Print Label Market Analysis APAC, Europe, North America, South America, Middle East and Africa - China, US, Japan, Germany, UK - Size and Forecast 2024-2028

Print Label Market Size 2024-2028

The print label market is estimated to grow by USD 11.8 billion at a CAGR of 4.59% between 2023 and 2028. The labeling industry is experiencing significant growth due to increasing demand from the organized retail sector. This sector's emphasis on product standardization and branding is driving the need for high-quality labels. One specific type of label gaining popularity is sleeve labels. Sleeve labels offer several advantages, including increased product aesthetics and the ability to display more information. The trend towards aesthetically pleasing products is also fueling the demand for sleeve labels. As retailers seek to differentiate themselves in a crowded market, the use of eye-catching sleeve labels becomes essential. Additionally, sleeve labels can be easily applied and removed, making them a versatile solution for various product types. Overall, the combination of these factors is leading to a surge in demand for sleeve labels in the labeling industry.

What will be the size of the Print Label Market During the Forecast Period?

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Market Dynamics

The market encompasses a wide range of materials used for creating labels, including paper, plastic, metal, fabric, foil, and more. These labels serve various industries such as pharmaceutical, food and beverage, cosmetics, and others. Information printed on labels includes side effects, storage instructions, precautions, and traceability details. Anticounterfeit measures and tracking have become essential features in label design, driving the demand for advanced label printing technologies. Consumer engagement is another key factor influencing the market, with the use of barcodes, QR codes, and other tracking methods to provide valuable information and enhance the customer experience. Label printing technologies have evolved significantly, with digital printing gaining popularity due to its operational efficiency, versatility, and cost-effectiveness. However, setup costs and environmental impact are important considerations for label printers. The use of eco-friendly materials and energy-efficient processes is a growing trend in the market. The label printing industry caters to various sectors, including pharmaceuticals, where the need for traceability and quality assurance is paramount. The market is expected to grow due to the increasing demand for efficient supply chain management and the need for effective branding and marketing strategies. In conclusion, the print label market is a dynamic and evolving industry that caters to diverse needs, from informational labels to branding and marketing solutions. The use of advanced technologies and eco-friendly practices is driving innovation and growth in the market.

Key Market Driver

The growing demand from the organized retail sector is notably driving the market growth. The emergence of supermarkets and hypermarkets has boosted the growth of the global market. China's retail sales have grown over the past few years and are projected to continue the same over the forecast period. The main reasons behind the increase in demand for organized retail in China are government policies aimed at creating tax-free shopping zones that increase domestic consumption, the elimination of provincial and foreign trade barriers, the reduction of import taxes for consumers, and increasing support in cross-border e-commerce.

The concept of differentiation on the shelf has become more important for manufacturers as competition between different consumer brands increases. Therefore, the importance of these increases as they add shelf appeal to the product and attract customers. Organized retail stores are also equipped with advanced technologies that require tag identifiers, further increasing the demand in the organized retail sector. Thus, such factors will fuel the growth of the market during the forecast period.

Significant Market Trends and Analysis

Increased implementation of barcode technology is an emerging trend in the market. Barcodes are the most important product identification method and the most dominant track and trace technology. They are important in supply chain management because they document and protect a large amount of information, including information about the production date, location, lot number, and expiration date. Therefore, barcode printing act as product security labels.

The demand for barcode printing in the food and beverage industry has increased globally as the industry has opted to print pressure-sensitive using 2D and 3D barcode technology. Mobile phones can recognize and read 2D barcodes with quick response codes. The ability of mobile phones to read 2D barcodes and obtain product information is gradually reducing the demand for special readers in the field of logistics. Edition-based pressure-sensitive can easily use this technology. Therefore, the adoption of 2D and 3D barcodes is a significant trend in the global market. Thus, such factors will drive market growth during the forecast period. 

Major Market Challenge

Recycling PET plastic is a major challenge impeding the market growth. PET plastic is a light and cost-effective polymer material, but its disposal involves many difficulties. The manufacturers face many challenges when recycling these because they are dense and difficult to separate from PET in the recycling stream.  Snack food companies prefer these bags because they are lightweight and help reduce shipping volume, are friendly for printing label graphics, and don't take up much space on store shelves. The challenge is that there is no machine to separate these layers before recycling. This type of plastic, therefore, cannot be recycled, which leads to harmful effects on the environment and, in turn, negative effects on manufacturers.

