Online Fashion Retail Market in US by Product and End-user - Forecast and Analysis 2022-2026
- Published: Feb 2022
- Pages: 120
- SKU: IRTNTR72649
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The online fashion retail market share in US is expected to increase by USD 151.76 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 12.98%.
This online fashion retail market in US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online fashion retail market in US segmentation by product (apparel, footwear, and bags and accessories) and end-user (women, men, and kids). The online fashion retail market in US report also offers information on several market vendors, including Amazon.com Inc., Backcountry.com LLC, Best Buy Co. Inc., Macys Inc., Next Plc, Nike Inc., The Gap Inc., Victorias Secret Stores and Co., Walmart Inc., and Zalando SE among others.
What will the Online Fashion Retail Market Size in US be During the Forecast Period?
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Online Fashion Retail Market in US: Key Drivers, Trends, and Challenges
The rise in online spending is notably driving the online fashion retail market growth in US, although factors such as security and privacy concerns may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online fashion retail industry in US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Fashion Retail Market Driver in US
One of the key factors driving the online fashion retail market growth in the US is the rise in online spending. The ease and time-saving features of online shopping and the wide range of products available on online retail platforms are the factors that favor the rising use of online retail channels. Consumers in the US are increasingly spending on fashion products such as apparel, footwear, accessories, among others. For instance, in 2020, in the US, the average revenue earned from the sales of apparel was USD 349.6 billion, that from footwear was USD 86.1 billion, while USD 65.0 billion was earned from the sale of luxury goods, and USD 30.7 billion from eyewear. Heavy discounts and end-of-season sales contribute largely to the online fashion retail market in the US. For instance, during Black Friday sales, top omnichannel retailers such as Gap and M&S offer attractive discounts on clothing that is available online. Such factors will collectively contribute to the growth of the market during the forecast period.
Key Online Fashion Retail Market Trend in US
Another key factor driving the online fashion retail market growth in the US is the growing online sports apparel and footwear industry. In the past two years, owing to the ongoing COVID-19 pandemic, various sportswear brands adopted digital strategies and made their sports apparel and footwear available to consumers through e-commerce platforms. For instance, in 2020, PUMA witnessed an increase in the online sales of its sports apparel as its e-commerce business recorded strong growth of over 60% in FY2020. The company further improved the user experience and product offerings on its existing e-commerce channels. Additionally, consumer trends are also shifting toward individualized products, like personalized sports shoes. Similarly, the demand for vulcanized rubber shoes has increased in recent years due to the fashion sneakers sold by brands such as PUMA, Nike, and Adidas. Such factors will help drive the growth of the market in the US during the forecast period.
Key Online Fashion Retail Market Challenge in US
One of the key challenges to the online fashion retail market growth in the US is security and privacy concerns. There are also concerns about the privacy of consumer data, as many online retail fashion brands use this data to send notifications about price updates, new offers, and discounts. Location-based services also come in the purview of privacy concerns because offering such services to consumers requires geo-based information. Furthermore, e-commerce and m-commerce involve real-time monetary transactions via payment gateways. Hence, the theft of financial data on such platforms can lead to huge losses for consumers. For instance, in October 2021, Next Level Apparel, a US clothing manufacturer and e-commerce operator, reported a phishing-related breach of many of its users’ data, including details of social security numbers, financial/checking account numbers, payment card numbers, driver’s license numbers, and some amount of medical/health-related information. Such incidences are expected to pose a challenge to market growth during the forecast period.
This online fashion retail market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the online fashion retail market in US as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online fashion retail market in US during the forecast period.
Who are the Major Online Fashion Retail Market Vendors in US?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Amazon.com Inc.
- Backcountry.com LLC
- Best Buy Co. Inc.
- Macys Inc.
- Next Plc
- Nike Inc.
- The Gap Inc.
- Victorias Secret Stores and Co.
- Walmart Inc.
- Zalando SE
This statistical study of the online fashion retail market in US encompasses successful business strategies deployed by the key vendors. The online fashion retail market in US is fragmented and the vendors are deploying growth strategies such as new product launches, price wars, and mergers and acquisitions (M&A) to compete in the market.
Product Insights and News
- Amazon.com Inc. is a public company that is headquartered in the US. It is a global company that generated a revenue of USD 469822 million and had around 1608000 employees. Its revenue from the online fashion retail market in US contributes to its overall revenues, along with its other offerings, but is not a key revenue stream for the company.
- The company offers online fashion retail services such as clothing, footwear, accessories, bedding, furniture, jewelry, beauty products, and housewares.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online fashion retail market in US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Online Fashion Retail Market in US Value Chain Analysis
Our report provides extensive information on the value chain analysis for the online fashion retail market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
What are the Revenue-generating Product Segments in the Online Fashion Retail Market in US?
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The online fashion retail market share growth in US by the apparel segment will be significant during the forecast period. Brands are increasingly using machine learning technology to analyze the previous shopping data of potential buyers and personalize each shopping session for each buyer. These factors will contribute to the growth of the market segment in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online fashion retail market size in US and actionable market insights on post COVID-19 impact on each segment.
Online Fashion Retail Market Scope in US
Growth momentum & CAGR
Accelerate at a CAGR of 12.98%
Market growth 2022-2026
$ 151.76 billion
YoY growth (%)
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
Amazon.com Inc., Backcountry.com LLC, Best Buy Co. Inc., Macys Inc., Next Plc, Nike Inc., The Gap Inc., Victorias Secret Stores and Co., Walmart Inc., and Zalando SE
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Online Fashion Retail Market in US Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive online fashion retail market growth in US during the next five years
- Precise estimation of the online fashion retail market size in US and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the online fashion retail industry in US
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of online fashion retail market vendors in US
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1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
2.2: Market Characteristics
Exhibit 02: Market Characteristics
2.2 Value chain analysis
Exhibit 03: Value chain analysis : Internet and Direct Marketing Retail Market
2.2.2 Inbound logistics
2.2.4 Outbound logistics
2.2.5 Marketing and sales
2.2.7 Support activities
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Exhibit 06: US - Market size and forecast 2021 - 2026 ($ billion)
Exhibit 07: US market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2021 & 2026
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2021
5 Market Segmentation by Product
5.1 Market segments
The segments covered in this chapter are:
- Bags and accessories
Exhibit 15: Product - Market share 2021-2026 (%)
5.2 Comparison by Product
Exhibit 16: Comparison by Product
5.3 Apparel - Market size and forecast 2021-2026
Exhibit 17: Apparel - Market size and forecast 2021-2026 ($ billion)
Exhibit 18: Apparel - Year-over-year growth 2021-2026 (%)
5.4 Footwear - Market size and forecast 2021-2026
Exhibit 19: Footwear - Market size and forecast 2021-2026 ($ billion)
Exhibit 20: Footwear - Year-over-year growth 2021-2026 (%)
5.5 Bags and accessories - Market size and forecast 2021-2026
Exhibit 21: Bags and accessories - Market size and forecast 2021-2026 ($ billion)
