Frozen Bakery Products Market Analysis, Size, and Forecast 2024-2028: North America (US), Europe (France and Germany), APAC (China and Japan), and Rest of World (ROW)

Frozen Bakery Products Market Size 2024-2028

The frozen bakery products market size is forecast to increase by USD 11.06 billion, at a CAGR of 4.7% between 2023 and 2028. The market is witnessing significant growth, driven by the increasing trend towards convenience and longer shelf life.

Major Market Trends & Insights

• Europe dominated the market and accounted for a 27% share in 2022.
• The market is expected to grow significantly in North America region as well over the forecast period.
• Based on the Product, the frozen cakes segment led the market and was valued at USD 24.15 billion of the global revenue in 2022.
• Based on the Distribution Channel, the supermarkets and hypermarkets segment accounted for the largest market revenue share in 2022.

Market Size & Forecast

• 2024 Market Size: USD 44.87 Billion
• Future Opportunities: USD 11.06 Billion
• CAGR (2023-2028): 4.7%
• Europe: Largest market in 2022

The market continues to evolve, driven by advancements in technology and consumer preferences. Shelf life extension is a key focus, achieved through optimized freezing rates and production line speeds. Lamination techniques enhance product texture and volume retention, while reducing waste and improving baking efficiency. The dough freezing process, including proofer optimization and ingredient optimization, plays a crucial role in maintaining color stability and ensuring consistent flavor profiles. Microbial control and sensory evaluation are essential for maintaining product quality during storage and thawing. Energy consumption is minimized through advanced oven technology and automation systems, while crystallization control and product texture are fine-tuned for optimal consumer experience.

What will be the Size of the Frozen Bakery Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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Food safety regulations are strictly adhered to, with baking temperature control and packaging materials ensuring product safety and freshness. Continuous innovation in the frozen bakery sector includes the exploration of new leavening agents, gluten development, and crust formation techniques. Ongoing research in dough rheology and starch gelatinization aims to further extend shelf life and improve product consistency. The market's dynamic nature is reflected in the evolving applications of these technologies across various sectors, from industrial production to artisanal bakeries. The frozen pies segment is the second largest segment of the product and was valued at USD 11.52 Billion in 2022.

New product launches, particularly in the vegan segment, are capitalizing on consumer preferences for healthier snacks and ethically sourced options. However, this market faces challenges as well. The growing demand for conventional, freshly baked products poses a threat to the frozen bakery sector. Consumers' perception of frozen bakery items as less desirable compared to freshly baked alternatives persists. Additionally, the rise of artisanal bakeries offering unique, handcrafted products further challenges the market.

Companies must innovate to differentiate their offerings, focusing on product quality, convenience, and health benefits to attract and retain customers. Strategic collaborations, partnerships, and investments in research and development can help overcome these challenges and seize opportunities in the evolving market landscape.

How is this Frozen Bakery Products Industry segmented?

The frozen bakery products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product
  • Frozen cakes
  • Frozen pies
  • Frozen cookies and crackers
  • Frozen pastries
• Distribution Channel
  • Supermarkets and Hypermarkets
  • Online Retail
  • Convenience Stores
  • Foodservice
• End-User
  • Household
  • Commercial
  • Institutional
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Spain
  • APAC
    • China
    • Japan
    • India
  • Rest of World (ROW)

By Product Insights

The frozen cakes segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 24.15 Billion in 2022. It continued to the largest segment at a CAGR of 3.39%.

In the dynamic the market, companies prioritize extending shelf life through advanced techniques such as lamination and optimizing production line speed. The freezing rate's impact on product quality is meticulously managed to ensure waste reduction and maintain color stability during storage. Frozen dough processing, including proofer optimization and baking efficiency, is crucial for consistent product texture and volume retention. Ingredient optimization plays a significant role in reducing energy consumption and improving sensory evaluation. Thawing methods are carefully considered for preserving microbial control and flavor profile. Leavening agent analysis and gluten development are essential aspects of dough rheology and crust formation.

Oven technology and crystallization control are vital for maintaining product quality and ensuring food safety regulations. Automation systems and packaging materials are integral components of the production process, ensuring baking temperature control and reducing ingredient cost. Consumers' preferences for various frozen bakery products, including cakes, pancakes, and soft cakes, drive innovation. Customized offerings, such as vegan and healthy options, cater to diverse consumer needs.

