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The pico projectors market size is forecast to increase by USD 1.69 billion at a CAGR of 10.87% between 2023 and 2028. The market experiences growth propelled by key drivers shaping the consumer electronics sector. With pico projectors increasingly integrated into smartphones, there's a surge in demand for compact projection solutions. Moreover, declining average selling prices (ASP) make pico projectors more accessible to a wider consumer base, fostering market expansion. Additionally, the rising adoption of Liquid Crystal on Silicon (LCOS) technology in pico projectors enhances display quality and performance, further driving market growth. This dynamic market landscape underscores the pivotal role of technological advancements and affordability in shaping the market.
It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market witnesses growth driven by advancements in laser technology, offering handheld gadgets with features like dual-band WiFi and Bluetooth connectivity alongside powerful quad-core processors for enhanced performance. Utilizing gallium-nitride material systems, these projectors provide electronic focus and mirroring support, catering to the digital revolution in the education sector. Educational institutions, including universities and schools, embrace these digital technologies to meet teaching standards and enhance student learning experiences, supported by technological resources from various organizations and B2C enterprises. Monitoring trade data and performance factors ensures the market meets evolving consumer needs, positioning pico projectors as versatile household appliances. Consumer electronic products like gaming consoles and Android TV are equipped with mini EF11 color filters, ensuring native contrast in various ambient light environments, suitable for both business and education applications. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing integration of pico projectors in smartphones is notably driving market growth. Pico projectors have become ubiquitous across a range of handheld gadgets, including digital photo frames, digital cameras, digital camcorders, laptops, mobile TVs, portable media players, and portable gaming devices. Notable products in this category include the Samsung Galaxy Beam 2, Aiptek ProjectorCam C25 Camcorder, and AAXA P4-X LED Portable Pico Projectors.
The smartphone sector, a major end-user, is expected to drive market expansion in the coming years. Companies are rolling out pico projectors with advanced technological features, seamlessly integrating them with mobile devices. For instance, Canon recently unveiled the MP250 wireless mini projector, boasting smartphone mirroring support. This projector comes with a built-in rechargeable battery, Bluetooth connectivity, and a dual-band WiFi connection. It features an electronic focus and utilizes gallium-nitride material systems for enhanced performance. The MP250 projects 93-inch images onto any surface from just 3 meters away, making it ideal for educational institutions, organizations, and household use. Its quad-core processor ensures smooth operation, while its mirroring support enables seamless connectivity with smartphones. Such technological advancements are expected to drive market growth, particularly in the education sector, as digital technologies continue to revolutionize teaching standards and enhance the learning experience for students across universities and schools.
High adoption of embedded pico projectors is the primary trend in the market. The growing demand for small-sized flexible devices allows great demand, enabling them to dominate the market. These projectors integrated into image processing and electronic devices, such as smartphones, are likely to drive the market in the forecast period. Furthermore, the emergence of augmented reality and IoT are making embedded pico projectors an important platform in electronic devices.
Texas Instruments, a semiconductor firm, offers DLP Pico technology that the company claims is used in 8 out of 10 movie screens worldwide. These projector engines can also be integrated into smartphones and tablets. This is an embedded projector engine that improves image quality with high optical efficiency, i.e., 20 projected lumens per watt of illumination power. The product also has a broad range of resolutions, i.e., 640X360 NHD to 1280X720 HD. Such development of technology will drive the growth of the market in focus during the forecast period.
Low brightness and limited features is the major challenge impeding market growth. Pico projectors are small, have limited light-emitting technology, and in most cases, are embedded in devices. It is difficult to provide high-power backups to support these devices. This results in low brightness of output, affecting the adoption of these projectors. This affects market growth adversely.
Furthermore, pico projectors have limited features as compared with traditional projectors. They lack certain standard features such as contrast, focus, and brightness adjustment. Some of them have fixed contrast and focus settings and, therefore, must be placed at a distance from the projection surface to obtain the right focus. This will lower the demand and hinder the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ViewSonic Corp. - The company offers pico projectors and related solutions such as all digital LCOS microdisplay technology for near-eye, ultra-portable, and high-brightness projection systems.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the embedded segment will be significant during the forecast period. Embedded pico projectors are added to a portable device and function as an alternate display. The devices in which these projectors are embedded include smartphones, cameras, gaming devices, and laptops. These engines add projection functionality to the device by enabling a small projection on a flat surface. The capability of the engines is driving the market in the consumer electronics world. This will drive the market during the forecast period.
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The embedded segment was valued at USD 1.49 billion in 2018. The growth of the embedded market during the forecast period is driven by technological advances in communication devices and consumer electronics, such as smartphones and digital cameras, to have improved imaging performance. Furthermore, they are also extensively used in wearable and gaming devices. Virtual reality (VR) has become more mainstream, in line with the Internet of Things (IoT) ecosystem. Heads-up displays (HUDs) and key devices in VR are the application areas where embedded pico projectors would see extensive usage. This will drive the overall demand during the forecast period.
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North America is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market is expected to grow moderately in the region during the forecast period. The high sales in the region have been attributed to the increased adoption of LCOS technology in the pico projector segment, primarily across the US. The growth of the market in the region is also associated with the high spending in the education sector, the demand from smartphone manufacturers, and the demand for portable and durable low-cost projection systems from end consumers.
The presence of several well-established Companies in the region further supports the growth of the market in focus. The Companies in the region offer high-quality pico projectors with multiple features. Additionally, the Companies are expanding their offerings of different technologies for pico projectors. For instance, Texas Instruments offers advanced DLP technology for mobile projectors.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Light Projector Market: Light Projector Market by Technology and Geography - Forecast and Analysis
Projector Market: Projector Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, Japan, India, Germany - Size and Forecast
Multimedia Projector (MMP) Market: Multimedia Projector (MMP) Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, France - Size and Forecast
The market is witnessing significant growth propelled by advancements in laser technology and the rising popularity of handheld gadgets. Brands like Zebronics and Portronics are introducing innovative features such as dual-band WiFi and Bluetooth connectivity to enhance user experience. Powered by quad-core processors and boasting electronic focus and mirroring support, these projectors offer seamless connectivity and superior performance. With the adoption of gallium-nitride material systems, they contribute to the ongoing digital revolution in educational institutions, aligning with evolving teaching standards and providing technological resources to students across universities and schools. Insights from industry associations, trade data, and market sizes further highlight the market's growth trajectory and key performance factors.
The integration of digital technologies has revolutionized various sectors, including organizations and B2C enterprises, influencing the market for household appliances like portable projectors. As digitalization progresses, these projectors, while overcoming technological constraints such as the rainbow effect associated with traditional LCD projectors, are increasingly popular for entertainment purposes. They enable users to enjoy their favorite TV shows and movies with unparalleled convenience and flexibility. With advancements in digital technologies and the widespread adoption of computers, portable projectors continue to enhance the entertainment experience, catering to the evolving needs of modern consumers and organizations alike.
Market Scope |
|
Report Coverage |
Details |
Page number |
174 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.87% |
Market Growth 2024-2028 |
USD 1.69 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.53 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 48% |
Key countries |
US, China, Germany, UK, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AAXA Technologies Inc., Acer Inc., Akaso, ASUSTeK Computer Inc., B and H Foto and Electronics Corp., Canon Inc., Coretronic Corp., Eastman Kodak Co., Koninklijke Philips N.V., Lenovo Group Ltd., LG Electronics Inc., Magnasonic, MicroVision Inc., Qisda Corp., Ricoh Co. Ltd., Samsung Electronics Co. Ltd., Sony Group Corp., Syndiant, Texas Instruments Inc., and ViewSonic Corp. |
Market dynamics |
Parent market analysis, Market Forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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