Exhibit 22: Bags and accessories - Year-over-year growth 2021-2026 (%)
5.6 Market opportunity by Product
Exhibit 23: Market opportunity by Product
6 Market Segmentation by End-user
6.1 Market segments
The segments covered in this chapter are:
Exhibit 24: End-user - Market share 2021-2026 (%)
6.2 Comparison by End-user
Exhibit 25: Comparison by End-user
6.3 Women - Market size and forecast 2021-2026
Exhibit 26: Women - Market size and forecast 2021-2026 ($ billion)
Exhibit 27: Women - Year-over-year growth 2021-2026 (%)
6.4 Men - Market size and forecast 2021-2026
Exhibit 28: Men - Market size and forecast 2021-2026 ($ billion)
Exhibit 29: Men - Year-over-year growth 2021-2026 (%)
6.5 Kids - Market size and forecast 2021-2026
Exhibit 30: Kids - Market size and forecast 2021-2026 ($ billion)
Exhibit 31: Kids - Year-over-year growth 2021-2026 (%)
6.6 Market opportunity by End-user
Exhibit 32: Market opportunity by End-user
7 Customer landscape
Exhibit 33: Customer landscape
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Rise in online spending
8.1.2 Deferred payment methods
8.1.3 Growth of m-commerce
8.2 Market challenges
8.2.1 Security and privacy concerns
8.2.2 Presence of counterfeit products
8.2.3 Increased online product returns
Exhibit 34: Impact of drivers and challenges
8.3 Market trends
8.3.1 Growing online sports apparel and footwear industry
8.3.2 Growing consumer demand for luxury bags
8.3.3 Adoption of social media marketing
9. Vendor Landscape
9.1 Competitive scenario
9.2 Vendor landscape
Exhibit 35: Vendor Landscape
9.3 Landscape disruption
Exhibit 36: Landscape disruption
9.4 Industry risks
Exhibit 37: Industry risks
10. Vendor Analysis
10.1 Vendors covered
Exhibit 38: Vendors covered
10.2 Market positioning of vendors
Exhibit 39: Market positioning of vendors
10.3 Amazon.com Inc.
Exhibit 40: Amazon.com Inc. - Overview
Exhibit 41: Amazon.com Inc. - Business segments
Exhibit 42: Amazon.com Inc. - Key offerings
Exhibit 43: Amazon.com Inc. - Segment focus
10.4 Backcountry.com LLC
Exhibit 44: Backcountry.com LLC - Overview
Exhibit 45: Backcountry.com LLC - Product and service
Exhibit 46: Backcountry.com LLC - Key offerings
10.5 Best Buy Co. Inc.
Exhibit 47: Best Buy Co. Inc. - Overview
Exhibit 48: Best Buy Co. Inc. - Business segments
Exhibit 49: Best Buy Co. Inc. - Key offerings
Exhibit 50: Best Buy Co. Inc. - Segment focus
10.6 Macys Inc.
Exhibit 51: Macys Inc. - Overview
Exhibit 52: Macys Inc. - Product and service
Exhibit 53: Macys Inc. - Key offerings
10.7 Next Plc
Exhibit 54: Next Plc - Overview
Exhibit 55: Next Plc - Business segments
Exhibit 56: Next Plc - Key offerings
Exhibit 57: Next Plc - Segment focus
10.8 Nike Inc.
Exhibit 58: Nike Inc. - Overview
Exhibit 59: Nike Inc. - Business segments
Exhibit 60: Nike Inc. - Key offerings
Exhibit 61: Nike Inc. - Segment focus
10.9 The Gap Inc.
Exhibit 62: The Gap Inc. - Overview
Exhibit 63: The Gap Inc. - Business segments
Exhibit 64: The Gap Inc. - Key offerings
Exhibit 65: The Gap Inc. - Segment focus
10.10 Victorias Secret Stores and Co.
Exhibit 66: Victorias Secret Stores and Co. - Overview
Exhibit 67: Victorias Secret Stores and Co. - Business segments
Exhibit 68: Victorias Secret Stores and Co. - Key offerings
Exhibit 69: Victorias Secret Stores and Co. - Segment focus
10.11 Walmart Inc.
Exhibit 70: Walmart Inc. - Overview
Exhibit 71: Walmart Inc. - Business segments
Exhibit 72: Walmart Inc. - Key offerings
Exhibit 73: Walmart Inc. - Segment focus
10.12 Zalando SE
Exhibit 74: Zalando SE - Overview
Exhibit 75: Zalando SE - Product and service
Exhibit 76: Zalando SE - Key offerings
11.1 Scope of the report
11.1.1 ????Market definition
11.1.3 ????Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 77: ?Currency conversion rates for US$?
11.3 Research Methodology
Exhibit 78: ?Research Methodology
Exhibit 79: ??Validation techniques employed for market sizing?
Exhibit 80: ??Information sources
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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