US Tablets Market Size 2025-2029
The US tablets market size is forecast to increase by USD 2.76 billion, at a CAGR of 4.5% between 2024 and 2029.
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The market continues to shape the tablet market, with an increasing number of consumers and businesses adopting this portable computing device for various applications. Key trends include the integration of advanced technologies such as artificial intelligence and gesture recognition, which enhance user experience and expand functionality. Digital content, particularly video streaming and online education, is a major driver, with tablets offering a more convenient and portable alternative to laptops and computers. Battery life and 5G technology are crucial considerations for tablets, enabling seamless connectivity and extended usage. The emergence of innovative devices like smart glasses and holographic displays adds to the market's excitement.
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In the healthcare sector, tablets are transforming medical education and telemedicine, with applications in remote patient monitoring and virtual reality. Organic light-emitting diodes (OLED) and virtual reality displays are gaining popularity due to their superior image quality and energy efficiency. However, challenges persist, such as supply chain disruptions and the ongoing competition with laptops and PCs. Gaming and battery life are critical factors for tablet users, with the former demanding high processing power and the latter requiring long-lasting batteries. The adoption of foldable and rollable tablets is another trend, offering a more versatile and compact design.
What will be the Size of the market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by OS
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US: Year-over-year growth 2024-2029 (%)
- Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Tablets Market in US 2019 - 2023
- Historic Market Size - Data Table on Tablets Market in US 2019 - 2023 ($ million)
- 5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
- 5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
- 5.4 OS segment analysis 2019 - 2023
- Historic Market Size - OS Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Tablets Market in US
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
- 8.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Hybrid - Market size and forecast 2024-2029
- Chart on Hybrid - Market size and forecast 2024-2029 ($ million)
- Data Table on Hybrid - Market size and forecast 2024-2029 ($ million)
- Chart on Hybrid - Year-over-year growth 2024-2029 (%)
- Data Table on Hybrid - Year-over-year growth 2024-2029 (%)
- 9.4 Convertible - Market size and forecast 2024-2029
- Chart on Convertible - Market size and forecast 2024-2029 ($ million)
- Data Table on Convertible - Market size and forecast 2024-2029 ($ million)
- Chart on Convertible - Year-over-year growth 2024-2029 (%)
- Data Table on Convertible - Year-over-year growth 2024-2029 (%)
- 9.5 Slate - Market size and forecast 2024-2029
- Chart on Slate - Market size and forecast 2024-2029 ($ million)
- Data Table on Slate - Market size and forecast 2024-2029 ($ million)
- Chart on Slate - Year-over-year growth 2024-2029 (%)
- Data Table on Slate - Year-over-year growth 2024-2029 (%)
- 9.6 Rugged - Market size and forecast 2024-2029
- Chart on Rugged - Market size and forecast 2024-2029 ($ million)
- Data Table on Rugged - Market size and forecast 2024-2029 ($ million)
- Chart on Rugged - Year-over-year growth 2024-2029 (%)
- Data Table on Rugged - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
10 Market Segmentation by OS
- 10.1 Market segments
- Chart on OS - Market share 2024-2029 (%)
- Data Table on OS - Market share 2024-2029 (%)
- 10.2 Comparison by OS
- Chart on Comparison by OS
- Data Table on Comparison by OS
- 10.3 iOS - Market size and forecast 2024-2029
- Chart on iOS - Market size and forecast 2024-2029 ($ million)
- Data Table on iOS - Market size and forecast 2024-2029 ($ million)
- Chart on iOS - Year-over-year growth 2024-2029 (%)
- Data Table on iOS - Year-over-year growth 2024-2029 (%)
- 10.4 Android - Market size and forecast 2024-2029
- Chart on Android - Market size and forecast 2024-2029 ($ million)
- Data Table on Android - Market size and forecast 2024-2029 ($ million)
- Chart on Android - Year-over-year growth 2024-2029 (%)
- Data Table on Android - Year-over-year growth 2024-2029 (%)
- 10.5 Windows - Market size and forecast 2024-2029
- Chart on Windows - Market size and forecast 2024-2029 ($ million)
- Data Table on Windows - Market size and forecast 2024-2029 ($ million)
- Chart on Windows - Year-over-year growth 2024-2029 (%)
- Data Table on Windows - Year-over-year growth 2024-2029 (%)
- 10.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 10.7 Market opportunity by OS
- Market opportunity by OS ($ million)
- Data Table on Market opportunity by OS ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Acer Inc.
- Acer Inc. - Overview
- Acer Inc. - Business segments
- Acer Inc. - Key news
- Acer Inc. - Key offerings
- Acer Inc. - Segment focus
- SWOT
- 14.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 14.6 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 14.7 ASUSTeK Computer Inc.
- ASUSTeK Computer Inc. - Overview
- ASUSTeK Computer Inc. - Product / Service
- ASUSTeK Computer Inc. - Key news
- ASUSTeK Computer Inc. - Key offerings
- SWOT
- 14.8 Dell Technologies Inc.
- Dell Technologies Inc. - Overview
- Dell Technologies Inc. - Business segments
- Dell Technologies Inc. - Key news
- Dell Technologies Inc. - Key offerings
- Dell Technologies Inc. - Segment focus
- SWOT
- 14.9 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key news
- Google LLC - Key offerings
- SWOT
- 14.10 HP Inc.
- HP Inc. - Overview
- HP Inc. - Business segments
- HP Inc. - Key news
- HP Inc. - Key offerings
- HP Inc. - Segment focus
- SWOT
- 14.11 Huawei Technologies Co. Ltd.
- Huawei Technologies Co. Ltd. - Overview
- Huawei Technologies Co. Ltd. - Product / Service
- Huawei Technologies Co. Ltd. - Key news
- Huawei Technologies Co. Ltd. - Key offerings
- SWOT
- 14.12 Lenovo Group Ltd.
- Lenovo Group Ltd. - Overview
- Lenovo Group Ltd. - Business segments
- Lenovo Group Ltd. - Key news
- Lenovo Group Ltd. - Key offerings
- Lenovo Group Ltd. - Segment focus
- SWOT
- 14.13 LG Corp.
- LG Corp. - Overview
- LG Corp. - Product / Service
- LG Corp. - Key offerings
- SWOT
- 14.14 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 14.15 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
- SWOT
- 14.16 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
- 14.17 TCL Industries Holdings Co. Ltd.
- TCL Industries Holdings Co. Ltd. - Overview
- TCL Industries Holdings Co. Ltd. - Business segments
- TCL Industries Holdings Co. Ltd. - Key offerings
- TCL Industries Holdings Co. Ltd. - Segment focus
- SWOT
- 14.18 Xiaomi Inc.
- Xiaomi Inc. - Overview
- Xiaomi Inc. - Business segments
- Xiaomi Inc. - Key news
- Xiaomi Inc. - Key offerings
- Xiaomi Inc. - Segment focus
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape