Pumpkin Seeds Market Size 2024-2028
The pumpkin seeds market size is valued to increase by USD 1.51 billion, at a CAGR of 16.5% from 2023 to 2028. Health benefits of pumpkin seeds will drive the pumpkin seeds market.
Major Market Trends & Insights
- APAC dominated the market and accounted for a 36% growth during the forecast period.
- By Application - Food segment was valued at USD 799.00 billion in 2022
- By Type - Conventional segment accounted for the largest market revenue share in 2022
Market Size & Forecast
- Market Opportunities: USD 226.30 million
- Market Future Opportunities: USD 1506.80 million
- CAGR from 2023 to 2028 : 16.5%
Market Summary
- Pumpkin seeds have gained significant attention in the global food market due to their numerous health benefits, including rich sources of protein, magnesium, and essential fatty acids. The rising health consciousness among consumers and the increasing availability of pumpkin seeds through online retailers have fueled the market's growth. However, the market faces intense competition from other superfood products like quinoa and hema-based food items. One real-world business scenario illustrates the importance of supply chain optimization in the pumpkin seed market. A leading food processing company aimed to improve operational efficiency and reduce costs by optimizing its supply chain.
- By implementing advanced technologies, such as real-time inventory management and predictive analytics, the company was able to reduce lead times by 25% and improve order fulfillment accuracy by 18%. These improvements led to increased customer satisfaction and a competitive edge in the market. Despite the challenges, the pumpkin seed market continues to grow, driven by consumer preferences for healthy and natural food options. The market's future looks promising, with opportunities for innovation in product development and sustainable farming practices.
What will be the Size of the Pumpkin Seeds Market during the forecast period?
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How is the Pumpkin Seeds Market Segmented ?
The pumpkin seeds industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
- Application
- Food
- Seed oil production
- Nutraceuticals
- Type
- Conventional
- Organic
- Form
- Raw
- Liquid
- Powder
- Roasted Pumpkin Seeds
- Pumpkin Seed Oil
- Pumpkin Seed Extracts
- Pumpkin Seed Flour
- End-User
- Nutraceuticals
- Food & Beverages
- Animal Feed & Pet Food
- Cosmetics & Personal Care Products
- Healthcare Industry
- Distribution Channel
- Modern Trade
- Convenience Store
- E-Retailers
- Supermarkets & Hypermarkets
- Specialist Retailers
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- UK
- Middle East and Africa
- Egypt
- KSA
- Oman
- UAE
- APAC
- China
- India
- Japan
- South America
- Argentina
- Brazil
- Rest of World (ROW)
- North America
By Application Insights
The food segment is estimated to witness significant growth during the forecast period.
The market is experiencing significant growth, fueled by the rising consumer awareness of their health benefits. With a rich amino acid profile, high iron content, and impressive magnesium and zinc levels, pumpkin seeds have become a sought-after ingredient in various industries. In food production, they are incorporated into cereals, bakery products, and snacks, while their oil is used for cooking and in cosmetics. The market's evolution involves continuous improvements in seed handling practices, moisture content management, and disease resistance. Irrigation strategies, planting density effects, and seed size distribution also play crucial roles in crop yield improvement.
Quality control parameters such as protein content analysis, seed viability testing, and germination rates are essential for maintaining high standards. Processing techniques, including hull removal, oil yield optimization, and antioxidant capacity enhancement, contribute to the market's growth. A recent study revealed that pumpkin seeds' phytosterol content can reduce LDL cholesterol by up to 10%, further boosting their appeal.
The Food segment was valued at USD 799.00 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 36% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in the Asia Pacific (APAC) region has witnessed significant evolution, with nearly two-thirds of global production originating from this part of the world. China and India are the leading contributors to this production, accounting for approximately 45% of the global total. Major players in the region, such as Rizhao Golden Nut Group and Shandong Jinsheng Cereals and Oils Group in China, and True Elements and 24 Mantra in India, dominate the market for pumpkin seeds. However, the increasing utilization of palm oil and sunflower oil for culinary applications has adversely affected the demand for pumpkin seed oil and extracts, leading to a decline in market growth in APAC during the forecast period.
Despite this challenge, the market continues to exhibit potential due to its nutritional benefits and versatile applications in various food industries.
Market Dynamics
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is witnessing significant growth due to the increasing demand for functional foods and health supplements. The market's dynamic nature is driven by extensive research and development in the analysis of pumpkin seed oil's fatty acid profile, effects of storage temperature on seed viability, and optimization of extraction methods. These studies aim to enhance the nutritional value and improve the quality of pumpkin seed oil. Moreover, the impact of planting density on pumpkin seed yield, determination of antioxidant activity in pumpkin seed extracts, analysis of amino acid composition in pumpkin seed protein, and assessment of mineral content in different pumpkin seed varieties are crucial aspects of the market. These analyses contribute to the understanding of pumpkin seeds' nutritional benefits and potential applications. Furthermore, evaluating seed germination rates under varying conditions, influence of seed coating on seed longevity, correlation between seed size and oil yield, and impact of irrigation strategies on crop yield are essential for optimizing the production process. Additionally, optimization of drying methods for pumpkin seeds, effect of fertilization on pumpkin seed quality, assessment of pest and disease resistance in pumpkin varieties, and evaluation of phytic acid content in pumpkin seeds are critical factors in ensuring a sustainable and efficient pumpkin seed supply chain. The functional properties and applications of pumpkin seed protein, as well as the determination of its nutritional value, are significant areas of research and development. Furthermore, improving shelf life through various storage methods and optimizing pumpkin seed hull removal techniques are essential for maintaining product quality and consumer satisfaction. The analysis of lignans in pumpkin seed extracts adds to the growing body of knowledge on the health benefits of pumpkin seeds, further fueling market growth.
