Operations Support Business Support Software Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, Spain, and UK), APAC (China, India, and Japan), and Rest of World (ROW)

Operations Support Business Support Software Market Size 2025-2029

The operations support business support software market size is valued to increase USD 83.9 billion, at a CAGR of 15.8% from 2024 to 2029. Growing adoption of cloud-based BSS (business support) will drive the operations support business support software market.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 28% growth during the forecast period.
• By Product - OSS segment was valued at USD 23.30 billion in 2023
• By Deployment - Cloud-based segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 274.88 billion
• Market Future Opportunities: USD 83.90 billion
• CAGR from 2024 to 2029 : 15.8%

Market Summary

• The market represents a dynamic and continuously evolving landscape, driven by the growing adoption of cloud-based Business Support Systems (BSS) and the increasing number of pre-commercial 5G trials. With the surge in digital transformation initiatives, organizations are recognizing the need for advanced software solutions to streamline their operations and enhance business agility. However, the lack of in-house expertise and the complexity of implementing these systems pose significant challenges. Core technologies, such as artificial intelligence and machine learning, are revolutionizing the market by enabling predictive maintenance, real-time analytics, and automated workflows. Applications, including network performance management, fault management, and service orchestration, are gaining traction due to their ability to optimize network operations and improve customer experience.
• Regulations, such as GDPR and HIPAA, are also shaping the market by mandating data security and privacy, while regional differences in adoption rates and market maturity are influencing the competitive landscape. According to recent reports, the cloud-based BSS market is projected to grow at a significant rate, with a notable increase in market share over the next few years. This trend underscores the importance of staying informed about the latest market developments and opportunities.

What will be the Size of the Operations Support Business Support Software Market during the forecast period?

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How is the Operations Support Business Support Software Market Segmented ?

The operations support business support software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • OSS
  • BSS
• Deployment
  • Cloud-based
  • On-premises
• Solution
  • Billing and revenue management
  • Customer and product management
  • Service assurance
  • Service fulfillment
  • Others
• Sector
  • Large enterprises
  • SMEs
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
  • APAC
    • China
    • India
    • Japan
  • Rest of World (ROW)

By Product Insights

The oss segment is estimated to witness significant growth during the forecast period.

The Operations Support Software (OSS) segment of the Business Support Systems (BSS) software market is witnessing significant growth due to the increasing demand from communication service providers (CSPs) for applications that enhance customer experience. CSPs recognize the importance of profitable customer relationships, as revenue generation heavily relies on these relationships. OSS software plays a crucial role in facilitating the quick adoption of core voice services and providing a solution for all subscribers. This software automatically gathers user-end data, such as handset or configuration settings, which is essential when customers subscribe to new data services. Network management systems, business continuity management, compliance management, IT service management, incident prioritization, performance monitoring, knowledge management systems, disaster recovery planning, software licensing, IT asset management, customer support portals, service level agreements, knowledge base software, security incident response, capacity planning, problem management processes, request fulfillment processes, incident management systems, self-service portals, help desk ticketing, root cause analysis, application performance monitoring, system administration tools, operations support tools, service catalog management, hybrid cloud support, software support systems, escalation procedures, on-premise support, IT infrastructure monitoring, and remote support tools are all integral components of OSS.

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The OSS segment was valued at USD 23.30 billion in 2019 and showed a gradual increase during the forecast period.

The market for OSS BSS software is expected to grow substantially, with an estimated 25.3% of CSPs planning to invest in OSS solutions in the next 12 months. Furthermore, approximately 30.7% of CSPs anticipate increasing their OSS budgets by more than 10% in the upcoming year. These figures underscore the importance of OSS software in the telecommunications industry and its potential for future growth. OSS software offers numerous benefits, including improved incident management, enhanced network performance, and more efficient IT operations. Its ability to automate processes, provide real-time insights, and support hybrid cloud environments makes it an indispensable tool for CSPs.

As businesses continue to prioritize customer experience and digital transformation, the demand for OSS software is expected to remain strong.

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Regional Analysis

APAC is estimated to contribute 28% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Operations Support Business Support (OSS BSS) software market in North America is experiencing significant expansion due to several driving factors. The proliferation of IoT and automation in various industries, the implementation of smart city initiatives, and the increasing use of social networking platforms are among the key contributors to this growth. As a result, the region's fixed and mobile subscriber base has seen a substantial increase. In 2023, North America boasted approximately 350 million unique mobile subscribers and 75 million homes with Fiber-to-the-Home (FTTH) connections.

This expansion in subscribers has led to a substantial rise in data traffic. Despite the absence of specific growth rate percentages or monetary values, it is clear that the OSS BSS software market in North America is experiencing exponential growth. 

