Liquid Packaging Carton Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Canada, Germany, UK - Size and Forecast 2024-2028

Liquid Packaging Carton Market Size 2024-2028

The liquid packaging carton market size is forecast to increase by USD 5.63 billion at a CAGR of 7.44% between 2023 and 2028.

• The market is experiencing significant growth due to various trends and factors. One of the key drivers is the increasing awareness and concern for the environment, leading to a shift from traditional plastic packaging towards more sustainable alternatives, such as cartons for aseptic packaging. This trend is particularly prominent In the beverage industry, with applications ranging from cold-pressed juices and vitamins to sauces and soups. 
• Additionally, the market for avocado, papaya, and other fruit and vegetable-based beverages is expanding, further fueling demand for liquid packaging cartons. Another trend is the growing popularity of aseptic packaging for alcoholic drinks, spa water, and dietary supplements, which require minimal preservatives and offer extended shelf life.
• However, competition from alternative packaging materials, such as glass and pouches, presents challenges for market growth. Overall, the market is expected to continue its growth trajectory, offering opportunities for manufacturers and suppliers In the US and North America.

What will be the Size of the Liquid Packaging Carton Market During the Forecast Period?

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• The market encompasses the production and sale of cartons used for packaging various beverages, including fruit juices and vitamins. This market is experiencing significant growth due to the increasing demand for high-quality, sustainable, and convenient packaging solutions. Brick-liquid cartons, also known as aseptic cartons, are a popular choice due to their ability to maintaIn the essential nutrients and natural flavors of the contents, while ensuring safety and extended shelf life. Sustainability is a key trend driving market growth, with the use of natural materials, such as recycled paper, and the development of sustainable products, gaining popularity. The liquid packing board and multiply paperboard used in carton manufacturing are increasingly being sourced from renewable resources, reducing the reliance on fossil fuels.
• Wet sizing technology enables the production of high-rigidity cartons, which enhances product protection and consumer convenience. The market is witnessing a shift from traditional glass bottles towards more sustainable and cost-effective carton packaging solutions. Quality control remains a critical factor, with stringent regulations in place to ensure the safety and purity of the contents, particularly In the leading beverage categories such as fruit juices. The market is witnessing a trend towards the use of natural materials and the elimination of additives like sugar content, artificial coloring, phosphoric acid, and artificial sweeteners. Popular fruit juice flavors, such as avocado juice, watermelon juice, papaya juice, and lemon juice, are increasingly being packaged in cartons due to their lightweight and convenient nature.

How is this Liquid Packaging Carton Industry segmented and which is the largest segment?

The liquid packaging carton industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type Of Packaging
  • Long-term shelf life
  • Short-term shelf life
• Type
  • Brick liquid carton
  • Gable top carton
  • Shaped liquid carton
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • Middle East and Africa
  • South America

By Type Of Packaging Insights

The long-term shelf life segment is estimated to witness significant growth during the forecast period.

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The Long-term shelf life segment was valued at USD 7.28 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is projected to expand substantially over the forecast period, fueled by the increasing demand for packaged food and beverages due to evolving consumer lifestyles and the expansion of organized retail. Mexico is anticipated to exhibit the fastest growth in retail packaging for food in North America, driven by a declining poverty rate and a burgeoning middle-class population, leading to the growth of the food industry and, consequently, the market under consideration. Environmental consciousness and the development of convenient beverage consumption options, coupled with the growth of the dairy and beverage industries, are primary market growth drivers.

Consumers' preference for eco-friendly and sustainable packaging, the rise of natural and recycled materials such as paperboard and recycled paper in packaging, and the trend towards sustainable business practices are also significant factors influencing market growth. Key players In the market include Elopak, Pure Pak, and Danone, among others. The circular economy and sustainable business models are increasingly influencing market trends, with tax regulations and health awareness driving demand for healthier options, including calcium-rich dairy products, fruit juices, and vitamins. The market encompasses a wide range of products, including milk cartons, fruit-based juices, soft drinks, alcoholic beverages, liquid meals, and essential nutrients, catering to various consumer segments, including the geriatric population, vegans, and those consuming dairy products, egg consumption, and calcium.

