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The India tableware market size is estimated to grow at a CAGR of 5.28% between 2022 and 2027. The tableware market size in India is forecast to increase by USD 383.44 million. The growth of the market depends on several factors, including the increasing number of households, the growth of the hospitality sector, and the benefits offered by glass dishes.
This tableware market report in India extensively covers market segmentation by distribution channel (offline and online) and product (metalware, ceramicware, glassware, and others). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increasing number of households is notably driving the market growth, although factors such as threats from unorganized market players may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing number of households is notably driving the India tableware market growth. The primary end users of tableware products are residential consumers. With an increase in the number of households in India, the demand for tableware is anticipated to rise. By 2030, it is estimated that India will have the third-largest proportion of high-income households worldwide. In addition, several government support policies have led to the growth of residential construction activities in the country.
For instance, the Government of India introduced the Pradhan Mantri Awas Yojana-Urban (PMAY-U) in 2015. In accordance with the PMAY-U program, 11.2 million homes had been sanctioned as of June 2021, of which 4.8 million households have been finished. These programs will fuel the expansion of the construction sector. The demand for tableware will rise along with the number of newly built homes. Hence, these factors will fuel the regional market growth during the forecast period.
The growing use of omnichannel strategy by market vendors is an emerging trend in the India tableware market. Tableware has traditionally been sold in brick-and-mortar stores. Due to the increasing demand, many manufacturers have started to increase their market share by selling their tableware products exclusively through their e-commerce websites. To increase their overall sales, manufacturers in the ceramic tableware sector have adopted service delivery innovations, given that the tableware products available on the market do not differ significantly in terms of their features or price.
Moreover, several companies are anticipated to distribute or sell their tableware products on e-commerce platforms over the course of the forecast period. This is because these platforms allow tableware manufacturers to reach a larger customer base. For instance, in December 2020, Inter IKEA Holding BV is majorly focusing on omnichannel retail and also started sales in major cities across India, including Pune, Mumbai, and Hyderabad. This trend is expected to gain momentum during the forecast period, which in turn, will boost the growth of the market.
The threat from unorganized market players is a major challenge impeding the India tableware market growth. Due to the existence of a small number of international players as well as a large number of regional vendors, the market is highly fragmented. Unorganized competitors are also a significant threat to the market. Due to the plentiful supply of raw materials and the rising export of tableware products from China, there are a lot of unorganized players in the Indian tableware market. The revenue of the regional market is significantly impacted by unorganized Chinese players.
Additionally, unorganized players favor focusing on the low-end product range and providing goods at meager and below-competitive prices. The established market players are under pressure from this situation to lower their product prices. As a result, established rivals in the market may engage in price wars. As a result, during the forecast period, the substantial presence of unorganized market players will pose a significant pricing challenge for the regional market.
The India tableware market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Tableware Market in India Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ariane Fine Porcelain: The company offers tableware such as FLAT PLATE and MUG CONICAL NON STACKABLE. The company operates through a single segment that focuses on manufacturing European designed series of ivory porcelain tableware in India.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. In India, the tableware market was dominated by offline retailers in 2022. These stores offer a wide selection of brands and product portfolios and carry well-known tableware manufacturers. For instance, FabIndia Overseas Pvt. Ltd. and Inter IKEA Holding BV are two well-known retailers in India.
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The offline segment was valued at USD 1,134.15 million in 2017 and continued to grow until 2021. This largest distribution channel segment of the Indian tableware market comprises department stores, hypermarkets, and supermarkets. These establishments carry a wide variety of goods, permit a closer examination of the products, and offer the necessary assistance and information to customers frequently through knowledgeable customer service staff. Hence, many consumers prefer to purchase cutlery and tableware from department stores, hypermarkets, and supermarkets. These factors will increase the segment growth in this market during the forecast period.
The tableware market in India report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Tableware Market Scope in India |
|
Report Coverage |
Details |
Page number |
125 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.28% |
Market growth 2023-2027 |
USD 383.44 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.0 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Anil Ceramic, Ariane Fine Porcelain, Azcor Tableware India Pvt. Ltd., Borosil Ltd., Clay Craft India Pvt. Ltd., Corelle Brands LLC, Cuisinart, FabIndia Overseas Pvt. Ltd., Hamilton Housewares Pvt. Ltd., Inter IKEA Holding BV, LaOpala RG Pvt. Ltd., Madhur Ceramics Pvt. Ltd., Meyer Corp., Nishita Design, Pepperfry Pvt. Ltd., S K Manekia, S Tirupati Balaji Glass Industries, Servewell Household Appliances, White Hill Studio, and Cello World Pvt. Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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