Overview of the global marketing resource management (MRM) market
Market research analysts at Technavio predict that the global MRM market will grow steadily during the next four years and post a CAGR of more than 12% by 2020. This market research analysis identifies the surging demand for higher ROI and control of digital assets as one of the primary growth factors for the marketing asset management market. The use of MRM software helps organizations increase their visibility and compliance and also effectively control IT assets. It also helps enterprises in improving their quality and inventory control practices and monitor the lifecycle of IT assets, which improves their sustainability and functionality. Through its effective diagnostic approach, MRM software also provides continuous and real-time information, which in turn, assists in improving the productivity of IT resources. Such benefits allow enterprises to quickly meet their ROI demands and remain competitive in the related markets, which will induce more companies to deploy enterprise application such as MRM software.
The emergence of location-based marketing will be one of the major trends that will gain traction in this market in the coming years. Location-based marketing uses GPS technology to identify the location of smartphones and delivers multimedia content to the users identified as potential customers based on their location. Marketing management software uses historical and reference data from enterprises as well as real-time data feeds from several other websites and mobile apps and creates personalized content for every customer, which will help companies enhance their brand awareness and improve customer loyalty.
Global outlook of the online video platform market
Technavio’s market research analysts predict the global online video platform market to grow steadily during the forecast period and post a CAGR of almost 15% by 2020. This industry research report identifies the rise in usage of social media channels to be one of the major factors that will have a positive impact on the growth of this market in the coming years. The increasing number of internet users registering at social media channels is inducing several businesses to advertise their brands on social media platforms using videos. In addition to having a wide audience, social media channels also serve as a cost-effective replacement for traditional campaigning by actively engaging customers and also allow advertisers to customize their campaigns according to their target audience. Currently, YouTube accounts for the major market shares and dominates the video-on-demand market in the user-generated video content category.
In terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the next four years. The increasing demand for high-value data, the use of Internet to transfer rich content, the huge volume sales of smartphones and tablet computers, and online advertising, will drive the adoption of online video platforms in this region. Analysts predict that North America will account for the maximum market shares in this region, where the US and Canada will be the major revenue generating countries.
Competitive landscape and key vendors
Characterized by the presence of a number of online video platform providers, this global market appears to be highly fragmented. Since all vendors compete to gain a considerable amount of the market, the competitive environment is intense. Product pricing and the type of
Global outlook of the construction estimation software market
Technavio’s market research analysts predict the global construction estimation software market to grow steadily during the next four years and post a CAGR of almost 11% by 2020. This industry research report identifies the emergence of smart cities to be one of the major factors that will have a positive impact on the growth of the construction estimating software market in the coming years. The development of smart cities is currently one of the major focus areas of several developed and developing countries across the globe. For instance, the government of India has already invested more than USD 7 billion towards the development of 100 smart cities in the country and the Saudi Arabian government is expected to invest about USD 90 billion towards the development of the smart city, King Abdullah Economic City. Smart cities provide better transportation facilities, smart grids, improved healthcare facilities, and enhanced traffic management system and will require the development of several infrastructure projects, which will increase the need to estimate the cost of projects, in turn, propelling the building estimating software market’s growth prospects.
The increased adoption of cloud-based construction estimation software will be one of the major trends that will gain traction in this market in the coming years. Cloud computing enables construction companies to store and access information hosted on a cloud from remote locations, which can
Overview of the global mobile and web event analytics market
Market research analysts at Technavio predict that the global mobile and web event analytics market will grow steadily during the next four years and will post an impressive revenue of more than USD 6 billion by 2020. This market research analysis identifies the growing importance of social media analytics as one of the primary growth factors for this market. Social networking sites have trasnitioned from being just connectivity tools to effective platforms that help businesses promote their brand and also interact with potential customers. Though companies use social media analytics tools to receive and understand customer reviews and feedback, the system does not keep track of all information and also does not reflect actual customers. Whereas, mobile and web analytics tools recognize social media usage patterns and connections and help enterprises enhance customer service and also understand the needs of their audience on social media. The constantly increasing number of internet users subscribing to social media platforms will result in huge volumes of data that need to be extracted and processed, which will in turn, drive the growth of the mobile and web event analytics market.
The rise in demand for predictive analytics will be one of the major factors that will gain traction in this market during the next four years. Using various techniques such as data mining, modeling, machine learning, and game theory, predictive analytics provides an estimation of the future outcomes. Several industries from the retail, healthcare, manufacturing, IT, BFSI, and education sectors have already started using predictive analysis to analyze customer buying patterns and are designing their products and
Global outlook of the live chat software market
Technavio’s market research analysts predict the global live chat software market to grow steadily during the forecast period and post a CAGR of almost 8% by 2020. This industry research report identifies the increased need to improve customer relationship management (CRM) to be one of the major factors that will have a positive impact on the growth of the chat software market in the coming years. The increasing competition in every industry, has induced enterprises across the world to enhance their customer relationships to help them obtain the largest market share. Though organizations have started implementing enterprise solutions like enterprise resource planning (ERP) and customer relationship management (CRM), the lack of a centralized system makes it difficult to control continuous interaction with customers resulting in a loss of revenue. The use of live chat software facilitates personalized customer interaction, where companies can provide product or brand information as per customer requirements. This will result in increasing the number of organizations adopting live support software, propelling market growth.
The integration of live chat software with social media will be one of the major trends that will gain traction in this market. Social media websites such as Facebook and Twitter that were started as interaction tools are now the major platforms used by enterprises to enhance brand awareness and interact with customers. Since live chat software will help enterprises effectively manage customer conversations, social media companies will
Global outlook of the in-memory OLAP database market
Technavio’s market research analysts predict the global in-memory OLAP database market to grow steadily during the next four years and post an impressive CAGR of almost 25% by 2020. According to this industry research report, the increased adoption of this technology by small- and medium -sized enterprises will be one of the major factors that will have a positive impact on the growth of the OLAP database market in the coming years. Due to benefits such as faster processing and lesser operating costs, the recent years have witnessed an increased adoption of in-memory databases by SMEs. SMEs generally have a large amount of social media analytics information that has to be analyzed for their business needs. While it takes almost a minute to process and update the database at the backend of a mobile app, in-memory technology can assist in completing the same in just a few seconds. This will be highly beneficial to sales employees who always have the need to update their data from different locations.
One of the major trends that will gain traction in the OLAP analysis market is the parallel processing of columnar database. Column storage of data reduces the amount of data to be loaded from the storage, which in turn, reduces the disk storage space. Since operations are performed simultaneously in parallel processing, storing data in columns results in faster processing. For instance, to know the average sales of a product in three markets, it is easy to look for the column where the sales data is stored and retrieve just the data that is needed instead of searching the sales record row by row.
Competitive landscape and key vendors
Almost every organization today depends on the real-time availability of data. There are numerous software packages available for both enterprise and home use that address this need.
Because there are many companies with operations spread across the globe, there is a need for a system that ensures all organizational processes are carried out on a common platform. Enterprise computing applications ensure that organizations are able to realize these goals.