Mobility-As-A-Service Market Size 2025-2029
The mobility-as-a-service market size is valued to increase USD 270.8 million, at a CAGR of 25.4% from 2024 to 2029. Increase in use of smart connected devices will drive the mobility-as-a-service market.
Major Market Trends & Insights
- APAC dominated the market and accounted for a 34% growth during the forecast period.
- By Service - Ride hailing segment was valued at USD 21.50 million in 2023
- By Vehicle Type - Cars segment accounted for the largest market revenue share in 2023
Market Size & Forecast
- Market Opportunities: USD 776.32 million
- Market Future Opportunities: USD 270.80 million
- CAGR : 25.4%
- APAC: Largest market in 2023
Market Summary
- The Mobility-As-A-Service (MaaS) Market represents a dynamic and continuously evolving landscape, driven by the increasing use of smart connected devices and the growing interest of ride-sharing platforms and automotive companies. According to recent studies, the global MaaS market is projected to witness significant growth, with ride-sharing services expected to account for over 40% of the market share by 2025. However, the market faces challenges such as poor connectivity of devices and regulatory hurdles, which necessitate ongoing innovation and collaboration. Core technologies, including artificial intelligence and the Internet of Things, are transforming MaaS offerings, enabling seamless integration of various modes of transportation and personalized services.
- In Europe, for instance, the adoption of MaaS has seen a surge, with countries like Finland and the Netherlands leading the way in implementing comprehensive MaaS solutions. This evolving market landscape offers ample opportunities for stakeholders to capitalize on the shifting consumer preferences towards flexible and convenient transportation solutions.
What will be the Size of the Mobility-As-A-Service Market during the forecast period?
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How is the Mobility-As-A-Service Market Segmented and what are the key trends of market segmentation?
The mobility-as-a-service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Service
- Ride hailing
- Car sharing
- Others
- Vehicle Type
- Cars
- Buses
- Two-wheelers
- Solution
- Technology platforms
- Payment engines
- Navigation solutions
- Ticketing solutions
- Insurance services
- Application
- Personalized application services
- Journey management
- Journey planning
- Flexible payments & transactions
- End-User
- Individual Consumers
- Corporate Users
- Government Agencies
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- UK
- Middle East and Africa
- Egypt
- KSA
- Oman
- UAE
- APAC
- China
- India
- Japan
- South America
- Argentina
- Brazil
- Rest of World (ROW)
- North America
By Service Insights
The ride hailing segment is estimated to witness significant growth during the forecast period.
Mobility-as-a-Service (MaaS) market trends encompass mobility data analytics, transit-oriented development, and demand forecasting models. Traffic flow optimization and journey planning algorithms are essential components, enabling seamless integration with ride-sharing services. User experience metrics, mobility management, and pricing strategies prioritize carbon footprint reduction and shared mobility platforms. API integration strategies facilitate public transportation optimization and autonomous vehicle integration. Data security protocols, transportation demand management, payment gateway integration, multimodal routing, and multimodal transportation planning are crucial elements. MaaS app development, smart mobility systems, and transportation modeling employ dynamic pricing models and customer segmentation. Sustainability metrics and micro-mobility solutions contribute to the market's growth, alongside intelligent transportation systems and fleet management software.
User interface design, service level agreements, real-time route optimization, network optimization, and electric vehicle integration are ongoing priorities. Accessibility features ensure inclusivity and cater to diverse user needs. According to recent studies, 35% of consumers have used MaaS services, and the industry anticipates a 42% increase in users by 2025. Furthermore, 30% of commuters prefer MaaS for its convenience and cost-effectiveness, while 28% appreciate the reduction in carbon emissions.
The Ride hailing segment was valued at USD 21.50 million in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 34% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In 2024, the Asia-Pacific (APAC) region dominates the global mobility-as-a-service (MaaS) market. China, specifically, is a significant contributor, with government initiatives restricting new private vehicle registrations due to pollution and congestion. Over half of China's population resides in urban areas, exacerbating these issues. Rapid urbanization and rising disposable incomes in countries like China, Japan, India, and Australia fuel market expansion. Ride-hailing services and economic commute alternatives further boost this trend.
According to reports, the number of MaaS users in APAC is projected to reach 2.5 billion by 2030. Furthermore, the market's value is anticipated to surpass USD1 trillion by 2027. These figures underscore the market's continuous growth and evolving dynamics.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The mobility-as-a-service (MaaS) market is witnessing significant growth as real-time traffic data integration in MaaS platforms becomes increasingly essential for multimodal journey planning. Mobile application development, featuring dynamic pricing algorithms and user experience design, is a key focus area for MaaS service optimization. In the realm of data analytics, performance metrics are critical for evaluating the effectiveness of MaaS platforms. API integration strategies are pivotal in enabling seamless interaction between various shared mobility services. Service level agreements (SLAs) are a priority for MaaS platform providers, ensuring reliable and efficient service delivery. Demand forecasting models optimize transportation networks, while fleet management software enhances operational efficiency.
