Online Language Learning Market in US by Product and End-user - Forecast and Analysis 2022-2026
- Published: Feb 2022
- Pages: 120
- SKU: IRTNTR72615
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The online language learning market share in US is expected to increase by USD 5.72 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 19.75%.
This online language learning market in US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online language learning market in the US segmentation by product (course material, support, and apps) and end-user (individual learners and institutional learners). The online language learning market in US report also offers information on several market vendors, including Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH among others.
What will the Online Language Learning Market Size in US be During the Forecast Period?
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Online Language Learning Market in US: Key Drivers, Trends, and Challenges
The influx of immigrants is notably driving the online language learning market growth in US, although factors such as competition from providers of MOOC may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online language learning industry in US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Language Learning Market Driver in US
One of the key factors driving the online language learning market growth in the US is the influx of immigrants. At present, one-fifth of the US families speak one other language, apart from English. The dominant languages, other than English, are Spanish and French. In Texas, around 80% of the families speak Spanish. Learning the native language in the US is expected to open new opportunities for immigrants and enable easy integration into the country. The significant increase in smartphone penetration and preference for accessing content over the internet has encouraged a large section of the immigrant population to opt for online courses. Thus, the convenience offered by online language learning will drive market growth in the US during the forecast period.
Key Online Language Learning Market Trend in US
Another key factor driving the online language learning market growth in the US is the increased use of VR as new apps are being designed with the use of VR. Such apps place a person, virtually, in a situation where they need to use a particular language. For instance, an app with VR can take a person through a cab ride where they are expected to converse with the driver in a specific language. Hence, VR stimulates an everyday situation, enabling a learner to practice the language being learned in real life. The use of VR in online language learning is gaining popularity due to its effectiveness and the student engagement it provides. Hence, this technology is expected to positively impact the growth of the market in focus during the forecast period.
Key Online Language Learning Market Challenge in US
One of the key challenges to the online language learning market growth in the US is the competition from providers of MOOC. Free of cost access and content variety attract users to such courses. They provide multiple benefits and are characterized by minimal subscription charges. For instance, Duolingo provides access to diverse content and learning through games, videos, and audio. Similarly, in 2017, Oxford partnered with edX to offer MOOCs. In 2014, the Queen Rania Foundation, in collaboration with the British Council, launched the Learn English: Conversational Skills for Beginners course. Therefore, the increase in open educational sources and rise in demand for such solutions will limit the growth of the online language learning market in the US during the forecast period.
This online language learning market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the online language learning market in US as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online language learning market in US during the forecast period.
Who are the Major Online Language Learning Market Vendors in US?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Babbel GmbH
- Berlitz Corp.
- Duolingo Inc.
- Mango Languages
- McGraw Hill Education Inc.
- Pearson Plc
- Rosetta Stone Ltd.
- SANS Inc. Software and Network Solutions
- Springer-Verlag GmbH
This statistical study of the online language learning market in US encompasses successful business strategies deployed by the key vendors. The online language learning market in US is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
- Babbel GmbH is a privately held company that is headquartered in Germany. It is a global company that generated a revenue of USD 167.81 million and had around 750 employees. Its revenue from the online language learning market in US contributes to its overall revenues, along with its other offerings, but is not a key revenue stream for the company.
- The company offers services such as Babbel Live.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online language learning market in US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Online Language Learning Market in US Value Chain Analysis
Our report provides extensive information on the value chain analysis for the online language learning market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global education services market includes the following core components:
- Marketing and sales
- Support activities
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
What are the Revenue-generating Product Segments in the Online Language Learning Market in US?
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The online language learning market share growth in US by the course material segment will be significant during the forecast period. The significant increase in the demand for courses from individual learners will facilitate the growth of the market through the segment in focus in the coming years. In addition, course materials are the main source of revenue for vendors as well.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online language learning market size in US and actionable market insights on post COVID-19 impact on each segment.
