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The enterprise app store market size is forecast to increase by USD 4.59 billion at a CAGR of 18.51% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing need to enhance business efficiency and productivity. A key trend in this market is the integration of Artificial Intelligence (AI) into enterprise application software, enabling automation of routine tasks and data analysis for informed decision-making. Data privacy and security concerns are also major factors influencing the market, with enterprises seeking secure and compliant solutions to protect sensitive information.
The market has witnessed significant growth in recent years, driven by the increasing adoption of mobile devices in businesses. Large Enterprises and Small and Medium-sized Enterprises (SMEs) are leveraging Internal app marketplaces to deploy Mobile applications for various business functions. BYO devices have become commonplace, leading to a swell in demand for self-service mobile applications. Asset teams manage the Mobile application development process, ensuring version control and security features. Enterprise mobility solutions have become essential for digitization, with Business applications dominating the market. Android is a popular platform for Enterprise apps due to its flexibility and cost-effectiveness. On-premise deployment and Cloud deployment are popular options for Enterprise app stores.
The market caters to various industries, including IT, Health and Fitness, Retail and E-commerce, Social Networking, Gaming, Music and Entertainment, and more. Confidential information security is a key concern, with strong security features integrated into Enterprise apps. Patent protection is crucial for Mobile application development companies, with Intellectual Property Rights (IPR) playing a significant role in the market's growth. The market is expected to continue its growth trajectory, driven by the increasing need for efficient and secure business solutions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The cloud segment is estimated to witness significant growth during the forecast period. In the realm of enterprise mobility solutions, the Internal app marketplace has emerged as a significant trend, enabling Large Enterprises and SMEs to manage their mobile applications centrally. With the Bring Your Own Device (BYOD) policy gaining popularity, the need for an Internal service desk and Asset team to manage and secure these devices has become crucial. Cloud-based enterprise app stores have surpassed on-premises solutions due to their scalability and flexibility, accommodating the growing digitization trend. Mobile application development for Android and iOS platforms is a key focus area for businesses, with version control ensuring seamless updates and maintenance. Security features such as multi-factor authentication, encryption, and tamper-proofing are essential in enterprise mobility solutions, safeguarding confidential information.
Further, customizability and security and privacy are critical factors for mobile app developers, particularly in the IT industry. Startups and established businesses alike are leveraging the subscription-based, pay-as-you-go, and one-time license models of public, private, and hybrid cloud-based app stores. The market for enterprise mobility solutions is expected to grow significantly, driven by the increasing adoption of cloud deployment and the rise of SMEs in developing countries. Hot applications in the enterprise app marketplace include business applications for various industries, such as finance, healthcare, and retail. The market is expected to continue its growth trajectory, driven by the need for mobility, remote work, and the increasing demand for enterprise mobility solutions.
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The cloud segment accounted for USD 1.77 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The Apple Store is a digital marketplace where businesses and developers can distribute apps for various industries, including Gaming, Music and Entertainment, Health and Fitness, Social Networking, Retail and E-commerce. The Apple Store offers a vast selection of apps catering to diverse needs, with Gaming apps providing experiences, Music and Entertainment apps allowing access to vast libraries, Health and Fitness apps promoting wellness, Social Networking apps facilitating connections, and Retail and E-commerce apps enabling seamless shopping experiences. These apps have transformed the way we consume media, manage health, connect with others, and shop online, making the Apple Store an indispensable platform for both individuals and businesses.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing need to enhance business efficiency is the key driver of the market. In today's digital landscape, Large Enterprises and Small to Medium-sized Enterprises (SMEs) are embracing the use of mobile applications to optimize operations, enhance productivity, and improve customer experiences. The proliferation of Bring Your Own Device (BYOD) policies and the need for Internal service desks to manage and support these devices have led to the establishment of Internal app marketplaces. These marketplaces provide a platform for Mobile application development teams to release and manage applications, ensuring version control and security features such as multi-factor authentication, encryption, and tamper-proofing. Enterprise mobility solutions have become essential for businesses seeking to digitize their operations and enable remote work. Asset teams are tasked with managing the deployment of these solutions, whether cloud-based, on-premise, or web-based, and choosing between subscription-based, pay-as-you-go, one-time license, public cloud, private cloud, or hybrid cloud models.
Additionally, customizability and security and privacy are critical considerations for mobile app developers, particularly in industries dealing with confidential information. Startups are also entering the mobile application development scene, offering innovative solutions to meet the evolving needs of businesses. Patent protection is crucial to ensure the intellectual property of these applications is safeguarded. Hot applications for Android and iOS platforms continue to emerge, offering new opportunities for businesses to streamline processes, improve customer engagement, and gain a competitive edge. The IT industry is continually evolving, and businesses must stay informed and adapt to remain relevant.
