Digestive Health Supplements Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, and UK), APAC (Australia, China, India, and Japan), South America (Brazil), and Rest of World (ROW)

Digestive Health Supplements Market Size 2025-2029

The digestive health supplements market size is forecast to increase by USD 7.47 billion at a CAGR of 6.4% between 2024 and 2029.

• The market is experiencing significant growth, driven by the increasing popularity of probiotics and prebiotics. These beneficial microorganisms have gained widespread recognition for their role in maintaining gut health and enhancing overall wellness. This trend is being fueled by advancements in technology, which enable the development of innovative nutraceutical products and nutraceutical excipients. However, the market faces a notable challenge: a lack of awareness among consumers regarding the benefits of digestive health supplements. This presents an opportunity for companies to invest in marketing and education initiatives, raising awareness and driving demand.
• As the market continues to evolve, businesses must navigate this challenge while capitalizing on the growing trend towards digestive health supplements. Companies that effectively communicate the value of their products and build consumer trust will be well-positioned to succeed in this dynamic market. However, the market is also facing challenges from stringent regulations pertaining to food safety and quality, which require manufacturers to adhere to strict standards to ensure the safety and efficacy of their products.

What will be the Size of the Digestive Health Supplements Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market caters to a growing consumer base seeking relief from chronic health issues, particularly gastrointestinal disorders such as irritable bowel syndrome and gastroesophageal reflux disease. This market, valued at significant revenues, is driven by the increasing geriatric population and the rising preference for dairy-free and soy-free options. Regulatory authorities continue to set stringent standards, ensuring non-GMO and safe production processes for these supplements. Medical nutrition, including probiotics and gut-tailored supplements, is gaining traction in weight management programs and among individuals seeking to improve physical health and energy levels.

Human clinical trials validate the efficacy of these supplements in addressing digestive disorders. Innovation in the market includes the integration of electronic wearables to monitor digestive health and provide personalized recommendations. The focus on catering to specific health needs and maintaining transparency in production processes will continue to shape the market trends. Innovation in areas such as 3D printing and probiotics is further fueling market expansion.

How is this Digestive Health Supplements Industry segmented?

The digestive health supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Type
  • Prebiotics
  • Probiotics
  • Digestive enzymes
  • Others
• Form Factor
  • Capsules
  • Liquids and gummies
  • Tablets and powders
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • UK
  • APAC
    • Australia
    • China
    • India
    • Japan
  • South America
    • Brazil
  • Rest of World (ROW)

By Distribution Channel Insights

The Offline segment is estimated to witness significant growth during the forecast period. Digestive health supplements have gained significant attention in the medical nutrition sector due to the rising prevalence of digestive disorders, including irritable bowel syndrome and gastroesophageal reflux disease. Soy free and dairy free options cater to specific dietary needs, while immune support supplements address chronic health issues. The integration of technology, such as electronic wearables, facilitates personalized gut health monitoring. Fast food products and post-consumer waste contribute to digestive upset, driving demand for supplements. The geriatric population and breastfeeding women also benefit from these supplements, as aging and breastfeeding can impact digestive health. Weight management programs and novel strains of good bacteria offer additional benefits.

Regulatory authorities ensure product safety and quality, with gluten-free, non-GMO, and compostable packaging becoming increasingly popular. Market players focus on human clinical trials and gut-tailored supplements, addressing mood changes and inflammatory bowel disease. Offline distribution channels, including retail outlets, drug stores, and supermarkets, contribute significantly to sales, particularly in developing countries where consumers prefer consulting healthcare practitioners before purchase. In developed countries, supermarkets and pharmacies remain the primary sales channels for digestive health supplements. Consumers increasingly demand natural eating practices, leading to the market growth for nutraceutical ingredients in various food categories such as breakfast cereals, bread, health drinks, spreads, and milk.

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The Offline segment was valued at USD 13.07 billion in 2019 and showed a gradual increase during the forecast period.

The Digestive Health Supplements Market is expanding rapidly, fueled by increasing awareness of gut wellness. Consumers are turning to gut tailored supplements that address individual needs and improve overall digestive health issues. Brands like Acutia Gut Health are leading innovation with clean, science-backed formulas. Key ingredients such as L glutamine are gaining popularity for their gut-soothing benefits. There's also a notable rise in demand for probiotic supplements, which support healthy microbiome balance. Conscious consumers now prefer products labeled non GMO, reflecting a shift toward transparency and wellness-driven choices. Additionally, sustainable packaging using post consumer waste materials is gaining traction, aligning with eco-conscious values. For instance, antioxidants, dietary fiber, omega-3 fatty acids, vitamins, and minerals help combat cardiovascular diseases.

The Digestive Health Supplements Market is witnessing significant growth as consumers increasingly prioritize personalized wellness solutions. A major trend is the demand for gut tailored supplements, designed to support unique microbiome profiles and optimize gut function. Brands like Acutia Gut Health are pioneering this space with clinically tested formulations. The market is also driven by a rise in probiotic supplements, valued for their ability to enhance digestion and boost immunity naturally. Health-conscious buyers are seeking transparency, choosing products that are clearly labeled non GMO, aligning with clean-label and ethical purchasing trends.

Regional Analysis

North America is estimated to contribute 50% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the market is experiencing notable growth as consumers seek natural solutions to support their digestive systems. The market is expected to continue its growth as people prioritize their health and wellness. This trend is driven in part by the increasing prevalence of chronic health issues, such as obesity, diabetes, and heart disease, which can be mitigated through proper digestion. The North American government is promoting digestive health supplements as part of preventative measures. Simultaneously, private and public entities are investing heavily in research and development to create more effective supplements. Digestive health supplements cater to various needs, including soy-free, dairy-free, gluten-free, and non-GMO options. Irritable bowel syndrome, gastroesophageal reflux disease, and inflammatory bowel disease are among the gastrointestinal disorders that these supplements address.

Probiotics, good bacteria, L-glutamine, and novel strains are popular ingredients in these supplements. Market players, such as Nestle, Bayer, Yakult Honsha, and Procter & Gamble, are actively participating in the market. Innovations include refillable jars, compostable pouches, and daily pack supplements, which cater to the aging population, breastfeeding women, and geriatric population. Regulatory authorities ensure the safety and efficacy of these supplements. Electronic wearables and human clinical trials contribute to the understanding of digestive health and the development of more targeted supplements. Mood changes and immune support are additional benefits associated with digestive health supplements. Market players are focusing on gut health, digestive disorders, and energy levels to differentiate their offerings.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the Digestive Health Supplements market drivers leading to the rise in the adoption of Industry?

• The increasing demand for digestive health supplements serves as the primary market driver. The significance of digestive health in maintaining overall well-being has gained increasing recognition among consumers. Digestive issues, such as disorders and autoimmune diseases, can stem from poor digestive health and even impact mental health. A recent survey reported that 64% of urban residents in certain cities experienced digestive problems, leading to a rise in interest in all-natural solutions. Protein supplements, including egg protein and sports nutrition products, remain popular choices for fitness enthusiasts, with liquids and capsules/pills/tablets/powders being the preferred forms.

• The aging population is also seeking these supplements as part of weight management programs to improve their digestive health and overall well-being. The demand for these supplements continues to rise as consumers prioritize their health and seek natural solutions for digestive issues. Consumers are turning to digestive health supplements as a means to support their gut health. These supplements often contain good bacteria, which help break down food and promote a healthy gut environment. Additionally, many supplements are dairy-free, non-GMO, and cater to specific populations, such as geriatric individuals and breastfeeding women.

What are the Digestive Health Supplements market trends shaping the Industry?

• The rising demand for probiotics and prebiotics signifies a notable market trend. These beneficial microorganisms and their food sources, respectively, are increasingly recognized for their health benefits. The market is witnessing significant growth due to the increasing prevalence of gastrointestinal disorders and chronic health issues. Probiotics and prebiotics are gaining popularity in this market as they support a healthy gut microbiome and alleviate digestive problems such as bloating, gas, and constipation. Probiotics are living microorganisms that benefit the digestive system and gut health, while prebiotics are indigestible fibers that foster the growth of good gut bacteria.

• Daily pack supplements and refillable jars are convenient options for consumers seeking to maintain their digestive health. The demand for digestive health supplements is expected to continue as people become more health-conscious and seek natural solutions to manage their digestive disorders. The market's growth is driven by factors such as changing lifestyles, increasing awareness, and a growing elderly population. Despite these positive trends, it is essential to ensure that these supplements meet the highest standards of quality and safety. Research has shown that a healthy gut microbiome is essential for overall health, including immune function, mental health, and weight management. Regulatory authorities are recognizing the importance of digestive health, leading to an increase in the availability of gluten-free digestive health supplements.

How does Digestive Health Supplements market face challenges during its growth?

