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The UK K-12 online tutoring market size is estimated to increase by USD 10.25 billion and grow at a CAGR of 15.06% between 2023 and 2028. There is a growing inclination towards STEM education alongside a rise in e-learning enrollments within the higher education sector. This trend underscores a shift towards cost-effective teaching models that cater to diverse learning needs. Online platforms are increasingly favored for their ability to provide flexible and accessible educational opportunities, accommodating the schedules and preferences of students. The surge in STEM education reflects a broader emphasis on preparing students for careers in science, technology, engineering, and mathematics, aligning with evolving industry demands. Simultaneously, the expansion of e-learning in higher education reflects a shift towards digital learning environments that offer scalability and convenience. These developments highlight a transformative era in education, where technology-enhanced learning experiences are becoming integral to fostering skills and knowledge essential for future academic and professional success.
The need for a cost-effective teaching model is the key factor driving market growth. A major cost saving for learners and institutions can be seen in the K12 online tutor concept. In addition, the cost to create, manage, store, and deliver content for learners who can use it from their devices according to their convenience is reduced with the deployment of a cloud learning management system (LMS). Thus, the cost efficiencies that can be achieved by market players and the growing number of affordable online courses that can be accessed by customers will further drive the growth market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The UK K-12 online tutoring market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Based upon type. The market share growth by the structured tutoring segment will be significant during the forecast period. Structured tutoring methods are classes or sessions planned and scheduled for a period. Market players ensure that the same tutor handles sessions for the whole program. This enhances the understanding between students and the tutor. As the sessions are conducted online through virtual media, the understanding between tutors and students plays an important role in the overall effectiveness of the program.
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The structured tutoring segment showed a gradual increase in the market share of USD 4.82 billion in 2018. Various players in the market are offering the online private school option for K-12 end-users, through which the students can access online private tutoring from the tutors of reputed schools and universities. Additionally, various promotional activities by market players to promote structured tutoring among students and parents are also driving the growth of the segment. Therefore, such initiatives provided by vendors are a major factor driving the growth of this segment during the forecast period.
In the UK, the market is experiencing significant evolution, driven by trends like Workforce reductions and the rising demand for Self-paced learning and Instructor-led learning. Learners access these sessions conveniently using devices like Laptops, Smartphones, and Tablets facilitated by Cloud based arrangements ensuring Security and robust Technological infrastructure. The Telecom industry plays a pivotal role in providing seamless connectivity for Digitization of education and fostering Distance learning. Various stakeholders, including Academic institutions, Individuals, and Enterprises, collaborate with Startups and Digital education companies to offer Specialized learning solutions through Online learning platforms. These platforms leverage Interactive teaching methods and provide comprehensive Study materials accessible via Cell phones and Mobile devices, revolutionizing education delivery across the nation. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increased demand for distance learning is the primary trend shaping market growth. People with problems related to finance, geographical location, or class scheduling and who find it difficult to get into college can benefit from distance learning. The majority of educational material for distance learning is sold on the internet or in a book and compact disc (CD) package. However, K-12 online tutoring helps in delivering content in a synchronous environment; hence, it is gradually taking over other traditional modes.
Furthermore, the availability of low-cost software platforms that allow schools to create, deliver, and manage K-12 courses online is further fueling the growth of the market. Hence, with the increase in the demand for online courses and with technological advancements, distance learning is likely to continue contributing to the growth of the market during the forecast period.
The credibility of sources and content quality is a challenge that affects market growth. There are many regional and international players operating in the market. These players offer a variety of courses that cater to vast subject areas. As a result, it has become difficult for learners to choose the quality of the content offered. This is one of the reasons for educators being apprehensive about implementing courses.
Furthermore, in various states in the UK, where technical literacy among teachers is comparatively low, students and employees are not in an advantageous position to decide the credibility and quality of the content provided by niche players. Consequently, it is required that players have the necessary accreditation and certification that match the industry benchmark. This, in turn, will impede the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments
The market in the UK is experiencing significant growth driven by the Digitization of education and the expansion of the Telecom industry, facilitating access to specialized learning solutions. With the widespread use of Smartphones, Tablets, and other mobile devices, online learning platforms offer Specialized learning solutions tailored to diverse learner needs. Startups and digital education companies are leveraging Generative AI and Machine learning to provide personalized Skill assessment and Certification preparation. Despite Regulatory hurdles such as Licensing processes and Accreditation criteria, online education providers are enhancing Learner engagement through interactive teaching methods and Multilingual content, fostering Personal growth and Employability among learners of all ages. The narket in the UK is witnessing substantial growth driven by various factors. With increasing internet usage and advancements in hardware computing technologies, online tutoring platforms are offering diverse learning opportunities for Individuals, Academic institutions, and Enterprises. These platforms provide flexible learning options such as Self-paced learning and Instructor-led learning, accessible via Laptops, PCs, and Cell phones. They cater to diverse educational needs, from Primary and secondary education to Higher education, offering Programs, Certifications, and specialized courses for Upskilling and reskilling. The integration of Advanced technology like Live streaming and Interactive teaching methods enhances Learner engagement and Study materials, fostering Transnational cooperation and Culture exchange among Professionals and Lifelong learners. Additionally, High-speed internet and Cloud-based arrangements ensure secure access to educational resources and Digital curriculum materials across various platforms, facilitating Test preparation and Online certification.
Market Scope |
|
Report Coverage |
Details |
Page number |
138 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.06% |
Market Growth 2024-2028 |
USD 10.25 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
13.78 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Academic Tutor Online, Chegg Inc., Club Z Inc., CueLearn Pvt Ltd, Etutorworld Corp., Instructure Holdings Inc., John Wiley and Sons Inc., Kesson Group Inc, Pearson Plc, Revolution Prep LLC, SENDTutoring Ltd, Star Gleam Education LTD, Stride Inc., TAL Education Group, Think and Learn Pvt. Ltd., Tutor.com Inc., TutorFront, TutorMe LLC, Varsity Tutors LLC, and Wyzant Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Market Segmentation by Courses
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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