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The cold pressed juices and smoothies market size is forecast to increase by USD 989.5 million, at a CAGR of 7.4% between 2024 and 2029. The market is experiencing significant growth due to the increasing preference for healthier food alternatives. With the rise in chronic health diseases linked to sugary products, consumers are turning to nutrient-dense options like cold pressed juices and smoothies. These beverages offer high nutritional content, including antioxidants, which help combat free radicals and promote overall health. High pressure processing is a popular method used in the production of cold pressed juices and smoothies, ensuring the preservation of essential nutrients while maintaining the natural taste.
The market is also witnessing a trend towards eco-friendly packaging, as consumers become more conscious of their environmental impact. Regulatory compliance is another crucial factor driving market growth, as governments enforce stricter regulations on packaged drink products. Mixed fruit juices continue to dominate the market, offering a wide range of health benefits and appealing to a diverse consumer base with its innovation in cold press juice. The use of innovative packaging materials is also gaining traction, as companies seek to differentiate their products and cater to evolving consumer preferences.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.
The smoothies segment is estimated to witness significant growth during the forecast period. The market is witnessing a notable transition, with the smoothies segment experiencing significant growth. This trend is primarily driven by the increasing number of health-conscious consumers in the United States. According to estimates, the number of Americans prioritizing their health is projected to rise from 108 million in 2020 to 176 million by 2026. This shift signifies a fundamental change in consumption patterns, as the demand for healthier food options moves beyond a fleeting trend.
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The smoothies segment was valued at USD 1.06 billion in 2019. Smoothies, renowned for their convenience and nutritional benefits, have become a staple in the diets of health-conscious Americans. These beverages provide a versatile and appealing way to incorporate essential vitamins, minerals, and nutrients into daily routines. Cold pressed juices, another popular health beverage, are made by pressing fruits and vegetables without the use of heat or chemicals, preserving their natural nutrients and flavors. Both cold pressed juices and smoothies offer numerous health benefits, making them an attractive choice for individuals seeking to improve their overall well-being. The market is segmented into conventional and organic offerings, with both store-based and non-store based distribution channels. The organic segment is expected to experience significant growth due to the increasing demand for healthier and more natural food options. As consumers become more health-conscious, the market for these juice products is poised for continued expansion.
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North America is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The North American market is experiencing notable growth due to the increasing prevalence of chronic diseases in the region. In the United States, it's estimated that around 129 million people will be dealing with at least one major chronic condition by 2024, including heart disease, cancer, diabetes, obesity, and hypertension. These conditions are significant health concerns and are often linked to lifestyle factors that can be managed or prevented through dietary modifications. The number of Americans dealing with multiple chronic conditions is also on the rise, with approximately 42% having two or more and 12% managing five or more. In response to this trend, consumers are turning to healthier options, such as cold pressed juices and smoothies, which are free from artificial ingredients and made from Non-GMO, fresh fruits and vegetables. These beverages are available in various formats, including bottles and cartons, and can be conveniently purchased online for delivery right to your doorstep. Moreover, eco-friendly packaging options are increasingly popular, aligning with consumers' growing concern for the environment. As a result, the market for cold pressed juices and smoothies in North America is expected to continue its growth trajectory during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bolthouse Farms Inc. - The company offers cold pressed juices and smoothies such as carrot juice, pomegranate and orange juice.
Technavio provides the ranking index for the top 17 companies along with insights on the market positioning of:
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Market structure |
Fragmented |
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YoY growth 2024-2025 |
7.3 |
The market has witnessed significant growth in recent years, fueled by the increasing preference for nutrient-dense, healthy food options among consumers. This trend is particularly noticeable among health-conscious individuals, those with chronic illnesses, and vegans, who seek natural and minimally processed alternatives to sugary beverages. Cold pressed juices and smoothies are made from fresh fruits and vegetables using a cold press juicer, which extracts the juice without the use of heat or chemical additives. This process preserves the vitamins, minerals, and enzymes found in the produce, making the resulting beverages highly nutritious. High-pressure processing is sometimes used to extend the shelf life of cold pressed juices and smoothies, but it can affect the nutritional content to some extent. Organic juices and those made from organic fruits and vegetables are becoming increasingly popular as consumers seek out natural and pesticide-free options. The nutritional benefits of cold pressed juices and smoothies are numerous. They provide a concentrated dose of vitamins, minerals, and other essential nutrients, making them an excellent addition to a healthy diet. They are also popular for their role in detoxification and weight loss, as they are low in calories and high in fiber.