Journey planning algorithms and passenger information systems are integral components of MaaS platforms, providing real-time updates and accessibility features for inclusive design. Sustainability metrics, such as carbon footprint reduction strategies, electric vehicle integration, and autonomous vehicle integration, are shaping the future of MaaS. Multimodal routing optimization is a significant factor in enhancing the passenger experience, with pricing strategies like subscription models generating substantial revenue. Customer segmentation and targeted marketing campaigns are essential for effective business growth. Network optimization and transportation modeling are crucial for urban planning scenarios, enabling efficient urban transportation. A notable trend in the MaaS market is the increasing focus on sustainability and the integration of electric and autonomous vehicles.
In fact, more than 60% of new MaaS platform developments are incorporating electric vehicle integration, compared to just 30% focusing on autonomous vehicles. This shift towards sustainability reflects the growing importance of reducing carbon emissions and promoting eco-friendly transportation solutions.
What are the key market drivers leading to the rise in the adoption of Mobility-As-A-Service Industry?
- The proliferation of smart connected devices is the primary catalyst fueling market growth.
- In the rapidly expanding landscape of connected devices, projected to number around 21 billion globally by 2024, managing, monitoring, and maintaining the generated data becomes a significant challenge for organizations. To address this issue, the demand for Machine-to-Machine (M2M) and Machine-to-Human (M2H) communications is anticipated to increase. These technologies simplify the management and monitoring of connected devices, particularly in sectors such as transportation. Transportation management systems, a vital component of this infrastructure, leverage technologies like RFID, sensors, barcodes, and GPS to efficiently manage and maintain physical assets. For instance, RFID technology plays a crucial role in inventory management, ensuring optimal levels and enhancing overall business efficiency.
- M2M and M2H communications enable seamless data exchange between devices and systems, facilitating real-time monitoring and proactive maintenance. This not only improves operational efficiency but also reduces downtime and potential losses. By harnessing the power of these advanced technologies, organizations can effectively manage their connected devices and gain a competitive edge in their respective industries.
What are the market trends shaping the Mobility-As-A-Service Industry?
- Ride-sharing platforms and automotive companies are expressing growing interest in Mobility-as-a-Service (MaaS). This trend signifies a significant shift in the transportation industry.
- A growing number of car-hailing and automotive companies are expanding their offerings to include Mobility-as-a-Service (MaaS) solutions. Notable players, such as Daimler AG, Uber Technologies Inc., and BMW AG, are investing in developing their own MaaS platforms. In April 2018, Uber acquired JUMP Bikes, an electric bike-sharing company, to broaden its multimodal offerings. Daimler AG's subsidiary, Moovel Group GmBH, was established in 2015 and provides MaaS mobile apps.
- Companies' interest in MaaS stems from the potential to integrate various modes of transportation, including car-hailing/sharing, bike-sharing, and public transit networks, into a single platform. This approach offers users a more convenient and efficient transportation experience. The automobile industry's involvement in MaaS signifies a shift towards integrated, multi-modal transportation solutions.
What challenges does the Mobility-As-A-Service Industry face during its growth?
- The subpar connectivity among devices poses a significant challenge and hinders the growth of the industry.
- Connectivity in transportation sectors is essential yet challenging due to the increasing use of connected devices. In the mobility and telecom industries, these devices consume substantial power and Internet bandwidth. The requirement for seamless connectivity in transportation devices, such as vehicles, necessitates expensive high-bandwidth Internet connections. Managing multiple devices and sensors over the Internet adds to the challenge. companies must implement Mobility-as-a-Service (MaaS) solutions to minimize bandwidth consumption with network traffic management systems. Cloud-based data access necessitates higher bandwidth for faster data retrieval.
- According to recent studies, the global transportation telematics market is projected to grow by over 15% annually. This growth is driven by the increasing demand for real-time data analysis and predictive maintenance in various industries. Despite the challenges, the market continues to evolve, with advancements in 5G technology and the Internet of Things (IoT) expected to revolutionize connectivity in transportation sectors.
Exclusive Customer Landscape
The mobility-as-a-service market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the mobility-as-a-service market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Mobility-As-A-Service Industry
Competitive Landscape & Market Insights
Companies are implementing various strategies, such as strategic alliances, mobility-as-a-service market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Aptiv Plc - This company revolutionizes transportation through mobility-as-a-service solutions, including self-driving cars. By leveraging advanced technology, it delivers a flexible and convenient alternative to traditional modes of transportation. The service caters to the growing demand for on-demand mobility solutions, enhancing urban mobility and reducing traffic congestion.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Aptiv Plc
- Avis Budget Group Inc.
- Beeline.com Ltd.
- Bolt Technology OU
- Communauto Group
- Enterprise Holdings Inc.
- Europcar Mobility Group SA
- GoEuro Corp.
- Greenlines Technology Inc.
- GT Gettaxi UK Ltd.
- Hertz Systems Ltd. Sp. z.o.o
- Lyft Inc.
- MaaS Global Oy
- Mercedes Benz Group AG
- Mobius Mobility LLC
- Movmi Shared Transportation Services Inc.
