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The roselle market size is forecast to increase by USD 132.1 million, at a CAGR of 10.5% between 2024 and 2029.
The roselle industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
The offline distribution segment dominates The market, with supermarkets and hypermarkets being the leading channels. The expanding retail industry and the proliferation of retail outlets contribute to the growing sales of roselle-based products. Consumers benefit from the convenience of purchasing a range of items under one roof and frequent discounts offered by these outlets. The forecast period is expected to witness an increase in supermarkets offering supplement varieties, including roselle products, thereby fueling the expansion of the offline segment. Roselle is known for its medicinal properties, including anti-inflammatory, exfoliating, antioxidant, and anti-bacterial properties. It is rich in polyphenols, flavonoids, catechins, anthocyanins, and plant acids.
Roselle is used in various applications such as jelly, jam, juice, wine, syrup, gelatin, cake, ice cream, herbal tea, and cosmetics & nutraceuticals. It is also used in developed markets for treating stomach pain, gas, constipation, nausea, painful urination, headache, and as a remedy for hair and skin issues. Additionally, roselle has therapeutic value for infectious disorders, hypertension, and cancer. However, overconsumption may lead to faintness and drowsiness, liver damage, and diuretic effects. The market is affected by supply chain disruptions and economic instability, leading to an increase in online sales. Key players In the market include Jelly, Jam, Juice, Wine, Syrup, Gelatin, Cake, Ice cream, and Animal feed manufacturers.
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The offline segment was valued at USD 135.40 million in 2019 and showed a gradual increase during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market In the Middle East and Africa (MEA) is projected to expand due to rising disposable income, urbanization, and the growing awareness of healthy lifestyles. Government initiatives and the influence of global health and wellness trends are further fueling sales of roselle products. Superfoods and natural ingredients, such as roselle, are increasingly popular due to their perceived health benefits. Roselle, a plant-derived ingredient, offers various health advantages, including anti-inflammatory, exfoliating, antioxidant, and antimicrobial properties. It is rich in polyphenols, flavonoids, catechins, and anthocyanins, which contribute to its therapeutic value. Roselle is used in various forms, including powder and liquid, for Jelly, Jam, Juice, Wine, Syrup, Gelatin, Cake, Ice cream, and Herbal tea.
It is also used in Cosmetics & nutraceuticals, Animal feed, and Beverages. The demand for roselle is driven by its nutritional values, including calcium, fiber, and minerals, and its potential benefits for managing stomach pain, gas, constipation, nausea, painful urination, headache, and various infectious disorders. Additionally, roselle is believed to have anti-cancer properties, but overconsumption may lead to faintness and drowsiness or liver damage. The market in MEA is expected to grow significantly during the forecast period due to its diverse applications and therapeutic value.
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The health benefits of roselle is the key driver of the market.
The inclination toward herbal and natural products is the upcoming market trend.
The presence of substitute product is a key challenge affecting the industry growth.
The roselle market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the roselle market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, roselle market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
Apple Food Industries - The company offers Roselle products, such as organic hibiscus flower tea it helps to relief from high blood pressure and hig cholesterol, as well as digestive, immune system and many more.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Roselle, a vibrant and flavorful plant, is gaining increasing attention in various industries due to its numerous health benefits and versatile applications. This tropical plant, rich in anthocyanins and other polyphenolic compounds, offers a range of products, including jellies, jams, juices, wines, syrups, gelatin, cakes, ice cream, and herbal teas. The global market for roselle-derived products is experiencing significant growth, driven by the rising demand for natural and functional food and beverage offerings. The plant's anti-inflammatory, exfoliating, and antioxidant properties make it an attractive ingredient for various applications. Roselle's health benefits extend beyond the food and beverage industries. Its polyphenols, flavonoids, catechins, and other nutraceutical components are increasingly being explored for their therapeutic value in managing stomach pain, gas, constipation, nausea, painful urination, headache, and other health concerns.
In the cosmetics industry, roselle's antioxidant and anti-inflammatory properties make it a popular ingredient in skincare and hair care products. The plant's potential antibacterial properties also make it an appealing option for developing markets seeking natural alternatives to synthetic ingredients. The market dynamics for roselle-derived products are influenced by various factors, including economic instability, supply chain disruptions, and the growing popularity of online stores and specialty stores. The powder and liquid forms of roselle extracts cater to diverse industry requirements, with applications ranging from animal feed to cosmetics and nutraceuticals. Roselle's nutritional values, including calcium, fiber, and minerals, contribute to its appeal as a functional food ingredient.
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Market Scope |
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Report Coverage |
Details |
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Page number |
210 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.5% |
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Market Growth 2025-2029 |
USD 132.1 million |
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Market structure |
Concentrated |
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YoY growth 2024-2025(%) |
8.7 |
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Key countries |
US, Saudi Arabia, UAE, South Africa, China, Egypt, Japan, India, South Korea, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Distribution Channel
9 Market Segmentation by Product
10 Market Segmentation by End-user
11 Customer Landscape
12 Geographic Landscape
13 Drivers, Challenges, and Opportunity/Restraints
14 Competitive Landscape
15 Competitive Analysis
16 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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