Classroom Wearables Technology Market in the US 2016-2020

  • Published: Apr 2016
  • Pages: 63
  • SKU: IRTNTR9210

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This region-based market research report presents a detailed segmentation of the classroom wearables technology market in the US by end user (higher education institutions and K-12 schools) and by product (wrist-worn equipment, headgear, and others). The key leading vendors in the market are Apple, Google, Microsoft, and Samsung.

Classroom wearables technology market overview in the US

According to classroom wearables technology market report, the market in the US will grow profoundly at a CAGR of nearly 46% by 2020. Wearable devices come in a wide array of shapes and sizes and have completely changed the way data is communicated, collected, and analyzed. In the US, factors such as the mass adoption of technological innovations like tablets and learning management systems (LMSs) by educational institutions will facilitate the penetration of wearable technology in classrooms. As an educational tool, wearable technology provides opportunities for students to enhance their learning and creative skills. Technologies like the Oculus Rift, which is a virtual reality device, helps students and teachers to get involved in experiential learning. Since these technologies help students to enhance their overall learning experience, their demand among end users in the educational sector will increase significantly over the next few years.

An important trend that will impel the prospects for growth in this market is the decreasing prices of wearable devices. Recently, it has been observed that the cost per function of ICs has been declining rapidly. This reduction in the cost of ICs has had a positive impact on the global system on chip (SoC) market, which in turn has reduced the price of wearable devices. This significant decline in the prices of wearable devices will augment its adoption rate among education institutions, which typically buy devices in bulk quantities.

Segmentation by product and analysis of the classroom wearables technology market in the US

  • Wrist-worn equipment
  • Headgear

Based on the classroom wearables technology market report, analysts have estimated the wrist-worn equipment product segment to account for more than 44% of the total market share by 2020. This product segment includes devices like the Apple Watch, Samsung smart watches, and fitness tracker bands that are offered by Fitbit and Garmin. Factors such as the increasing adoption of wrist-worn equipment by students taking up physical education classes and sports activities will lead to the strong growth of this market segment during the estimated period.

End-user segmentation of the classroom wearables technology market in the US

  • Higher education institutions
  • K-12 schools

The higher education institutions segment currently dominates this market and is envisaged to retain its hold over the market until 2020 owing to the large-scale adoption of smartphones, tablets, laptops, and Chromebooks by institutions offering higher education courses. Comprehensive market research carried out by the analysts at Technavio has shown that this end-user segment will grow significantly at a CAGR of around 45% by 2020.

Competitive landscape and key vendors 

In the US, this market consists of well-diversified international and regional vendors. However, as international players are increasing their footprint in the market, regional vendors are finding it increasingly difficult to compete with them in terms of product quality, technology, and pricing. The vendors that have access to better technical and financial resources will gain a competitive edge over their peers.

Key vendors in the market are 

  • Apple
  • Google
  • Microsoft
  • Samsung

Other prominent vendors analyzed in this market study are ASUS, Fitbit, Garmin, Jawbone, Motorola, Nike, Pebble, and Sony.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the classroom wearables technology market in the US?
  • What are the key market trends impacting the growth of the classroom wearables technology market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the classroom wearables technology market in the US?
  • What are the market opportunities and threats faced by the vendors in the classroom wearables technology market in the US?
  • Trending factors influencing the market shares of the US.
  • What are the key outcomes of the five forces analysis of the classroom wearables technology market in the US?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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