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The Recipe Apps Market is projected to reach a global value of USD 553.34 million at a CAGR of 13.97% between 2023 and 2028. The growth of the market depends on several factors, including the increasing adoption of fast lifestyles, the growing awareness of nutritious and healthy meals, and the rising demand for convenience foods.
The report offers extensive research analysis on the Market, with a categorization based on Product Type, including free and paid. It further segments the market by End-user, encompassing Android and iOS. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.
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The free segment is estimated to witness significant growth during the forecast period. The free app download is gaining traction because it costs nothing to the user. In addition, free user apps are common in Android, iPhone operating systems (iOS), and Windows as they are more accessible and easier to obtain than subscriptions or paid downloads.
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The free segment was the largest segment and was valued at USD 259.18 million in 2018. Moreover, most companies benefit from free users because they increase the visibility of the app, resulting in a wider reach and greater popularity. For instance, according to App Annies, the most recent list of the top-grossing iPhone apps in the US, 9 of the top 100 apps are purely paid. In addition, it recognizes 91 of the top 100 free apps. Therefore, the abovementioned factors are expected to drive the growth of the free apps for recipe segment in the global market during the forecast period.
The market analysis and report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028
The growing number of users of the Android segment will increase the market growth. Android is one of the main platforms used for the launch of mobile apps in the global market. This is mainly due to the increasing use of Android smartphones around the globe, which increases the demand for recipe and cooking apps. Moreover, the increase in the number of new smartphones and an increase in the number of new updates and features of cooking apps, including voice assistance, an efficient backend content management system (CMS), smart search and filters, plan meals, and other features in android devices are driving the demand for apps across the world. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US is the largest market for recipe and cooking apps in the region, followed by Canada and Mexico due to the rise in the prevalence of chronic and non-chronic illnesses in North America due to a sedentary lifestyle creating alarm for end-users. Furthermore, the rising disease burden is increasing awareness about the need to live a healthy lifestyle and dietary habits. In addition, diet is important in sustaining people's physical and mental health; nevertheless, many individuals find it difficult to properly plan their meals and make delectable recipes utilizing healthy ingredients and food items. Therefore, to overcome these challenges, individuals are using apps that help them create customized meal plans, discover recipes, prepare grocery lists, and perform other tasks. Hence, such factors are driving the market growth in North America during the forecast period.
The recipe apps market refers to the industry focused on mobile applications that provide recipe recommendations and guidance. The market for cooking apps has experienced significant growth in recent years due to the increasing popularity of cooking at home. More than half of smartphone users have at least one app for recipes installed on their devices. The top app for recipes in terms of downloads has millions of active users worldwide. On average, users spend approximately 25 minutes per day using apps for cooking and recipes.
One of the key factors driving the market market growth is the increasing adoption of fast lifestyles. Popular recipe apps offer a wide range of features, including ingredient lists, step-by-step instructions, and user reviews and ratings. Many cooking apps also provide personalized recommendations based on dietary preferences, allergies, and cooking skill level. The market is highly competitive, with both established players and new entrants constantly innovating to capture users' attention and loyalty. Cooking apps improve convenience, which, in turn, saves time in preparing food. In addition, it also encourages consumers to venture outside their comfort zones regarding ingredients and preparation techniques. Furthermore, companies ensure that the recipe apps provided to the consumers have easy-to-follow recipes, cooking tips, as well as the exact amount of ingredients required to prepare the meal in a convenient way.
Moreover, this helps single-person households and double-income households to get healthy, prepared meals. In addition, as many consumers are opting for a faster lifestyle, companies are providing consumers with a subscription option, wherein consumers can sign up for a subscription and indicate their dietary preferences. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.
A key factor shaping the market growth is the changing dietary habits and rising cooking at home. The global market is being fuelled by changing dietary habits and rising consumer health consciousness. In addition, the increasing adoption of new cooking methods and healthy living practices is driving the growth of the global market.
