Enjoy complimentary customisation on priority with our Enterprise License!
The konjac market size is forecast to increase by USD 454.2 million at a CAGR of 8.52% between 2023 and 2028. The market is experiencing significant growth in various industries, including the cosmetic industry and functional foods. The increasing consumption of skincare products containing plant-derived ingredients, such as konjac, is driving market growth. In the cosmetic sector, konjac is used in the production of face masks, wraps, and cleansers due to its excellent water-absorbing properties. In the food industry, konjac is utilized as a weight reduction supplement and as an alternative to gluten in baked goods, pasta, and rice, making it popular among consumers following ketogenic or gluten-free diets. The market is further driven by the rising health consciousness among consumers due to the COVID-19 pandemic, which has led to a rise in demand for natural and functional foods.
However, concerns over potential side effects on human health may pose a challenge to market growth, necessitating further research and regulatory oversight. The market is expected to witness continued expansion in convenience stores and supermarkets as consumers seek out low-calorie, healthy alternatives to traditional food and cosmetic products.
The market is witnessing significant growth due to the increasing demand for health-conscious food and cosmetic products. The key driver for this market is the flour segment derived from Amorphophallus konjac, a starchy corm also known as the elephant yam. This root vegetable is rich in soluble dietary fiber, primarily glucomannan, making it an ideal ingredient for various applications. In the culinary world, konjac flour is used to make low calorie, gluten-free noodles, snacks, and beverages. In the cosmetic industry, it serves as an emulsifier and thickening agent in skincare products, contributing to its growth. Moreover, in the dietary supplement sector, konjac flour is used as a weight reduction supplement due to its ability to absorb water and expand in the stomach, promoting a feeling of fullness.
Fruits like apples, citrus fruits, oats, beans, carrots, and psyllium are also rich sources of dietary fiber. However, konjac flour stands out due to its high glucomannan content and its versatility in various industries. The medical formulations sector also utilizes konjac for creating medical formulations due to its health benefits. Overall, the market is expected to grow due to its wide range of applications and the increasing health-conscious consumer base.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The food and beverages segment is estimated to witness significant growth during the forecast period.The market holds significant potential in various industries, particularly in the cosmetic industry and skincare products, due to its plant-derived ingredient properties. In the cosmetic sector, konjac is used as a natural alternative to synthetic gels and emulsifiers. Moreover, in the health and wellness domain, konjac is gaining popularity as a weight reduction supplement and functional food ingredient. The versatility of konjac extends to the food industry, where it is used in the production of konjac rice, pasta, and wraps, adding to the convenience of consumers following ketogenic or gluten-free diets. The expanding food and beverage industry is fueling the growth of The market, with its applications ranging from meal additives and thickeners to meal jams and baked goods.
The increasing demand for stabilizing and gelling agents further bolsters market growth.
Get a glance at the market share of various segments Request Free Sample
The food and beverages segment was valued at USD 382.50 million in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions Request Free Sample
Konjac flour, derived from the Konjac plant, has been utilized in the cosmetic industry and food sectors for over a century. In the cosmetic industry, it functions as a thickening or gelling agent in skincare products, offering benefits such as improved texture and enhanced moisture retention. In the food industry, it is used as a functional ingredient in various applications. With the addition of a mild alkali, such as calcium hydroxide, konjac flour forms a strong, elastic gel that maintains its shape even during prolonged heating conditions. This gel can be used to bind water in surimi, meats, or vegetarian foods, acting as a fat replacer in processed foods.
Additionally, konjac flour is gaining popularity in the health food market due to its use as a weight reduction supplement and its compatibility with ketogenic and gluten-free diets. It can be found in various forms, including konjac rice, konjac pasta, konjac wraps, and baked goods, available in convenience stores and health food retailers.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing consumption of low-calorie food is the key driver of the market. The market is witnessing significant growth due to the increasing consumption of low-calorie and carbohydrate foods, such as Shirataki noodles, in the culinary world. Additionally, the rise of fitness-conscious consumers is fueling market expansion. Amorphophallus konjac flour is gaining traction as a gluten-free bread thickening agent, contributing to the market's growth. Furthermore, the recognition of konjac powder as a gentle face cleanser is bolstering its demand in the cosmetic industry. The market's growth is also driven by the rising demand for thickening, gelling, and stabilizing agents in various industries. Konjac's ability to aid in weight management and decrease cholesterol levels makes it a popular choice among vegans and those following a gluten-free or low-calorie diet.
