The nutrigenomics market share is expected to increase by USD 690.14 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 12.4%.

The market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (obesity, cardiovascular diseases, and cancer research) and geography (North America, Europe, Asia, and Rest of World (ROW)).

The nutrigenomics market report offers information on several market vendors, including BASF SE, Cell Logic Pty Ltd, Cura Integrative Medicine, DNA Life, Fagron NV, geneOmbio Technologies Pvt Ltd., Genetic Healing, Genova Diagnostics Inc., Greenarray, Holistic Health International LLC, Koninklijke DSM NV, Metagenics Inc., My DNA Health Ltd., NutriFit Canada, Nutrigenomix Inc., ORIG3N Inc., Preventine Life Care, The Gene Box, and Xcode Life Sciences Pvt. Ltd among others.

Cell Logic Pty Ltd - Cell Logic Pty Ltd is a privately held company headquartered in Australia. It is a regional company, with limited information regarding its financials and limited information regarding its employee strength is available. Its revenue from the global market contributes to its overall revenues and other offerings, but it is not a key revenue stream for the company. The company offers nutrigenomics products such as EnduraCell Plus. 

What will the Nutrigenomics Market Size be During the Forecast Period?

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Parent Market Analysis

Technavio categorizes the global nutrigenomics market as a part of the global life science tools and services market. Our research report extensively covers external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period. 

Nutrigenomics Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post-COVID-19 era. The increasing cost of medical treatment is notably driving the market growth, although factors such as high cost and unavailability of user-friendly tools for easy interpretation of data may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Nutrigenomics Market Driver

• The increasing cost of medical treatment is one of the key drivers fueling the market growth.
• According to the CDC, about 610,000 people die of heart diseases in the US every year. The increasing burden of these diseases has a direct impact on overall healthcare costs, as more patients are spending heavily on treatment, medicine, and hospitals to improve their medical condition.
• The high cost of branded drugs increases the medical expenditure of patients. Thus, many people are opting for dietary supplements and fortified dairy products, which contain nutrients, such as vitamins, proteins, and others, based on nutrigenomics. 
• The high cost of medical treatment is a factor that is compelling for patients to opt for nutrigenomics to treat underlying medical conditions. Significantly, the availability of nutrigenomic technologies to individuals allows them to make better decisions about their nutrition and health.
• Individuals are increasingly opting for nutrigenomics to control the rising healthcare costs and reduce the increasing burden of diseases and health conditions. Thus, the demand for nutrigenomics is growing rapidly, which is driving market growth.

Key Nutrigenomics Market Trend

Rising demand for training in and awareness of nutrigenomics technologies is one of the key market trends propelling market growth. The market is witnessing increased demands for training and creating more awareness about the technologies available for nutrigenomics and the following are some of the institutions offering training to the students:

• Cell-Logic offers a "Translational Nutrigenomics Course" using evidence-based literature. The course allows health practitioners, educators, and scientists to gain knowledge and the research skills needed to integrate cutting-edge nutrigenetics and nutrigenomics toward individualized client solutions. The course features nine modules, and each module lasts 2-4 weeks. 
• Universitat de les Illes Balears, Spain, offers a master's degree in 'Nutrigenomics and Personalised Nutrition.' Students opting for the course will learn basic and research techniques important in the discipline and get exposure to the knowledge and abilities related to nutrigenomics and its application in personalized nutrition, as well as the designing of new projects and the development of functional foods and aspects related to food safety and efficiency.

The aforementioned instances may propel the market growth during the forecast period.

Key Nutrigenomics Market Challenge

• The high cost and unavailability of user-friendly tools for easy interpretation of data is one of the factors hindering market growth.
• Nutrigenomix offers nutrigenomics testing, which includes genotyping, genetic test kits, and customized reports based on frontline research and stringent standards of scientific evidence. Its health test costs USD 399 (inclusive of tax) and can be done remotely by sending a saliva collection kit.
• The Center of Excellence in Nutrigenomics (CEN) at The Pennsylvania State University, US, utilizes approaches and tools, such as proteomics, single nucleotide polymorphisms (SNPs), microarrays and genomics, and bioinformatics to improve the diet and health of people. The university provides research elements, such as reagents and software, to investigators, which varies, depending on whether the samples require preparation before instrument analysis or do not require any preparation. 
• The University of Pittsburgh in the US offers metabolomics (including nutrigenomics) and lipidomic core services that cost approximately USD 80/hour, which is inclusive of the instrument time and scientist time. Such high cost is expected to hinder the market growth during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Nutrigenomics Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the nutrigenomics market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report. 

Which are the Key Regions for Nutrigenomics Market?

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41% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for the nutrigenomics market in North America. Market growth in this region will be slower than the growth of the market in Asia.

The high number of people with cancer, chronic diseases, and obesity will facilitate the market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 pandemic in 2020 had a negative impact on the market in North America, which resulted in the temporary closure of various industries, including those manufacturing nutrigenomics kits. However, the market is expected to witness positive growth post-COVID-19 during the forecast period, owing to various factors such as the increasing adoption of technologically advanced products by healthcare providers, a rise in healthcare expenditures, and growth in the number of advanced healthcare facilities in several countries such as the US, Canada, and various countries across the region.

What are the Revenue-generating Application Segments in the Nutrigenomics Market?

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The market share growth by the obesity segment will be significant during the forecast period. Obesity causes many diseases, such as osteoarthritis, gout breathing problems, and others. In nutrigenomics, nutrients are considered as indicators that inform a specific cell in the body about the diet. The nutrients are detected by a sensor system in the cell, which works like sensory ecology wherein the cell obtains information through the signal, namely, the nutrient, about its environment. Differences in the regulation as a result of differences in genes between individuals are also being studied. By acquiring knowledge in this area, nutrigenomics aids in increasing the understanding of how varying nutrition influences metabolic pathways and homeostatic control, which then can be used to prevent the development of chronic diet-related diseases such as obesity. This is driving the segment growth.

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on the post-COVID-19 impact on each segment. 

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What are the Key Data Covered in this Nutrigenomics Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive market growth during the next five years
• Precise estimation of the nutrigenomics market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the nutrigenomics industry across North America, Europe, Asia, and Rest of World (ROW)
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of nutrigenomics market vendors

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