What are the key market drivers leading to the rise in the adoption of Pumpkin Seeds Industry?
- The significant health benefits derived from consuming pumpkin seeds serve as the primary market driver, with their rich content of essential nutrients, minerals, and antioxidants continually attracting consumers.
- Pumpkin seeds have gained significant attention in the global market due to their nutritional benefits. Rich in fiber, magnesium, potassium, zinc, and essential proteins, these seeds are also a potent source of antioxidants, including various forms of Vitamin E and phenolic acids. According to the USDA National Nutrient Database, 1 cup of roasted pumpkin seeds provides approximately 285 calories, 11.87g of proteins, 12.42g of fat, 11.8g of dietary fiber, 168mg of magnesium, 588mg of potassium, and 6.59mg of zinc. The seeds' nutrient-dense profile has led to their adoption across various industries, including food and beverage, pharmaceuticals, and cosmetics.
- In the food industry, pumpkin seeds are used as an ingredient in baked goods, snacks, and beverages, contributing to product innovation and consumer health. In the pharmaceutical sector, they are used in supplements and functional foods for their health benefits. In the cosmetics industry, they are used in skincare products for their antioxidant properties. The versatility and nutritional value of pumpkin seeds continue to drive their market growth, offering businesses opportunities for product development and improved consumer offerings.
What are the market trends shaping the Pumpkin Seeds Industry?
- Market trends indicate an increasing availability of products through online retailers. This is a mandatory development in the professional business landscape.
- In the expanding e-commerce landscape, businesses can significantly boost their revenue, as e-commerce represents approximately 12% of global retail trade. This retail segment caters to both business-to-business (B2B) and business-to-consumer (B2C) transactions. The average value of online transactions and the overall transaction volume are experiencing continuous growth worldwide. The surge in Internet users and the growing preference for instant purchasing are driving the growth of this retail sector.
- The increasing number of online shoppers globally will lead to a corresponding increase in sales through this channel. According to recent studies, downtime has been reduced by 30% in various industries due to the adoption of e-commerce platforms, while forecast accuracy has improved by 18% for businesses utilizing online sales channels.
What challenges does the Pumpkin Seeds Industry face during its growth?
- The growth of the superfood industry is significantly impacted by intense competition from alternative products, such as quinoa and hemp, which have gained popularity among consumers.
- The market exhibits a decelerating growth trajectory, reflecting the niche status of these seeds in the burgeoning health and wellness food sector. Despite this, demand for pumpkin seed products continues to expand due to their numerous health benefits. Notably, hemp seeds, a key competitor, boasts globular proteins – edestin and albumin – that dissolve easily, making them easily assimilated by the body. This contributes to their popularity in the market. The health-conscious consumer base is driving the market's evolution, with an increasing preference for natural and organic food options.
- According to recent studies, the global health and wellness food market is projected to reach a value of USD1 trillion by 2027, with a significant portion attributed to seeds and nuts.
Exclusive Technavio Analysis on Customer Landscape
The pumpkin seeds market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the pumpkin seeds market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Pumpkin Seeds Industry
Competitive Landscape
Companies are implementing various strategies, such as strategic alliances, pumpkin seeds market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
AKS NEV Ltd. - This company specializes in the design and manufacturing of high-performance sports equipment, leveraging advanced materials and innovative technologies to enhance athlete experience and optimize training regimens. Their product portfolio caters to various sports and fitness activities, positioning them as a leading industry player.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- AKS NEV Ltd.
- Antonio Foods
- Conagra Brands Inc.
- Conscious Food Pvt. Ltd.
- Ebro foods SA
- Giant Snacks Inc.
- Happilo International Pvt. Ltd.
- Howard Dill Enterprises
- HW Wellness Solutions Pvt. Ltd.
- Johnvince Foods Ltd.
- Krispy Kernels
- McCormick and Co. Inc.
- Meridian foods Ltd.
- Nestle SA
- PepsiCo Inc.
- Prana Organic
- Rizhao Golden Nut Group
- Seeds for Africa
- Shandong Farmer Land Foodstuff Co. Ltd.
- Shandong Jinsheng Cereals and Oils Industrial Co. Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Pumpkin Seeds Market
- In January 2025, Hain Celestial, a leading organic and natural foods company, announced the acquisition of Pumpkin More, a prominent pumpkin seed brand, for approximately USD120 million. This acquisition aimed to expand Hain Celestial's product portfolio and strengthen its presence in the growing health-conscious snack market (PRNewswire, 2025).
- In March 2025, The Good Seed Company, a leading pumpkin seed producer, launched its new line of roasted and seasoned pumpkin seeds, infused with turmeric and ginger. This innovative product line catered to the increasing consumer demand for functional foods and natural ingredients (BusinessWire, 2025).
- In April 2025, the European Food Safety Authority (EFSA) approved a health claim for pumpkin seeds, stating that their regular consumption contributes to the maintenance of normal blood cholesterol levels. This approval opened new opportunities for pumpkin seed manufacturers in Europe (EFSA Journal, 2025).
- In May 2025, Canadian-based pumpkin seed processor, Sunrich Nut Company, partnered with a leading food distributor, Sysco, to expand its reach in the North American foodservice market. This collaboration aimed to cater to the growing demand for plant-based snacks and functional foods in the foodservice sector (BusinessWire, 2025).
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Pumpkin Seeds Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 16.5% |
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Market growth 2024-2028 |
USD 1506.8 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
13.79 |
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Key countries |
US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, and Rest of World (ROW) |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Research Analyst Overview
- The pumpkin seed market continues to evolve, driven by the diverse applications of these versatile seeds across various sectors. Moisture content plays a crucial role in seed handling practices, with optimal levels ensuring proper storage and processing. Seed handling techniques are continually refined to maintain seed viability and improve crop yield. Pumpkin seed varieties exhibit varying disease resistance and amino acid profiles, making them valuable in the food, feed, and industrial sectors. Irrigation strategies and soil nutrient requirements are essential for maximizing seed size distribution and nutrient content. For instance, a study revealed a 10% increase in protein content when seeds were irrigated optimally.
- Quality control parameters, such as seed cleaning methods and drying techniques, are essential for ensuring consistent nutritional value and shelf life extension. Seed storage methods and protein extraction methods are also critical in maintaining seed quality and optimizing oil yield. Industry growth in the pumpkin seed market is expected to remain robust, with a significant increase in demand for these seeds due to their nutritional benefits and versatility. The phytosterol content, antioxidant capacity, and fiber content of pumpkin seeds make them a popular choice for health-conscious consumers. Pest control strategies and seed viability testing are essential in maintaining a healthy and productive crop.
- Disease resistance and iron content are vital factors in ensuring high-quality seeds. Planting density effects and germination rates are also closely monitored to optimize crop yield improvement. Seed size distribution, zinc content, magnesium content, and hull removal techniques are other essential factors influencing the pumpkin seed market's dynamics. Ongoing research and innovation in seed processing and crop management continue to unfold new possibilities for this evolving market.
What are the Key Data Covered in this Pumpkin Seeds Market Research and Growth Report?
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What is the expected growth of the Pumpkin Seeds Market between 2024 and 2028?
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USD 1.51 billion, at a CAGR of 16.5%
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What segmentation does the market report cover?
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The report is segmented by Application (Food, Seed oil production, and Nutraceuticals), Type (Conventional and Organic), Geography (APAC, Europe, North America, South America, and Middle East and Africa), Form (Raw, Liquid, Powder, Roasted Pumpkin Seeds, Pumpkin Seed Oil, Pumpkin Seed Extracts, and Pumpkin Seed Flour), End-User (Nutraceuticals, Food & Beverages, Animal Feed & Pet Food, Cosmetics & Personal Care Products, and Healthcare Industry), and Distribution Channel (Modern Trade, Convenience Store, E-Retailers, Supermarkets & Hypermarkets, and Specialist Retailers)
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Which regions are analyzed in the report?
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APAC, Europe, North America, South America, and Middle East and Africa
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What are the key growth drivers and market challenges?
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Health benefits of pumpkin seeds, Intense competition from other superfood products like quinoa- and hemp-based food products
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Who are the major players in the Pumpkin Seeds Market?
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AKS NEV Ltd., Antonio Foods, Conagra Brands Inc., Conscious Food Pvt. Ltd., Ebro foods SA, Giant Snacks Inc., Happilo International Pvt. Ltd., Howard Dill Enterprises, HW Wellness Solutions Pvt. Ltd., Johnvince Foods Ltd., Krispy Kernels, McCormick and Co. Inc., Meridian foods Ltd., Nestle SA, PepsiCo Inc., Prana Organic, Rizhao Golden Nut Group, Seeds for Africa, Shandong Farmer Land Foodstuff Co. Ltd., and Shandong Jinsheng Cereals and Oils Industrial Co. Ltd.
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Market Research Insights
- The pumpkin seed market is a dynamic and continually evolving sector, with key areas of focus including functional properties, pest management, processing efficiency, and seed vigor. For instance, the optimization of harvesting techniques has led to a notable increase in yield prediction, ensuring a consistent supply of high-quality seeds. Furthermore, the industry anticipates a growth of approximately 5% annually, driven by the increasing demand for pumpkin seeds due to their nutritional benefits and potential applications in various industries. One example of market growth can be seen in the food industry, where the use of pumpkin seeds as a functional ingredient has surged in recent years, leading to significant sales increases.
- Additionally, advancements in oil quality assessment and lignan quantification have opened up new opportunities for the development of value-added products, further fueling market expansion.
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