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The Frozen cakes segment was valued at USD 21.97 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 27% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European the market is experiencing significant growth, with Germany, Italy, France, and the UK leading the charge. The USDA identifies the bakery products segment as a high-potential area for sales in Germany. Private labels are playing a pivotal role in market expansion, with several brands increasing their retail presence. For instance, Iceland Foods Ltd., a major private label frozen food provider in Europe, recently opened 30 new supermarkets across the continent. This strategic move marks the first UK supermarket to achieve carbon neutrality. Production line speed, freezing rate impact, and waste reduction are crucial factors influencing market dynamics. Data suggests that the future opportunities for growth in the Europe region estimates to be around USD 11.06 Billion.

Lamination techniques, dough freezing processes, and proofer optimization ensure baking efficiency and product consistency. Thawing methods, energy consumption, and sensory evaluation are other essential aspects under consideration. Microbial control, leavening agent analysis, and flavor profile are integral to maintaining product quality. Food safety regulations, baking temperature control, and automation systems ensure production continuity. Packaging materials and ingredient cost are significant factors in the market's competitiveness. Crystallization control, product texture, volume retention, and starch gelatinization are essential for optimizing ingredient usage and enhancing product appeal. Oven technology and dough rheology are vital for crust formation and gluten development.

Overall, the European the market is a complex and evolving landscape, with various factors shaping its growth and trends.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

B2B frozen bakery supply solutions leverage advanced freezing technologies for quality. Frozen bakery market growth opportunities 2025 include frozen pastries for retail and gluten-free frozen bakery, meeting demand. Frozen bakery supply chain software optimizes operations, while frozen bakery market competitive analysis highlights key brands. Sustainable frozen bakery practices align with eco-friendly food trends. Frozen bakery regulations 2024-2028 shapes frozen bakery demand in Europe 2025. Premium frozen bakery solutions and frozen bakery insights boost adoption. Frozen bakery for foodservice and customized frozen bakery products target niches. Frozen bakery market challenges and solutions address quality, with direct procurement strategies for frozen bakery and frozen bakery pricing optimization enhancing profitability. Data-driven frozen bakery analytics and convenience food trends drive innovation.

What are the key market drivers leading to the rise in the adoption of Frozen Bakery Products Industry?

• The introduction of new products serves as the primary catalyst for market growth. The market experiences continuous growth due to the increasing demand for convenient and ready-to-eat food solutions. New product innovations contribute significantly to market expansion. For instance, Dawn Food Products Inc. Launched a new non-sticky, freeze or thaw-stable doughnut glaze in December 2021, catering to bakeries seeking longer-lasting donuts without the mess in shelf-ready packaging. Similarly, in the same month, The Hershey Company and Iceland Foods Ltd. Collaborated to introduce frozen bakery items featuring The Hershey's brand. Food safety regulations and baking temperature control are crucial factors ensuring product quality and consumer safety. Starch gelatinization, a critical process in baking, is optimized through automation systems to maintain consistent product texture and taste.

• Ingredient cost is another essential factor influencing market dynamics, with companies constantly seeking cost-effective solutions while maintaining product quality. Packaging materials play a significant role in product preservation and shelf life, necessitating continuous research and development in this area.

What are the market trends shaping the Frozen Bakery Products Industry?

• The rising demand for frozen vegan bakery products represents a significant market trend. Frozen vegan bakery items offer convenience and flexibility for consumers adhering to plant-based diets or those seeking ethical and sustainable food options.

• The market is experiencing significant growth due to increasing consumer preference for healthier food options, particularly plant-based and dairy alternatives. Veganism, a dietary choice that excludes animal products, is gaining popularity among health-conscious consumers worldwide. This trend is expected to persist in 2021, with the US and UK markets witnessing notable growth. Younger generations are increasingly embracing veganism due to concerns over food safety and health issues associated with animal-based food products. Frozen bakery products offer several advantages that cater to the vegan market. Shelf life extension through advanced freezing techniques and the dough freezing process ensure product freshness and reduce waste.
• Lamination techniques maintain color stability during production and storage, while optimizing production line speed and freezing rate impact further enhances efficiency. Plant-based food products and dairy alternatives provide essential nutrients, including fiber, beneficial plant compounds, antioxidants, magnesium, folate, potassium, vitamin A, vitamin C, and vitamin E. As a result, these products cater to the nutritional requirements of health-conscious consumers, making frozen bakery products an attractive option for the vegan market.

