Vegetable Concentrates Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, Canada, UK - Size and Forecast 2024-2028

Vegetable Concentrates Market Size 2024-2028

The vegetable concentrates market size is forecast to increase by USD 96.8 million at a CAGR of 3.27% between 2023 and 2028.

• The market is experiencing significant growth due to several key factors. One of the primary drivers is the rise in health consciousness among consumers, leading to an increased demand for nutrient-rich and natural food products. Another trend influencing the market is the growing preference for organic vegetable concentrates, as consumers become more aware of the potential health benefits and environmental sustainability of organic produce. Minerals, vitamins, antioxidant content, and health benefits are essential attributes of vegetable concentrates, making them an attractive choice for health and wellness-conscious consumers. Furthermore, stringent food safety legislations are compelling manufacturers to adopt advanced production methods and technologies to ensure the safety and quality of their vegetable concentrate offerings. These factors are expected to fuel market growth in the coming years.

What will be the Size of the Vegetable Concentrates Market During the Forecast Period?

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• Vegetable concentrates have emerged as a popular choice for food manufacturers and culinary professionals due to their numerous benefits. These concentrates, available in various forms such as purees, powders, and juices, offer extended shelf life, making them ideal for large-scale production In the packaged food industry. The nutritive value of vegetables is preserved through the concentration process, catering to health-conscious consumers' demands for nutritious food products. The vegetable concentrate market is witnessing significant growth in various industries, including beverages, dairy, and baby food. The beverage industry utilizes them as natural food additives to enhance flavor and functionality, while the dairy industry incorporates them into cheese and yogurt production for added nutritional value.
• In the baby food industry, vegetable concentrates provide a cost-effective solution for maintaining the natural taste and color of their products. They offer low production costs and reduced storage costs compared to fresh vegetables, making them an attractive alternative for food processing industries. Their versatility and ability to maintain the original vegetable flavor make them a valuable ingredient in numerous applications. As health consciousness continues to rise, the demand for vegetable concentrates is expected to grow further, making it an exciting market to watch.

How is this Vegetable Concentrates Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • Paste and purees
  • Pieces and powders
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • South America
  • Middle East and Africa

By Type Insights

• The paste and purees segment is estimated to witness significant growth during the forecast period.

Vegetable pastes and purees are essential components in the food industry, derived from cooking and straining vegetables. Pasts are thick, concentrated vegetable mixtures produced from dried vegetables that have been boiled and ground. In contrast, purees are thicker than sauces but less thick than pastes, made by blending vegetable mixtures. These vegetable bases are utilized in various food products, including vegetarian risottos, sauces, and soups. Common vegetables for paste and puree production include celery, onions, zucchini, carrots, beetroot, pumpkin, mushrooms, and tomatoes. Tomato paste, for instance, is a base for manufacturing juices and ketchup and is used in numerous recipes for chili, beef stock, and spaghetti sauces.

Moreover, the food manufacturing sector, culinary professionals, and health-conscious consumers increasingly rely on packaged food products, beverages, and functional ingredients, driving the demand for vegetable pastes and purees. Shelf life, nutritive value, flavor, and natural food additives are essential considerations for vegetable concentrate production. Vegetables such as zucchini, chilis, black beans, plums, and mushrooms provide a wholesome effect and are used in gluten-free meals, fruit juices, vegetable smoothies, and various other food products. The market is fragmented, with local and international players catering to the diverse needs of the dairy, beverage, baby food, and baking industries.

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The Paste and purees segment was valued at USD 342.20 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

• North America is estimated to contribute 32% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is experiencing growth in North America due to increasing demand from the packaged food and beverage industries. Health-conscious consumers, particularly millennials, are prioritizing the inclusion of fruits and vegetables in their diets to combat health issues such as cardiovascular diseases and certain cancers. This trend is driving market expansion in North America. Vegetable concentrates, available in various forms like purees, powders, and pieces, offer nutritional benefits, including minerals, vitamins, and antioxidants. These concentrates are increasingly used in a wide range of food products, including soups, sauces, gluten-free meals, and beverages like vegetable smoothies. The food processing industries, including the dairy, beverage, baby food, and baking sectors, are major consumers of vegetable concentrates.

Furthermore, the market is fragmented, with both local and international players competing based on functionality, storage costs, and nutritional value. Key ingredients, such as zucchini, chilis, black beans, plums, and mushrooms, are used to create wholesome, plant-based meals for health-conscious consumers. The technology and processing capacities continue to advance, enabling large-scale production at low costs. The market is expected to grow significantly due to the health benefits associated with vegetable concentrates.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Vegetable Concentrates Industry?

Rise in health consciousness consumers is the key driver of the market.

• The market is witnessing significant growth due to the increasing demand for nutritious and convenient food options among health-conscious consumers. Food manufacturers and culinary professionals are incorporating vegetable concentrates, such as purees, powders, and pieces, into various food products, including beverages, baking products, soups, and baby food, to enhance their nutritive value and flavor. The long shelf life and low production costs make them an attractive option for large-scale production in the dairy, beverage, and baby food industries. They offer numerous health benefits, including a high antioxidant content, which can help reduce the risk of chronic diseases.
• They are also gluten-free and can be used to create vegan and plant-based meals. Some popular vegetable concentrates include zucchini, chilis, black beans, plums, and mushrooms. These ingredients have a wholesome effect on the body and contribute to overall health and wellness. The market is fragmented, with both local and international players competing for market share. The technology used in processing capacities varies, from traditional methods to advanced techniques that preserve the nutritional benefits and natural flavor of the vegetables. Minerals and vitamins, such as fructose, are often added to enhance their functionality as natural food additives.

