Mobile Gambling Market 2017-2021

This industry research report identifies 888 Holdings, Bet-at-home.com, Bwin.Party, and Ladbrokes as the key vendors in the global mobile gambling market. This industry research report also presents a detailed analysis of the mobile gambling market value by type (betting, casino, poker, lottery, and others), by end-user (gambling enthusiasts, social exuberant, dabblers, and others), and by geography (the Americas, APAC, and EMEA).

Global mobile gambling market overview

Online gambling is banned in several countries, however, regions such as US and Australia, are gradually legalizing online gambling. Rampant gambling activities may hamper the low-income groups. Legalization of online gambling is due to the awareness of various advantages such as creation of employment opportunities, increasing revenue in the form of taxes, and use of gambling revenue for societal welfare. Relaxation of mobile gambling regulations is providing opportunities to players to participate in gambling. Technavio’s market study identifies the legalization of online gaming in many countries to be one of the primary mobile gaming market drivers fueling the industry growth. Our market analysts estimate that the mobile gambling market size will grow steadily at a CAGR of more than 5% by 2021.

The betting apps market generally gives rewards in the form of coupons or monetary benefits. However, vendors are steadily accepting cash alternatives, such as virtual money or cryptocurrency. Usage of virtual money reduces the risks related to cash transactions. Vendors can redeem the prize money in the form of online cash transactions and virtual money in the form of redeemable coupons. Coupons can aid the vendors in acquiring with the customer information such as spending history, which helps them customize their marketing plans and games accordingly. The increasing number of vendors accepting cash alternative is one of the key mobile gambling market trends having a positive impact on the industry growth.

Competitive analysis and key vendors      

The mobile gambling market is moderately fragmented and dominated by few international and regional vendors. Rising number of gambling premises has resulted in the high penetration of gambling, is driving the betting apps market. Due to the increasing competition among the vendors, vendors are steadily incorporating rapid technological advances and changing consumer preference. Intense competition will increase the influx of private labels in the betting apps market.

The leading vendors in the market are

• 888 Holdings
• Bet-at-home.com
• Bwin.Party
• Ladbrokes

The other prominent vendors in the market are Betfair, Unibet, and William Hill.

Segmentation by type and the mobile gambling growth analysis

• Betting
• Casino
• Poker
• Lottery

The betting segment type accounts for major share in the betting apps market due to steady popularity in major sports such as football, cricket, horse racing, and basketball. Sports betting is illegal and is more rampant in countries where betting is banned or governed under strict regulations. However, due to the extensive growth potential in the mobile gambling market, governments globally are relaxing the regulations on gambling.

Segmentation by end-user and the mobile gambling growth analysis

• Gambling enthusiasts
• Social exuberant
• Dabblers

Gambling enthusiasts are the primary end-users in the betting apps market due to their positive attitude toward gaming and extensive knowledge about the games they play. These gaming consumers prefer to experience the entertainment value rather than attain ROI for their investments. Consumers prefer to play gambling games on their mobiles to relieve stress.

Key questions answered in the report include

• What will the mobile gambling market size and the growth rate be in 2021?
• What are the key factors driving the global mobile gambling market?
• What are the key mobile gambling market trends impacting the growth of the market?
• What are the challenges to the mobile gambling market growth?
• Who are the key vendors in the global mobile gambling market?
• What are the mobile gambling market challenges and market opportunities faced by the industry vendors?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global mobile gambling market?

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