Integration of Artificial Intelligence (AI) into enterprise application software is the upcoming trend in the market. In today's digital era, Large Enterprises and Small to Medium-sized Enterprises (SMEs) are increasingly embracing enterprise mobility solutions through mobile app development for their internal operations. An Internal app marketplace serves as a platform for mobile app deployment, enabling employees to download and use business applications on their Bring Your Own Devices (BYOD). The Asset team plays a crucial role in managing and maintaining these devices, while the Internal Service Desk handles technical support. Patent protection is essential for hot applications, ensuring intellectual property rights for mobile app developers, especially startups. Mobile apps can be developed for both Android and iOS platforms, with version control ensuring seamless updates and improvements.
Further, enterprise mobility solutions offer customizability, security features such as multi-factor authentication, encryption, and tamper-proofing, and prioritize security and privacy. Enterprise mobility solutions can be cloud-based, on-premise, or web-based, with various deployment options including subscription-based, pay-as-you-go, one-time license, public cloud, private cloud, and hybrid cloud. The IT industry is witnessing a shift towards cloud deployment, offering flexibility, scalability, and cost savings. Business applications, including those in the financial, healthcare, and retail sectors, are increasingly adopting AI and machine learning for data analysis, providing valuable insights and improving decision-making processes.
Data privacy and security concerns is a key challenge affecting the market growth. In today's digitized business landscape, Large Enterprises and Small to Medium-sized Enterprises (SMEs) increasingly rely on mobile apps for streamlining operations, enhancing productivity, and facilitating remote work. The proliferation of Bring Your Own Device (BYOD) policies has led to the establishment of Internal App Marketplaces, enabling employees to access a wide range of mobile applications for business use. However, managing these apps, particularly in terms of version control and security, poses challenges. Mobile application development for enterprises necessitates strong security features such as multi-factor authentication, encryption, and tamper-proofing. Customizability and security and privacy are essential considerations for businesses dealing with confidential information.
Additionally, mobile app developers, startups, and established IT industry players offer a variety of enterprise mobility solutions, including cloud-based, on-premise, and web-based applications. Subscription-based, pay-as-you-go and one-time license models cater to different business needs. Integration with existing enterprise systems, such as CRM, BMP, EAM, and SCM, can be complex due to technological differences between various applications. Large Enterprises often prefer on-premise deployment, while SMEs may opt for cloud deployment or hybrid solutions. Google Store, Apple's App Store, and other marketplaces host a multitude of business applications, making it crucial for businesses to assess security and compatibility before implementation. Patent protection is vital for businesses developing proprietary mobile apps. Hot applications in the enterprise app market include productivity tools, project management apps, and collaboration software.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Apideck BVBA - This company focuses on enabling developers to build integrations through a set of unified APIs, from accounting to CRM integrations.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
App Stores have revolutionized the way businesses, particularly Large Enterprises and SMEs, manage their mobile applications. These internal marketplaces allow organizations to distribute and manage mobile apps within their own ecosystem, integrating Bring Your Own Devices (BYOD) policies. Mobile application development has become a crucial aspect of Enterprise Mobility Solutions, enabling digitization and remote work. Hot applications, such as business applications, are available for both Android and iOS platforms. Version control ensures that the latest updates are delivered to all users, while customizability caters to unique business needs. Security is paramount in Enterprise App Stores. Features like multi-factor authentication, encryption, and tamper-proofing protect confidential information.
Further, asset teams and internal service desks manage the app lifecycle, ensuring compliance with patent laws and providing technical support. Enterprise App Stores offer various deployment models, including cloud-based, on-premise, and web-based, catering to diverse business requirements. Subscription-based, pay-as-you-go, and one-time license models provide flexibility in pricing. Mobile app developers, including startups, can leverage these platforms to reach a broader audience, while businesses benefit from the convenience and security of a centralized app management system. The future of Enterprise App Stores lies in continuous innovation and integration with emerging technologies like Public, Private, and Hybrid clouds.
Market Scope |
|
Report Coverage |
Details |
Page number |
140 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 18.51% |
Market growth 2024-2028 |
USD 4.59 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
15.88 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key countries |
US, UK, China, India, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Apideck BVBA, AppDirect Inc., Appland AB, Applivery S.L., Basaas GmbH, Bitfactory GmbH, CEDCOSS Technologies Pvt. Ltd., Digital.ai Software Inc., Engineering Ingegneria Informatica S.p.A., OB2J SAS, Relution GmbH, and Stripe Inc. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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