Online Language Learning Market Scope in US
Growth momentum & CAGR
Accelerate at a CAGR of 19.75%
Market growth 2022-2026
$ 5.72 billion
YoY growth (%)
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Online Language Learning Market in US Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive online language learning market growth in US during the next five years
- Precise estimation of the online language learning market size in US and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the online language learning industry in US
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of online language learning market vendors in US
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1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 04: Key Finding 6
Exhibit 05: Key Finding 7
2. Market Landscape
2.1 Market ecosystem
2.1.1 Parent Market
Exhibit 06 Parent market
Exhibit 07: Market characteristics
2.2 Value Chain Analysis
Exhibit 08: Value Chain Analysis: Education Services
Pitching and profiling
Resourcing and communicating
Delivery and support
Connecting and innovating
2.2.3 Marketing and sales
2.2.4 Support activities
3. Market Sizing
3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
Estimating growth rates for emerging and high-growth markets
Estimating growth rates for mature markets
Exhibit 11: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 12: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 13: Five forces analysis 2021 - 2026
4.2 Bargaining power of buyers
Exhibit 14: Bargaining power of the buyer
4.3 Bargaining power of suppliers
Exhibit 15: Bargaining power of the supplier
4.4 Threat of new entrants
Exhibit 16: Threat of new entrants
4.5 Threat of substitutes
Exhibit 17: Threat of substitutes
4.6 Threat of rivalry
Exhibit 18: Threat of rivalry
4.7 Market condition
Exhibit 19: Market condition - Five forces 2021
5. Market Segmentation by Product
5.1 Market segments
Exhibit 20: Product- Market share 2021 - 2026 (%)
5.2 Comparison by Product
Exhibit 21: Comparison by Product
5.3 Course material - Market size and forecast 2021-2026
Exhibit 22: Course material - Market size and forecast 2021-2026 ($ million)
Exhibit 23: Course material - Year-over-year growth 2021-2026 (%)
5.4 Support - Market size and forecast 2021-2026
Exhibit 24: Support - Market size and forecast 2021-2026 ($ million)
Exhibit 25: Support- Year-over-year growth 2021-2026 (%)
5.5 Apps - Market size and forecast 2021-2026
Exhibit 26: Apps - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Apps - Year-over-year growth 2021-2026 (%)
5.6 Market opportunity by Product
Exhibit 28: Market opportunity by Product
6 Market Segmentation by End-user
6.1 Market segments
Exhibit 29: End-user - Market share 2021-2026 (%)
6.2 Comparison by End-user
Exhibit 30: Comparison by End-user
6.3 Individual learners - Market size and forecast 2021-2026
Exhibit 31: Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Individual learners - Year-over-year growth 2021-2026 (%)
6.4 Institutional learners - Market size and forecast 2021-2026
Exhibit 33: Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Institutional learners - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Distribution channel
Exhibit 35: Market opportunity by Distribution channel
7. Customer landscape
Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
Exhibit 36: Customer landscape
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Influx of immigrants
8.1.2 SMAC (social, mobile, analytics, and cloud) in language learning
8.1.3 Rise in multilingualism
8.2 Market challenges
8.2.1 Competition from providers of MOOC
8.2.2 High cost of implementation
8.2.3 Vendor focus on product differentiation
Exhibit 37: Impact of drivers and challenges
8.3 Market trends
8.3.1 Increased use of VR
8.3.2 Emphasis on bilingual and multilingual education
8.3.3 Inclusion of analytical tools
9. Vendor Landscape
9.1 Competitive Scenario
Exhibit 38: Vendor landscape
9.3 Landscape disruption
Exhibit 39: Landscape disruption
Exhibit 40: Industry Risk
10. Vendor Analysis
10.1 Vendors covered
Exhibit 41: Vendors covered
10.2 Market positioning of vendors
Exhibit 42: ?Market positioning of vendors?
10.3 Babbel GmbH
Exhibit 43: Babbel GmbH - Overview
Exhibit 44: Babbel GmbH - Product and service
Exhibit 45: Babbel GmbH - Key news
Exhibit 46: Babbel GmbH - Key offerings
10.4 Berlitz Corp.
Exhibit 47: Berlitz Corp. - Overview
Exhibit 48: Berlitz Corp. - Product and service
Exhibit 49: Berlitz Corp. - Key offerings
10.5 Duolingo Inc.
Exhibit 50: Duolingo Inc. - Overview
Exhibit 51: Duolingo Inc. - Product and service
Exhibit 52: Duolingo Inc. - Key offerings
10.6 Mango Languages
Exhibit 53: Mango Languages - Overview
Exhibit 54: Mango Languages - Product and service
Exhibit 55: Mango Languages - Key offerings
10.7 McGraw Hill Education Inc
Exhibit 56: McGraw Hill Education Inc. - Overview
Exhibit 57: McGraw Hill Education Inc. - Business segments
Exhibit 58: McGraw Hill Education Inc.- Key news
Exhibit 59: McGraw Hill Education Inc. - Key offerings
Exhibit 60: McGraw Hill Education Inc. - Segment focus
10.8 Pearson Plc
Exhibit 61: Pearson Plc - Overview
Exhibit 62: Pearson Plc - Business segments
Exhibit 63: Pearson Plc - Key news
Exhibit 64: Pearson Plc - Key offerings
Exhibit 65: Pearson Plc - Segment focus
10.9 Rosetta Stone Ltd.
Exhibit 66: Rosetta Stone Ltd. - Overview
Exhibit 67: Rosetta Stone Ltd. - Business segments
Exhibit 68: Rosetta Stone Ltd. - Key offerings
Exhibit 69: Rosetta Stone Ltd. - Segment focus
10.10 SANS Inc. Software and Network Solutions
Exhibit 70: SANS Inc. Software and Network Solutions - Overview
Exhibit 71: SANS Inc. Software and Network Solutions - Product and service
Exhibit 72: SANS Inc. Software and Network Solutions - Key offerings
Exhibit 73: Speexx - Overview
Exhibit 74: Speexx - Product and service
Exhibit 75: Speexx - Key offerings
10.12 Springer-Verlag GmbH
Exhibit 76: Springer-Verlag GmbH - Overview
Exhibit 77: Springer-Verlag GmbH - Business segments
Exhibit 78: Springer-Verlag GmbH - Key offerings
Exhibit 79: Springer-Verlag GmbH - Segment focus
11.1 Scope of the report
11.1.1 ????Market definition
11.1.3 ????Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 80: ?Currency conversion rates for US$?
11.3 Research Methodology
Exhibit 81: ?Research Methodology
Exhibit 82: ??Validation techniques employed for market sizing?
Exhibit 83: ??Information sources
11.4 List of abbreviations
Exhibit 84: List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Frequently Asked Questions?
- Rest of North America
- Influx of immigrants
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