Application Platform Market by Deployment and Geography - Forecast and Analysis 2021-2025

The application platform market share is expected to increase by USD 2.75 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 4.87%.

This application platform market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers application platform market segmentations by deployment (on-premises and aPaaS) and geography (North America, Europe, APAC, South America, and MEA). The application platform market report also offers information on several market vendors, including BMC Software Inc., Cisco Systems Inc., GigaSpaces Technologies Ltd., International Business Machines Corp., Micro Focus International Plc, Microsoft Corp., Oracle Corp., Salesforce.com Inc., SAP SE, and Siemens AG among others.

What will the Application Platform Market Size be During the Forecast Period?

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Application Platform Market: Key Drivers, Trends, and Challenges

The growing popularity of cloud-based services is notably driving the application platform market growth, although factors such as issues associated with vendor lock-in may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the application platform industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Application Platform Market Driver

The growing popularity of cloud-based services is a major factor driving the global application platform market share growth. SMEs are adopting aPaaS solutions to help organizations to adopt hardware, middleware, OS, software, and resources as and when required. Organizations require high CAPEX and OPEX to purchase and maintain all of them and to establish their own data centers. Consequently, they are adopting cloud platforms as provide cost shift from CAPEX to OPEX, reduced setup and labor costs, reduced expansion cost. Cloud-based solutions can easily integrate with any data, which allows the creation of data-centric applications. This factor provides a new level of connected experience to application users, thus giving them relevant, contextual information in real-time. Therefore, rather than depending on a specific web application development framework, cloud-based solutions offer enterprises the benefit of using a single, all-purpose development framework as per their need and pay per use. This helps to reduce the extra cost incurred to build different platforms and enables organizations to introduce applications or products in less time. Due to such reasons, it is estimated that the demand for the market will continue to grow during the forecast period.

Key Application Platform Market Trend

The launch of application platforms is another factor supporting the global application platform market share growth. To offer better applications, application developers and enterprises are using application platforms that reduce the software development and deployment time, and consequently, vendors are launching application platforms. The developments by some of the vendors will also encourage other vendors to come up with innovative products. For instance, Hewlett Packard Enterprise Co. (HP) launched HP Workpath, a new cloud platform and developer ecosystem, to enable print resellers and developers to create applications for business processes. In April 2019, Google, a division of Alphabet., launched Anthos, an open platform that enables users to run applications from anywhere, even their existing on-premises hardware or on a public cloud. Such product launches will increase the availability of new and advanced applications to end-users, which can boost the adoption of application platforms during the forecast period.

Key Application Platform Market Challenge

The rising issues associated with vendor lock-in will be a major challenge for the global application platform market share growth during the forecast period. Vendor lock-ins, also known as customer lock-ins or proprietary lock-ins, means customers using products or services of a vendor cannot easily switch to other vendors products or services. This makes customers dependent on a vendor for products and services, due to which enterprises/customers cannot use the technology, solution, or service developed by other vendors. It becomes difficult to switch aPaaS providers after an application is built by using the application platform and required tools. Moreover, vendors or solution providers may not support the same programming language, API, architecture, library, or OS.Although it is possible to switch PaaS and aPaaS providers, however, changing vendors and solution providers can be a time-consuming, labor-intensive, and expensive process. Switching vendors may even result in rebuilding and altering applications to fit the new platform. Essentially, vendor lock-ins can pose a challenge to the global application platform market during the forecast period.

This application platform market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global application platform market as part of the global systems software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the application platform market during the forecast period.

Who are the Major Application Platform Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• BMC Software Inc.
• Cisco Systems Inc.
• GigaSpaces Technologies Ltd.
• International Business Machines Corp.
• Micro Focus International Plc
• Microsoft Corp.
• Oracle Corp.
• Salesforce.com Inc.
• SAP SE
• Siemens AG

This statistical study of the application platform market encompasses successful business strategies deployed by the key vendors. The application platform market is fragmented and the vendors are deploying growth strategies such as launching advanced products to compete in the market.

Product Insights and News

• BMC Software Inc.- The company offers BMC Helix Platform that Connects across domains for visibility, observability and AI-driven actionability.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The application platform market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Application Platform Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the application platform market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of global systems software market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Application Platform Market?

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36% of the market’s growth will originate from North America during the forecast period. US is the key market for application platform market in North America. Market growth in this region will be slower than the growth of the market in APAC.

The region has a significant presence of prominent vendors and these vendors are offering both on-premise and cloud-based aPaaS application platforms. This will facilitate the application platform market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Deployment Segments in the Application Platform Market?

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The application platform market share growth by the on-premises segment will be significant during the forecast period. The on-premises segment offers better security compared with the aPaaS deployment model. In this deployment model, the data is stored on dedicated servers that offer greater control and security over the information. Additionally, data can be accessed only through dedicated client servers. This has influenced the growth of the application platform market further.

This report provides an accurate prediction of the contribution of all the segments to the growth of the application platform market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Application Platform Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive application platform market growth during the next five years
• Precise estimation of the application platform market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the application platform industry across North America, Europe, APAC, South America, and MEA
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of application platform market vendors

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