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The Mobile Content Market size is estimated to grow by USD 393.62 billion at a CAGR of 25.42% between 2022 and 2027. The growth of the market depends on several factors, including the increasing use of social media on mobile devices, the growing demand for mobile devices, and the rising popularity of app usage. Mobile content refers to any type of digital media or information that is specifically designed to be viewed or consumed on mobile devices, such as smartphones, tablets, or wearable technology.
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This market report extensively covers market segmentation by type (gaming, video, music and image, and software updates and others), ownership (SMEs and large enterprises), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The gaming segment is estimated to witness significant growth during the forecast period. Factors such as the rising number of smartphone users and easy access to high-speed Internet and constant demand for innovative games are significantly driving the gaming segment in the global market growth.
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The gaming segment was the largest segment and was valued at USD 22.86 billion in 2017. There has been a significant change in the mobile gaming industry with the emergence of virtual reality- and augmented reality-based games have opened new avenues for growth. Additionally, the prevalence of in-app purchases and the introduction of e-sports have further propelled the growth of this segment. Factors such as the rising penetration of social media, the ability to share gaming experiences with peers, and increasing demand for games among teenagers and young adults are significantly fuelling the growth of the gaming segment which, in turn, will drive the growth of the global market growth during the forecast period.
The innovation of improved content by SMEs is significantly driving the growth of the market during the forecast period. SMEs play a crucial role in the global market due to their ability to create and deliver compelling content to users worldwide. Companies are producing high-quality and engaging content that captures users' interests effectively by leveraging the rising penetration of mobile devices, which in turn has made it a lucrative market. One of the prime examples of SME's impact on this segment is Skillz, which is a mobile platform that enables mobile gamers to compete head-to-head for virtual currency or real-world prizes. Hence, such innovations are expected to fuel the growth of the SMEs segment which in turn will drive the growth of the global market growth during the forecast period.
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APAC is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to vendors is North America. One of the main factors for the significant growth of the global market in North America is the widespread adoption of smartphones and the increasing demand for digital content.
Furthermore, the market is fuelled by advancements in technology and the growing popularity of streaming services, social media platforms, and online gaming. For instance, North America has a major dominance in the OTT services market with several streaming services such as Netflix and Hulu which attracts millions of customers globally who require on-demand access to entertainment. Hence, these factors can significantly fuel the global market in the region during the forecast period.
One of the key factors driving the market is the increasing use of social media on mobile devices. The growing popularity of various social media platforms like Facebook, Twitter, Instagram, and Snapchat is fueling the increased usage of social media across the global market. This surge is further propelled by the rising penetration of smart device usage worldwide. For instance, according to recent data from Statista, the number of internet users accessing social media via mobile devices is projected to reach 5.85 billion by 2027. Additionally, the availability of mobile-specific features and functionalities is significantly contributing to this trend. Hence, these factors are anticipated to positively impact the market, driving its growth during the forecast period. This growth is bolstered by advancements in mobile content management systems, cloud-based solutions, and machine learning algorithms, fostering enterprise mobility and productivity.
A key factor shaping the market is the increasing utilization of virtual reality videos. There is a growing preference for VR techniques for advertising and creating awareness on diverse topics. One of the key features of VR is it allows users to experience a specific environment using software that creates real images.
Furthermore, VR videos are widely used for promoting movies and television series besides advertising and gaming. For instance, by using Oculus Rift VR headsets, the Unity game engine, VFX pipelines, wind machines, real elevators, and rumble packs, viewers could enter the world of Game of Thrones and ascend the 700-foot wall. Hence, such trends are expected to continue and drive the global market during the forecast period.
Privacy and data security issues are one of the key challenges hindering the market. Due to the rising adoption of mobile devices and the increasing use of social media and messaging apps, companies across the world can easily access personal information and thereby track user behavior. Hence, there is a growing concern for privacy and data security issues regarding the global market.
Additionally, enterprises collect personal data such as names, addresses, and phone numbers from users, either with or without their consent which are then used for personalized advertising. For instance, Snapchat has come under fire for collecting location data from its users without their knowledge. Hence, such data privacy issues are expected to hinder the global market during the forecast period.
The market industry report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc: The company offers mobile content on its play store platform for Android devices through its subsidiary Google LLC.
Amazon.com Inc: The company offers mobile content such as Fire Tv Apps, and mobile shopping.
ByteDance Ltd: The company offers mobile content such as short-form mobile videos and images through TikTok.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is rapidly evolving, driven by Advanced network technologies and the increasing adoption of Android-based smartphones, iPhones, and iPads. Consumers demand High-quality content delivered seamlessly, leading to a focus on Efficiency in customer experience and Enhancing data content. AR and VR technologies are becoming integral, enhancing the User experience through immersive content. Machine Learning (ML) and Artificial Intelligence (AI) are used for Optimizing bandwidth and Traffic management. Security concerns like Security and privacy issues are addressed through Digital Right Management (DRM). This dynamic market requires Constant monetization of mobile sites and New product development to meet Consumer preferences and ensure Quality of experience (QoE).
The market is influenced by factors such as Cloud storage and Collaboration. As the Internet penetration rate and Smartphone penetration rise, so does the demand for Mobile video streaming and Online games. To address challenges like Latency issues and Unreliable connectivity, solutions focus on Efficiency of content delivery and Traffic management during peak times. Integration of AR and VR technologies enhances User experience, while Machine learning algorithms optimize Mobile network performance. Publishers and stakeholders prioritize Delivering Quality of Service (QoS) and Providing greater resilience in the face of Pricing pressure. This market demands Constant innovation to meet the evolving needs of Internet users and ensure Speed and performance across Wireless networks.
Furthermore, the market is experiencing significant growth driven by factors such as the Increasing demand for mobile computation devices and the Rise in smartphone penetration. This trend is further fueled by the Proliferation of rich media content and the adoption of Cloud-based solutions. Enterprises are embracing Enterprise mobility and a Mobile-first approach to cater to the Rise in social media usage and the growing demand for Live streaming of videos. However, challenges like Device fragmentation and Round trip time (RTT) persist, requiring solutions that focus on Deployment and Productivity. Game developers and content creators are leveraging Global Mobile Content Delivery Network (CDN) services to ensure Smart device and Smart watches users have access to high-quality content across various Verticals.
Mobile Content Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 25.42% |
Market growth 2023-2027 |
USD 393.62 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
25.0 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 29% |
Key countries |
US, China, Japan, India, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alphabet Inc., Amazon.com Inc., Anchor Mobile Marketing, Apple Inc., ByteDance Ltd., Discord Inc., Huawei Technologies Co. Ltd., Meta Platforms Inc., Microsoft Corp., Netflix Inc., Nintendo Co. Ltd., Pinterest Inc., Rakuten Group Inc., Samsung Electronics Co. Ltd., Skillz Inc., Snap Inc., Sony Group Corp., Telegram Messenger Inc., Twitter Inc., and Spotify Technology SA |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Ownership
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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