What are the market trends shaping the Vegetable Concentrates Industry?

Increasing trend for organic vegetable concentrates is the upcoming market trend.

• Vegetable concentrates, derived from various food products such as zucchini, chilis, black beans, plums, and mushrooms, are gaining traction in the food manufacturing industry due to their nutritive value and long shelf life. These concentrates, available in forms of purees, powders, and pieces, serve as functional ingredients in numerous applications, including culinary professionals' creations, packaged food products, beverages, and the baby food industry. Health-conscious consumers' increasing preference for nutritious, natural food additives has fueled the demand for vegetable concentrates. The beverage industry, in particular, has witnessed significant growth in the use of vegetable concentrates for producing functional beverages, vegetable smoothies, and fruit juices.
• These concentrates are rich in minerals and vitamins, antioxidant content, and other health benefits, making them an essential ingredient for health and wellness-focused consumers. The food processing industries have adopted large-scale production techniques to meet the growing demand for vegetable concentrates. Dairy and baking industries also utilize these concentrates to enhance the wholesome effect of their products. The fragmented market consists of local and international players, each offering unique processing technologies and capacities. Vegetable concentrates, including zucchini pieces, dried zucchini shreds, and zucchini powder, provide functionality and cost savings with lower production costs compared to fresh vegetables. Moreover, they maintain the nutritional benefits, flavor, and natural properties of the original vegetable, making them a preferred choice for food manufacturers.

What challenges does the Vegetable Concentrates Industry face during its growth?

Stringent food safety legislation is a key challenge affecting the industry growth.

• Vegetable concentrates have gained significant traction in the food manufacturing industry due to their nutritive value and long shelf life. Culinary professionals value these concentrates for their ability to enhance the flavor of various food products, including soups, sauces, and beverages. Health-conscious consumers prefer packaged food products made with vegetable concentrates for their nutritional benefits. The food processing industries, including the dairy, beverage, baby food, and baking sectors, utilize vegetable concentrates as functional ingredients. These industries benefit from the low production costs associated with large-scale production and the wholesome effect of vegetable concentrates. Vegetables such as zucchini, chilis, black beans, plums, and mushrooms are commonly used to produce vegetable concentrates in the form of purees, powders, and pieces.
• The nutritional benefits of these vegetables are preserved during the concentration process, resulting in high levels of minerals and vitamins, antioxidant content, and functional properties. The market is fragmented, with both local and international players competing to meet the demands of various industries. However, stringent rules and regulations imposed by various countries have hindered the growth of the market. Manufacturers must comply with regulations related to permits, packaging, and agricultural practices to ensure the safety and quality of their vegetable concentrates. In the US, for example, the FDA regulates the manufacture and labeling of juice products containing fruits and vegetables, ensuring they meet specific microbial food safety hazard guidelines.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Archer Daniels Midland Co.
• BMT Commodity Corp.
• Brecon Foods Inc.
• Capricorn Food Products India Ltd.
• Cooperatie Koninklijke Cosun UA
• Dohler GmbH
• Encore Fruit Marketing Inc.
• Flavourtech Pty Ltd.
• Grunewald International
• Ingredion Inc.
• Invertec Foods
• JC Dudley and Co Ltd.
• Kanegrade Ltd.
• LEMONCONCENTRATE SLU
• Milne
• Nestle SA
• Rahal Fruits and Flavors Inc.
• Sensient Technologies Corp.
• SunOpta Inc.
• Symrise AG

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

Vegetable concentrates have emerged as a popular choice for food manufacturers and culinary professionals seeking to enhance the nutritive value, flavor, and functionality of various food products. These concentrates, which come in the form of purees, powders, and other forms, offer several advantages over fresh vegetables. One of the primary benefits of vegetable concentrates is their extended shelf life. Compared to fresh vegetables, concentrates have a longer storage life due to the removal of water content. This makes them an ideal choice for large-scale production in the food processing industries, particularly in the dairy, beverage, baby food, and other sectors.

Moreover, the nutritive value of vegetable concentrates is another significant factor driving their adoption. They are rich in minerals and vitamins, antioxidant content, and other essential nutrients. For instance, zucchini concentrates are known for their high nutritional value, making them a popular choice for health-conscious consumers. The flavor profile of vegetable concentrates is another key advantage. They offer a concentrated flavor that can enhance the taste of various food products, including soups, sauces, and baked goods. Moreover, they can be used to create vegetable smoothies, fruit juices, and other beverages, adding to their versatility. The use of vegetable concentrates is not limited to savory dishes.

Furthermore, they are also used as natural food additives in various industries, including the baking and confectionery sectors. For instance, zucchini powder can be used as a gluten-free alternative to flour in baked goods. The vegetable concentrate market is fragmented, with both local and international players competing for market share. The market dynamics are driven by several factors, including technological advancements, processing capacities, and consumer preferences. Technological advancements have led to the development of new processing techniques, enabling the production of high-quality vegetable concentrates. For instance, the use of high-pressure processing technology has enabled the production of chili, black bean, plum, and mushroom concentrates with enhanced flavor and nutritional value.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the industry during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the market growth of the industry companies

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