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Online Fashion Retail Market in US by Product and End-user - Forecast and Analysis 2022-2026

  • Published: Feb 2022
  • Pages: 120
  • SKU: IRTNTR72649
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The online fashion retail market share in US is expected to increase by USD 151.76 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 12.98%.

This online fashion retail market in US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online fashion retail market in US segmentation by product (apparel, footwear, and bags and accessories) and end-user (women, men, and kids). The online fashion retail market in US report also offers information on several market vendors, including Amazon.com Inc., Backcountry.com LLC, Best Buy Co. Inc., Macys Inc., Next Plc, Nike Inc., The Gap Inc., Victorias Secret Stores and Co., Walmart Inc., and Zalando SE among others.

What will the Online Fashion Retail Market Size in US be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Fashion Retail Market Size in US for the Forecast Period and Other Important Statistics

 

Online Fashion Retail Market in US: Key Drivers, Trends, and Challenges

The rise in online spending is notably driving the online fashion retail market growth in US, although factors such as security and privacy concerns may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online fashion retail industry in US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Fashion Retail Market Driver in US

One of the key factors driving the online fashion retail market growth in the US is the rise in online spending. The ease and time-saving features of online shopping and the wide range of products available on online retail platforms are the factors that favor the rising use of online retail channels. Consumers in the US are increasingly spending on fashion products such as apparel, footwear, accessories, among others. For instance, in 2020, in the US, the average revenue earned from the sales of apparel was USD 349.6 billion, that from footwear was USD 86.1 billion, while USD 65.0 billion was earned from the sale of luxury goods, and USD 30.7 billion from eyewear. Heavy discounts and end-of-season sales contribute largely to the online fashion retail market in the US. For instance, during Black Friday sales, top omnichannel retailers such as Gap and M&S offer attractive discounts on clothing that is available online. Such factors will collectively contribute to the growth of the market during the forecast period. 

Key Online Fashion Retail Market Trend in US

Another key factor driving the online fashion retail market growth in the US is the growing online sports apparel and footwear industry. In the past two years, owing to the ongoing COVID-19 pandemic, various sportswear brands adopted digital strategies and made their sports apparel and footwear available to consumers through e-commerce platforms. For instance, in 2020, PUMA witnessed an increase in the online sales of its sports apparel as its e-commerce business recorded strong growth of over 60% in FY2020. The company further improved the user experience and product offerings on its existing e-commerce channels. Additionally, consumer trends are also shifting toward individualized products, like personalized sports shoes. Similarly, the demand for vulcanized rubber shoes has increased in recent years due to the fashion sneakers sold by brands such as PUMA, Nike, and Adidas. Such factors will help drive the growth of the market in the US during the forecast period.

Key Online Fashion Retail Market Challenge in US

One of the key challenges to the online fashion retail market growth in the US is security and privacy concerns. There are also concerns about the privacy of consumer data, as many online retail fashion brands use this data to send notifications about price updates, new offers, and discounts. Location-based services also come in the purview of privacy concerns because offering such services to consumers requires geo-based information. Furthermore, e-commerce and m-commerce involve real-time monetary transactions via payment gateways. Hence, the theft of financial data on such platforms can lead to huge losses for consumers. For instance, in October 2021, Next Level Apparel, a US clothing manufacturer and e-commerce operator, reported a phishing-related breach of many of its users’ data, including details of social security numbers, financial/checking account numbers, payment card numbers, driver’s license numbers, and some amount of medical/health-related information. Such incidences are expected to pose a challenge to market growth during the forecast period.

This online fashion retail market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the online fashion retail market in US as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online fashion retail market in US during the forecast period.

Who are the Major Online Fashion Retail Market Vendors in US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Amazon.com Inc.
  • Backcountry.com LLC
  • Best Buy Co. Inc.
  • Macys Inc.
  • Next Plc
  • Nike Inc.
  • The Gap Inc.
  • Victorias Secret Stores and Co.
  • Walmart Inc.
  • Zalando SE

 

This statistical study of the online fashion retail market in US encompasses successful business strategies deployed by the key vendors. The online fashion retail market in US is fragmented and the vendors are deploying growth strategies such as new product launches, price wars, and mergers and acquisitions (M&A) to compete in the market.

Product Insights and News

  • Amazon.com Inc. is a public company that is headquartered in the US. It is a global company that generated a revenue of USD 469822 million and had around 1608000 employees. Its revenue from the online fashion retail market in US contributes to its overall revenues, along with its other offerings, but is not a key revenue stream for the company.
  • The company offers online fashion retail services such as clothing, footwear, accessories, bedding, furniture, jewelry, beauty products, and housewares.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online fashion retail market in US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Fashion Retail Market in US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online fashion retail market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

What are the Revenue-generating Product Segments in the Online Fashion Retail Market in US?

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The online fashion retail market share growth in US by the apparel segment will be significant during the forecast period. Brands are increasingly using machine learning technology to analyze the previous shopping data of potential buyers and personalize each shopping session for each buyer. These factors will contribute to the growth of the market segment in the coming years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the online fashion retail market size in US and actionable market insights on post COVID-19 impact on each segment.