The market is characterized by a focus on sustainability, with an emphasis on reducing the use of fossil fuels, and the adoption of aseptic packaging, brickliquid cartons, and multiply paperboard, which offer high rigidity and wet sizing capabilities. The market is expected to remain competitive, with leading players investing in research and development to introduce innovative, sustainable products and improve quality control, ensuring the delivery of essential nutrients while minimizing sugar content, artificial coloring, phosphoric acid, and artificial sweeteners.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise In the adoption of Liquid Packaging Carton Industry?

• Increasing concern about impact of plastic waste on environment is the key driver of the market.The market is experiencing significant growth due to increasing environmental awareness and consumer expenditure on sustainable products. With a focus on reducing plastic waste and promoting recyclable packaging, liquid cartons, made from natural materials like paperboard and recycled paper, have emerged as a popular alternative to glass bottles, plastic bottles, and flexible pouches. Leading beverage companies, such as Elopak and Pure Pak, are turning to aseptic packaging in liquid cartons to preserve essential nutrients, including fruit juice, vitamins, and calcium, without the need for preservatives like phosphoric acid, artificial coloring, or artificial sweeteners. The market is further driven by the growing demand for sustainable business practices and tax regulations promoting circular economy principles.

  Consumers are increasingly choosing liquid cartons for their high rigidity, which ensures quality control and prevents leakage, making them suitable for various liquid products, including milk cartons, fruit-based juices, soft drinks, alcoholic drinks, liquid meals, and even cold-pressed juices. The geriatric population and the rise of veganism and egg consumption trends also contribute to the market's growth. Overall, liquid cartons offer a sustainable packaging solution for various industries while catering to consumers' health awareness and evolving preferences.

What are the market trends shaping the Liquid Packaging Carton market?

• Growth of aseptic packaging is the upcoming market trend.The market is witnessing significant growth, particularly In the dairy and beverage sectors, due to the rising demand for aseptic packaging. Aseptic liquid cartons provide numerous benefits, including extended shelf life and reduced distribution costs, as the liquid items and carton components are sterilized separately to maintain a sterile environment. This method is increasingly preferred by consumers seeking convenient, preservative-free options. Moreover, the trend towards sustainable packaging is driving demand for aseptic cartons, as they are typically made from renewable and recyclable materials. Consumers are increasingly conscious of environmental issues and are seeking out eco-friendly packaging solutions.

  The beverage industry is a major consumer of aseptic cartons, with fruit juice, vitamins, cleansers, and essential nutrients being popular product categories. Aseptic cartons are also used for milk cartons, fruit-based juices, soft drinks, alcoholic drinks, liquid meals, and even cold-pressed juices. Additionally, the geriatric population and the rise of veganism and reduced egg consumption are contributing to the growth of the aseptic the market. Dairy products, calcium, and various fruit juices, such as avocado, watermelon, papaya, lemon, and pineapple, are popular choices among this demographic. Aseptic cartons offer a sustainable solution for businesses looking to reduce their carbon footprint and comply with tax regulations.

What challenges does the Liquid Packaging Carton Industry face during its growth?

• Competition from alternative packaging materials is a key challenge affecting the industry growth.The global liquid packaging cartons market encounters competition from alternative packaging materials such as plastic, glass, and metal. Each material offers unique advantages for specific applications. Plastics are popular for single-serve and portable items due to their flexibility and lightweight nature. Glass packaging is perceived as expensive for certain beverages but provides excellent transparency. Metal containers offer strength and a premium quality feel for certain liquid products. However, liquid cartons present several benefits that make them a preferred choice for various sectors. They are ideal for beverages with essential nutrients, such as fruit juice, vitamins, and milk cartons. Liquid cartons also offer sustainability advantages, using natural materials like recycled paper and sustainable products.

