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The US Smart Education Market is estimated to increase by USD 143.8 billion, at a CAGR of 21.49% between 2023 and 2028. The report includes historic market data from 2018 to 2022. This report also includes an in-depth analysis of drivers, trends, and challenges. Market drivers encompass improvements in the process within the academic sector and the growing embrace of mobile learning. Additionally, heightened student engagement in classrooms facilitated by gamification and challenges contributes to market momentum. However, challenges such as implementation hurdles, cybersecurity concerns, and the talent gap, along with the absence of effective metrics for evaluating the adoption of smart education systems, present obstacles to market advancement.
The burgeoning adoption of mobile learning stands out as a primary driver fueling the growth of the market. This trend is propelled by the widespread use of smartphones and increasing internet penetration, enabling key players to integrate mobile learning into educational courses effectively. The versatility allows educators to transcend time constraints, offering learners access to educational materials anytime, anywhere. Moreover, mobile devices facilitate seamless collaboration among educators, enhancing resource-sharing and fostering a more dynamic environment. As learners increasingly rely on mobile devices for exam preparation and skill development, the impact of this driver is poised to significantly propel the growth trajectory of the US smart education market throughout the forecast period.
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The market share growth by the academics segment will be significant during the market forecast period. Over the years, traditional K-12 education has primarily focused on memorization of information, individual learning, and improvement in smart education and learning, measured by grades attained. Furthermore, there was a restriction and monotony in the curriculum.
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The academics segment showed a gradual increase in the market share of USD 28.60 billion in 2018. With the evolution in teaching methods, educators are increasingly considering teaching techniques that involve student engagement and collaboration and employ multimedia and graphic content. To successfully implement these new methods, the training of teachers in the use of digital skills and research supporting information on the effectiveness of various teaching methods is essential.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc. - The company offers smart education through Adobe Express and Adobe Photoshop Express used as field trip journals, lab reports, and case study reports.
The US smart education market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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The market is undergoing a significant transformation driven by various market drivers and emerging trends. One key driver is the increasing integration of digital tools and technologies into teaching and experiences. With the rise of online platforms, virtual classrooms, and mobile learning apps, educators are leveraging adaptive learning systems, augmented reality (AR), and virtual reality (VR) technology to enhance student engagement and learning outcomes. Furthermore, the adoption of virtual desktop infrastructure (VDI) and cloud-based solutions is facilitating greater access to educational resources and content, particularly amidst the growing digitization and smartphone penetration across the country.
Moreover, the market is witnessing a shift towards flexible learning environments, supported by trends such as Desktop-as-a-Service (DaaS), Bring Your Own Device (BYOD), and interactive whiteboards. Blended learning approaches, combining traditional classroom instruction with online and simulation-based learning, are gaining traction, offering personalized learning experiences to students. Additionally, collaborative learning methods and adaptive learning techniques, coupled with the utilization of learning analytics for insights and improvement, are shaping the evolution of smart education in the US. However, challenges such as data security concerns, infrastructure limitations, and the need for skilled personnel to implement and manage these technologies remain important considerations for market growth and development.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise of Education 4.0 is a key trend in the US smart education market. The most recent development on this spectrum of digital industrial technology is Industry 4.0, and it involves the analysis of data gathered from various sources, including machines, technologies, systems, and processes. Education 4.0 is a concept that focuses on innovation, technology, and links to employment and industry.
Moreover, it benefits many stakeholders, including teachers and educators, by helping them to fulfill better with student needs more effectively as it encourages students to utilize the resources available on the Internet and use online courses and other learning resources and learn at any time. Thus, the growing adoption of Industry 4.0 and the development of Education 4.0 in the market is expected to support the growth of the US smart education market during the market forecasting period.
The talent gap and lack of effective metrics for smart education system adoption in the market is a major challenge in the market. The adoption of a Smart Education System by enterprises would be negatively influenced by the lack of skilled staff. Education institutes require a skilled workforce with expertise in the areas of digital technologies for the successful deployment and functioning of smart education systems.
However, the lack of the adoption of measurement and evaluation techniques in training programs has led to a major challenge. Few factors hamper the effective deployment of a smart education system. This, in turn, might negatively impact the growth of the US smart education market during the market growth and trends period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The smart education market is rapidly evolving with advancements in online and remote learning tools, driven by favorable government initiatives and corporate fundings. It emphasizes interactive and personalized learning environments while addressing data privacy and security concerns. AR and VR technology enhance educational experiences, catering to diverse sectors like healthcare, aviation, and engineering through simulation-based learning. Services like Virtual Instructor Led Training (VILT) and Managed Service Provider programs facilitate access to educational content and resources. Adaptive learning and gamification techniques enable personalized literacy programs, benefiting academic and corporate segments alike. The integration of artificial intelligence and machine learning in digital teaching platforms enhances learning modes, fostering collaborative and interactive learning techniques in virtual classrooms and through virtual desktop infrastructure. This dynamic market supports global educational institutions, instructors, and learners with innovative hardware, software, and content solutions.
Moreover, the education sector is experiencing a transformative shift driven by online and remote learning tools, supported by advances in telecom and cloud computing technology. Institutions are adopting personalized learning approaches and leveraging data analytics for online assessments and automated grading. Simulation-based learning and real-world scenarios enhance student engagement across colleges and universities, facilitated by high-speed internet and digital education platforms. E-learning methods are evolving with virtual environments and instructional software, catering to diverse educational needs from schools to corporate organizations. Mobile educational applications and learning content management systems offer flexibility in distance education, while academic training programs and Massive Open Online Courses (MOOCs) cater to academic end-users and multinational companies. Government-driven initiatives continue to shape the landscape, ensuring widespread access to quality education through innovative technologies.
Market Scope |
|
Report Coverage |
Details |
Page number |
139 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 21.49% |
Market growth 2024-2028 |
USD 143.8 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
17.41 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Alphabet Inc., Anthology Inc., Cengage Learning Holdings II Inc., Chegg Inc., Cisco Systems Inc., Cornerstone OnDemand Inc., D2L Inc., Echo360, Fujitsu Ltd., Hon Hai Precision Industry Co. Ltd., Instructure Holdings Inc., Intel Corp., International Business Machines Corp., MAXHUB, Meta Platforms Inc., Microsoft Corp., Pearson Plc, Samsung Electronics Co. Ltd., and zSpace Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Component
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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