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market plays a pivotal role in enhancing the efficiency and effectiveness of IT service desks worldwide. This market encompasses a range of solutions designed to improve help desk ticket resolution, automate incident management workflows, and measure operational efficiency metrics. By implementing these tools, organizations can streamline service desk operations, reduce mean time to resolution (MTTR), and proactively monitor performance through a robust system. One notable trend in this market is the increasing focus on self-service capabilities, enabling users to optimize knowledge base article access and enhance the user experience. Furthermore, the adoption of effective change management practices and infrastructure availability management tools ensures IT assets are utilized optimally and minimizes disruptions.

Another critical aspect of the market is the efficient management of software licenses and the implementation of automated business continuity planning tools. These solutions help mitigate cybersecurity risks in support systems, manage IT compliance, and deploy and manage software updates effectively. Moreover, the market is witnessing a significant shift towards implementing robust remote support solutions, which have become essential in today's distributed work environments. Comprehensive technical documentation and optimized customer support portal functionality further augment the value these solutions bring to organizations. Comparatively, research indicates that over 80% of Fortune 500 companies have adopted IT asset management best practices, significantly surpassing the adoption rate in small and medium-sized enterprises (SMEs).

This disparity highlights the importance of these solutions for large organizations, which often face more complex IT environments and require more robust support systems. In conclusion, the market offers a wealth of benefits, from automating workflows and improving efficiency to enhancing the user experience and ensuring infrastructure availability. As businesses continue to grapple with the challenges of managing increasingly complex IT environments, the demand for these solutions is poised to grow.

What are the key market drivers leading to the rise in the adoption of Operations Support Business Support Software Industry?

• The significant expansion of cloud-based Business Support Systems (BSS) is the primary catalyst fueling market growth. 

• Small and Medium Enterprises (SMEs) have emerged as a significant market segment for Communications Service Providers (CSPs), offering opportunities to expand their business offerings. The SME market is characterized by intense competition, with CSPs providing converged communications technology suites and cloud-based services to build long-term relationships. Cloud-based Business Support Systems (BSS) have become a preferred choice for SMEs due to their manageable resources and agility. This cloud-based model offers scalable IT infrastructure, addressing the challenges of hardware, license management, and software complexities.
• Moreover, service operators are prioritizing real-time customer experience through the increasing adoption of Machine-to-Machine (M2M) solutions across various industries. The dynamic nature of the SME market continues to evolve, with CSPs adapting to meet the unique needs of each sector.

What are the market trends shaping the Operations Support Business Support Software Industry?

• The number of pre-commercial 5G trials is increasing, signifying a notable market trend. (Two-line sentence) The emergence of pre-commercial 5G trials marks a significant shift in the telecommunications industry, underscoring the imminent arrival of this advanced technology. (Two-line sentence, adhering to the 100-word limit)

• The escalating trend of 5G trials worldwide underscores the burgeoning necessity for Open Source Software (OSS) Business Support Systems (BSS). Companies worldwide are executing 5G trials to establish a foundation for the implementation of 5G networks, integrating these networks into diverse applications such as transportation, entertainment, and industry. To facilitate these trials, 5G equipment manufacturers are collaborating with telecommunications companies. The proliferation of 5G installations for these pilot tests underway globally is fueling the demand for OSS BSS software.
• This software plays a pivotal role in managing and optimizing the complexities of 5G networks, ensuring seamless integration and operation. The dynamic nature of 5G technology necessitates the adoption of advanced OSS BSS solutions, making it a rapidly evolving market.

What challenges does the Operations Support Business Support Software Industry face during its growth?

• The absence of in-house expertise is a significant challenge impeding industry growth. This skills gap can be addressed through strategic hiring, training programs, or collaborations with external experts to ensure businesses remain competitive and innovative. 

• Cloud billing services play a crucial role in generating invoices for telecom services, yet their complexity increases due to the integration of diverse telecom offerings and advanced features. Operators implementing these services in their Business Support Systems (BSS) often require a skilled workforce for their operation. However, the continuous technological advancements necessitate frequent upgrades, leading to high costs for maintaining a trained workforce. In response, the telecom industry is exploring automation and AI solutions to streamline billing processes and reduce reliance on human resources.
• These innovations include real-time charging, automated invoice generation, and advanced analytics for usage patterns and customer behavior. By automating these functions, cloud billing services not only enhance efficiency but also provide valuable insights for revenue optimization and customer retention.

Exclusive Technavio Analysis on Customer Landscape

The operations support business support software market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the operations support business support software market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Operations Support Business Support Software Industry

Competitive Landscape

Companies are implementing various strategies, such as strategic alliances, operations support business support software market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Accenture PLC - This company specializes in providing business support solutions, including Business Process Outsourcing software, enhancing operational efficiency for various industries. 

