Enjoy complimentary customisation on priority with our Enterprise License!
The medical publishing market size is forecast to grow by USD 1.91 billion, at a CAGR of 2.97% from 2023 and 2028. The medical publishing market is experiencing a significant expansion, driven by several key factors. One significant contributor is the surge in digital publishing, which offers increased accessibility and convenience for researchers and healthcare professionals. Additionally, social media's growing influence in disseminating medical information has boosted market growth. Furthermore, the increasing number of clinical trials necessitates the publication of research findings, fueling demand for medical publishing services. These trends have created a dynamic and evolving market landscape, with opportunities for innovation and growth.
For More Highlights About this Report, Download Free Sample in a Minute
In the dynamic and ever-evolving medical field, the role of research and development activities is paramount in driving innovation and advancements in healthcare services. Chronic diseases and infectious conditions continue to pose significant challenges, necessitating scientific research and clinical studies to uncover new treatments and therapies. Medical publishing plays a crucial role in disseminating evidence-based medicine and medical knowledge through various formats, including print and digital. Publishing executives oversee the production and distribution of research articles, e-books, and announcements related to medical technology and advanced healthcare services. These resources are essential for students and professionals seeking to stay informed about the latest medical practices and developments in the medical field. Evidence-based practice is a cornerstone of modern healthcare, and access to reliable and up-to-date information is vital for implementing effective treatments.
The growing popularity of social media is notably driving the market growth. The increasing penetration and use of mobile computing devices such as smartphones, tablets, and laptops are changing the way medical journals and books are accessed. Medical associations and societies primarily use social media channels to promote their research findings and journals. Social media channels aimed at researchers, to ovide quick and easy access to medical journals and help in getting immediate feedback from users and peers. Social media channels allow medical researchers to share information about their journals and publications. Healthcare professionals can access articles shared online for no subscription fee. This enables healthcare professionals to engage in public health and policy discussions and develop professional networks to discuss healthcare services.
For instance, the European Respiratory Society uses social channels to promote its scientific and medical work. Thus, the increasing use of social channels by medical researchers and associations to share medical articles or journals, along with the increasing popularity of social media, will drive the growth of the global market during the forecast period.
Increasing use of general-purpose search engines is an emerging trend shaping the market growth. The internet has become one of the most important sources for accessing healthcare related information. Search engines such as Google, Yahoo!, and Bing are being used by healthcare professionals to find research journals related to drug discovery, drug testing drugs, procedures, treatments, and diagnostics. Medical practitioners regularly face the issue of information accessibility during medical practice. Search engine platforms, with blogs, comments, reviews, and question-and-answer elements, are the most preferred channels by medical professionals for information gathering. However, the usability, quality, and effectiveness of various search engines for medical information have not been widely evaluated and compared.
However, currently, most of the journals, articles, and research papers are available online. Therefore, access to electronic journals is also increasing. OA, online availability, and social media help researchers in selecting an appropriate publication, which significantly increases the reach of content to a broader audience. This will have a positive impact on the growth of the market during the forecast period.
The rapid growth of predatory publishers is a significant challenge hindering market growth. Predatory publishers, such as OMICS Publishing Group, refer to low-quality publishers that publish questionable scientific content without peer review solely to gain profit. The OA model helps the healthcare community by providing researchers access to research journals free of cost. It also benefits authors as their research papers are immediately available for reading and citation.
However, predatory journals misuse the OA business model. They exploit the willingness of authors to publish their journals without a thorough peer-review process. Predatory publishers build websites and spam thousands of potential authors. Therefore, the rapid growth of predatory publishers will hinder the growth of the market during the forecast period
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Medical Association - The company offers medical publishing that helps to explore the latest in medicine including coronavirus (COVID-19) science, blood pressure guidelines, sepsis definitions, autism and cancer science, and more.
The research report also includes detailed analyses of the competitive landscape of the market and information about 19 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
By Type
The open access model segment is estimated to witness significant growth during the forecast period. Open access is a publishing model that makes research information available to readers free of cost, unlike the traditional subscription model, in which readers have access to scholarly information by paying a subscription or fee.
Get a glance at the market contribution of various segments Download the PDF Sample
The open access model segment was the largest and was valued at USD 8.30 billion in 2018. The open-access model includes research that is digital, free to access, and free from most of the copyright and licensing restrictions found in traditional journal publishing. Several companies have introduced mobile applications to offer digital content across various devices via the open access model. Also, publishers are continuously adding e-book collections that are designed for biomedical libraries and medical educational institutions with open access. Through medical e-book collections, users can access the latest information easily and quickly. These devices help doctors, medical research scientists, and scholars access enormous resources from anywhere and at any time. These factors will drive the growth of the open access model segment of the market during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America leads clinical trials and research, with the requirement of high-quality, timely, and actionable healthcare systems and the availability of patient data. The region is experiencing high investments in clinical trials and research due to the increasing prevalence of diseases across the world. The US government is investing in clinical trials and research to provide effective pharmaceutical treatment with low side effects.
In addition, the growing investments in medical research and trials are leading to a large number of publications to fill the gap between research and practice. Healthcare service providers can use the information for improved treatment and care to patients by publishing the results of clinical trials and medical research. Therefore, such factors are expected to drive the regional market growth during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
In the dynamic world of healthcare and medical research, the publishing industry plays a pivotal role in disseminating Evidence Based Medicine (EBM) information. This sector encompasses various formats, including print and digital versions, which cater to Physicians, Academics, and Researchers. In the dynamic healthcare landscape, the Medical Publishing Market plays a pivotal role in disseminating Evidence-Based Medicine (EBM) information on Chronic and Infectious Diseases and Geriatric Population. Publishers offer both Print and Digital Formats, catering to diverse user preferences. Open Access Publishing, a recognized approach, ensures global accessibility. Investors fuel growth through Electronic Transfer, sustaining the Subscription-Based Model. EBM and Evidence-Based Practice thrive on this platform, driving innovation and recognition in the industry.
Moreover, EBM practices thrive on the foundation of peer-reviewed literature, such as Review Papers, Case Studies, Clinical Guidelines, Textbooks, Manuscripts, and E Books. The Peer Review Process ensures Scientific Integrity, maintaining the credibility of Academic Journals and Online Platforms. Cardiovascular Disorders and Diabetes, among other health concerns, are extensively researched and published in this domain. Global Collaboration and Research Collaboration foster the creation of comprehensive and up-to-date knowledge in these areas.
Further, digital Publishing Platforms and Online Journals are increasingly popular, offering instant access to the latest findings. Conferences and Symposiums serve as additional avenues for sharing insights and recognizing advancements in the field. Educational Materials, derived from rigorous research, are essential for continuous learning and improvement in healthcare practices. The Medical Publishing Market continues to evolve, embracing technological advancements and fostering a global exchange of knowledge.
Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.97% |
Market Growth 2024-2028 |
USD 1.91 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
2.51 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 47% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Medical Association, athenahealth Inc., BMJ Publishing Group Ltd., Charlesworth Publishing Services Ltd., Crimson Interactive Pvt. Ltd., EBSCO Information Services, Hearst Communications Inc., Informa PLC, International Business Machines Corp., John Wiley and Sons Inc., Massachusetts Medical Society, McGraw Hill LLC, MDPI, OMICS International Pvt. Ltd., RELX Plc, Springer Publishing Co., Australian Medical Association Ltd., Thieme Medical Publishers Inc., and Wolters Kluwer NV |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.