Moreover, the increasing adoption of subscription-based apps has resulted in a shift from free to paid owing to features such as voice assistance, an efficient backend CMS, smart search and filters, plan meals, and other features, which are further expanding the global market. In addition, there is a growing rise in people cooking at home. Hence, such factors are positively impacting the market which in turn drives market growth and trends during the forecast period.
The future outlook for the cooking apps market points towards exciting developments and opportunities. Despite restraints, key players like BBC, Allrecipes, and Epicurious continue to drive innovations in applications. Japan, with its rich culinary heritage, presents a unique opportunity for market expansion. The evolving landscape, shaped by technological advancements and consumer preferences, offers compelling reasons for sustained growth. As the recipe app market evolves, staying abreast of developments is essential for players, including emerging contenders beyond the mentioned keywords.
Compatibility issues with mobile apps are one of the key challenges hindering the market growth. The lack of common standards makes it challenging to integrate mobile apps by adding a single line of code to their codebase. In addition, mobile apps are developed using the software development kits provided by application platform developers.
Therefore, most apps are compatible with only particular OS platforms. In addition, application platforms need to be developed with other specifications so that they can be compatible with any operating system (OS), such as Android and iOS. Furthermore, several apps are only compatible with a few OS, which restricts revenue inflow. Hence, such factors are negatively impacting the market which in turn hinders the market growth during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aisle Ahead Inc: The company offers recipe apps solutions such as Brand Manufacturers, Grocery Retailers and Consumable Content.
The market trends and analysis report also includes detailed analyses of the competitive landscape of the market and information about 19 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
A comprehensive competitive analysis involves scrutinizing key players like BBC, Allrecipes, and Epicurious, Others. Market research and growth, market growth and forecasting restraints are pivotal aspects. Exploring developments, app recipes, and opportunities, particularly in Japan, unveils reasons behind market dynamics. As competitors vie for culinary dominance, understanding the landscape's intricacies enables strategic positioning amidst a diverse array of players, including those beyond the mentioned keywords. This analysis provides a roadmap for navigating the multifaceted recipe market.
In the competitive recipe app market, devising effective monetization strategies is crucial. Offering premium dishes within cooking apps or introducing cookbooks on app stores can generate revenue. Implementing in-app purchases for exclusive recipes or ad-free experiences enhances profitability. Additionally, partnerships with food apps and cross-promotions amplify monetization opportunities. Striking a balance between user satisfaction and revenue generation is key to success in the dynamic landscape of the market.
Delving into recipe market user demographics and behavior necessitates a thorough study of market growth analysis, encompassing market research and growth dynamics. Understanding digital cuisine trends is vital to explore a variety of user-friendly platforms, with a focus on trending food apps. Analyzing user behavior unveils preferences, making the market growth and forecasting understanding essential. Incorporating nutrition insights into the mix enhances the appeal, creating a recipe market that caters adeptly to diverse user needs.
Success in the recipe market hinges on a profound understanding of digital cuisine trends. A meticulous study of user-friendly platforms and an exploration of trending recipes are imperative. Adapting to the evolving variety of consumer preferences and culinary innovations ensures market relevance. Embracing digital platforms that resonate with users fosters success, emphasizing the importance of staying attuned to the dynamic landscape of the recipe market to cater effectively to diverse tastes and preferences.
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Report Coverage |
Details |
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Page number |
157 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.97% |
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Market Growth 2024-2028 |
USD 553.34 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
12.5 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 34% |
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Key countries |
US, Canada, India, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Aisle Ahead Inc., AJNS New Media GmbH, BuzzFeed Inc., Conde Nast, Cookpad Inc., Discovery Inc., Forks over knives LLC, Green Kitchen Stories, Gronda GmbH, Immediate Media Co. Ltd., Le Creuset South Africa Pty Ltd., MAADINFO SERVICES Co., Paprika, Samsung Electronics Co. Ltd., SideChef Inc., Weber Stephen Products HK Ltd., Whirlpool Corp., Youmian, and Glo Bakery Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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