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The roselle market size is projected to increase by USD 69.39 million, at a CAGR of 7.82% between 2023 and 2028. The growth of the market depends on factors such as the health benefits of roselle, the rising application of roselle in cosmetics, and the growing demand for seed oil?????.
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One of the key factors driving the market growth is the health benefits of roselle. Roselle is a major source of antioxidants, such as vitamin C, flavonoids, and anthocyanins. In addition, these antioxidants help protect the body from free radicals and oxidative stress, potentially minimizing the risk of chronic diseases. Moreover, they are also a rich source of antioxidants and protocatechuic acid (PCA).
In addition, PCA offers three major benefits: anti-bacterial, antioxidant/anti-inflammatory, and anti-tumorous. As a result, this makes it a powerhouse of longevity food products in the world. Furthermore, it is used to help with weight management, blood pressure, diabetes, skin care, immunity, and many other health benefits. Hence, such factors are driving the market growth during the forecast period.
A key factor shaping the market growth is the robust demand for superfoods. Superfoods comprise a wide range of foods, including fruits, vegetables, nuts, seeds, and more. In addition, some popular examples include kale, quinoa, chia seeds, and acai berries. Furthermore, aligned with market trends and analysis the demand for superfoods has been on the rise in recent years as more people seek nutrient-dense foods that offer potential health benefits.
Moreover, several consumers are increasingly looking for natural and organic foods that are free from synthetic chemicals and pesticides. In addition, consuming roselle as a superfood can provide a range of potential health benefits, including antioxidant protection, heart health support, and skin benefits. Furthermore, roselle is available in the form of dietary supplements, such as capsules, powders, and liquid extracts. Hence, such factors are driving the market growth during the forecast period.
The presence of substitute products is one of the key challenges hindering market growth. There are various herbal and medicinal plants present that provide similar properties to roselles, such as neem, ginseng, echinacea, ginkgo biloba, elderberry, turmeric, St. John's wort, and valerian.
Moreover, these products have similar health benefits, including anti-bacterial, antioxidant/anti-inflammatory, and anti-tumorous, and are used to help with weight management, blood pressure, diabetes, skin care, immunity, and many other health benefits. Thus, the presence of many herbal extract-based products that offer similar properties will negatively impact the market. Hence, such factors are hindering the market growth during the forecast period.
The availability of the powder segment in the online channels will increase the market growth during the forecast period. The powder segment can be referred to as a solid, dry, refined particle. In addition, powder can be used as a refreshing herbal tea option, a chilling summer drink, and a fun twist to mocktails or cocktails. Moreover, there is a broad range of powder products present on online channels, which has fuelled its adoption. Moreover, the roselle powder segment has many health benefits as they have the property to lower the fatty substances in the blood by activating bile acid that acts to dissolve fatty substances. Furthermore, it is high in vitamin C and antioxidants. Powder is helpful against various diseases, such as inflammation and diabetes. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. The offline segment is one of the significant distribution channels for products. In addition, these channels comprise hypermarkets, supermarkets, drug stores, and discount stores. Furthermore, supermarkets and hypermarkets have emerged as the most popular distribution channels for the market.
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Moreover, the growing retail industry and the establishment of numerous retail outlets are fuelling the sales of products. In addition, these outlets offer a range of products to consumers under one roof. Furthermore, the frequent discounts offered by these outlets for promotional purposes also benefit consumers. In addition, it is expected that an increasing number of supermarkets will provide supplement varieties including roselle-based products. Furthermore, grocery and convenience stores are popular due to their multi-utility outlets, broad merchandise mix, and extended hours of operation. Therefore, it is easy for consumers to compare various supplement brands before making a purchase decision. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
Middle East and Africa is estimated to contribute 39% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main factors that are contributing to the growth of the market in North America are rising consumer awareness of medicinal benefits and the therapeutic effect of products. As a result, this has led to the increased demand for herbal extracts such as roselle in dietary supplements and personal care products in the region. Moreover, other factors fuelling the use of roselle in food and beverage products consumed in countries such as the US and Canada include the rise in the number of obese people and the growing prevalence of cardiovascular and other diseases caused by the deficiency of essential nutrients and the inclusion of synthetic products in the diet. Hence, such factors are driving the market growth in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
Apple Food Industries, Aromica, Atlantis Arena Sdn Bhd, Buddha Teas, Cultivator Natural Products Pvt. Ltd., Fraser and Neave Ltd., Guangzhou Runming Food Technology Co. Ltd., Pukka Herbs Ltd., Roselle Farms, Roselle India Ltd., Teacurry, Thai Organic Life, The Tao of Tea, and US Wellness LLC
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The roselle market offers its extract in both liquid and powder forms, derived from the flower, known for its vibrant maroon color. Rich in plant acids, polyphenols, and catechins, roselle extract finds applications in skin care, pharmaceuticals, and cosmetic products. Its consumption is linked to alleviating stomach issues like pain, gas, and constipation, as well as addressing nausea, headaches, and other discomforts. Widely used in hair oils, soaps, and personal care items, roselle extract also flavors products in the bakery and confectionery industries. Its nutrient content drives demand, particularly among small and medium enterprises, who cater to premium priced products, often found in specialty markets like Sprouts Farmers Market.
The research report forecasts market research and growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Roselle Market Scope |
|
Report Coverage |
Details |
Page number |
150 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.82% |
Market Growth 2024-2028 |
USD 69.39 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
7.44 |
Regional analysis |
Middle East and Africa, APAC, North America, Europe, and South America |
Performing market contribution |
Middle East and Africa at 39% |
Key countries |
US, Egypt, Nigeria, India, and Thailand |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Apple Food Industries, Aromica, Atlantis Arena Sdn Bhd, Buddha Teas, Cultivator Natural Products Pvt. Ltd., Fraser and Neave Ltd., Guangzhou Runming Food Technology Co. Ltd., Pukka Herbs Ltd., Roselle Farms, Roselle India Ltd., Teacurry, Thai Organic Life, The Tao of Tea, and US Wellness LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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