 

Online Fashion Retail Market Scope in US

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 12.98%

Market growth 2022-2026

$ 151.76 billion

Market structure

Fragmented

YoY growth (%)

12.48

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Amazon.com Inc., Backcountry.com LLC, Best Buy Co. Inc., Macys Inc., Next Plc, Nike Inc., The Gap Inc., Victorias Secret Stores and Co., Walmart Inc., and Zalando SE

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Online Fashion Retail Market in US Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive online fashion retail market growth in US during the next five years
  • Precise estimation of the online fashion retail market size in US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online fashion retail industry in US  
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online fashion retail market vendors in US 

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1. Executive Summary                                        

2. Market Landscape                                           

               2.1 Market ecosystem                            

                              Exhibit 01: Parent market          

               2.2: Market Characteristics     

                              Exhibit 02: Market Characteristics                        

               2.2 Value chain analysis                          

                              Exhibit 03: Value chain analysis : Internet and Direct Marketing Retail Market 

                              2.2.1 Inputs     

                              2.2.2 Inbound logistics

                              2.2.3 Operations           

                              2.2.4 Outbound logistics           

                              2.2.5 Marketing and sales         

                              2.2.6 Service   

                              2.2.7 Support activities              

                              2.2.8 Innovation            

3. Market Sizing                                     

               3.1 Market definition               

                              Exhibit 04: Offerings of vendors included in the market definition           

               3.2 Market segment analysis                 

                              Exhibit 05: Market segments    

               3.3 Market size 2020                

               3.4 Market outlook: Forecast for 2020 - 2025                

                              3.4.1 Estimating growth rates for emerging and high-growth markets    

                              3.4.2 Estimating growth rates for mature markets          

                              Exhibit 06: US - Market size and forecast 2021 - 2026 ($ billion)

                              Exhibit 07: US market: Year-over-year growth 2021 - 2026 (%)  

4. Five Forces Analysis                                        

               4.1 Five Forces Summary         

                              Exhibit 08: Five forces analysis 2021 & 2026

               4.2 Bargaining power of buyers            

                              Exhibit 09: Bargaining power of buyers

               4.3 Bargaining power of suppliers        

                              Exhibit 10: Bargaining power of suppliers

               4.4 Threat of new entrants     

                              Exhibit 11: Threat of new entrants

               4.5 Threat of substitutes          

                              Exhibit 12: Threat of substitutes

               4.6 Threat of rivalry   

                              Exhibit 13: Threat of rivalry

               4.7 Market condition 

                              Exhibit 14: Market condition - Five forces 2021

5 Market Segmentation by Product                              

               5.1 Market segments               

                              The segments covered in this chapter are:

  • Apparel
  • Footwear
  • Bags and accessories

              

                              Exhibit 15: Product - Market share 2021-2026 (%)          

               5.2 Comparison by Product                   

                              Exhibit 16: Comparison by Product        

               5.3 Apparel - Market size and forecast 2021-2026                       

                              Exhibit 17: Apparel - Market size and forecast 2021-2026 ($ billion)        

                              Exhibit 18: Apparel - Year-over-year growth 2021-2026 (%)        

               5.4 Footwear - Market size and forecast 2021-2026                    

                              Exhibit 19: Footwear - Market size and forecast 2021-2026 ($ billion)     

                              Exhibit 20: Footwear - Year-over-year growth 2021-2026 (%)     

               5.5 Bags and accessories - Market size and forecast 2021-2026                             

                              Exhibit 21: Bags and accessories - Market size and forecast 2021-2026 ($ billion)  

                              Exhibit 22: Bags and accessories - Year-over-year growth 2021-2026 (%)              

               5.6 Market opportunity by Product                    

                              Exhibit 23: Market opportunity by Product        

6 Market Segmentation by End-user                                            

               6.1 Market segments               

                              The segments covered in this chapter are:

Women

Men

Kids            

                              Exhibit 24: End-user - Market share 2021-2026 (%)        

               6.2 Comparison by End-user                  

                              Exhibit 25: Comparison by End-user      

               6.3 Women - Market size and forecast 2021-2026                       

                              Exhibit 26: Women - Market size and forecast 2021-2026 ($ billion)        

                              Exhibit 27: Women - Year-over-year growth 2021-2026 (%)        

               6.4 Men - Market size and forecast 2021-2026                             

                              Exhibit 28: Men - Market size and forecast 2021-2026 ($ billion)              

                              Exhibit 29: Men - Year-over-year growth 2021-2026 (%)              

               6.5 Kids - Market size and forecast 2021-2026               

                              Exhibit 30: Kids - Market size and forecast 2021-2026 ($ billion)

                              Exhibit 31: Kids - Year-over-year growth 2021-2026 (%)