• The market faces a significant challenge due to consumer unawareness regarding the benefits of these supplements. The absence of awareness is a significant obstacle impeding industry expansion. Despite the growing popularity of digestive health supplements, many consumers remain ignorant about their advantages. This lack of awareness could potentially hinder market growth as consumers may be reluctant to invest in premium products. Furthermore, uncertainty surrounding the reliability and safety of these supplements may deter some consumers from using them. As a result, it is essential for market players to increase consumer education and awareness to build trust and confidence in digestive health supplements. Key nutrients in nutrition supplements, such as Potassium, Magnesium, Iron, Zinc, Amino Acids (Arginine, Aspartate, Glutamine, Beta-Alanine), Creatine, and L-carnitine, must comply with these regulations.

• Another strategy could be the development of gut-tailored supplements, which are specifically formulated to address individual digestive needs. Human clinical trials can provide evidence of the efficacy of these supplements, thereby increasing consumer confidence. Companies can also invest in research and development to create high-quality, effective products that meet the evolving needs of consumers. By addressing consumer concerns and increasing awareness, the market can continue to grow and thrive. One approach could be the use of innovative packaging solutions, such as compostable pouches, to appeal to eco-conscious consumers.

Exclusive Customer Landscape

The digestive health supplements market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the digestive health supplements market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, digestive health supplements market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Amway Corp. - This company specializes in providing digestive health solutions through supplements, including the Nutrilite Digestive Enzyme.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Amway Corp.
• Bayer AG
• Danone SA
• DSM-Firmenich AG
• GNC Holdings LLC
• Haleon Plc
• Hamari Chemicals Ltd.
• HealthForce SuperFoods Inc.
• Herbalife International of America Inc.
• Lonza Group Ltd.
• Nestle SA
• Novozymes AS
• NOW Foods
• ORGANIC India Pvt. Ltd.
• PanTheryx Inc.
• Pfizer Inc.
• Unilever PLC
• Zenwise LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Digestive Health Supplements Market

• In January 2024, Nestle Health Science, a global leader in nutritional science, launched a new line of digestive health supplements, called "Gastrointestinal Care," which includes products for acid reflux, bloating, and irritable bowel syndrome (IBS). (Source: Nestle Health Science Press Release)
• In March 2024, Danone Manifesto Ventures, a venture capital arm of Danone, announced a strategic investment in Symbiota, a biotech company specializing in microbiome-based solutions for digestive health. The investment aims to accelerate the development and commercialization of Symbiota's innovative products. (Source: Danone Manifesto Ventures Press Release)
• In May 2024, H&H Group, a leading manufacturer of dietary supplements, acquired Probi, a Swedish probiotic company, to expand its product portfolio and strengthen its position in the European digestive health supplement market. The acquisition included Probi's proprietary Lactobacillus plantarum LP-120 probiotic strain. (Source: H&H Group Press Release)
• In April 2025, the U.S. Food and Drug Administration (FDA) granted a Qualified Health Claim (QHC) for the probiotic strain Lactobacillus rhamnosus GG (LGG) to reduce the risk of travelers' diarrhea. This approval marked a significant milestone for the digestive health supplement industry, as it allowed manufacturers to make health claims on their products. (Source: FDA Press Release)

Research Analyst Overview

The market continues to evolve, responding to the dynamic needs of consumers seeking relief from gastrointestinal disorders and chronic health issues. This market caters to various sectors, including those with dietary restrictions such as soy free, gluten free, dairy free, and non-GMO consumers. The ongoing unfolding of market activities reveals a growing emphasis on refillable jars and daily pack supplements, enabling consumers to prioritize their physical health and digestive wellbeing. Regulatory authorities play a crucial role in shaping the market landscape, ensuring the safety and efficacy of digestive health supplements. Innovations in gut health supplements include L-glutamine, probiotic strains, and gut-tailored supplements, addressing digestive upset and immune support.

The geriatric population and breastfeeding women are among the key demographics benefiting from these supplements. Market players are also exploring novel strains and human clinical trials to address inflammatory bowel diseases, irritable bowel syndrome, and mood changes associated with digestive disorders. The integration of technology, such as electronic wearables, offers opportunities for personalized and targeted supplementation. Furthermore, the market responds to societal concerns, with a shift towards sustainable packaging solutions, such as compostable pouches, and a reduction in post-consumer waste from fast food products. This continuous evolution underscores the importance of digestive health supplements in promoting overall wellbeing and addressing the diverse needs of consumers.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Digestive Health Supplements Market insights. See full methodology.

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What are the Key Data Covered in this Digestive Health Supplements Market Research and Growth Report?

• CAGR of the Digestive Health Supplements industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, Asia, and Rest of World (ROW)
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the digestive health supplements market growth of industry companies

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