1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US: Year-over-year growth 2024-2029 (%)
- Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Online Language Learning Market in US 2019 - 2023
- Historic Market Size - Data Table on Online Language Learning Market in US 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
6 Five Forces Analysis
- 6.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 6.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 6.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 6.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 6.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 6.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 6.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
7 Market Segmentation by Product
- 7.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 7.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 7.3 Course material - Market size and forecast 2024-2029
- Chart on Course material - Market size and forecast 2024-2029 ($ million)
- Data Table on Course material - Market size and forecast 2024-2029 ($ million)
- Chart on Course material - Year-over-year growth 2024-2029 (%)
- Data Table on Course material - Year-over-year growth 2024-2029 (%)
- 7.4 Support - Market size and forecast 2024-2029
- Chart on Support - Market size and forecast 2024-2029 ($ million)
- Data Table on Support - Market size and forecast 2024-2029 ($ million)
- Chart on Support - Year-over-year growth 2024-2029 (%)
- Data Table on Support - Year-over-year growth 2024-2029 (%)
- 7.5 Apps - Market size and forecast 2024-2029
- Chart on Apps - Market size and forecast 2024-2029 ($ million)
- Data Table on Apps - Market size and forecast 2024-2029 ($ million)
- Chart on Apps - Year-over-year growth 2024-2029 (%)
- Data Table on Apps - Year-over-year growth 2024-2029 (%)
- 7.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
8 Market Segmentation by End-user
- 8.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 8.3 Individual learners - Market size and forecast 2024-2029
- Chart on Individual learners - Market size and forecast 2024-2029 ($ million)
- Data Table on Individual learners - Market size and forecast 2024-2029 ($ million)
- Chart on Individual learners - Year-over-year growth 2024-2029 (%)
- Data Table on Individual learners - Year-over-year growth 2024-2029 (%)
- 8.4 Institutional learners - Market size and forecast 2024-2029
- Chart on Institutional learners - Market size and forecast 2024-2029 ($ million)
- Data Table on Institutional learners - Market size and forecast 2024-2029 ($ million)
- Chart on Institutional learners - Year-over-year growth 2024-2029 (%)
- Data Table on Institutional learners - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 English - Market size and forecast 2024-2029
- Chart on English - Market size and forecast 2024-2029 ($ million)
- Data Table on English - Market size and forecast 2024-2029 ($ million)
- Chart on English - Year-over-year growth 2024-2029 (%)
- Data Table on English - Year-over-year growth 2024-2029 (%)
- 9.4 Mandarin - Market size and forecast 2024-2029
- Chart on Mandarin - Market size and forecast 2024-2029 ($ million)
- Data Table on Mandarin - Market size and forecast 2024-2029 ($ million)
- Chart on Mandarin - Year-over-year growth 2024-2029 (%)
- Data Table on Mandarin - Year-over-year growth 2024-2029 (%)
- 9.5 Spanish - Market size and forecast 2024-2029
- Chart on Spanish - Market size and forecast 2024-2029 ($ million)
- Data Table on Spanish - Market size and forecast 2024-2029 ($ million)
- Chart on Spanish - Year-over-year growth 2024-2029 (%)
- Data Table on Spanish - Year-over-year growth 2024-2029 (%)
- 9.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
- 11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 11.4 Market opportunities/restraints
12 Competitive Landscape
- 12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 12.3 Landscape disruption
- Overview on factors of disruption
- 12.4 Industry risks
- Impact of key risks on business
13 Competitive Analysis
- 13.2 Company ranking index
- 13.3 Market positioning of companies
- Matrix on companies position and classification
- 13.4 ATI Studios SRL
- ATI Studios SRL - Overview
- ATI Studios SRL - Product / Service
- ATI Studios SRL - Key offerings
- SWOT
- 13.5 Babbel GmbH
- Babbel GmbH - Overview
- Babbel GmbH - Product / Service
- Babbel GmbH - Key offerings
- SWOT
- 13.6 Berlitz Corp.
- Berlitz Corp. - Overview
- Berlitz Corp. - Product / Service
- Berlitz Corp. - Key offerings
- SWOT
- 13.7 Busuu Ltd.
- Busuu Ltd. - Overview
- Busuu Ltd. - Product / Service
- Busuu Ltd. - Key offerings
- SWOT
- 13.8 Coursera Inc.
- Coursera Inc. - Overview
- Coursera Inc. - Business segments
- Coursera Inc. - Key news
- Coursera Inc. - Key offerings
- Coursera Inc. - Segment focus
- SWOT
- 13.9 digital publishing AG
- digital publishing AG - Overview
- digital publishing AG - Product / Service
- digital publishing AG - Key offerings
- SWOT
- 13.10 Duolingo Inc.
- Duolingo Inc. - Overview
- Duolingo Inc. - Product / Service
- Duolingo Inc. - Key offerings
- SWOT
- 13.11 Fluenz Inc.
- Fluenz Inc. - Overview
- Fluenz Inc. - Product / Service
- Fluenz Inc. - Key offerings
- SWOT
- 13.12 Lingoda GmbH
- Lingoda GmbH - Overview
- Lingoda GmbH - Product / Service
- Lingoda GmbH - Key offerings
- SWOT
- 13.13 Mango Languages
- Mango Languages - Overview
- Mango Languages - Product / Service
- Mango Languages - Key offerings
- SWOT
- 13.14 Pimsleur
- Pimsleur - Overview
- Pimsleur - Product / Service
- Pimsleur - Key offerings
- SWOT
- 13.15 Preply Inc.
- Preply Inc. - Overview
- Preply Inc. - Product / Service
- Preply Inc. - Key offerings
- SWOT
- 13.16 Rosetta Stone LLC
- Rosetta Stone LLC - Overview
- Rosetta Stone LLC - Business segments
- Rosetta Stone LLC - Key offerings
- Rosetta Stone LLC - Segment focus
- SWOT
- 13.17 Transparent Language Inc.
- Transparent Language Inc. - Overview
- Transparent Language Inc. - Product / Service
- Transparent Language Inc. - Key offerings
- SWOT
- 13.18 Udemy Inc.
- Udemy Inc. - Overview
- Udemy Inc. - Business segments
- Udemy Inc. - Key news
- Udemy Inc. - Key offerings
- Udemy Inc. - Segment focus
- SWOT
14 Appendix
- 14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 14.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 14.4 Research methodology
- 14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 14.9 360 degree market analysis
- 360 degree market analysis
- 14.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape