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The Molded Pulp Packaging (MPP) Market size is forecast to increase by USD 1.81 billion, at a CAGR of 6% between 2022 and 2027. The market's growth trajectory hinges on various factors, notably the escalating appetite for environmentally sustainable packaging solutions, the advent of specialization in the market, and the surging demand for such packaging within the e-commerce sector. The increasing emphasis on sustainable practices across industries propels the demand for packaging solutions that are eco-friendly and biodegradable, leading to a rise in specialized molded pulp alternatives. Particularly within the e-commerce realm, there's a pronounced need for packaging that balances protection with environmental responsibility, driving the adoption of packaging solutions. This convergence of sustainability concerns and industry-specific demands underscores the pivotal role played by packaging in meeting contemporary packaging requirements.
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The market is driven by increasing demands for sustainable packaging solutions. Utilizing molded fiber pulp and recycled materials, manufacturers are addressing environmental concerns while meeting the needs of various industries like food and beverage, electronics, and packaged food sectors. The trend towards biodegradability and recyclability aligns with growing consumer preferences for eco-friendly products. However, challenges such as packaging waste management and greenhouse gas emissions must be addressed for sustained growth. The market's future lies in innovative solutions catering to on-the-go food serving establishments, restaurants, and fast-food outlets seeking sustainable packing alternatives. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand for sustainable packaging products is notably driving the market. There has been an increase in environmental and health concerns due to pollution caused by the mismanagement of packing waste across the world. In addition, plastic is a major contributor to increasing environmental and health concerns.
Moreover, most plastics are non-biodegradable, as they are made from by-products of crude oil and natural gases. Therefore, plastic packets can get contaminated and lead to hazardous health issues if not treated properly. Thus, companies prefer eco-friendly packing products to address these concerns. Furthermore, companies are constantly investing in research and development (R&D) and innovative packing solutions that meet long-term sustainability goals. In addition, these goals include minimizing waste and resource use in manufacturing, creating efficient after-use disposal and recycling, and improving transport efficiencies. Hence, such factors are driving the market during the forecast period.
The advent of smart molded pulp packaging is an emerging trend in the market. Smart packing can be referred to as packing solutions that are embedded with sensor technology. In addition, the main purpose of such solutions is to improve the value or quality of products. Furthermore, the packing can directly measure the quality of the product inside. Smart packing also helps in reporting product-related information to enterprises, which enables them to make decisions on product retrieval from the shelf.
Moreover, such solutions are used by enterprises in industries such as food and beverage and healthcare to monitor freshness, display information on quality, and improve customer and product safety. In addition, though the application of smart packing is at a nascent stage of the product life cycle, it has dynamic potential to grow with developments in microsensors, printed electronics, authentication platforms, and the Internet of Things (IoT). Hence, such factors are driving the market during the forecast period.
Fluctuation of raw material prices in molded pulp packaging is a major challenge hindering the market. Molded pulp packing is manufactured from fibrous material, which is essentially virgin pulpwood, recovered paper from post-industrial sources (e.g., production waste), or post-consumer waste (e.g., old, corrugated boxes, folding cartons, bags, and wastepaper). In addition, in general, a major part of packing is made of paperboard.
Moreover, this employs substantial use of wood pulp as a raw material for making paperboard. In addition, these increased wood pulp prices led to a rise in the production cost incurred by the packing companies, including the companies in the global market. Hence, such factors are positively impacting the market which in turn drives the market during the forecast period.
The wood pulp segment is estimated to witness significant growth during the forecast period. The wood pulp segment is a soft, moist, shapeless mass of material used in the production of paper and other products. In addition, wood fiber is reduced chemically or mechanically to create pulp. Furthermore, the cellulose fibers in the wood are separated either chemically or mechanically to generate pulp.
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The wood pulp segment was the largest segment and was valued at USD 4.01 billion in 2018. Moreover, wood chips are effectively burned at high temperatures in a solution of water, sodium hydroxide (NaOH), and sodium sulfide (Na2S) to create chemically separated pulp. In addition, this process turns the chips into a pulp. Furthermore, on the other hand, hot wood chips are ground rather than boiled to separate the fibers in order to create mechanically separated pulp. In addition, paper is being utilized more and more as a low-carbon recyclable material, a renewable substitute for packing made of fossil fuels such as foams and plastics. Hence, such factors are fuelling the growth of this segment, which in turn drives the market growth during the forecast period.
Based on the end-user, the market has been segmented into food packing, food service, electronics, healthcare, and others. The food packaging segment will account for the largest share of this segment. The food industry is one of the largest industries in the world and plays a significant role in any economy. In addition, it is vital for a food product to reach its end customer without contamination and spoilage. Therefore, the food needs to be packed efficiently. Moreover, companies in the global food packing industry use packing materials that can help prevent the spillage of food due to damage incurred in primary packaged materials. Hence, such factors are fuelling the growth of this segment, which in turn drives the market during the forecast period.
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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is expected to witness fast growth in the coming years, fuelled by the growing end-user industries such as chemicals and food and beverage. In addition, in APAC, packing is commonly used in the e-commerce sector for packaging various types of products, such as electronics, food and beverage, and others. Moreover, custom-designed solutions are also provided by various companies in packing. In addition, with virtually everything being sold on e-commerce, almost all types of packing will be used in the e-commerce sector. Furthermore, macroeconomic developments in APAC and the presence of strong developing countries, such as India and China, are expected to drive the growth of the e-commerce industry in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AmerCareRoyal: The company offers molded pulp packaging such as disposable bags, take out bags, take out food boxes, catering food boxes, compostable food containers, kraft paper food containers, and white paper food containers.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
EnviroPAK Corp., FiberCel Packaging LLC, Genpak LLC, Golden West Packaging Group, Henry Molded Products Inc., Huhtamaki Oyj, Keiding Inc., Maspack Ltd., MFT-CKF Inc., Molded Pulp Packaging, Pacific Pulp Molding Inc., Pactiv Evergreen Inc., Pro Pac Packaging Ltd., ProtoPak Engineering Corp., Sabert Corp., Sonoco Products Co., Thornico AS, UFP Technologies Inc., and Wing Fat Printing Co. Ltd.
Qualitative and quantitative market growth and forecasting analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market growth analysis, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market forecasting report encompasses the entire market adoption cycle, ranging from the initial innovator phase to the subsequent laggard stage. It emphasizes adoption rates across various regions, determined by penetration levels. Additionally, the market report outlines essential purchasing factors and factors influencing price sensitivity. This aids companies in assessing and formulating effective growth strategies.
Customer Landscape
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Automotive Parts Packaging Market: Automotive Parts Packaging Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast
Egg Tray Market: Egg Tray Market Analysis APAC, North America, Europe, South America, Middle East and Africa - China, US, India, Mexico, Brazil - Size and Forecast
Pulp Market: Pulp Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Brazil, Japan, Sweden, Finland - Size and Forecast
The market is driven by a growing emphasis on recyclability and biodegradability, making it a preferred choice for eco-conscious consumers and businesses. These packaging solutions excel in protective packaging, offering sturdy yet sustainable options for a variety of products. They are crafted from recycled paper, cardboard, and natural fibers, which are molded using heat into various shapes such as trays, clamshells, and bottles. This packaging material is ideal for fragile items, foodstuffs, cosmetics, and electronics, providing excellent cushioning abilities and shock-absorbing properties.
Moreover, with a focus on reducing greenhouse gas emissions, manufacturers are increasingly using plant-based fibers and recycled materials to create molded pulp packaging. These solutions find applications in electronics & appliances, food & beverages, healthcare, and nutraceutical products, among others. They cater to temperature-sensitive products and fragile items and are preferred for on-the-go food serving in restaurants, caterers, and fast-food outlets. As the demand for sustainable packaging grows across industries, the market continues to expand, offering innovative solutions for protective, environmentally friendly, and effective packaging needs.
Furthermore, the market is a dynamic sector driven by its versatility and eco-friendly nature. Utilizing molds and employing techniques like transfer molding and thermoforming, manufacturers create a wide range of products suitable for various industries. This includes rigid packaging materials known for their protective qualities, ideal for safeguarding delicate items during shock, vibration, and compression. Crafted from recycled materials such as scrap, normal papers, and old newspapers, the market plays a crucial role in reducing environmental impact. It finds applications across diverse sectors, from the electronics industry, where it protects smartphones, laptops, and gadgets, to the healthcare sector, safeguarding medical instruments, devices, and temperature-sensitive products.
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Market Scope |
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Report Coverage |
Details |
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Page number |
154 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6% |
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Market Growth 2024-2028 |
USD 1.81 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.4 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 40% |
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Key countries |
US, China, India, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AmerCareRoyal, EnviroPAK Corp., FiberCel Packaging LLC, Genpak LLC, Golden West Packaging Group, Henry Molded Products Inc., Huhtamaki Oyj, Keiding Inc., Maspack Ltd., MFT-CKF Inc., Molded Pulp Packaging, Pacific Pulp Molding Inc., Pactiv Evergreen Inc., Pro Pac Packaging Ltd., ProtoPak Engineering Corp., Sabert Corp., Sonoco Products Co., Thornico AS, UFP Technologies Inc., and Wing Fat Printing Co. Ltd. |
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Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Source
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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