  This aligns with consumer expenditure trends driven by environmental awareness and health consciousness. Liquid cartons also provide aseptic packaging, ensuring product safety and quality control. They are suitable for a wide range of liquid products, including cold-pressed juices, fruit-based juices, soft drinks, alcoholic drinks, liquid meals, and dietary supplements. The geriatric population, veganism, and egg consumption trends also contribute to the demand for liquid cartons, which offer calcium and are free from sugar content, artificial coloring, phosphoric acid, and artificial sweeteners. The circular economy and sustainable business practices, driven by tax regulations, further support the market's growth. Key products include brickliquid cartons, aseptic packaging, and liquid packing board made from multiply paperboard, wet sizing, and high rigidity.

Exclusive Customer Landscape

The liquid packaging carton market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the liquid packaging carton market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, liquid packaging carton market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.

Adam Pack S.A. - The company specializes in providing liquid packaging solutions through the production and supply of cartons, encompassing both aseptic and paperboard variants. These cartons cater to various industries, ensuring product preservation and consumer convenience. Aseptic cartons, with their impervious properties, are suitable for sensitive beverages and food products, while paperboard cartons offer a cost-effective alternative for various applications.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Adam Pack S.A.
• Assemblies Unlimited Inc.
• Billerud AB
• Coesia SpA
• Elopak ASA
• Greatview Aseptic Packaging Co. Ltd.
• Klabin S.A.
• Mondi Plc
• Nippon Paper Industries Co. Ltd.
• Pactiv Evergreen Inc.
• Polyoak Packaging Group Pty Ltd.
• Refresco Group BV
• Sealed Air Corp.
• SIG Group AG
• Smurfit Kappa Group
• Stora Enso Oyj
• Swiss Pac Pvt. Ltd.
• Tetra Laval SA
• UFlex Ltd.
• Visy Industries Australia Pty Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market experiences significant growth as consumers increasingly prioritize environmental consciousness and sustainable product choices. Fueled by this trend, the demand for recyclable packaging solutions has surged, with cleansers and beverages, including fruit juices and vitamins, leading the charge. Quality control is paramount In the production of these cartons, ensuring the preservation of essential nutrients and maintaining the natural taste of the contents. Brickliquid cartons, aseptic packaging, and sustainable products made from natural materials such as recycled paper and liquid packing board have gained popularity due to their high rigidity and sustainability. Wet sizing technology allows for the creation of cartons with superior strength and shape retention, making them a preferred choice for various applications, from fruit juice and cold-pressed juices to milk cartons and soft drinks.

Environmental awareness has influenced consumer expenditure, leading to a shift from traditional packaging options like glass bottles and plastic bottles towards more eco-friendly alternatives. Flexible pouches have also faced challenges due to concerns over their recyclability. Leading beverage companies have responded to these market dynamics by investing in research and development to create innovative, sustainable packaging solutions. Natural materials, such as recycled paper and multiply paperboard, are increasingly used In the production of these cartons. Sustainability remains a critical factor In the market, with companies focusing on reducing their carbon footprint and adhering to circular economy principles.

Tax regulations and consumer pressure have further accelerated the adoption of sustainable business practices. Health awareness and dietary trends, such as veganism and geriatric population needs, have also influenced the market. Dairy products, calcium-fortified beverages, and dietary supplements have seen increased demand for sustainable packaging solutions. The market for liquid packaging cartons is diverse, encompassing various beverage categories, including fruit-based juices, fruit juices like avocado, watermelon, papaya, and lemon, and alcoholic drinks. Soft drinks, milk cartons, and liquid meals are also significant market segments. In conclusion, the market is driven by consumer preferences for sustainable and eco-friendly packaging solutions, with recyclable and natural materials playing a crucial role. Companies must focus on quality control, innovation, and sustainability to meet the evolving demands of consumers and stay competitive in this dynamic market.

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What are the Key Data Covered in this Liquid Packaging Carton Market Research and Growth Report?

• CAGR of the Liquid Packaging Carton industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the liquid packaging carton market growth of industry companies

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