Global Wafer Biscuit Market 2017-2021

  • Published: Sep 2017
  • Pages: 73
  • SKU: IRTNTR14592

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This market research study identifies Mars, Nestlé, THE HERSHEY COMPANY, and pladis as the leading players in the global wafer biscuit market. A comprehensive analysis of this market is also presented by product (coated wafer biscuits and cream-filled wafer biscuits), by application (chocolate wafers, sandwich wafers, and ice cream wafers), by distribution channel (hypermarkets and supermarkets, convenience stores, online stores, specialty food stores, and others), and by geography (the Americas, APAC, and EMEA).

Overview of the global wafer biscuit market

Vendors are introducing their wafer biscuit products with innovative packaging using clear printing methods. Research analysis on the global wafer biscuit market identifies that the increasing focus on innovative packaging may be one of the major factors that will have a positive impact on the growth of the market. Similarly, these wafer biscuits packaging offers protection against radiation and maintains the shape of the product. Such packaging materials are manufactured to enhance the shelf life of the product, the attractiveness of the packaging, and their water vapor permeability. In addition, innovative and attractive packaging drives the sales volume and attract more customers. Wheat flour, fat, sugar, and other flavoring agents present in wafers are sensitive to moisture, have a high-fat level, and are fragile. This, in turn, encourages manufacturers to develop suitable packaging to protect wafers from damage. Technavio's market research analysts predict that this global market will post a revenue of close to USD 55 billion by 2021.

In terms of geography, EMEA contributed the maximum shares towards the global wafer biscuit market throughout the forecasted period due to the growing demand for organic wafers biscuits and gluten-free wafers biscuits. The growing concern about the sugar content in wafers is driving consumers to purchase organic and gluten-free wafers biscuits. The market will continue to grow because consumers in the region highly prefer wafers biscuit as a group snack.

Competitive landscape and key vendors

The wafer biscuit market is characterized by the presence of many vendors. The profit margin is affected when the competition in the market increases as it compels them to reduce their product prices. These vendors are increasingly competing against each other based on factors such as the price, quality, innovation, distribution, promotion, and brand loyalty. Furthermore, vendors are trying to survive in this competitive environment by distinguishing their product and service offerings through a clear and unique value proposition.

Key vendors in this market are -

  • Mars
  • Nestlé
  • pladis

Other prominent vendors in the market include Antonelli Bros, Artisan Biscuits, Bolero, Dukes, Kellogg, Lago Group, and Mondel?z International.

Segmentation by product and analysis of the wafer biscuit market

  • Coated wafer biscuits
  • Cream-filled wafer biscuits

Wafer biscuits are extensively preferred among consumers because they come in various flavors such as chocolate and strawberry. Also, manufacturers are continually coming up with newly coated wafer biscuits with different flavors such as vanilla wafer cookies, chocolate wafer biscuits, sugar wafer cookies, pink wafer cookies, caramel wafer biscuit, etc. The segment will continue to grow for the next four years because manufacturers are introducing coated wafer cookies in various shapes and sizes, which attract consumers.

Segmentation by distribution channel and analysis of the wafer biscuit market

  • Hypermarkets and supermarkets
  • Convenience stores
  • Online stores
  • Specialty food stores

The influx of consumers is high in hypermarkets and supermarkets over other distribution channels because they offer a different variety of wafers biscuits from various wafer cookies brands. The hypermarkets and supermarkets distribution segment will continue to witness growth during the predicted period due to the changing consumer lifestyles and rapid increase in urbanization, especially in developing countries.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global wafer biscuit market?
  • What are the key market trends impacting the growth of the global wafer biscuit market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global wafer biscuit market?
  • What are the market opportunities and threats faced by the vendors in the global wafer biscuit market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global wafer biscuit market?

Technavio also offers customization on reports based on specific client requirement.

Wafer biscuits are a crisp, thin, flat and dry cookie, popular amongst young boys and girls. They are also used to prepare ice cream sandwiches or some sweet dish. This upcoming research report on the global wafer biscuit market offers insights into the key drivers iGlobal Wafer Biscuit Market Sizenfluencing the growth of the food and beverage industry. Technavio collects a large number of research reports on food sector, to provide insights on the total market size, future trends, key drivers, changing consumer preferences, and competitive landscape.

Technavio considers deep analysis of factors such as market size, demand across different geographical regions, and market growth rate, for conducting extensive primary and secondary research. The upcoming report on the global wafer biscuit market, for the forecast period of 2017 to 2021, helps clients get a complete overview of the market, and devise effective business strategies.

The report on the global wafer biscuit market also covers complete competitive landscape by covering product portfolio, strength, and weaknesses of competitors by covering vendors such as Nestle, Mondelez, Mars, United Biscuits, and Hershey Food Corp. Our analysts have observed that even though the wafer market for kids might have approached saturation, its popularity seems to be growing within the adult population with its use in ice-cream sandwiches. The report also outlines the market landscape by covering geographies such as the Americas, APAC, and EMEA to perform a geographical segmentation.

Global Wafer Biscuit Market Market segmentation by region

The upcoming market research report for the global wafer biscuit market also highlights the key drivers, competitive intelligence, industry growth potential, clients and businesses, as well as the restraints that the food sector currently experiences. Technavio also provides deep-dive market assessments into the sectors such as non-alcoholic beverage and food service.

Our market research methodology for the global wafer biscuit market

Global Wafer Biscuit Market Segmentation

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Global biscuit market
  • Global wafer biscuit market
  • Five forces analysis

PART 06: Segmentation by product

  • Global wafer biscuit market by product
  • Global wafer biscuit market by coated wafer biscuits
  • Global wafer biscuit market by cream-filled wafer biscuits

PART 07: Segmentation by application

  • Global wafer biscuit market by application
  • Global wafer biscuit market by chocolate wafers
  • Global wafer biscuit market by sandwich wafers
  • Global wafer biscuit market by ice cream wafers

PART 08: Segmentation by distribution channel

  • Global wafer biscuit market by distribution channel

PART 09: Segmentation by geography

  • Global wafer biscuit market by geography
  • Wafer biscuit market in EMEA
  • Wafer biscuit market in Americas
  • Wafer biscuit market in APAC

PART 10: Key leading countries

  • Wafer biscuit market in US
  • Wafer biscuit market in China
  • Wafer biscuit market in UK
  • Wafer biscuit market in India

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Market challenges

PART 13: Market trends

  • Increase in demand for organic and gluten-free wafer
  • Introduction of new flavors
  • Increase in demand from emerging countries

PART 14: Vendor landscape

  • Competitive scenario

PART 15: Key vendor analysis

  • Mars
  • Nestlé
  • pladis
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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