The market is expected to continue growing, as more consumers seek out natural and healthy food options. This trend is particularly noticeable in the health and wellness industry, where cold pressed juices and smoothies are often marketed as convenient and nutritious alternatives to traditional meals. Cold pressed juices and smoothies are also gaining popularity in other industries, such as baby food and ready-to-drink beverages. Fruit concentrates and juice concentrates are sometimes used as ingredients in these products, but they do not provide the same nutritional benefits as fresh juice. Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising prevalence of lifestyle-related diseases is notably driving the market growth. The market is witnessing notable expansion due to the escalating health concerns among consumers. According to the World Health Organization, around 2.5 billion adults globally were overweight in 2022, with over 890 million of these individuals being obese. This equates to 43% of the global adult population, a significant increase from 25% in 1990. The Americas region reported the highest prevalence of overweight and obesity at 67%, while the WHO South-East Asia and African regions reported the lowest rates at 31%. The increasing incidence of lifestyle-related diseases, primarily caused by poor dietary habits and insufficient physical activity, has led consumers to prioritize their health.
High-pressure processing (HPP) technology, which is used to produce cold pressed juices and smoothies, is gaining popularity due to its ability to preserve the natural nutrients and flavors of fresh fruits and vegetables while eliminating the need for chemical additives. This technology aligns with consumer preferences for health-focused juices and smoothies, which are free from added sugars and artificial ingredients. The market is anticipated to continue growing as consumers increasingly opt for convenient and nutritious beverage options. Juicers are also gaining popularity as consumers seek to produce their own fresh juices and smoothies at home. Thus, such factors are driving the market's growth during the forecast period.
Focus on eco-friendly packaging is an emerging trend shaping the market growth. The market is witnessing a significant focus on eco-friendly packaging as a prevailing trend. Companies are actively making strides towards more sustainable packaging solutions by minimizing excess packaging and boosting the utilization of recycled materials in both plastic and glass containers. This transition is fueled by the increasing consumer preference for environmentally conscious products and the necessity to minimize the environmental footprint of packaging waste.
For instance, Hain Celestial, a leading player in the market, has implemented various initiatives to bolster packaging sustainability. The company is dedicated to raising the proportion of recycled content in its packaging and decreasing the reliance on virgin plastic. Thus, such cold press juice and smoothies market trends will shape the market's growth during the forecast period.
Regulatory compliance is a significant challenge hindering market growth. Cold pressed juices and smoothies have gained popularity as healthier food alternatives in the market, offering consumers nutrient-dense beverages with high antioxidant content. However, the market faces regulatory challenges, particularly in relation to the Food and Drug Administration's (FDA) Juice Hazard Analysis Critical Control Point (HACCP) guidance. Compliance requires extensive employee training, meticulous documentation, and adherence to Good Manufacturing Practices (GMPs). Smaller businesses may find these regulations challenging due to resource constraints and varying effective dates based on business size.
High pressure processing is a common method used to ensure product safety and extend shelf life, while packaged drink products must utilize appropriate packaging materials to maintain product integrity. The nutritional content of cold pressed juices and smoothies makes them an attractive option for consumers seeking to prevent chronic health diseases, particularly those related to sugary products. Despite these challenges, the market is expected to grow due to increasing consumer awareness and demand for healthier food alternatives.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Cold pressed juices and smoothies have gained immense popularity in the global market due to their nutritional benefits and association with a healthy lifestyle. These beverages are made by extracting the juice from fruits and vegetables using a cold press juicer, preserving the vitamins, minerals, and enzymes that are often lost in conventional juicing methods. High-pressure processing (HPP) is a common technique used to ensure the safety and shelf life of these products without the need for chemical additives. Health-conscious consumers are increasingly turning to cold pressed juices and smoothies as alternatives to sugary beverages and processed foods. These nutrient-dense drinks offer numerous health benefits, including detoxification, vitamin and mineral intake, and support for chronic illnesses. The market caters to various consumer preferences, with offerings ranging from veganism to organic and non-GMO options.
Fruits and vegetables are the primary ingredients in these beverages, providing fresh flavors and natural nutrients. The market includes both store-based and non-store-based sales, with online shopping and eco-friendly packaging becoming increasingly important for convenience and sustainability. Cold pressed juice and smoothie products are available in bottles and cartons, catering to diverse consumer needs and preferences. The market for cold pressed juices and smoothies continues to grow as more people seek healthier food options and wellness regimens. Consumers are drawn to the natural, minimally processed nature of these beverages and their potential health benefits, including antioxidants and support for chronic health diseases. The market is expected to continue its expansion, driven by consumer demand for high-quality, clean-label products.
| Cold Press Juice and Smoothies Market Report Scope | |
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Report Coverage |
Details |
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Page number |
193 |
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Base year |
2024 |
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Historic period |
2019 - 2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.4% |
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Market Growth 2025-2029 |
USD 989.5 million |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 46% |
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Key countries |
US, UK, Canada, Germany, China, France, Japan, Brazil, Mexico, and The Netherlands |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bolthouse Farms Inc., Evolution Fresh LLC., Greenhouse Juice Co., Juice Generation, La Presserie, Love Grace, Mama Juice Inc., More Orgo Pvt. Ltd., PepsiCo Inc., pluckk, Pressed Juicery Inc., Pulp and Press Juice Co., Pure Green, Suja Life LLC, The Hain Celestial Group Inc., Village Juicery, and Wonder Juice Inc. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the market forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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