               6.6 Market opportunity by End-user                  

                              Exhibit 32: Market opportunity by End-user       

7 Customer landscape                                        

               7.1 Overview               

                              Exhibit 33: Customer landscape              

8 Drivers, Challenges, and Trends                                  

               8.1 Market drivers                     

                              8.1.1 Rise in online spending    

                              8.1.2 Deferred payment methods          

                              8.1.3 Growth of m-commerce  

               8.2 Market challenges                             

                              8.2.1 Security and privacy concerns      

                              8.2.2 Presence of counterfeit products 

                              8.2.3 Increased online product returns 

                              Exhibit 34: Impact of drivers and challenges      

               8.3 Market trends                     

                              8.3.1 Growing online sports apparel and footwear industry        

                              8.3.2 Growing consumer demand for luxury bags           

                              8.3.3 Adoption of social media marketing           

9. Vendor Landscape                                           

               9.1     Competitive scenario                    

               9.2     Vendor landscape                          

                              Exhibit 35: Vendor Landscape  

               9.3     Landscape disruption                    

                              Exhibit 36: Landscape disruption            

               9.4     Industry risks                    

                              Exhibit 37: Industry risks            

10.   Vendor Analysis                                            

               10.1   Vendors covered                            

                              Exhibit 38: Vendors covered     

               10.2 Market positioning of vendors                  

                              Exhibit 39: Market positioning of vendors          

               10.3 Amazon.com Inc.             

                              Exhibit 40: Amazon.com Inc. - Overview             

                              Exhibit 41: Amazon.com Inc. - Business segments           

                              Exhibit 42: Amazon.com Inc. - Key offerings      

                              Exhibit 43: Amazon.com Inc. - Segment focus   

               10.4 Backcountry.com LLC                    

                              Exhibit 44: Backcountry.com LLC - Overview      

                              Exhibit 45: Backcountry.com LLC - Product and service 

                              Exhibit 46: Backcountry.com LLC - Key offerings              

               10.5 Best Buy Co. Inc.              

                              Exhibit 47: Best Buy Co. Inc. - Overview              

                              Exhibit 48: Best Buy Co. Inc. - Business segments            

                              Exhibit 49: Best Buy Co. Inc. - Key offerings       

                              Exhibit 50: Best Buy Co. Inc. - Segment focus    

               10.6 Macys Inc.           

                              Exhibit 51: Macys Inc. - Overview           

                              Exhibit 52: Macys Inc. - Product and service      

                              Exhibit 53: Macys Inc. - Key offerings    

               10.7 Next Plc               

                              Exhibit 54: Next Plc - Overview

                              Exhibit 55: Next Plc - Business segments             

                              Exhibit 56: Next Plc - Key offerings        

                              Exhibit 57: Next Plc - Segment focus     

               10.8 Nike Inc.

                              Exhibit 58: Nike Inc. - Overview              

                              Exhibit 59: Nike Inc. - Business segments            

                              Exhibit 60: Nike Inc. - Key offerings       

                              Exhibit 61: Nike Inc. - Segment focus    

               10.9 The Gap Inc.                      

                              Exhibit 62: The Gap Inc. - Overview       

                              Exhibit 63: The Gap Inc. - Business segments     

                              Exhibit 64: The Gap Inc. - Key offerings

                              Exhibit 65: The Gap Inc. - Segment focus            

               10.10 Victorias Secret Stores and Co.                

                              Exhibit 66: Victorias Secret Stores and Co. - Overview   

                              Exhibit 67: Victorias Secret Stores and Co. - Business segments 

                              Exhibit 68: Victorias Secret Stores and Co. - Key offerings           

                              Exhibit 69: Victorias Secret Stores and Co. - Segment focus        

               10.11 Walmart Inc.                   

                              Exhibit 70: Walmart Inc. - Overview      

                              Exhibit 71: Walmart Inc. - Business segments    

                              Exhibit 72: Walmart Inc. - Key offerings

                              Exhibit 73: Walmart Inc. - Segment focus           

               10.12 Zalando SE                       

                              Exhibit 74: Zalando SE - Overview          

                              Exhibit 75: Zalando SE - Product and service      

                              Exhibit 76: Zalando SE - Key offerings   

11. Appendix                                          

               11.1 Scope of the report                        

                              11.1.1 ????Market definition           

                              11.1.2 ????Objectives          

                              11.1.3 ????Notes and caveats          

               11.2 Currency conversion rates for US$                           

                              Exhibit 77: ?Currency conversion rates for US$?   

               11.3 Research Methodology                  

                              Exhibit 78: ?Research Methodology        

                              Exhibit 79: ??Validation techniques employed for market sizing?    

                              Exhibit 80: ??Information sources              

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The online fashion retail market growth will increase by $151.76 billion during 2021-2026.
The online fashion retail market is expected to grow at a CAGR of 12.98% during 2021-2026.
Technavio has segmented the online fashion retail market by product (Apparel, Footwear, and Bags and accessories) ,end user (Women, Men, and Kids) , and geographic (US).
Amazon.com Inc., Backcountry.com LLC, Best Buy Co. Inc., Macys Inc., Next Plc, Nike Inc., The Gap Inc., Victorias Secret Stores and Co., Walmart Inc., Zalando SE are a few of the key vendors in the online fashion retail market.
US will register the highest growth rate of 100.00% among the other regions. Therefore, the online fashion retail market in US is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the online fashion retail market growth are:
  • Rise in online spending
The online fashion retail market vendors should focus on grabbing business opportunities from the apparel segment as it accounted for the largest market share in the base year.
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