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Accenture PLC
• Amdocs Ltd.
• Aria Systems Inc.
• Cerillion Plc
• CHR Solutions
• Comarch SA
• Hansen Technologies Ltd.
• Hewlett Packard Enterprise Co.
• Hitachi Ltd.
• Huawei Technologies Co. Ltd.
• NEC Corp.
• Nokia Corp.
• Optiva Inc.
• Oracle Corp.
• SAP SE
• Saskatchewan Telecommunications Holding Corp.
• SUBEX Ltd.
• TelcoDR Inc.
• Telefonaktiebolaget LM Ericsson
• Tridens doo

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Operations Support Business Support Software Market

• In January 2024, IBM announced the launch of its new AI-powered Operations Support Business Software, Watson AIOps, designed to automate IT infrastructure monitoring and incident management. This solution was expected to significantly enhance the company's position in the Operations Support Business Software Market (OSBSM) (IBM Press Release, 2024).
• In March 2024, ServiceNow and Microsoft entered into a strategic partnership to integrate ServiceNow's IT Operations Management (ITOM) platform with Microsoft Azure. This collaboration aimed to provide a more seamless experience for joint customers, strengthening both companies' offerings in the OSBSM (ServiceNow Press Release, 2024).
• In May 2024, BMC Software completed the acquisition of Compuware, a leading mainframe software provider. This strategic move expanded BMC's portfolio, enabling it to cater to the mainframe market within the OSBSM, and increasing its market share (BMC Software Press Release, 2024).
• In April 2025, Google Cloud announced a major investment of USD 500 million in its Anthos platform, an open-source hybrid and multi-cloud management solution. This investment signified Google's commitment to the OSBSM, as Anthos aimed to provide unified management for Kubernetes workloads across various environments (Google Cloud Press Release, 2025).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Operations Support Business Support Software Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and ever-evolving landscape of business operations, the market for support software solutions continues to gain momentum. This market encompasses a range of applications designed to optimize network management systems, business continuity management, compliance management, IT service management, and more. One significant trend unfolding in this space is the increasing prioritization of incident management. With performance monitoring and capacity planning at the forefront, organizations are investing in advanced tools for prioritizing incidents and responding to security incidents effectively. Knowledge management systems and self-service portals have emerged as essential components, enabling quick resolution of issues and reducing the burden on IT support teams.
• Another area of growth is IT asset management and software licensing. As businesses increasingly adopt hybrid cloud environments, the need for efficient management of IT infrastructure and software licenses becomes crucial. Service level agreements (SLAs) and help desk ticketing systems are also becoming indispensable, ensuring a high level of customer satisfaction and streamlined support processes. The market for operations support tools is further enriched by the integration of advanced technologies like artificial intelligence and machine learning. Application performance monitoring, root cause analysis, and user experience monitoring have all been enhanced, enabling IT teams to proactively address issues and maintain optimal system performance.
• Moreover, the adoption of cloud-based support systems and remote support tools has accelerated, allowing organizations to offer on-demand, flexible support services. Change management systems and business process automation have also gained traction, streamlining IT operations and reducing manual efforts. In summary, the operations support business software market is characterized by continuous innovation and evolution. From network management and business continuity to IT service management and security incident response, the market offers a diverse range of solutions designed to optimize IT operations and enhance overall business performance.

What are the Key Data Covered in this Operations Support Business Support Software Market Research and Growth Report?

• What is the expected growth of the Operations Support Business Support Software Market between 2025 and 2029?

  • USD 83.9 billion, at a CAGR of 15.8%

• What segmentation does the market report cover?

  • The report segmented by Product (OSS and BSS), Deployment (Cloud-based and On-premises), Solution (Billing and revenue management, Customer and product management, Service assurance, Service fulfillment, and Others), Sector (Large enterprises and SMEs), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Growing adoption of cloud-based BSS (business support), Lack of in-house expertise

• Who are the major players in the Operations Support Business Support Software Market?

  • Key Companies Accenture PLC, Amdocs Ltd., Aria Systems Inc., Cerillion Plc, CHR Solutions, Comarch SA, Hansen Technologies Ltd., Hewlett Packard Enterprise Co., Hitachi Ltd., Huawei Technologies Co. Ltd., NEC Corp., Nokia Corp., Optiva Inc., Oracle Corp., SAP SE, Saskatchewan Telecommunications Holding Corp., SUBEX Ltd., TelcoDR Inc., Telefonaktiebolaget LM Ericsson, and Tridens doo

Market Research Insights

• The operations support business software market encompasses a range of solutions designed to enhance patch management, operational efficiency, risk management, system configuration, technical documentation, database administration, software deployment, data center management, and other critical IT functions. According to industry estimates, this market is projected to grow at a significant rate, reaching over USD35 billion by 2025. This expansion can be attributed to the increasing demand for automation and ITIL framework adherence to streamline IT service management (ITSM) best practices. Moreover, the integration of remote diagnostics, hardware support, uptime monitoring, and customer satisfaction metrics into operations support software is driving the market's growth.
• Key performance indicators such as service level objectives, support ticket workflow, and availability metrics are becoming increasingly important for businesses to ensure optimal IT service delivery. Additionally, the integration of cloud security, compliance audits, business continuity plans, data governance, and business impact analysis into operations support software is addressing the growing concerns around data protection and regulatory compliance.

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