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The online childrens apparel market share is expected to increase by USD 28.02 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 8%.
This online childrens apparel market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online childrens apparel market segmentation by product (trousers, sports and swimwear, night dress, socks, and others) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The online childrens apparel market report also offers information on several market vendors, including Alibaba Group Holding Ltd., Amazon.com Inc., Arvind Fashions Ltd., Balabala, Benetton Group Srl, Carters Inc., Cotton On Group, Dolce and Gabbana Srl, eBay Inc., Farfetch Ltd., Gildan Activewear Inc., Levi Strauss and Co., Mothercare IN Ltd., OTB Spa, Pentland Group, Ralph Lauren Corp., The Gap Inc., The Walt Disney Co., TINYCOTTONS SL, and Walmart Inc. among others.
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The rise in online spending on childrens apparel is notably driving the online childrens apparel market growth, although factors such as threat from counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online childrens apparel industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Childrens Apparel Market Driver
One of the key factors driving growth in the online childrens apparel market is the rise in online spending on childrens apparel. Consumer spending on childrens apparel is increasing worldwide, driven by the penetration of a wide range of products and brands, and supported by the growing presence of omnichannel retailing. Vendors such as Amazon.com, Inc. and Alibaba Group offer childrens apparel worldwide and are increasing their presence in emerging economies to capitalize on the high population of children in most of these regions. Growing disposable incomes, the rising number of working women, and the growing purchasing power of people in developing countries are contributing to market growth. Seasonal and holiday spending and gifting also drive the sales of childrens apparel. Growing awareness of emerging fashion trends and the availability of designer childrens clothing have also increased consumer spending on childrens wear, adding to market growth.
Key Online Childrens Apparel Market Trend
The threat from counterfeit products will be a major challenge for the online childrens apparel market during the forecast period. The easy availability and low prices of counterfeit products can affect market growth significantly over the next five years. Counterfeits are cheap imitations of branded products made from low-quality raw materials and thus negatively affect the brand /image of international brands. In many local markets of developing countries, counterfeit apparel is sold online. Top brands such as Gucci and American Apparel, which sell childrens apparel, have been facing losses due to counterfeiting. Paris-based company Kering SA has filed a lawsuit against online retailer Alibaba for selling fake goods. Similarly, top luxury brand Louis Vuitton has filed a lawsuit against Taobao. Over the past few years, counterfeits of leading apparel brands have flooded the market. Therefore, counterfeit products are causing a considerable dent in the market shares of leading popular brands by damaging their reputations.
Key Online Childrens Apparel Market Challenge
The marketing tactics and social media presence is an online childrens apparel market trend that is expected to have a positive impact in the coming years. For online retailers, social media is not just a platform that allows to connect with and gain feedback from customers. It also acts as a decisive tool for creating new products, understanding fashion trends and interests and consumer experiences, tracking brand and product reviews, and launching marketing campaigns. YouTube, Instagram, and Pinterest are some of the major social media tools used by most online retailers for product launches and campaigns. These apps have now become one more access point to funnel customer interest and hold their attention long enough so as to culminate into a sale. Retailers also use social networking sites as a potent tool to gain marketing and sales leverage. Digital advertising on social platforms will continue to play an important role in driving consumers to make purchases. Moreover, the most popular products sold via social networks include clothing and others. Thus, the aforementioned trend will positively impact the market.
This online childrens apparel market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global online childrens apparel market as a part of the global apparel, accessories, and luxury goods market, within the textiles, apparel, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online childrens apparel market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the online childrens apparel market encompasses successful business strategies deployed by the key vendors. The online childrens apparel market is fragmented and the vendors are deploying growth strategies such as opting for omnichannel retailing to compete in the market.
Balabala - Balabala is a privately held company headquartered in Hong Kong (SAR, China). It is a regional company, with limited information regarding its financials and limited information regarding its employee strength is available. Its revenue from the global online childrens apparel market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
Balabala - The company offers online childrens apparel products such as girl t-shirt, pant, and legging
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online childrens apparel market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the online childrens apparel market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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40% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for online childrens apparel in North America. Market growth in this region will be faster than the growth of the market in the European, MEA, and South American regions.
The rising demand for luxury and high-quality products, the demand for new products, and growing Internet penetration will facilitate the online childrens apparel market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The COVID-19 pandemic had a positive impact on the online childrens apparel market in 2020, owing to the rise in social distancing norms. The pandemic disrupted offline distribution channels, which opened new growth opportunities for online retailing platforms, such as Amazon Inc. and Walmart. However, with the resumption of offline sales channels, e-commerce sales slightly decreased. This negatively impacted the regional market. Nonetheless, with the growing number of online consumers and the rise in the number of e-commerce sales channels in the region, the regional market is expected to grow at a steady rate during the forecast period.
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The online childrens apparel market share growth by the trousers segment will be significant during the forecast period. The segment has been gaining traction due to the adoption of fashion trousers with multi-colors and varied designs for children in various countries. Moreover, the presence of various vendors such as Benetton Group, Carters Inc., and Balabala propel the growth of the market due to the variety of products offered by these vendors. However, the high presence of counterfeit bottom wear products and unorganized vendors in the global market is likely to hamper the growth of the global online childrens apparel market during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online childrens apparel market size and actionable market insights on post COVID-19 impact on each segment.
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Online Childrens Apparel Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8% |
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Market growth 2022-2026 |
$ 28.02 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
7.0 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 40% |
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Key consumer countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Alibaba Group Holding Ltd., Amazon.com Inc., Arvind Fashions Ltd., Balabala, Benetton Group Srl, Carters Inc., Cotton On Group, Dolce and Gabbana Srl, eBay Inc., Farfetch Ltd., Gildan Activewear Inc., Levi Strauss and Co., Mothercare IN Ltd., OTB Spa, Pentland Group, Ralph Lauren Corp., The Gap Inc., The Walt Disney Co., TINYCOTTONS SL, and Walmart Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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