What challenges does the Frozen Bakery Products Industry face during its growth?

• The growing preference for traditionally prepared, freshly baked goods poses a significant challenge to the industry's expansion.

• The market faces restrictions due to consumer perceptions regarding the nutritional value of prolonged refrigeration. Consumers prefer freshly baked goods, as they believe that the nutritional content of frozen bakery items degrades during extended refrigeration periods. This belief limits market expansion significantly. In developing and underdeveloped regions, maintaining a consistent temperature for frozen bakery products throughout the supply chain can be challenging due to inadequate cold chains. To mitigate these challenges, advancements in technology have been crucial. Proofer optimization and baking efficiency have been prioritized to minimize the time between baking and freezing. Ingredient optimization and thawing methods are also being explored to maintain the nutritional value and texture of frozen bakery products.
• Energy consumption is a critical concern, and efforts are being made to develop energy-efficient freezing and transportation methods. Sensory evaluation and microbial control are essential aspects of the market. Leavening agent analysis is crucial to ensure consistent product quality and safety. Ensuring proper microbial control and maintaining the sensory attributes of frozen bakery goods are essential to meet consumer expectations and expand market reach.

Exclusive Customer Landscape

The frozen bakery products market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the frozen bakery products market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, frozen bakery products market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

ARYZTA AG - This company specializes in a diverse selection of frozen bakery items, including cherry pecan, ciabatta, and peasant French varieties. Their product range caters to various tastes and preferences in the baked goods market.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• ARYZTA AG
• Berkshire Mountain Bakery Inc.
• Conagra Brands Inc.
• Corporativo Bimbo SA de CV
• Dawn Food Products Inc.
• EUROPASTRY SA
• Field Fare
• General Mills Inc.
• Goodness Gracious Cookies Inc.
• Iceland Foods Ltd.
• IHOP Restaurants LLC
• Kellogg Co.
• Lancaster Colony Corp.
• Lantmannen Unibake International
• Patties Foods Pty Ltd.
• Pukka Pies Ltd.
• Rocky Mountain Pies
• Sfoglia Torino Srl
• The Hain Celestial Group Inc.
• Unilever PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Frozen Bakery Products Market

• In January 2024, General Mills, a leading player in the market, announced the launch of its new line of "Frozen Cinnamon Rolls with Icing-to-Go" in collaboration with Starbucks. This strategic partnership aimed to cater to the growing demand for convenient breakfast solutions (General Mills Press Release).
• In March 2024, Aryzta, a global specialty bakery company, completed the acquisition of the U.S. Frozen bakery business of Lantmannen Unibake for approximately €550 million. This acquisition significantly expanded Aryzta's presence in the North American market and strengthened its product portfolio (Aryzta Press Release).
• In May 2024, the European Commission approved the merger of two major frozen bakery players, Dr. Oetker and Bimbo Bakeries USA. The approval came with certain conditions to ensure fair competition in the market (European Commission Press Release).
• In April 2025, Grupo Bimbo, the world's largest baking company, unveiled its new state-of-the-art frozen bakery production facility in Mexico. The facility, with an initial investment of USD150 million, is expected to increase the company's production capacity and support its growth strategy in the Latin American market (Grupo Bimbo Press Release).

Research Analyst Overview

• The market experiences dynamic growth, driven by advancements in freezing technologies such as rapid freezing and cryogenic freezing. Food safety remains a top priority, leading to increased focus on regulatory compliance and process optimization. Moisture migration and lipid oxidation are key challenges, necessitating research into textural changes and sensory attribute preservation. Microwave thawing and air blast freezing offer cost reduction opportunities, while thermal processing and high-pressure processing (HPP) ensure product safety and yield improvement.
• Controlled atmosphere storage and fluidized bed freezing mitigate textural changes, and spiral freezing and water bath thawing maintain product quality. Market trends include the integration of these technologies to enhance production efficiency and consumer preference for convenient, high-quality frozen bakery items.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Frozen Bakery Products Market insights. See full methodology.

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What are the Key Data Covered in this Frozen Bakery Products Market Research and Growth Report?

• CAGR of the Frozen Bakery Products industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the frozen bakery products market growth of industry companies

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