Rising health consciousness due to COVID-19 impact is the upcoming trend in the market. Amidst the global food ecosystem's disruption due to the COVID-19 pandemic, specialty stores have witnessed a rise in demand for health-conscious products, including those derived from the Konjac plant. This versatile plant, with the scientific name Amorphophallus konjac, is the source of Shirataki noodles, a low-calorie, gluten-free alternative to traditional pasta. Moreover, Konjac flour is used as a thickener in various culinary applications, catering to the dietary needs of vegans and those with gluten sensitivities. Additionally, Konjac sponges, a natural exfoliator, have gained popularity in the cosmetic industry for their ability to improve skin health. The health benefits of Konjac extend beyond weight management, as it is rich in dietary fiber and has been linked to reduced cholesterol levels.
As people prioritize their health amidst the pandemic, the demand for these Konjac-derived products is expected to continue growing.
Side effects on human health is a key challenge affecting the market growth. The market encompasses a range of applications, including cosmetics, specialty stores, and the culinary world. Notable products derived from Amorphophallus konjac include Shirataki noodles and gluten-free bread thickening agents. In the cosmetic industry, konjac flour is used to create vegan, low-calorie, and gluten-free alternatives, such as Konjac sponges. However, it is crucial to note that the Food and Drug Administration (FDA) has issued an import alert for konjac candies due to potential choking hazards. Older adults and children have experienced choking incidents from the gelatinous candies that do not dissolve in the mouth like traditional gelatin products. The risk is heightened when konjac is taken in tablet form, without water, or if there are swallowing difficulties. These factors may hinder the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Andi Johnson Group - The company offers Konjac by products such as CongelK-C120, CongelK 3 and CongelK J-28B.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing consumer health consciousness and the rising demand for digestive supplements and weight loss supplements. The key component driving the market is the root vegetable, Konjac, also known as Amorphophallus konjac, which is rich in soluble fiber, primarily glucomannan. This plant-derived ingredient is used in various industries, including food, pharmaceutical, cosmetic, and specialty stores. In the food industry, Konjac flour is used as a thickener and emulsifier in various food and beverages, including shirataki noodles, konjac rice, konjac pasta, and konjac wraps. It is also used as a low-calorie and gluten-free alternative in baked goods and ketogenic and gluten-free diets.
In the pharmaceutical industry, Konjac is used in medical formulations for gastrointestinal disorders, obesity, and laxative properties. The cosmetic industry utilizes Konjac in skincare products due to its ability to absorb impurities and improve skin texture. Konjac gum is used as a thickener in various industries, including food, pharmaceutical, and cosmetics. The agricultural environment is essential for the growth of Konjac, and it is often cultivated alongside other crops such as oats, beans, apples, citrus fruits, carrots, and psyllium. In conclusion, the market is expected to grow due to its versatility as a functional food ingredient, dietary fiber source, and its use in various industries, including food, pharmaceutical, and cosmetics.
The market is expected to continue growing due to the increasing demand for low-calorie, gluten-free, and nutritious food and beverage options, as well as the rising trend of veganism and the use of plant-derived ingredients in various industries.
Market Scope |
|
Report Coverage |
Details |
Page number |
149 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.52% |
Market Growth 2024-2028 |
USD 454.2 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
7.67 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 30% |
Key countries |
US, China, Japan, Malaysia, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Andi Johnson Group, Baoji Konjac Chemical Co. Ltd., BLG, Hubei Tongyi Konjac Biotechnology Co. Ltd, Ishibashiya Konjac Co., Miracle Noodle, NAH Foods Ltd, NOW Health Group Inc., Slendier, The Konjac Sponge Co., and Zeroodle USA |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.