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The Liquid Packaging Carton Market size is estimated to grow by USD 5.63 billion at a CAGR of 7.44% between 2023 and 2028. The market is propelled by growing apprehensions regarding the environmental repercussions of plastic waste, instigating a transition towards sustainable alternatives. This shift is driven by a collective awareness of the need for eco-friendly solutions to mitigate environmental impact. Concurrently, shifting lifestyles and evolving demographics contribute to a surge in demand for innovative packaging solutions that align with contemporary consumer preferences. Moreover, the burgeoning food processing industry underscores the necessity for efficient liquid packaging solutions to accommodate evolving consumer demands for convenience and sustainability. As stakeholders across industries prioritize environmental stewardship and consumer satisfaction, the market continues to evolve, offering solutions that balance functionality, sustainability, and market appeal.
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The long-term shelf life segment is estimated to witness significant growth during the forecast period. The global liquid packing carton market is expanding because of the growing prevalence of its long shelf life. For a long period, these containers are produced to maintain the quality and freshness of liquid products, providing consumers with convenience and lowering product waste.
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The long-term shelf life segment was the largest segment and was valued at USD 7.28 billion in 2018. The general USAge of long-term shelf-life packaging for goods such as ultra-high temperature (UHT) milk, fruit juices, soups, and sauces makes it an option of choice for producers wishing to expand their markets and improve distribution networks. The demand for long-term shelf-life liquid packaging cartons is expected to increase, hence, driving the growth of the market in focus during the forecast period.
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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The regional market is expected to grow significantly during the forecast period. In particular, the scope of product use in this region is being expanded by the growing demand for packaged food and beverages as a result of changing lifestyles and an increase in organized retail. Furthermore, the shift away from single-use plastics in favor of recyclable and biodegradable liquid packing cartons was being sparked by an increase in environmental awareness. Such factors are expected to propel the growth of the market in North America during the forecast period.
The market is driven by the increasing demand for sustainable products in the beverage industry, with a focus on natural materials and quality control. Consumers seek packaging solutions that minimize environmental impact, leading to the adoption of recycled paper and liquid packing board. Trends include the rise of avocado, watermelon juice, papaya juice, lemon juice, and pineapple juices, reflecting shifting preferences towards healthier options. Challenges include reducing sugar content, eliminating artificial additives, and addressing concerns about fossil fuel usage in production processes. The market is witnessing steady growth driven by the increasing demand for sustainable packaging solutions, particularly in the beverage industry. Manufacturers are focusing on incorporating natural materials like recycled paper and liquid packing board to meet quality control standards while ensuring the preservation of essential nutrients in products such as fruit juice. Cartons made from multiply paperboard undergo wet sizing processes to enhance rigidity, providing a reliable packaging solution for leading beverage brands. As consumers become more conscious of environmental impact, the market sees a shift away from fossil fuels based packaging like Pure Pak towards eco-friendly alternatives such as brick liquid cartons. With a wide range of offerings accommodating various beverages from avocado juice to pineapple juice, the market continues to thrive on innovation and sustainability.
The market is experiencing a surge due to heightened concerns over plastic waste's environmental impact. This growing awareness is reshaping consumer and governmental attitudes toward sustainable packaging solutions. Liquid cartons emerge as a compelling alternative, given their eco-friendliness and recyclability, addressing these environmental challenges.
Further, with their paperboard construction and reduced plastic usage, liquid cartons offer a greener packaging option for various beverages and liquids. The escalating consciousness surrounding plastic waste's environmental repercussions is anticipated to propel the market's growth trajectory in the coming years, encouraging further innovations in sustainable packaging solutions.
The growth of aseptic packaging is a key trend in the market. In view of its many benefits, particularly for dairy and beverage industries, aseptic liquid packing has become a major trend in the world market. Aseptic packing involves sterilizing liquid items and carton components separately to maintain a sterile environment inside the carton.
Moreover, with these products consisting of recycled, renewable materials, demand for aseptic cartons will also increase as a result of environmental awareness and the focus on sustainability. These elements are causing aseptic liquid packing cartons to become more widely used on the market in focus. Owing to such reasons, the market in focus is expected to witness significant growth during the forecast period.
The competition from alternative packaging materials is a major challenge in the market. Competition from other materials, including plastics, glass, and metal, is having a negative impact on the global liquid packing cartons. Each material has certain qualities and benefits that some manufacturers or customers might select for a given application.
However, certain liquid products benefit from the strength and quality feel of metal packaging. With the wide variety of available materials, it may be difficult for liquid cartons to maintain their market share and attract customers in a broad range of sectors. The availability of alternative materials is expected to witness a significant hindrance in the growth of the market in focus during the forecast period.
The market growth analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
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The market experiences robust growth, fueled by increasing health awareness and the rising demand for sustainable packaging solutions. Manufacturers prioritize recyclable materials like brick liquid cartons to align with circular economy principles and meet consumer preferences for eco-friendly options over fossil fuel-based packaging. With a focus on high rigidity, these cartons ensure the safe storage and transportation of various beverages, from cold-pressed juices to soft drinks and alcoholic beverages. Leading brands like Danone drive innovation in packaging solutions, embracing flexible pouches, dairy products and milk cartons to cater to diverse consumer expenditure. As dietary supplements gain popularity among the geriatric population and veganism influences consumer choices, the market continues to evolve, offering packaging solutions that preserve vitamins and nutrients while avoiding artificial additives like phosphoric acid and artificial sweeteners.
In addition, the market undergoing a significant transformation, driven by the increasing emphasis on sustainable business practices and consumer demand for recyclable packaging solutions. Brickliquid cartons, made from recyclable materials, are gaining popularity over fossil fuel-dependent options like plastic bottles and glass bottles. As tax regulations and environmental concerns shape the market landscape, brands are prioritizing eco-friendly packaging for a wide range of products, including fruit-based juices, alcoholic drinks, and liquid meals. With a focus on reducing environmental impact, the market is witnessing a shift towards cartons that support a circular economy while meeting consumer preferences. These cartons play a crucial role in preserving the freshness and quality of products while minimizing artificial additives like artificial coloring.
Industry Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.44% |
Market growth 2024-2028 |
5.63 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.4 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 41% |
Key countries |
US, China, Canada, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adam Pack S.A., Assemblies Unlimited Inc., Billerud AB, Coesia SpA, Elopak ASA, Greatview Aseptic Packaging Co. Ltd., Klabin S.A., Mondi Plc, Nippon Paper Industries Co. Ltd., Pactiv Evergreen Inc., Polyoak Packaging Group Pty Ltd., Refresco Group BV, Sealed Air Corp., SIG Group AG, Smurfit Kappa Group, Stora Enso Oyj, Swiss Pac Pvt. Ltd., Tetra Laval SA, UFlex Ltd., and Visy Industries Australia Pty Ltd. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type of Packaging
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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