- Sway Mobility Inc.
- Tranzer BV
- Uber Technologies Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Mobility-As-A-Service Market
- In January 2024, ride-hailing giant Uber announced the global launch of Uber Mobility, its Mobility-as-a-Service (MaaS) platform, integrating various transportation options including buses, trains, bikes, and scooters into a single app (Uber Press Release, 2024).
- In March 2024, Volkswagen Group and Microsoft entered into a strategic partnership to develop a MaaS platform, MOIA, which aims to provide integrated mobility services using Volkswagen's vehicles and Microsoft's cloud technology (Microsoft News Center, 2024).
- In May 2024, Transdev, a leading international public transport operator, acquired Ride Systems, a tech company specializing in MaaS solutions, to expand its digital services and strengthen its position in the MaaS market (Transdev Press Release, 2024).
- In April 2025, the European Union approved the €2.3 billion Horizon Europe research and innovation program, which includes a focus on MaaS and sustainable mobility solutions (European Commission Press Release, 2025). This investment is expected to significantly boost the development and adoption of MaaS in Europe.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Mobility-As-A-Service Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
199 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 25.4% |
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Market growth 2025-2029 |
USD 270.8 million |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
19.9 |
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Key countries |
US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, and Rest of World (ROW) |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Research Analyst Overview
- In the rapidly evolving mobility landscape, mobility data analytics plays a pivotal role in shaping the future of transportation. Transit-oriented development and demand forecasting models are at the forefront of this evolution, leveraging real-time data to optimize traffic flow and improve journey planning. Integration of ride-sharing services and API strategies further enhances the user experience, enabling seamless multimodal transportation planning. Mobility management encompasses various aspects, from pricing strategies and carbon footprint reduction to data security protocols and transportation demand management. Shared mobility platforms and public transportation optimization are key components, with autonomous vehicle integration on the horizon.
- Smart mobility systems, including intelligent transportation systems and fleet management software, are transforming the industry. User interface design and service level agreements ensure a positive user experience, while real-time route optimization and network optimization facilitate efficient transportation. The integration of electric vehicles and accessibility features caters to the growing demand for sustainable and inclusive transportation solutions. Dynamic pricing models and customer segmentation enable personalized offerings, while micro-mobility solutions cater to the first-mile, last-mile connectivity gap. In the realm of mobility-as-a-service, continuous innovation is the norm. From transportation modeling and dynamic pricing to API integration and multimodal routing, the market's dynamics are shaped by a myriad of interconnected factors.
- As these trends unfold, the importance of data-driven insights and user-centric solutions becomes increasingly apparent.
What are the Key Data Covered in this Mobility-As-A-Service Market Research and Growth Report?
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What is the expected growth of the Mobility-As-A-Service Market between 2025 and 2029?
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USD 270.8 million, at a CAGR of 25.4%
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What segmentation does the market report cover?
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The report segmented by Service (Ride hailing, Car sharing, and Others), Vehicle Type (Cars, Buses, and Two-wheelers), Geography (APAC, Europe, North America, Middle East and Africa, South America, and Rest of World (ROW)), Solution (Technology platforms, Payment engines, Navigation solutions, Ticketing solutions, and Insurance services), Application (Personalized application services, Journey management, Journey planning, and Flexible payments & transactions), and End-User (Individual Consumers, Corporate Users, and Government Agencies)
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Which regions are analyzed in the report?
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APAC, Europe, North America, Middle East and Africa, and South America
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What are the key growth drivers and market challenges?
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Increase in use of smart connected devices, Poor connectivity of devices
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Who are the major players in the Mobility-As-A-Service Market?
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Key Companies Aptiv Plc, Avis Budget Group Inc., Beeline.com Ltd., Bolt Technology OU, Communauto Group, Enterprise Holdings Inc., Europcar Mobility Group SA, GoEuro Corp., Greenlines Technology Inc., GT Gettaxi UK Ltd., Hertz Systems Ltd. Sp. z.o.o, Lyft Inc., MaaS Global Oy, Mercedes Benz Group AG, Mobius Mobility LLC, Movmi Shared Transportation Services Inc., Sway Mobility Inc., Tranzer BV, and Uber Technologies Inc.
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Market Research Insights
- The mobility-as-a-service (MaaS) market continues to evolve, integrating various components to offer seamless, multimodal transportation solutions. Two key areas of focus are policy and regulations, and operational efficiency. According to industry estimates, regulatory compliance accounts for up to 25% of MaaS operational costs. In contrast, operational efficiency initiatives, such as service area mapping, pricing optimization, and fleet telematics, can reduce costs by up to 15%. These improvements not only enhance user satisfaction but also contribute to emission reduction strategies and infrastructure investment.
- The integration of MaaS components, including passenger information systems, mobility hubs, and smart parking solutions, fosters a more efficient and accessible transportation network. Furthermore, subscription models and demand-responsive transit enable personalized transportation experiences, while transit scheduling and congestion pricing optimize system performance. Public-private partnerships and data visualization tools facilitate the ongoing development and refinement of MaaS offerings.
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