Global Nail Care Market 2017-2021

  • Published: May 2017
  • Pages: 70
  • SKU: IRTNTR12968

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This industry research report presents a detailed analysis of the key market drivers, challenges, and upcoming trends that are expected to influence market growth. It segments the global nail care market by product type, distribution channels, and key geographies which include the Americas, Europe and APAC-MEA. Some of the leading vendors mentioned in this market study include COTY, Estée Lauder, L’ORÉAL, REVLON, and Shiseido, among others.

Overview of the global nail care market

Market research analysts at Technavio predict that the global nail care market will grow steadily at a CAGR of around 4% by 2021. This market research analysis identifies the premiumization of good quality cosmetic products as one of the primary growth factors for this market. There is a growing preference for good quality nail products that do not harm their health, less toxic and are long-lasting. The customers opt for good quality and well-positioned products in the market and are willing to pay more amount of money for quality products. Premium products cost high due to the good quality of products. The willingness among customers to pay for premium products will inspire vendors to upgrade their product portfolio.

The market research report identifies the evolving distribution channel formats and the use of augmented reality to enhance shopping experience as one of the key trends behind the growth of this market. With the increase in mobile and internet users, the companies have evolved their distribution channels from the traditional channels to the trending channels of the mobile application. Mobile applications are convenient to use and provide various features. There are several cosmetic shopping applications that provide products from numerous brands.

Competitive landscape and key vendors

The nail care market is highly fragmented due to the presence of several well-established and local vendors and is highly competitive. The players innovate, manufacture, and promote their products through various mediums to attract customers. To cater to the changing tastes and preferences of the consumers, the vendors follow different strategies such as new product offerings, and pricing strategies.

Some of the leading vendors in the market are:

  • COTY
  • Lauder
  • Shiseido

Segmentation by product type and analysis of the nail care market

  • Nail Polish
  • Nail Accessories
  • Nail Strengthener
  • Nail polish remover
  • Artificial nails and accessories
  • Nail polish accessories

During 2016, the nail polish segment accounted for the major shares and dominated the nail care market. Nail polish is the major source of revenue in the makeup industry and consequently, the vendors focus on constantly innovating and improving their product offerings. Women consumers demand gel-like polishes and long-wear nail lacquers with the quick-dry feature and the tastes and preferences keep changing. The innovations in nail polish will be the major factor contributing to the growth of this market segment in the coming years.

Segmentation by retail distribution channels and analysis of the nail care market

  • Offline
  • Online

Specialty stores, department stores, drugstores, networking sales, hypermarkets, supermarkets, convenience stores, and warehouse clubs are currently the major distribution channels for nail care products. According to this market research study, the offline segment accounted for the major shares and dominated the nail care market.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global nail care market?
  • What are the key market trends impacting the growth of the global nail care market
  • What are the challenges to market growth?
  • Who are the key vendors in the global nail care market?
  • What are the market opportunities and threats faced by the vendors in the global nail care market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global nail care market?

Technavio also offers customized reports based on specific client requirement.


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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Market overview
  • Global nail care market by nail polishes
  • Global nail care market by nail accessories and implements
  • Global nail care market by nail strengtheners
  • Global nail care market by artificial nails and accessories
  • Global nail care market by nail polish removers

PART 07: Segmentation by retail distribution channels

  • Global nail care market by retail distribution channels

PART 08: Geographical segmentation

  • Global nail care market by geographical segmentation
  • Nail care market in the Americas
  • Nail care market in Europe
  • Nail care market in APAC-MEA

PART 09: Key leading countries

PART 10: Decision framework

PART 11: Drivers and challenges

  • Market drivers
  • Market challenges

PART 12: Market trends

  • Trending manicures and nail art
  • Evolving distribution channel formats and use of augmented reality to enhance shopping experience
  • Increase in contract manufacturing and private labels
  • Other trends

PART 13: Vendor landscape

  • Competitive scenario
  • Key players in global nail care market

PART 14: Key vendor analysis

  • COTY
  • Estée Lauder
  • Shiseido
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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