
- SWOT
- 15.5 Balzac Paris
- Balzac Paris - Overview
- Balzac Paris - Product / Service
- Balzac Paris - Key offerings
- SWOT
- 15.6 Burberry Group Plc
- Burberry Group Plc - Overview
- Burberry Group Plc - Business segments
- Burberry Group Plc - Key news
- Burberry Group Plc - Key offerings
- Burberry Group Plc - Segment focus
- SWOT
- 15.7 EXQUISITE Luxury
- EXQUISITE Luxury - Overview
- EXQUISITE Luxury - Product / Service
- EXQUISITE Luxury - Key offerings
- SWOT
- 15.8 Geox S.p.A
- Geox S.p.A - Overview
- Geox S.p.A - Business segments
- Geox S.p.A - Key offerings
- Geox S.p.A - Segment focus
- SWOT
- 15.9 Guccio Gucci SpA
- Guccio Gucci SpA - Overview
- Guccio Gucci SpA - Product / Service
- Guccio Gucci SpA - Key offerings
- SWOT
- 15.10 LES BOUTIQUES LONGCHAMP
- LES BOUTIQUES LONGCHAMP - Overview
- LES BOUTIQUES LONGCHAMP - Product / Service
- LES BOUTIQUES LONGCHAMP - Key offerings
- SWOT
- 15.11 Prada S.p.A
- Prada S.p.A - Overview
- Prada S.p.A - Product / Service
- Prada S.p.A - Key offerings
- SWOT
- 15.12 SISLEY
- SISLEY - Overview
- SISLEY - Product / Service
- SISLEY - Key offerings
- SWOT
- 15.13 SMCP Group
- SMCP Group - Overview
- SMCP Group - Product / Service
- SMCP Group - Key offerings
- SWOT
- 15.14 Stella McCartney Ltd.
- Stella McCartney Ltd. - Overview
- Stella McCartney Ltd. - Product / Service
- Stella McCartney Ltd. - Key offerings
- SWOT
- 15.15 Tessilform S.p.a
- Tessilform S.p.a - Overview
- Tessilform S.p.a - Product / Service
- Tessilform S.p.a - Key offerings
- SWOT
- 15.16 YOOX NET A PORTER GROUP S.p.A.
- YOOX NET A PORTER GROUP S.p.A. - Overview
- YOOX NET A PORTER GROUP S.p.A. - Product / Service
- YOOX NET A PORTER GROUP S.p.A. - Key offerings
- SWOT
- 15.17 Zara
- Zara - Overview
- Zara - Product / Service
- Zara - Key offerings
- SWOT
- 15.18 ZV France SAS
- ZV France SAS - Overview
- ZV France SAS - Product / Service
- ZV France SAS - Key offerings
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape