Overview of the beer market in Europe
The beer market in Europe is anticipated to grow at a steady rate and will post a CAGR of more than 1% during the forecast period. The increasing demand for low or no-alcohol beer among European consumers will drive the growth prospects for the beer market in Europe in the forthcoming years. Non-alcohol beer is also known as "alkoholfrei" in Germany and contains about 0.5% of alcohol by weight. Also, it was observed that in 2013, Spain was the leader in the European low or non-alcoholic beer market. Furthermore, vendors are increasingly coming up with new products to gain more market penetration in the region. For instance, in April 2015, Tennent launched a new low-alcohol lager under the brand name T2.
The increasing awareness of health benefits associated with the beer will drive the growth prospects for the market in the coming years. One of the major factors responsible for the growing demand for beer is its ability to reduce the occurrence of intestinal transit by aiding digestion. Also, the elevated levels of silicon in beer facilitate the development of stronger bones and increased bone density.
Competitive landscape and key vendors
The market is highly diversified and competitive due to the presence of a large number of regional and international vendors across the globe. These vendors increasingly compete against each other based on factors such as price, quality, innovation, reputation, and distribution.
Key vendors in this market are -
- Anheuser-Busch InBev
Other prominent vendors in the market include Asahi Breweries, Beck's Brewery, Bitburger Brewery, Boston Beer, Budweiser Budvar Brewery, Cesu alus,
Market overview of the global American whiskey market
As per Technavio analysts, the global American whiskey market will grow at a CAGR of approximately 6% in terms of volume between 2016 and 2020. The US was the largest market for American whiskey in terms of volume during 2015. Growing urbanization, rising disposable income, and changing consumer demographics are factors that will likely fuel the growth of the global American whiskey market until 2020. The rising consumer demand for authentic products that have a high product value, such as rye whiskeys and small batch bourbons, will also exert a positive growth impact on the market during the forecast period. An increase in the demand for new flavors such as cherry-infused whiskey flavor is expected to fuel the growth of the global American whiskey market until 2020.
Companies are boosting their sales by adopting new marketing strategies and driving campaigns for increasing the awareness about their products in the market. Brown-Forman, one of the leading players in the market, have adopted a strategy of educating the bar staff and consumers about the American whiskey segment. In line with this, the company launched a campaign under the name "Welcome to the World of American Whiskey: The Story of Man and Oak" in 2015 in the UK.
Segmentation by distribution channel and analysis of the global American whiskey market
- Supermarket and hypermarkets
- Specialty retailers
The sale of American whiskey in terms of volume was largest through supermarkets and hypermarkets during 2015. The rapid rise in the number of supermarkets and hypermarkets in developing economies is a key driver for this growth. For instance, in ASEAN countries, the penetration of modern retail chains have increased from
Overview of the global wine market
Market research analysts at Technavio predict that the global wine market will grow steadily during the next four years and will reach a global consumption of more than 30 billion liters by 2020. This market research analysis identifies the increase in marketing and promotional activities as one of the primary factors that will fuel the growth of this market. Most of the vendors in the market are large-sized firms and have businesses in several countries across the globe. They have sufficient capital to invest in promotions to build brand image and increase customer loyalty. Moreover, the constantly increasing number of new vendors will also induce wine manufacturers to launch new varieties of alcoholic beverages and follow aggressive marketing strategies to gain a competitive edge over their competitors.
In terms of geographical regions, EMEA was the major revenue contributor to the market during 2015 and owing to the high demand for wine from European countries, this region is expected to dominate the market during the next four years as well. Though the aging population does not drink wine often, they buy more premium wine and wine manufacturers have started tapping into this segment by releasing wine in smaller packages or in packages that preserve wine better. Also, good grape harvests and exceptional weather conditions in the African region result in the production of wines with good acidity and sugar levels, which will also augment the market’s growth prospects.
Competitive landscape and key vendors
Though the market appears to be fragmented by the presence of several local and international vendors, a few players hold major shares. Wine vendors mainly compete on the basis of product differentiation,
Outlook of the global single malt whiskey market
Market research analysts at Technavio predict the global single malt whiskey market to grow progressively at a CAGR of around 2% by 2020. The rising demand for premium single malt whiskey will be one of the major factors contributing to the growth of the market. The US and the UK serve as the primary market for the rising demand for these products. Additionally, Brazil is one of the emerging markets due the increasing demand for their premium whiskey brands like Diageo. Furthermore, the price of single malt whiskey increases with the age of the whiskey and the taste intensifies with the maturity of the brew. The sale of premium brands is associated with a status symbol, and it is observed, that demand for such brands is very high among high net worth individuals. The age and exclusivity of these premium brands of single malt whiskey will fuel the market growth during the forecast period.
Market analysts predict that Europe will be dominate the market during the forecast period and will grow at a CAGR of around 6% by 2020. One of the major factors contributing to the growth of the European market will be the increasing demand for imported single malt whiskey from Scotland. Scotland is one of the world's largest producer of premium single malt whiskey. Also, the growing consumption of single malt whiskey in other European countries like Germany, the UK, and Spain will aid in the growth of the market during the next four years.
Competitive landscape and key vendors
The changes in customer taste and preferences, local economic conditions, and demographic trends are factors that are affecting the
Overview of the food retail market in Saudi Arabia
Technavio’s market research analyst predicts the food retail market in Saudi Arabia to grow at a CAGR of around 5% by 2020. Saudi Arabia accounts for around 51% of the total food retail sales in the GCC region, thanks to the rising population and the increasing disposable income of people in the country. The food retail outlets in Saudi Arabia carry a broad range of options for consumers such as domestically processed foods, imported specialty food products, and organic food products. Consumers prefer to shop at supermarkets and hypermarkets as these food stores also provide an outing for families. The retailers in the food market are trying to increase their stores to gain more market share and consumer segments. With the rise in the influx of tourists in the country because of Mecca, the demand for packaged food in this region will see tremendous growth in the coming years.
One of the latest trends gaining prominence in the food retail market in Saudi Arabia is the increasing use of private-label brands. Most Saudi supermarkets have their private-label brands. The Saudi importers purchase food products under their brand names and pack those products locally using their label. Private-label brands with Arabic sounding brand names are more appealing to Saudis and other Arabs in the country. For instance, one of the largest importers in Saudi Arabia uses the Arabic sounding brand name Al-Alali for its products to appeal to Saudi nationals.
Segmentation by product and analysis of the food retail market in Saudi
Overview of the global beer market
Technavio’s market research analyst predicts the global beer market to grow at a sluggish CAGR of around 2% by 2020. Consumers now opt for a healthier lifestyle, which includes the consumption of healthy alcoholic drinks with low alcohol content. Several breweries are coming up with new and innovative flavored beers such as chocolate, blueberry, Brussel sprout, lemon, and various other flavors. Recently, Sufferfest Beer Company launched its new gluten-free beer in the US market. With the growing demand for low-alcohol beer, the consumption of light beers will increase significantly among young consumers especially in the American and European markets.
As per this industry research report, the market is going through several strategic partnerships. Companies are collaborating with each other to gain access to new beer markets, increase their customer base, and improve the company’s competitive positioning in the market. For instance, recently Brew Hub and Palmetto Brewing Company entered into a strategic partnership that will allow Palmetto Brewing Company to increase the beer production immediately and introduce its first line of canned beers. Similarly, AB InBev entered into a partnership with Craft Brew Alliance to expand distribution of Kona Brewing beers to Brazil. The number of strategic partnerships between various vendors is expected to increase during the forecast period, thereby improving the sales and distribution network of beers across the globe.
Segmentation by product and analysis of the beer market
- Standard lager
The demand for alcoholic beverages has risen dramatically over the past two decades. As a result of globalization, consumers now have access to a wide variety of brands and products. Increased demand from emerging countries is also driving the growth of the alcoholic beverage market. The global alcoholic beverage industry can be segmented into wine, beer, and spirits.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides strategic insights on topics such as caffeinated alcoholic beverages, fruity alcoholic beverages, and gluten-free alcoholic beverages.