On the other hand, the rise in demand for PET polymers has led to a shortage of materials worldwide. To overcome this scarcity and tackle the rise in PET prices, companies are recycling used PET bottles and containers. The recycling efforts for PET plastic have gradually led to a decline in the dumping or burning of PET at landfills globally. However, label substrates such as polyvinyl chloride face problems during the recycling process of PET polymers. Due to the same specific density of the container or bottle material, it is a big challenge to separate the labels using the float-sink method. This leads to the issue of separating them from the containers before recycling becomes a major challenge for the market companies during the forecast period. Thus, such factors will hinder the growth of the market during the forecast period.

Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Print Label Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Aditya Polymers - The company is engaged in manufacturing and exporting a wide range of adhesives for the packaging and woodwork working industry. The key offerings of the company include print labels.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• 3M Co.
• Ahlstrom Munksjo
• Al Ghurair First LLC
• Avery Dennison Corp.
• Barspell Technologies India Pvt. Ltd.
• Cimarron Label
• Concept Labels and Packaging Co.
• Fuji Seal International Inc.
• Huhtamaki Oyj
• JK Labels Pvt. Ltd.
• Label Aid Systems Inc.
• M. R. Labels Co.
• Mondi plc
• Multi Color Corp.
• Ravenwood Packaging Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

The market share growth by the pressure-sensitive segment will be significant during the forecast period. Pressure-sensitive labels are self-adhesive labels that do not require any fasteners, glue, heat, or water to form bands.

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The pressure-sensitive segment was valued at USD 16.10 billion in 2018.  Paper, coated paper films, and plastic films are the most common materials used to manufacture pressure-sensitive labels. These labels are gaining more traction compared with other labels owing to their numerous advantageous properties. They are convenient to use, are available in various design and graphic options, and are versatile in nature. The application of pressure-sensitive labels is much faster than other label types, which saves time and thereby improves efficiency. Hence, they are rapidly replacing glue-applied labels in food and beverage and healthcare products. Most companies globally are adopting pressure-sensitive label technology as it is expected to replace other types of label technologies soon. Besides, pressure-sensitive labels are of higher quality, are available in various shapes, can deliver multi-purpose imaging, and allow speedy automatic dispensing. Thus, the increasing applications of pressure-sensitive labels will drive the growth of the segment during the forecast period.

Which are the Key Regions for the Market?

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APAC is estimated to contribute 48% to the growth of the global market during the market forecasting period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

APAC accounted for a significant market share in the global market in 2023. Lifestyle and demographic changes, especially in the middle-class population in developing countries, are driving the demand for packaged food and beverages. This, in turn, is boosting the demand for packaged food and beverages. 

An increase in demand for packaged personal care products will trigger the demand. Hence, the growth of the market in APAC is expected to continue at a rapid rate during the market forecast period. On the other hand, there is an increased demand for clean print labels with a better description of the packaged products in APAC. 

Segment Overview

The market report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Type Outlook
  • Pressure-sensitive
  • Glue-applied
  • Sleeving
  • In-mold
  • Others

• End-user Outlook
  • Food
  • Non-food retail
  • Industrial and logistics
  • Beverage
  • Others

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

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Market Analyst Overview

Paper, Plastic, and Beyond Label printing plays a pivotal role in various industries, from food and beverage to pharmaceuticals, ensuring brand recognition, consumer engagement, and implementing anticounterfeit measures. Labels come in various materials such as paper, polymer, cloth, metal, container, foil, fabric, and plastic. Information critical to consumers, such as product ingredients, manufacturing details, expiry dates, and precautions, is often printed on labels. Barcodes, QR codes, and other tracking systems enable inventory management, logistics, delivery, and traceability, enhancing operational efficiency and supply chain transparency. Label printing also serves essential functions in industries with stringent regulations, such as pharmaceuticals. Labels on medicines contain essential information like side effects, storage instructions, and warnings. In the food and beverage sector, labels provide details on ingredients, allergens, and nutritional facts. Label printing technology has evolved, with digital printing offering versatility and setup cost advantages. The environmental impact of label printing is a growing concern, leading to the use of renewable, recyclable, and compostable materials. Adhering to environmental standards is crucial for brands seeking to maintain their reputation and appeal to eco-conscious consumers.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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